{"id":59504,"date":"2025-08-14T12:57:06","date_gmt":"2025-08-14T10:57:06","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/"},"modified":"2026-09-07T17:21:15","modified_gmt":"2026-09-07T15:21:15","slug":"idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/","title":{"rendered":"Idilic Festival &#8211; De zero a SOLD OUT en el seu debut"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59505,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"estrat\u00e8gia digital per a esdeveniments","_yoast_wpseo_title":"Idilic Festival: Estrat\u00e8gia digital per a esdeveniments que converteix debut en \u00e8xit","_yoast_wpseo_metadesc":"Cas real: vam llan\u00e7ar l'Idilic Festival de zero a SOLD OUT (10.000 assistents), amb ~18x de retorn publicitari i de 0 a 1.008 keywords org\u00e0niques.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/#article\",\"headline\":\"Idilic Festival &#8211; Debut triomfal gr\u00e0cies a una estrat\u00e8gia digital per a esdeveniments\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/\",\"inLanguage\":\"ca-ES\",\"datePublished\":\"2025-08-14T10:57:06+02:00\",\"dateModified\":\"2025-08-14T10:57:06+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d'\u00e8xit\",\"item\":\"https:\/\/cronuts.digital\/ca\/casos-de-exit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Idilic Festival &#8211; Debut triomfal gr\u00e0cies a una estrat\u00e8gia digital per a esdeveniments\",\"item\":\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/\"}]}]}"},"categories":[121,120],"class_list":["post-59504","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-cultura","category-esdeveniments"],"acf":{"nombre_caso_de_exito":"Idilic Festival","titulo_caso_de_exito":"De zero a SOLD OUT: el debut de l'Idilic Festival","descripcion_corta_caso":"Vam llan\u00e7ar la primera edici\u00f3 de l'Idilic Festival sense historial previ: SOLD OUT amb 10.000 assistents, un retorn publicitari de ~18x i de 0 a 1.008 keywords org\u00e0niques. Estrat\u00e8gia digital integral per a esdeveniments.","kpi_destacado_texto":"SOLD OUT","kpi_destacado_numero":"10.000 assistents a la 1a edici\u00f3","kpis_del_caso":[{"titulo_del_kpi_caso":"SOLD OUT","descripcion_del_kpi_caso":"10.000 assistents"},{"titulo_del_kpi_caso":"~18x","descripcion_del_kpi_caso":"retorn de la inversi\u00f3 publicit\u00e0ria"},{"titulo_del_kpi_caso":"2.073","descripcion_del_kpi_caso":"conversions de venda en campanyes"},{"titulo_del_kpi_caso":"+1.008","descripcion_del_kpi_caso":"keywords org\u00e0niques des de zero"}],"logo_del_cliente_caso":59506,"logo_negativo_del_cliente":59507,"descripcion_del_cliente_caso":"Idilic Festival \u00e9s un festival de m\u00fasica i experi\u00e8ncies a l'aire lliure nascut el 2023 a Sant Feliu de Gu\u00edxols, en plena Costa Brava. La seva primera edici\u00f3 va apostar per un cartell de primera l\u00ednia, amb artistes com Melendi, Danny Ocean, Dani Fern\u00e1ndez o La Casa Azul, i per una proposta de marca molt cuidada per conquerir un p\u00fablic jove. El punt de partida era el m\u00e9s dif\u00edcil de tots: llan\u00e7ar un esdeveniment completament nou, sense cap edici\u00f3 anterior ni comunitat pr\u00e8via en qu\u00e8 recolzar-se.","imagen_2_del_cliente":"","el_reto_caso":"Engegar un festival des de zero \u00e9s engegar sense res: sense base de dades, sense comunitat, sense material audiovisual d'edicions passades i sense la prova social que d\u00f3na haver omplert abans. Idilic havia de vendre milers d'entrades per a un esdeveniment que el p\u00fablic encara no coneixia, en un mercat saturat de festivals ja consolidats. A la dificultat de partida s'hi va sumar un canvi d'ubicaci\u00f3 poques setmanes abans de l'esdeveniment, que va obligar a reactivar la confian\u00e7a i la comunicaci\u00f3 en temps r\u00e8cord. L'objectiu era clar i ambici\u00f3s: omplir el recinte i convertir el debut en una marca amb futur.","como_lo_hicimos_caso":"<p>Vam actuar com l'equip de m\u00e0rqueting digital integral del festival, combinant producte digital, mitjans de pagament i una narrativa de llan\u00e7ament pensada per generar demanda on no existia.<\/p>\r\n<ol>\r\n<li><strong>Web multiling\u00fce amb ticketing integrat<\/strong>: vam desenvolupar un lloc en dos idiomes, amb un tipus de contingut propi per als artistes i la venda d'entrades integrada a la plataforma de ticketing, perqu\u00e8 tot el recorregut de compra passi sense fricci\u00f3.