{"id":70957,"date":"2026-05-28T17:45:59","date_gmt":"2026-05-28T15:45:59","guid":{"rendered":"https:\/\/cronuts.digital\/caso-de-exito\/camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-ca\/"},"modified":"2026-07-29T08:57:40","modified_gmt":"2026-07-29T06:57:40","slug":"camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-ca","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/caso-de-exito\/camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-ca\/","title":{"rendered":"Camping de referencia a la Costa Brava recupera la visibilitat de les seves dades"},"content":{"rendered":"","protected":false},"author":8,"featured_media":70945,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","schema_jsonld":""},"categories":[76],"class_list":["post-70957","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-sem"],"acf":{"nombre_caso_de_exito":"Camping de renom a la Costa Brava","titulo_caso_de_exito":"Camping de referencia en la Costa Brava recupera la visibilidad de sus datos","descripcion_corta_caso":"Un c\u00e0mping premiat de la Costa Brava perdia el rastre de les seves reserves entre dos dominis. Amb mesurament cross-domain (GA4 + GTM) va recuperar la visibilitat total de les seves dades.","kpi_destacado_texto":"+618","kpi_destacado_numero":"conversions per fi mesurables","kpis_del_caso":[{"titulo_del_kpi_caso":"+618","descripcion_del_kpi_caso":"conversions Google Ads"},{"titulo_del_kpi_caso":"5,09 \u20ac","descripcion_del_kpi_caso":"CPA real per conversi\u00f3"},{"titulo_del_kpi_caso":"464","descripcion_del_kpi_caso":"conv. PMax \u00abAlemanya\u00bb (75%)"},{"titulo_del_kpi_caso":"7,5%","descripcion_del_kpi_caso":"CTR de la campanya estrella"},{"titulo_del_kpi_caso":"3.683 \u20ac","descripcion_del_kpi_caso":"inversi\u00f3 gestionada"},{"titulo_del_kpi_caso":"2\u21921","descripcion_del_kpi_caso":"dominis unificats"}],"logo_del_cliente_caso":73195,"logo_negativo_del_cliente":"","descripcion_del_cliente_caso":"El nostre client<span style=\"font-weight: 400;\"> \u00e9s un dels c\u00e0mpings m\u00e9s premiats d'Europa. Est\u00e0 ubicat a la reserva natural dels <\/span><b>Aiguamolls de l'Empord\u00e0<\/b><span style=\"font-weight: 400;\">, amb acc\u00e9s directe a una platja privada de sorra fina, a <\/span><b>Castell\u00f3 d'Emp\u00faries<\/b><span style=\"font-weight: 400;\"> (<\/span><b>Girona<\/b><span style=\"font-weight: 400;\">), en plena <\/span><b>Costa Brava<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Porta <\/span><b>m\u00e9s de 50 anys<\/b><span style=\"font-weight: 400;\"> sent destinaci\u00f3 vacacional de fam\u00edlies de tot Europa i el <\/span><b>2023<\/b><span style=\"font-weight: 400;\"> va ser reconegut com el <\/span><b>Millor C\u00e0mping d'Europa<\/b><span style=\"font-weight: 400;\"> per les prestigioses guies tur\u00edstiques alemanyes.<\/span>\n\n<span style=\"font-weight: 400;\">Amb <\/span><b>m\u00e9s de 30 serveis<\/b><span style=\"font-weight: 400;\"> i instal\u00b7lacions \u00abrestaurant mediterrani, beach club, zones de glamping, bungalows amb totes les comoditats, app m\u00f2bil pr\u00f2pia i atenci\u00f3 en <\/span><b>sis idiomes<\/b><span style=\"font-weight: 400;\">\u00bb, aquest c\u00e0mping \u00e9s un negoci tur\u00edstic d'alt valor, amb una clientela internacional fidel i exigent.<\/span>\n\n<span style=\"font-weight: 400;\">A m\u00e9s de tenir la seva web principal, tenien el seu <\/span><b>motor de reserves<\/b><span style=\"font-weight: 400;\"> amb una URL diferent.<\/span>\n\n<span style=\"font-weight: 400;\">Dos dominis. Una sola empresa. I aqu\u00ed comen\u00e7ava el problema de mesurament.<\/span>","imagen_2_del_cliente":73193,"el_reto_caso":"<span style=\"font-weight: 400;\">Quan l'equip de <\/span>treball<span style=\"font-weight: 400;\"> mirava els seus informes de <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">, els n\u00fameros tenien aparen\u00e7a de normalitat. Tr\u00e0fic org\u00e0nic. Sessions. Taxa de rebot. Tot semblava estar en ordre.