{"id":64506,"date":"2026-02-03T18:31:15","date_gmt":"2026-02-03T17:31:15","guid":{"rendered":"https:\/\/cronuts.digital\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/"},"modified":"2026-09-07T17:21:17","modified_gmt":"2026-09-07T15:21:17","slug":"proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/","title":{"rendered":"Proddigia: Captaci\u00f3 de Leads Qualificats al Sector Immobiliari amb Paid Media"},"content":{"rendered":"","protected":false},"author":7,"featured_media":64509,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"captaci\u00f3 leads qualificats immobili\u00e0ria","_yoast_wpseo_title":"Captaci\u00f3 de Leads Immobiliaris amb Paid Media | Proddigia","_yoast_wpseo_metadesc":"Cas real: captaci\u00f3 de leads qualificats a immobili\u00e0ria. Proddigia va aconseguir +400 sol\u00b7licituds\/mes i CPL 32,60 \u20ac amb paid mitjana. Estrat\u00e8gia CRONUTS.DIGITAL.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/#article\",\"headline\":\"Proddigia: Captaci\u00f3 de Leads Qualificats al Sector Immobiliari amb Paid Media\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/\",\"inLanguage\":\"ca-ES\",\"datePublished\":\"2026-02-03T17:31:15+01:00\",\"dateModified\":\"2026-02-03T17:31:15+01:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos d'\u00e8xit\",\"item\":\"https:\/\/cronuts.digital\/ca\/casos-de-exit\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Proddigia: Captaci\u00f3 de Leads Qualificats al Sector Immobiliari amb Paid Media\",\"item\":\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/\"}]}]}"},"categories":[134,276],"class_list":["post-64506","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-growth","category-real-estate"],"acf":{"nombre_caso_de_exito":"Proddigia","titulo_caso_de_exito":"Anticipaci\u00f3 Estrat\u00e8gica i Rendibilitat per Actiu","descripcion_corta_caso":"En un mercat immobiliari saturat per grans players nacionals amb pressupostos publicitaris massius, Proddigia buscava una f\u00f3rmula per escalar la pres\u00e8ncia a Barcelona i Sant Cugat sense entrar en una guerra de licitacions ineficient. La soluci\u00f3 dissenyada per CRONUTS.DIGITAL no es va basar a competir pel mateix usuari al mateix moment, sin\u00f3 a redefinir el punt d'entrada. En captar el propietari en una fase primerenca mitjan\u00e7ant serveis de valor, aconseguim blindar l'inventari abans que la compet\u00e8ncia. Amb la captaci\u00f3 assegurada, el focus es va despla\u00e7ar cap a la col\u00b7locaci\u00f3 del producte sota un canvi de paradigma financer: l'assignaci\u00f3 d'inversi\u00f3 individualitzada per actiu basada en el potencial de retorn, i va aconseguir pics de m\u00e9s de 400 sol\u00b7licituds mensuals en mercats clau.   ","kpi_destacado_texto":"+400","kpi_destacado_numero":"sol\u00b7licituds de vendes mensuals","kpis_del_caso":[{"titulo_del_kpi_caso":"32,60 \u20ac","descripcion_del_kpi_caso":"CPL a Google Ads"},{"titulo_del_kpi_caso":"+55,6%","descripcion_del_kpi_caso":"Conversions a Google"},{"titulo_del_kpi_caso":"30,4%","descripcion_del_kpi_caso":"Leads proactius per WhatsApp"}],"logo_del_cliente_caso":64510,"logo_negativo_del_cliente":64511,"descripcion_del_cliente_caso":"<p class=\"my-2 [&+p]:mt-4 [&_strong:has(+br)]:inline-block [&_strong:has(+br)]:pb-2\">Proddigia \u00e9s una <strong>consultora<\/strong> immobili\u00e0ria de serveis integrals amb seu a Barcelona, \u200b\u200bespecialitzada en la comercialitzaci\u00f3 de vivendes en venda i lloguer, obra nova i inversi\u00f3 a la ciutat comtal i Sant Cugat del Vall\u00e8s. Nascuda