{"id":59394,"date":"2025-08-13T13:36:30","date_gmt":"2025-08-13T11:36:30","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/"},"modified":"2026-09-07T17:21:14","modified_gmt":"2026-09-07T15:21:14","slug":"sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/","title":{"rendered":"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59402,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"estrat\u00e8gia digital de lloguer de vacances","_yoast_wpseo_title":"Sitges Group: Com reduir la depend\u00e8ncia d'OTAs de lloguer de vacances","_yoast_wpseo_metadesc":"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d'OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#article\",\"headline\":\"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/\",\"inLanguage\":\"ca-ES\",\"datePublished\":\"2025-08-13T11:36:30+02:00\",\"dateModified\":\"2025-08-13T11:36:30+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d'\u00e8xit\",\"item\":\"https:\/\/cronuts.digital\/ca\/casos-de-exit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances\",\"item\":\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/\"}]}]}"},"categories":[115],"class_list":["post-59394","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-turisme"],"acf":{"nombre_caso_de_exito":"Sitges Group Apartments","titulo_caso_de_exito":"Minimitzant la depend\u00e8ncia d'OTAs i operadors tur\u00edstics en empresa de lloguer vacacional","descripcion_corta_caso":"Cas d'\u00e8xit d'una empresa de lloguer de vacances a Sitges que va augmentar reserves directes i va reduir depend\u00e8ncia d'OTAs amb estrat\u00e8gia digital.","kpi_destacado_texto":"+244%","kpi_destacado_numero":"Facturaci\u00f3 canal directe","kpis_del_caso":[{"titulo_del_kpi_caso":"62%","descripcion_del_kpi_caso":"Reserves directes"},{"titulo_del_kpi_caso":"8,7x","descripcion_del_kpi_caso":"ROAS meta-cercadors"},{"titulo_del_kpi_caso":"x4,6","descripcion_del_kpi_caso":"Conversi\u00f3 web"}],"logo_del_cliente_caso":59398,"logo_negativo_del_cliente":59400,"descripcion_del_cliente_caso":"Empresa especialitzada en el <strong>lloguer de propietats de vacances<\/strong> a Sitges i rodalies.\n\n Amb m\u00e9s de 10 anys d'experi\u00e8ncia al sector, ofereix una \u00e0mplia varietat d'allotjaments per a tots els gustos.\n\n La seva cartera de propietats es troba a les millors zones de Sitges i compta amb <strong>molta visibilitat a les OTAs<\/strong> .\n\n Ofereixen un servei personalitzat i d'atenci\u00f3 al client excepcional per garantir que els hostes gaudeixin d'unes vacances inoblidables.","imagen_2_del_cliente":"","el_reto_caso":"El desafiament principal era la <strong>depend\u00e8ncia de les OTAs<\/strong> per a la distribuci\u00f3 de les seves propietats de vacances, cosa que porta a <strong>alts costos de distribuci\u00f3<\/strong> a causa de les comissions que es paguen a aquestes plataformes.\n\nAix\u00f2 significa que l'empresa ha d'assumir un <strong>gran cost per arribar al p\u00fablic objectiu i mantenir-se competitiva<\/strong> al mercat.\n\nA m\u00e9s, el <strong>baix percentatge de facturaci\u00f3 a trav\u00e9s del canal directe<\/strong> significa que l'empresa est\u00e0 perdent una gran oportunitat d'augmentar els ingressos i millorar el marge de benefici.\n\nUna altra de les preocupacions era la compet\u00e8ncia, ja que hi ha <strong>moltes empreses al mercat que ofereixen serveis similars<\/strong> .\n\nPer tant, \u00e9s essencial mantenir-se al dia amb les darreres tend\u00e8ncies al sector per poder oferir un servei d'alta qualitat i diferenciar-se de la compet\u00e8ncia.\n\nA m\u00e9s, \u00e9s important tamb\u00e9 tenir en compte la <strong>fluctuaci\u00f3 de la demanda tur\u00edstica<\/strong> , cosa que pot afectar significativament els ingressos de l'empresa.\n\nPer tant, era crucial desenvolupar una <strong>estrat\u00e8gia de m\u00e0rqueting digital s\u00f2lida i diversificada<\/strong> per atraure clients durant tot l\u00b4any i minimitzar l\u00b4impacte de la fluctuaci\u00f3 de la demanda.\n\nEn resum, un repte important de mantenir un equilibri entre la depend\u00e8ncia de les OTA, els alts costos de distribuci\u00f3, la compet\u00e8ncia i la fluctuaci\u00f3 de la demanda, per poder assolir una facturaci\u00f3 sostenible i rendible.","como_lo_hicimos_caso":"Per <strong>millorar la imatge de marca a les xarxes socials i els mitjans pagats<\/strong> , desenvolupem una estrat\u00e8gia de contingut i publicitat <strong>altament segmentada i personalitzada<\/strong> .\n\nUtilitzem eines d'an\u00e0lisi de dades per <strong>entendre la nostra audi\u00e8ncia<\/strong> i assegurar-nos que el nostre contingut i publicitat estiguin enfocats a atraure els clients ideals.