{"id":59416,"date":"2025-08-14T11:16:13","date_gmt":"2025-08-14T09:16:13","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/"},"modified":"2026-09-07T17:21:16","modified_gmt":"2026-09-07T15:21:16","slug":"gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/","title":{"rendered":"Gamarra: Transformaci\u00f3 digital a la ind\u00fastria metal\u00b7l\u00fargica amb impacte real"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59418,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"transformaci\u00f3 digital en ind\u00fastria metal\u00b7l\u00fargica","_yoast_wpseo_title":"Gamarra: Transformaci\u00f3 digital a la ind\u00fastria metal\u00b7l\u00fargica","_yoast_wpseo_metadesc":"Com Gamarra va modernitzar la seva operaci\u00f3 en fosa d'acer amb tecnologia i estrat\u00e8gia digital aplicada a la ind\u00fastria feixuga.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/#article\",\"headline\":\"Gamarra: Transformaci\u00f3 digital a la ind\u00fastria metal\u00b7l\u00fargica amb impacte real\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/\",\"inLanguage\":\"ca-ES\",\"datePublished\":\"2025-08-14T09:16:13+02:00\",\"dateModified\":\"2025-08-14T09:16:13+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d'\u00e8xit\",\"item\":\"https:\/\/cronuts.digital\/ca\/casos-de-exit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gamarra: Transformaci\u00f3 digital a la ind\u00fastria metal\u00b7l\u00fargica amb impacte real\",\"item\":\"https:\/\/cronuts.digital\/ca\/gamarra-transformacio-digital-a-la-industria-metallurgica-amb-impacte-real\/\"}]}]}"},"categories":[129],"class_list":["post-59416","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-industria"],"acf":{"nombre_caso_de_exito":"Gamarra","titulo_caso_de_exito":"Transformaci\u00f3 digital d'una empresa dedicada a la fosa d'acer","descripcion_corta_caso":"Gamarra va modernitzar la seva estrat\u00e8gia digital, passant de 0,5 a 15 propostes mensuals i enfortint la seva marca i pres\u00e8ncia internacional.","kpi_destacado_texto":"+15","kpi_destacado_numero":"Propostes mensuals","kpis_del_caso":[{"titulo_del_kpi_caso":"+1.000","descripcion_del_kpi_caso":"Seguidors a LinkedIn"},{"titulo_del_kpi_caso":"+150","descripcion_del_kpi_caso":"Anys de traject\u00f2ria"},{"titulo_del_kpi_caso":"30x","descripcion_del_kpi_caso":"Augment en captaci\u00f3"}],"logo_del_cliente_caso":59428,"logo_negativo_del_cliente":59429,"descripcion_del_cliente_caso":"Gamarra, amb m\u00e9s de 150 anys d'hist\u00f2ria, \u00e9s una empresa dedicada a la fosa d'acer, especialitzada en el sector ferroviari, i decideix emprendre un <b>pla d'expansi\u00f3 i de transformaci\u00f3 integral.<\/b>\n\nFins al moment de contactar amb l'equip de Cronuts, l'empresa feia servir <b>m\u00e8todes<\/b> de <b>captaci\u00f3<\/b> de clients molt <b>tradicionals<\/b> , els quals no resultaven adequats per dur a terme una expansi\u00f3 internacional. Era evident que <b>calia implementar enfocaments m\u00e9s moderns i efectius<\/b> per assolir els objectius d'expansi\u00f3. ","imagen_2_del_cliente":59419,"el_reto_caso":"Quant a <b>m\u00e0rqueting i vendes<\/b> , les estrat\u00e8gies de captaci\u00f3 utilitzades pr\u00e8viament es basaven principalment en el boca-orella i la participaci\u00f3 en fires del sector i la promoci\u00f3 a trav\u00e9s de <i>flyers<\/i> .\n\nEn paral\u00b7lel, van comen\u00e7ar a sorgir <b>competidors<\/b> a Europa, com a <b>prove\u00efdors de la Xina i altres empreses<\/b> , que van utilitzar t\u00e0ctiques de <b>compra de paraules clau a Google (SEM)<\/b> per guanyar visibilitat al mercat.