<\/li>\r\n<li><strong>Publicitat de pagament full-funnel<\/strong>: vam orquestrar Meta, Google (Performance Max i cerca) i Twitter Ads coordinant prospecting, conversi\u00f3 i remarketing, ajustant pressupostos mes a mes segons el ritme de venda.<\/li>\r\n<li><strong>Email m\u00e0rqueting i automatitzaci\u00f3<\/strong>: 18 campanyes d'email m\u00e9s un flux automatitzat de rec\u00e0rrega de polsera, tot sincronitzat en temps real amb el ticketing per personalitzar cada comunicaci\u00f3.<\/li>\r\n<li><strong>SEO i continguts des de zero<\/strong>: arquitectura web, blog i optimitzaci\u00f3 on-page per construir visibilitat org\u00e0nica pr\u00f2pia i no dependre nom\u00e9s dels mitjans de pagament.<\/li>\r\n<li><strong>Preventa a cegues per activar el FOMO<\/strong>: vam posar entrades a la venda a 39 \u20ac abans d'anunciar el cartell, generant escassetat i prova social des del minut zero.<\/li>\r\n<li><strong>Notorietat prestada i micro-influencers<\/strong>: vam apalancar la notorietat d'artistes i promotores i vam activar una xarxa de micro-influencers locals per amplificar l'abast i donar credibilitat a una marca nova.<\/li>\r\n<\/ol>","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"","quote_cliente_caso":"\u00abGr\u00e0cies a la seva estrat\u00e8gia digital i a unes campanyes molt ben executades, vam aconseguir el SOLD OUT dues setmanes abans de l'esdeveniment i vam posicionar l'Idilic Festival com una cita imprescindible a la Costa Brava des de la primera edici\u00f3.\u00bb","quote_nombre_caso":"Equip Idilic Festival","quote_cargo_caso":"Organitzaci\u00f3 del festival","resultados_caso":"<p>La primera edici\u00f3 de l'Idilic Festival va penjar el <strong>SOLD OUT<\/strong> dues setmanes abans de l'esdeveniment, amb prop de <strong>10.000 assistents<\/strong>. Les dades de campanya confirmen l'impacte del sistema:<\/p>\r\n<ul>\r\n<li><strong>2.073 conversions de venda<\/strong> atribu\u00efdes a les campanyes de pagament (Meta, Google i Twitter Ads), amb un pic de 906 al maig despr\u00e9s de la preventa.<\/li>\r\n<li><strong>Retorn publicitari de ~18x<\/strong>: al voltant de 356.000 \u20ac en venda d'entrades atribu\u00efda davant d'una inversi\u00f3 en mitjans propera als 19.500 \u20ac.<\/li>\r\n<li><strong>De 0 a 1.008 keywords org\u00e0niques<\/strong> en nom\u00e9s set mesos, amb 19 al top 3 i 97 al top 10 de Google.<\/li>\r\n<li><strong>18 campanyes d'email<\/strong> m\u00e9s un flux automatitzat de rec\u00e0rrega de polsera, sincronitzat en temps real amb la plataforma de ticketing.<\/li>\r\n<li>Una marca nova convertida en <strong>cita imprescindible de la Costa Brava<\/strong>, amb actius digitals propis a punt per escalar en futures edicions.<\/li>\r\n<\/ul>\r\n<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/idilic-charts.html?lang=ca&v=1\" loading=\"lazy\" title=\"Idilic Festival en xifres: conversions, retorn i visibilitat SEO\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Idilic Festival: Estrat\u00e8gia digital per a esdeveniments que converteix debut en \u00e8xit<\/title>\n<meta name=\"description\" content=\"Cas real: vam llan\u00e7ar l&#039;Idilic Festival de zero a SOLD OUT (10.000 assistents), amb ~18x de retorn publicitari i de 0 a 1.008 keywords org\u00e0niques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Idilic Festival - De zero a SOLD OUT en el seu debut\" \/>\n<meta property=\"og:description\" content=\"Cas real: vam llan\u00e7ar l&#039;Idilic Festival de zero a SOLD OUT (10.000 assistents), amb ~18x de retorn publicitari i de 0 a 1.008 keywords org\u00e0niques.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/ca\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T15:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/Caso-de-exito-Idilic-Music-Festival-CRONUTS-DIGITAL-1-768x513-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"513\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/idilic-festival-debut-triomfal-gracies-a-una-estrategia-digital-per-a-esdeveniments\\\/\"},\"author\":{\"name\":\"Albert Puig Nav\u00e0s\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\"},\"headline\":\"Idilic Festival &#8211; 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