\n\nA m\u00e9s, treballem en l' <strong>optimitzaci\u00f3 de la nostra pres\u00e8ncia a les xarxes socials<\/strong> per augmentar la visibilitat i la interacci\u00f3 amb la nostra audi\u00e8ncia.\n\nEl <strong>web 100% enfocat a reserves<\/strong> va ser dissenyat pensant en l'experi\u00e8ncia de l'usuari, amb un proc\u00e9s de reserva senzill i intu\u00eftiu, amb l'objectiu d'oferir una experi\u00e8ncia de reserva excepcional.\n\nA m\u00e9s de millorar l' <strong>experi\u00e8ncia de l'usuari i el proc\u00e9s de reserva<\/strong> , tamb\u00e9 ens enfoquem a millorar el rendiment i l'efici\u00e8ncia de la nostra web mitjan\u00e7ant la implementaci\u00f3 de t\u00e8cniques de SEO i optimitzaci\u00f3.\n\nAix\u00f2 va incloure <strong>treballar en lestructura i el contingut<\/strong> de la p\u00e0gina per assegurar-nos que est\u00e0vem complint amb els <strong>est\u00e0ndards de qualitat dels motors de cerca<\/strong> , i utilitzant <strong>paraules clau rellevants<\/strong> per augmentar la visibilitat de la p\u00e0gina web.\n\nA m\u00e9s, <strong>treballem en l'optimitzaci\u00f3 de la velocitat de c\u00e0rrega<\/strong> de la p\u00e0gina, reduint la mida de les imatges i els arxius per assegurar-nos que la p\u00e0gina es carregu\u00e9s r\u00e0pidament, cosa que millora tant l'experi\u00e8ncia de l'usuari com el rendiment.\n\nTamb\u00e9 desenvolupem una <strong>estrat\u00e8gia de backlinks<\/strong> per augmentar l'autoritat i la confian\u00e7a de la nostra p\u00e0gina, cosa que va ajudar a millorar el posicionament als motors de cerca.\n\nPel que fa a <strong>m\u00e0rqueting de continguts<\/strong> , ens enfoquem a generar contingut de valor per als nostres clients, utilitzant el coneixement de la ubicaci\u00f3 de l'hotel, la cultura i l'entorn per generar contingut que els pogu\u00e9s interessar.\n\nA m\u00e9s, dissenyem un <strong>calendari editorial<\/strong> per a xarxes socials i el bloc per mantenir una pres\u00e8ncia constant i rellevant.\n\nPer <strong>fidelitzar els clients<\/strong> , dissenyem programes de fidelitzaci\u00f3 a trav\u00e9s de l'email m\u00e0rqueting.\n\n<strong>Segmentem la base de dades de clients<\/strong> i creem <strong>cadenes automatitzades<\/strong> que mantenen els clients <strong>informats durant tot el proc\u00e9s de reserva<\/strong> , amb ofertes especials i promocions exclusives.\n\nEn conclusi\u00f3, mitjan\u00e7ant la implementaci\u00f3 d'aquestes estrat\u00e8gies, aconseguim millorar significativament el percentatge de facturaci\u00f3 a trav\u00e9s del canal directe i millorar l'experi\u00e8ncia del client, fet que es va traduir en un augment en la taxa de repetici\u00f3 i la satisfacci\u00f3 dels clients.","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"https:\/\/www.youtube.com\/watch?v=AgS0i_ilTk4","quote_cliente_caso":"\u00abGr\u00e0cies a Cronuts hem redu\u00eft dr\u00e0sticament la depend\u00e8ncia d'OTAs i hem augmentat les reserves directes, millorant la nostra rendibilitat.\u00bb","quote_nombre_caso":"Sitges Group","quote_cargo_caso":"Lloguer vacacional a Sitges","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/sitges-charts.html?lang=ca&v=1\" loading=\"lazy\" title=\"Sitges Group en xifres\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>\n\n<ul>\n<li><strong>+244%<\/strong> de creixement en facturaci\u00f3 per canal directe en 9 mesos.<\/li>\n<li><strong>62%<\/strong> del total de reserves ja arriben per <strong>canal directe<\/strong> (des d'un 18% inicial).<\/li>\n<li><strong>-38%<\/strong> del <strong>CPA<\/strong> mitj\u00e0 en adquisici\u00f3 (pagat + org\u00e0nic combinat).<\/li>\n<li><strong>+12%<\/strong> en <strong>ADR<\/strong> (preu mitj\u00e0) mantenint el <strong>NPS<\/strong> alt.<\/li>\n<li><strong>+22 pp<\/strong> d'<strong>ocupaci\u00f3 en temporada mitjana\/baixa<\/strong> gr\u00e0cies a estades m\u00ednimes din\u00e0miques i microsegmentaci\u00f3.<\/li>\n<li><strong>ROAS<\/strong> mitj\u00e0 en meta-cercadors i Brand Search: <strong>8,7x<\/strong>.<\/li>\n<li><strong>Repetici\u00f3<\/strong>: del <strong>17%<\/strong> al <strong>29%<\/strong>.<\/li>\n<li><strong>GMB<\/strong> 4,8 \u2605 amb <strong>280+ ressenyes<\/strong> verificades.<\/li>\n<li><strong>Velocitat web<\/strong> m\u00f2bil: <strong>LCP 1,6 s | CWV \"Verd\"<\/strong> (des de 3,6 s).<\/li>\n<li><strong>Conversi\u00f3 web<\/strong>: de <strong>0,5%<\/strong> a <strong>2,3%<\/strong> (x4,6).<\/li>\n<li><strong>63%<\/strong> del tr\u00e0nsit ja arriba per <strong>SEO<\/strong> (i aporta el 41% de la facturaci\u00f3 directa).