\n\nD'altra banda, la <b>imatge digital<\/b> de l'empresa estava <b>desactualitzada<\/b> i no reflectia els valors renovats de l'organitzaci\u00f3. El <b>perfil de LinkedIn de l'empresa no tenia activitat<\/b> , i existia la necessitat de millorar considerablement els perfils dels comercials. \n\nEn aquest context, ens marquem els objectius seg\u00fcents:\n<ul>\n \t<li aria-level=\"1\">Incrementar la captaci\u00f3 digital, passant <b>de 0,5 sol\u00b7licituds mensuals o RFQ<\/b> <b><i>(request for quotation<\/i><\/b> <b>) a 2 sol\u00b7licituds al mes<\/b> . Aix\u00f2 implicava incrementar la pres\u00e8ncia al sector ferroviari i expandir les seves solucions a altres ind\u00fastries. <\/li>\n \t<li aria-level=\"1\">Crear una <b>imatge de marca<\/b> forta.<\/li>\n \t<li aria-level=\"1\">Refor\u00e7ar el <b>posicionament online<\/b> .<\/li>\n \t<li aria-level=\"1\"><b>Dotar l'equip comercial de noves eines de venda<\/b> per potenciar-ne el rendiment i assolir els objectius establerts.<\/li>\n<\/ul>","como_lo_hicimos_caso":"Hi havia poc pressupost i calia arribar m\u00e9s r\u00e0pid que la compet\u00e8ncia. Per aix\u00f2, es va decidir implementar un <b>pla destrat\u00e8gia digital<\/b> enfocat a entendre on eren els clients potencials, entenent la proposta de valor i analitzant els competidors. \n\nD'aquesta manera es van desenvolupar les accions seg\u00fcents:\n<ul>\n \t<li aria-level=\"1\"><b>Millora de la web<\/b> : es va desenvolupar una nova <b>web enfocada a la conversi\u00f3<\/b> , explicant els seus serveis, processos i ressaltant l'equip hum\u00e0 que hi ha al darrere i tenint en compte les <b>paraules clau de posicionament<\/b> .<\/li>\n \t<li aria-level=\"1\"><b>Paraules clau<\/b> : es va decidir licitar per <b>paraules clau (SEM) als mercats Europeus<\/b> amb l'objectiu de refor\u00e7ar el posicionament existent i <b>generar nou tr\u00e0nsit<\/b> .<\/li>\n \t<li aria-level=\"1\"><b>Nous fluxos de treball<\/b> : es van definir <b>objectius mensuals i un flux de treball a Linkedin<\/b> per prospectar clients potencials.<\/li>\n<\/ul>\n<img src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/gamarra-monthly-objectives.jpg\">\n<ul>\n \t<li><b>Formaci\u00f3<\/b> : es va formar a l'equip comercial en <b>eines de Social Selling<\/b> mitjan\u00e7ant l'\u00fas de <a href=\"https:\/\/business.linkedin.com\/es-es\/sales-solutions\/sales-navigator\"><b>Sales Navigator<\/b><\/a> i <a href=\"https:\/\/www.linkedhelper.com\/?utm_source=google&utm_medium=cpc&utm_campaign=net%7Cg%7Ccid%7C1858639631&utm_content=472609616763&utm_term=linkedin%20heper&placement=&adposition=&matchtype=b&device=c&gad=1&gclid=Cj0KCQjwu-KiBhCsARIsAPztUF19TbPEjt2-A0XW0geCUWeKfuiVF0WsiJc8R_hKTKCEOTlvuO3k8_IaAugoEALw_wcB\"><b>Linkedin Helper 2<\/b><\/a> amb l'objectiu de poder prospectar potencials clients i aconseguir els objectius. Un cop acceptada la sol\u00b7licitud de connexi\u00f3 a la xarxa social, l'equip comercial podia contactar-hi i tractar de formalitzar una trucada. Per aix\u00f2 es va experimentar amb diferents missatges i interaccions i es va definir un flux de treball per contemplar tots els escenaris possibles i treure'n el m\u00e0xim partit.  <\/li>\n<\/ul>\n<img src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/gamarra-linkedin-strategy-1024x578-1.jpg\">\n\n<img src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Gamarra-Linkedin.drawio-1024x755-1.png\">","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"","quote_cliente_caso":"\u00abHem passat de tot just rebre propostes a 15 mensuals i hem transformat completament la nostra pres\u00e8ncia digital, posicionant-nos amb for\u00e7a al mercat internacional.\u00bb","quote_nombre_caso":"Gamarra","quote_cargo_caso":"Foneria d'acer per al sector ferroviari","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/gamarra-charts.html?lang=ca&v=1\" loading=\"lazy\" title=\"Gamarra en xifres\" 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