el 2008, actua com a ag\u00e8ncia immobili\u00e0ria que acompanya particulars i inversors a tot el cicle d'operacions: compra, venda i lloguer de propietats residencials, aix\u00ed com projectes de nova construcci\u00f3 i oportunitats d'inversi\u00f3 immobili\u00e0ria. <\/p>\n<p class=\"my-2 [&+p]:mt-4 [&_strong:has(+br)]:inline-block [&_strong:has(+br)]:pb-2\">Al vessant de negoci, ofereix serveis de compravenda d'immobles (recerca de comprador o habitatge, negociaci\u00f3 i tancament d'operacions), lloguer de propietats (captaci\u00f3 d'immobles en renda, selecci\u00f3 d'inquilins i formalitzaci\u00f3 de contractes) i gesti\u00f3 integral de propietats, administraci\u00f3 de patrimonis i manteniment o rehabilitaci\u00f3 de finques per a propietaris que volen delegar la gesti\u00f3. Completa aquesta activitat amb serveis de valoraci\u00f3 professional d'immobles, assessorament legal i financer vinculat a les operacions, m\u00e0rqueting i promoci\u00f3 de les propietats (incloent-hi fotografia, home staging i difusi\u00f3 a portals), aix\u00ed com gestions associades com a elaboraci\u00f3 de contractes, certificats energ\u00e8tics, c\u00e8dules d'habitabilitat, gesti\u00f3 d'impostos i altres tr\u00e0mits necessaris per formalitzar i mantenir. <\/p>","imagen_2_del_cliente":64508,"el_reto_caso":"<span style=\"font-weight: 400;\">L?escenari inicial presentava una barrera estructural clara. Els competidors d'escala nacional, dotats de pressupostos de m\u00e0rqueting pr\u00e0cticament il\u00b7limitats, dominaven les fases finals del funnel de vendes (la intenci\u00f3 de cerca directa de \u201cvendre pis\u201d). Per a una immobili\u00e0ria boutique com Proddigia, lluitar frontalment en aquest segment no nom\u00e9s era cost\u00f3s, sin\u00f3 que situava la marca en una posici\u00f3 reactiva davant del mercat. El repte consistia a trobar un oce\u00e0 blau dins un sector altament madur i saturat.   <\/span>","como_lo_hicimos_caso":"<span style=\"font-weight: 400;\">La proposta estrat\u00e8gica de CRONUTS.DIGITAL es va centrar a l'anticipaci\u00f3. En lloc d'esperar que el propietari estigu\u00e9s decidit a vendre i contact\u00e9s amb m\u00faltiples ag\u00e8ncies, vam decidir impactar el lead en una fase de descobriment. Implementem una campanya de captaci\u00f3 centrada en una eina de taxaci\u00f3 gratu\u00efta, cosa que va permetre a Proddigia posicionar-se com el primer assessor de confian\u00e7a en el cicle de decisi\u00f3 del client.  <\/span>\n\n<span style=\"font-weight: 400;\">Aquesta t\u00e0ctica de flanqueig va permetre obtenir contactes de qualitat a un cost d'adquisici\u00f3 significativament menor,<\/span> <b>aconseguint un Cost per Lead (CPL) altament competitiu per al sector premium: 32,60 \u20ac a Google Ads i 36,40 \u20ac a Meta Ads.<\/b> <span style=\"font-weight: 400;\">Operar en aquest segment del funnel on els grans portals no poden competir amb la mateixa proximitat,<\/span> <b>ens va permetre generar un volum de demanda extraordinari, superant les 400 sol\u00b7licituds totals de vendes mensuals a Sant Cugat durant els mesos escaig i superant folgadament les 300 sol\u00b7licituds a Barcelona.<\/b><span style=\"font-weight: 400;\">  Quan la captaci\u00f3 de producte (venedors) es va estabilitzar com un flux constant i predictible, les prioritats de negoci van evolucionar. Amb l'inventari assegurat, l'\u00e8xit del model va passar a dependre de la capacitat de col\u00b7locar aquests immobles de manera \u00e0gil i rendible. <\/span>\n\n<b>An\u00e0lisi de Rendibilitat: El canvi cap a la inversi\u00f3 per producte<\/b>\n\n<span style=\"font-weight: 400;\">El punt d'inflexi\u00f3 m\u00e9s profund es va produir en la lectura financera de les campanyes i va passar d'una gesti\u00f3 de pressupost gen\u00e8rica a una visi\u00f3 d'<\/span> <b>inversi\u00f3 d'alt impacte per actiu.