<\/li>\n<\/ul>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sitges Group: Com reduir la depend\u00e8ncia d&#039;OTAs de lloguer de vacances<\/title>\n<meta name=\"description\" content=\"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d&#039;OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sitges Group: Com reduir la depend\u00e8ncia d&#039;OTAs de lloguer de vacances\" \/>\n<meta property=\"og:description\" content=\"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d&#039;OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T15:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/\"},\"author\":{\"name\":\"Albert Puig Nav\u00e0s\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\"},\"headline\":\"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances\",\"datePublished\":\"2025-08-13T11:36:30+00:00\",\"dateModified\":\"2026-09-07T15:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/\"},\"wordCount\":13,\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg\",\"articleSection\":[\"Turisme\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/\",\"name\":\"Sitges Group: Com reduir la depend\u00e8ncia d'OTAs de lloguer de vacances\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg\",\"datePublished\":\"2025-08-13T11:36:30+00:00\",\"dateModified\":\"2026-09-07T15:21:14+00:00\",\"description\":\"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d'OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg\",\"width\":768,\"height\":394,\"caption\":\"Sitges Group Apartments - Minimizando la dependencia de OTAs y touroperadores en empresa de alquiler vacacional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/consultora-de-marqueting-digital-per-escalar-negocis\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00e9xito\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/casos-de-exito\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/wp-json\\\/wp\\\/v2\\\/caso-de-exito\\\/59394\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/\",\"name\":\"CRONUTS.DIGITAL\",\"description\":\"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\"},\"alternateName\":\"Cronuts Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\",\"name\":\"CRONUTS.DIGITAL\",\"alternateName\":\"Cronuts Digital\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"width\":200,\"height\":200,\"caption\":\"CRONUTS.DIGITAL\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cronutsdigital\\\/\",\"https:\\\/\\\/x.com\\\/cronuts_digital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cronuts-digital\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@cronuts.digital\",\"https:\\\/\\\/www.instagram.com\\\/cronuts.digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@cronutsdigital\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/cronuts-digital\",\"https:\\\/\\\/www.sortlist.es\\\/agency\\\/cronuts-digital\",\"https:\\\/\\\/ranking-empresas.eleconomista.es\\\/CRONUTS-DIGITAL.html\",\"https:\\\/\\\/www.paginasamarillas.es\\\/f\\\/barcelona\\\/cronuts-digital-consultora-digital_231565169_000000001.html\"],\"description\":\"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.\",\"email\":\"info@cronuts.digital\",\"telephone\":\"+34722525769\",\"legalName\":\"CRONUTS DIGITAL, S.L.\",\"foundingDate\":\"2018\",\"vatID\":\"B67049718\",\"taxID\":\"B67049718\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"15\",\"maxValue\":\"20\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\",\"name\":\"Albert Puig Nav\u00e0s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"caption\":\"Albert Puig Nav\u00e0s\"},\"description\":\"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/albertpuignavas-ia\\\/\"],\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/author\\\/albert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sitges Group: Com reduir la depend\u00e8ncia d'OTAs de lloguer de vacances","description":"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d'OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/","og_locale":"ca_ES","og_type":"article","og_title":"Sitges Group: Com reduir la depend\u00e8ncia d'OTAs de lloguer de vacances","og_description":"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d'OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.","og_url":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/","og_site_name":"CRONUTS.DIGITAL","article_publisher":"https:\/\/www.facebook.com\/cronutsdigital\/","article_modified_time":"2026-09-07T15:21:14+00:00","og_image":[{"width":768,"height":394,"url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cronuts_digital","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#article","isPartOf":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/"},"author":{"name":"Albert