{"id":59366,"date":"2025-08-13T13:35:24","date_gmt":"2025-08-13T11:35:24","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/"},"modified":"2026-09-07T17:21:14","modified_gmt":"2026-09-07T15:21:14","slug":"ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/","title":{"rendered":"Ambar Lab: Activaci\u00f3 digital i growth marketing amb focus en resultats"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59369,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"activaci\u00f3 digital i growth m\u00e0rqueting","_yoast_wpseo_title":"Ambar Lab: Activaci\u00f3 digital i growth marketing amb focus en resultats","_yoast_wpseo_metadesc":"Descobreix com Ambar Lab va impulsar el creixement aplicant estrat\u00e8gies d'activaci\u00f3 digital i growth marketing orientades a conversi\u00f3.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/#article\",\"headline\":\"Ambar Lab: Activaci\u00f3 digital i growth marketing amb focus en resultats\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/\",\"inLanguage\":\"ca-ES\",\"datePublished\":\"2025-08-13T11:35:24+02:00\",\"dateModified\":\"2025-08-13T11:35:24+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d'\u00e8xit\",\"item\":\"https:\/\/cronuts.digital\/ca\/casos-de-exit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ambar Lab: Activaci\u00f3 digital i growth marketing amb focus en resultats\",\"item\":\"https:\/\/cronuts.digital\/ca\/ambar-lab-activacio-digital-i-growth-marketing-amb-focus-en-resultats\/\"}]}]}"},"categories":[134],"class_list":["post-59366","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-growth"],"acf":{"nombre_caso_de_exito":"Ambar Lab","titulo_caso_de_exito":"Activaci\u00f3 Digital i Creixement Comercial","descripcion_corta_caso":"Com una estrat\u00e8gia digital integral va transformar la pres\u00e8ncia d'Ambar Lab i va triplicar la seva generaci\u00f3 de leads.","kpi_destacado_texto":"3\u00d7","kpi_destacado_numero":"M\u00e9s leads amb un canal 100% org\u00e0nic","kpis_del_caso":[{"titulo_del_kpi_caso":"+2.093","descripcion_del_kpi_caso":"Registres actius i segmentats"},{"titulo_del_kpi_caso":"+31K","descripcion_del_kpi_caso":"Visualitzacions a YouTube"},{"titulo_del_kpi_caso":"21","descripcion_del_kpi_caso":"Articles SEO publicats"}],"logo_del_cliente_caso":59367,"logo_negativo_del_cliente":59371,"descripcion_del_cliente_caso":"Ambar Lab \u00e9s un referent en diagn\u00f2stic biom\u00e8dic especialitzat. Encara que comptaven amb reconeixement t\u00e8cnic al sector, el seu canal digital no estava orientat a vendes, i la seva pres\u00e8ncia en l\u00ednia era limitada. ","imagen_2_del_cliente":59370,"el_reto_caso":"L'objectiu era clar: <b>activar l'ecosistema digital com una palanca de creixement comercial<\/b> , atraient tr\u00e0nsit qualificat, generant leads i posicionant la marca com a l\u00edder internacional.\n\nAbans d'implementar la nova estrat\u00e8gia digital, Ambar Lab presentava un ecosistema online infrautilitzat per a la generaci\u00f3 de negoci:\n<ul>\n \t<li aria-level=\"1\"><b>Canal digital desconnectat de les vendes:<\/b> No existia una estructura comercial activa basada en tr\u00e0nsit o captaci\u00f3 en l\u00ednia. Les oportunitats depenien gaireb\u00e9 exclusivament de relacions presencials i refer\u00e8ncies. <\/li>\n \t<li aria-level=\"1\"><b>Baixa visibilitat org\u00e0nica:<\/b> Tot i que la marca tenia un fort reconeixement en entorns biom\u00e8dics offline, el seu posicionament en cercadors era feble i no atreia tr\u00e0nsit qualificat de manera sostinguda.<\/li>\n \t<li aria-level=\"1\"><b>Base de dades sense estrat\u00e8gia de nutrici\u00f3:<\/b> Tot i que s'havien recopilat registres en el passat, no hi havia segmentaci\u00f3, automatitzaci\u00f3 ni fluxos de comunicaci\u00f3 adaptats a l'inter\u00e8s o el comportament dels leads.<\/li>\n \t<li aria-level=\"1\"><b>Abs\u00e8ncia de processos digitals escalables:<\/b> No hi havia implementacions que permetessin transformar contactes en oportunitats comercials de manera automatitzada o repetible.<\/li>\n<\/ul>\nEn aquest context, el principal repte era <b>activar el canal digital com a motor de generaci\u00f3 de demanda i creixement de vendes<\/b> .\n\n<strong>Desafiaments inicials<\/strong>\n<ul>\n \t<li>Activar la captaci\u00f3 digital sense inversi\u00f3 en mitjans de pagament.<\/li>\n \t<li>Consolidar tr\u00e0nsit org\u00e0nic com a canal principal dadquisici\u00f3 de leads.<\/li>\n \t<li>Construir i segmentar una base de dades comercial activa.