<\/b><span style=\"font-weight: 400;\">. Tradicionalment, la inversi\u00f3 es dilu\u00efa en borses globals: per exemple, destinar 1.000 \u20ac per intentar captar leads de diversos immobles alhora, cosa que limitava la for\u00e7a de cada impacte i la visibilitat de cada propietat. Tot i aix\u00f2, despr\u00e9s d'analitzar l'estructura de marges del sector premium, fem un exercici de transpar\u00e8ncia operativa que va canviar el paradigma: si un actiu d'alt valor genera una comissi\u00f3 percentual significativa, el cost d'adquisici\u00f3 deixa de ser una despesa per convertir-se en una inversi\u00f3 m\u00ednima sobre el benefici net. <\/span>\n\n<span style=\"font-weight: 400;\">Per il\u00b7lustrar aquest canvi, suposem de forma fict\u00edcia una propietat de<\/span> <b>1.000.000 \u20ac<\/b> <span style=\"font-weight: 400;\">amb una comissi\u00f3 de venda del<\/span> <b>4%<\/b><span style=\"font-weight: 400;\">. Aquesta operaci\u00f3 genera uns ingressos bruts de  <\/span><b>40.000 \u20ac<\/b><span style=\"font-weight: 400;\">. Sota aquesta nova l\u00f2gica, destinar una inversi\u00f3 concentrada de  <\/span><b>1.000 \u20ac<\/b> <span style=\"font-weight: 400;\">per assegurar la venda d'aquest immoble espec\u00edfic suposa un<\/span> <b>2,5% de la comissi\u00f3 generada<\/b><span style=\"font-weight: 400;\">. Aquest raonament va provocar que Proddigia abandon\u00e9s la dispersi\u00f3 de recursos per adoptar una estrat\u00e8gia de  <\/span><b>inversi\u00f3 per immoble<\/b><span style=\"font-weight: 400;\">: cada propietat es gestiona avui com una unitat de negoci independent, amb la seva pr\u00f2pia dotaci\u00f3 pressupost\u00e0ria. D'aquesta manera, la campanya de cada actiu es \"paga sola\" amb una m\u00ednima fracci\u00f3 del marge obtingut, permetent una rotaci\u00f3 al mercat molt m\u00e9s agressiva, professional i, sobretot, rendible. <\/span>\n\n<span style=\"font-weight: 400;\">Els resultats d'aquesta precisi\u00f3 estrat\u00e8gica s\u00f3n evidents en l'efici\u00e8ncia de les campanyes:<\/span> <b>amb inversions altament optimitzades, aconseguim increments del volum de conversions del 55,6% i 28,6% a Google i Meta.<\/b> <span style=\"font-weight: 400;\">A m\u00e9s, aquesta optimitzaci\u00f3 ens ha perm\u00e8s mantenir un Cost per Clic (CPC) extremadament baix, rondant els 0,27 \u20ac - 0,28 \u20ac a les dues plataformes, maximitzant aix\u00ed el tr\u00e0nsit qualificat cap a cada propietat.<\/span>\n\n<a href=\"https:\/\/cronuts.digital\/estrategia-digital-de-paid-media\/\">La nostra metodologia de paid mitjana per a generaci\u00f3 de leads \u2192<\/a>","mostrar_video_caso":"Mostrar Video","mostrar_quote_caso":["Mostrar Quote"],"video_del_caso":"https:\/\/youtu.be\/XBa7DwbzZMs\n ","quote_cliente_caso":"\"L'eina de WhatsApp ens va permetre trencar la barrera inicial amb el client d'una manera que un formulari mai no va aconseguir. M\u00e9s que una conversi\u00f3 freda, vam aconseguir iniciar converses reals en temps real, cosa que es va traduir en leads molt m\u00e9s qualificats i propers a la decisi\u00f3.