Puig Nav\u00e0s","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53"},"headline":"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances","datePublished":"2025-08-13T11:36:30+00:00","dateModified":"2026-09-07T15:21:14+00:00","mainEntityOfPage":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/"},"wordCount":13,"publisher":{"@id":"https:\/\/cronuts.digital\/ca\/#organization"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg","articleSection":["Turisme"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/","url":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/","name":"Sitges Group: Com reduir la depend\u00e8ncia d'OTAs de lloguer de vacances","isPartOf":{"@id":"https:\/\/cronuts.digital\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#primaryimage"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg","datePublished":"2025-08-13T11:36:30+00:00","dateModified":"2026-09-07T15:21:14+00:00","description":"Sitges Group va augmentar reserves directes i va reduir la depend\u00e8ncia d'OTA gr\u00e0cies a una estrat\u00e8gia digital ben executada.","breadcrumb":{"@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#primaryimage","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Sitges-Group-Apartments-Minimizando-la-dependencia-de-OTAs-y-touroperadores-en-empresa-de-alquiler-vacacional.jpg","width":768,"height":394,"caption":"Sitges Group Apartments - Minimizando la dependencia de OTAs y touroperadores en empresa de alquiler vacacional"},{"@type":"BreadcrumbList","@id":"https:\/\/cronuts.digital\/ca\/sitges-group-com-reduir-la-dependencia-dotas-de-lloguer-de-vacances\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cronuts.digital\/ca\/consultora-de-marqueting-digital-per-escalar-negocis\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito","item":"https:\/\/cronuts.digital\/ca\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Sitges Group: Com reduir la depend\u00e8ncia d&#8217;OTAs de lloguer de vacances","item":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/caso-de-exito\/59394\/"}]},{"@type":"WebSite","@id":"https:\/\/cronuts.digital\/ca\/#website","url":"https:\/\/cronuts.digital\/ca\/","name":"CRONUTS.DIGITAL","description":"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.","publisher":{"@id":"https:\/\/cronuts.digital\/ca\/#organization"},"alternateName":"Cronuts Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cronuts.digital\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/cronuts.digital\/ca\/#organization","name":"CRONUTS.DIGITAL","alternateName":"Cronuts Digital","url":"https:\/\/cronuts.digital\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","width":200,"height":200,"caption":"CRONUTS.DIGITAL"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cronutsdigital\/","https:\/\/x.com\/cronuts_digital","https:\/\/www.linkedin.com\/company\/cronuts-digital\/","https:\/\/www.tiktok.com\/@cronuts.digital","https:\/\/www.instagram.com\/cronuts.digital\/","https:\/\/www.youtube.com\/@cronutsdigital","https:\/\/es.linkedin.com\/company\/cronuts-digital","https:\/\/www.sortlist.es\/agency\/cronuts-digital","https:\/\/ranking-empresas.eleconomista.es\/CRONUTS-DIGITAL.html","https:\/\/www.paginasamarillas.es\/f\/barcelona\/cronuts-digital-consultora-digital_231565169_000000001.html"],"description":"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.","email":"info@cronuts.digital","telephone":"+34722525769","legalName":"CRONUTS DIGITAL, S.L.","foundingDate":"2018","vatID":"B67049718","taxID":"B67049718","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"15","maxValue":"20"}},{"@type":"Person","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53","name":"Albert Puig Nav\u00e0s","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","caption":"Albert Puig Nav\u00e0s"},"description":"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/albertpuignavas-ia\/"],"url":"https:\/\/cronuts.digital\/ca\/author\/albert\/"}]}},"_links":{"self":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/caso-de-exito\/59394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/caso-de-exito"}],"about":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/types\/caso-de-exito"}],"author":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/media\/59402"}],"wp:attachment":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/media?parent=59394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/categories?post=59394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}