<\/li>\n \t<li>Mantenir consist\u00e8ncia de marca i rellev\u00e0ncia t\u00e8cnica a les xarxes socials.<\/li>\n \t<li>Automatitzar processos de lead nurturing i preparar la base per a vendes a escala.<\/li>\n<\/ul>","como_lo_hicimos_caso":"<b>1. Optimitzaci\u00f3 de la captaci\u00f3 de tr\u00e0nsit org\u00e0nic<\/b>\n\nEs va dissenyar un pla de continguts SEO t\u00e8cnic per al bloc corporatiu, publicant 21 articles estrat\u00e8gics enfocats a cerques d'alta intenci\u00f3 dins del sector biom\u00e8dic. Cada publicaci\u00f3 va ser optimitzada mitjan\u00e7ant eines avan\u00e7ades de keyword research, aconseguint consolidar el tr\u00e0nsit org\u00e0nic com a principal font d'atracci\u00f3 de leads. \n\n<b>2. Activaci\u00f3 de xarxes socials: LinkedIn i YouTube<\/b>\n<ul>\n \t<li aria-level=\"1\"><b>LinkedIn<\/b> : Publicacions setmanals constants, creixent la comunitat a 698 professionals rellevants del sector cl\u00ednic, R+D i farmac\u00e8utic.<\/li>\n \t<li aria-level=\"1\"><b>YouTube<\/b> : Llan\u00e7ament de 26 v\u00eddeos t\u00e8cnics, que van assolir 31.26k visualitzacions i 299 nous subscriptors, demostrant la capacitat d'atracci\u00f3 del contingut audiovisual especialitzat.<\/li>\n<\/ul>\n<b>3. Automatitzaci\u00f3 comercial avan\u00e7ada<\/b>\n\nEs va implementar Active Campaign mitjan\u00e7ant <b>landing pages personalitzades, casos d'\u00e8xit publicats al bloc i continguts adaptats.<\/b> Buscant atraure i captar clients potencials per estructurar el funnel de captaci\u00f3 i nutrici\u00f3 de leads:\n<ul>\n \t<li aria-level=\"1\"><b>Creixement de base de dades:<\/b> +2.093 registres segmentats per inter\u00e8s i comportament.<\/li>\n \t<li aria-level=\"1\"><b>Fluxos de nurturing personalitzats:<\/b> segons activitat a l'ecosistema digital.<\/li>\n \t<li aria-level=\"1\"><b>Preparaci\u00f3 per a escalabilitat:<\/b> construcci\u00f3 d'automatitzacions per nodrir leads i convertir-los en oportunitats comercials madures.<\/li>\n<\/ul>\nAquest sistema va permetre convertir el canal digital en una <b>font d'oportunitats llestes per a venda<\/b> , basada en dades reals i automatitzaci\u00f3 estrat\u00e8gica.\n\n<b>4. Preparaci\u00f3 per reactivar newsletters com a canal clau<\/b>\n\nL'objectiu: <b>mantenir el contacte amb els leads<\/b> , informar sobre noves proves o serveis i fidelitzar mitjan\u00e7ant contingut educatiu especialitzat.\n\nAquesta reactivaci\u00f3 ja contempla segmentaci\u00f3 avan\u00e7ada per comportament, pa\u00eds o sector, i es mesurar\u00e0 mitjan\u00e7ant KPI clau com taxes d'obertura, clics i temps de lectura. A m\u00e9s, servir\u00e0 per <b>redirigir tr\u00e0nsit qualificat<\/b> al bloc ia les p\u00e0gines de conversi\u00f3 del lloc. ","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"","quote_cliente_caso":"\"Hem passat de dependre de refer\u00e8ncies presencials a tenir un canal digital que ens genera oportunitats comercials de manera constant i escalable.\"","quote_nombre_caso":"Direcci\u00f3 de M\u00e0rqueting","quote_cargo_caso":"Ambar Lab","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/ambar-charts.html?lang=ca&v=1\" loading=\"lazy\" title=\"Ambar Lab en xifres\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>\n\n<b>Tr\u00e0nsit i Visibilitat<\/b>\n<ul>\n \t<li aria-level=\"1\">Consolidaci\u00f3 del tr\u00e0nsit org\u00e0nic com a canal principal.<\/li>\n \t<li aria-level=\"1\">21 articles publicats amb optimitzaci\u00f3 continua basada en pics de demanda.<\/li>\n<\/ul>\n<b>Rendiment a Xarxes Socials<\/b>\n<ul>\n \t<li aria-level=\"1\">LinkedIn: +698 seguidors professionals.<\/li>\n \t<li aria-level=\"1\">YouTube: +299 subscriptors nous, m\u00e9s de 31.000 visualitzacions en continguts t\u00e8cnics.<\/li>\n<\/ul>\n<b>Creixement de la base de dades comercial<\/b>\n<ul>\n \t<li aria-level=\"1\">2.093 registres actius i segmentats.<\/li>\n \t<li aria-level=\"1\">Fluxos de nutrici\u00f3 preparats per a futures campanyes comercials.<\/li>\n<\/ul>\n<b>Aprenentatges i bones pr\u00e0ctiques<\/b>\n<ol>\n \t<li aria-level=\"1\">El contingut t\u00e8cnic d'alta qualitat atrau tr\u00e0nsit qualificat i accelera la generaci\u00f3 d'oportunitats comercials.<\/li>\n \t<li aria-level=\"1\">Automatitzar processos de lead nurturing millora l'efici\u00e8ncia del funnel de vendes.<\/li>\n \t<li aria-level=\"1\">Una estrat\u00e8gia de xarxes socials org\u00e0nica consistent permet sostenir el posicionament t\u00e8cnic sense inversi\u00f3 en mitjans de pagament.<\/li>\n \t<li aria-level=\"1\">La 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