\"","quote_nombre_caso":"Equip de M\u00e0rqueting","quote_cargo_caso":"Proddigia","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/proddigia-charts.html?lang=ca&v=1\" loading=\"lazy\" title=\"Proddigia en xifres\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>\n\n<span style=\"font-weight: 400;\">Aquesta forta inversi\u00f3 en captaci\u00f3 no tindria sentit si l'atenci\u00f3 comercial posterior no estigu\u00e9s a l'al\u00e7ada. No serveix de res atreure un comprador d'alt valor si el proc\u00e9s de venda refreda l'oportunitat. Per aix\u00f2, per donar sortida a l'inventari captat \u2014especialment al mercat internacional\u2014, va ser indispensable redissenyar completament l'experi\u00e8ncia de contacte.  <\/span>\n\n<span style=\"font-weight: 400;\">Entenent que el perfil de client de Proddigia -directius i empresaris amb agendes complexes- valora la immediatesa per sobre de tot, decidim substituir l'espera comercial passiva per una comunicaci\u00f3 instant\u00e0nia i controlada per l'usuari. Incorporem la possibilitat de contacte via WhatsApp directament despr\u00e9s de la conversi\u00f3. <\/span>\n\n<span style=\"font-weight: 400;\">Aquesta petita optimitzaci\u00f3 t\u00e8cnica va tenir un impacte desproporcionat a l'operativa per rendibilitzar aquesta inversi\u00f3 pr\u00e8via: el 30,4% dels leads van passar a prendre un paper proactiu, iniciant la conversa de manera immediata. En eliminar la fricci\u00f3 de la trucada perduda o el correu ignorat, el temps de resposta es va reduir a zero, permetent que l'inter\u00e8s del client s'atengu\u00e9s al punt m\u00e0xim d'ebullici\u00f3.   <\/span><b>Aquesta immediatesa comercial ha estat fonamental per transformar l'alt volum de sol\u00b7licituds web (aconseguint pics de 89 sol\u00b7licituds web de vendes a Barcelona en un sol mes) en un degoteig constant de conversions tancades,<\/b> <span style=\"font-weight: 400;\">cosa que \u00e9s vital per a actius que operen sota r\u00e8gims d'exclusivitat.<\/span>\n\n<span style=\"font-weight: 400;\">L'alian\u00e7a entre Proddigia i CRONUTS.DIGITAL demostra que, al sector immobiliari de luxe, l'avantatge competitiu no resideix en qui inverteix m\u00e9s, sin\u00f3 en qui ent\u00e9n millor el<\/span> <i><span style=\"font-weight: 400;\">timing<\/span><\/i><span style=\"font-weight: 400;\">  del client i la rendibilitat del propi inventari. En anticipar-se a la compet\u00e8ncia mitjan\u00e7ant la taxaci\u00f3 i reinvertir amb precisi\u00f3 quir\u00fargica sobre el marge real de cada actiu, Proddigia ha passat de competir amb els gegants a dominar el propi mercat amb una efici\u00e8ncia i una capacitat d'escala sense precedents. <\/span>\n\n<span style=\"font-weight: 400;\">\n<a href=\"https:\/\/cronuts.digital\/landing-pages-de-conversion\/\">Veure com dissenyem les landing pages que van convertir \u2192<\/a>\n<\/span>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Captaci\u00f3 de Leads Immobiliaris amb Paid Media | Proddigia<\/title>\n<meta name=\"description\" content=\"Cas real: captaci\u00f3 de leads qualificats a immobili\u00e0ria. Proddigia va aconseguir +400 sol\u00b7licituds\/mes i CPL 32,60 \u20ac amb paid mitjana. Estrat\u00e8gia CRONUTS.DIGITAL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/proddigia-captacio-de-leads-qualificats-al-sector-immobiliari-amb-paid-media\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas Proddigia: +400 leads\/mes a immobili\u00e0ria amb Paid Media | CRONUTS.DIGITAL\" \/>\n<meta property=\"og:description\" content=\"Descobreix com Proddigia va superar les 400 sol\u00b7licituds mensuals a Barcelona i Sant Cugat amb un CPL de 32,60 \u20ac. 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