<\/span>\n\n<span style=\"font-weight: 400;\">El problema era el que no apareixia: les reserves.<\/span>\n\n<span style=\"font-weight: 400;\">Cada vegada que un usuari feia clic a \"Reservar ara\" a <\/span><b>la web principal<\/b><span style=\"font-weight: 400;\"> i aterrava a <\/span><b>la URL de reserves<\/b><span style=\"font-weight: 400;\">, <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\"> registrava aquella <\/span><b>sessi\u00f3<\/b><span style=\"font-weight: 400;\"> com una visita nova, directa, sense origen conegut. L'historial complet d'aquell usuari \u201cde quin canal venia, quines p\u00e0gines havia visitat, quina campanya l'havia portat\u201d desapareixia en el moment m\u00e9s valu\u00f3s del journey.<\/span>\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">Els s\u00edmptomes que vam detectar a l'auditoria inicial:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Tr\u00e0fic directe inflat de manera artificial: una proporci\u00f3 an\u00f2malament alta de sessions sense font coneguda, resultat de la <\/span><b>ruptura de sessi\u00f3<\/b><span style=\"font-weight: 400;\"> entre dominis.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Atribuci\u00f3 incorrecta de campanyes: les campanyes de <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\"> i <\/span><b>Meta<\/b><span style=\"font-weight: 400;\"> que generaven reserves no rebien el cr\u00e8dit corresponent, distorsionant el c\u00e0lcul del <\/span><b>ROI<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Impossibilitat de mesurar l'embut real: sense visibilitat del pas de <\/span><b>la web principal a la URL de reserva<\/b><span style=\"font-weight: 400;\">, no hi havia manera de saber en quin punt del proc\u00e9s de reserva es produ\u00efen els abandonaments.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Decisions preses sobre sup\u00f2sits: l'equip de m\u00e0rqueting prenia decisions d'inversi\u00f3 basant-se en intu\u00efci\u00f3 perqu\u00e8 les dades no eren fiables.<\/span><\/li>\n<\/ul>","como_lo_hicimos_caso":"<p>Vam construir una arquitectura de mesurament que tracta <b>la web principal i la URL de reserves<\/b> com una sola propietat anal\u00edtica unificada, sense perdre el fil de l'usuari en cap punt del journey.<\/p><ol><li><b>Auditoria de mesurament.<\/b> Diagn\u00f2stic complet de l'estat del mesurament: quines dades arribaven b\u00e9, qu\u00e8 es perdia en el salt entre dominis, qu\u00e8 contaminava els informes i quin impacte tenia en les decisions de l'equip.<\/li><li><b>Disseny de l'arquitectura de mesurament.<\/b> Vam definir el pla d'etiquetatge complet: tots els esdeveniments a mesurar al llarg del journey, des de la visita inicial fins a la confirmaci\u00f3 de reserva, passant per la selecci\u00f3 d'allotjament, la consulta de disponibilitat i el checkout.<\/li><li><b>Configuraci\u00f3 de GA4 amb cross-domain tracking.<\/b> Vam configurar Google Analytics 4 per recon\u00e8ixer els dos dominis com un de sol. Aix\u00f2 elimina la ruptura de sessi\u00f3 i mant\u00e9 el linker entre dominis, conservant la font d'origen al llarg de tot el proc\u00e9s.<\/li><li><b>Implementaci\u00f3 d'esdeveniments amb Google Tag Manager.<\/b> Amb GTM com a capa de gesti\u00f3 d'etiquetes, vam desplegar tots els esdeveniments de conversi\u00f3 i microconversions: disponibilitat, selecci\u00f3 de tipus d'allotjament, inici de reserva, cada etapa del checkout i confirmaci\u00f3 final.<\/li><li><b>Validaci\u00f3 i control de qualitat.<\/b> Abans d'activar en producci\u00f3, vam validar cada punt de mesurament amb eines de debugging en temps real, assegurant dades precises, completes i sense duplicitats.<\/li><li><b>Formaci\u00f3 de l'equip intern.<\/b> L'equip de m\u00e0rqueting va rebre formaci\u00f3 espec\u00edfica per interpretar els nous informes de GA4, entendre la l\u00f2gica d'atribuci\u00f3 i decidir amb les dades reals del negoci.<\/li><\/ol>","mostrar_video_caso":["Mostrar Video"],"mostrar_quote_caso":"","video_del_caso":"","quote_cliente_caso":"Per primera vegada confiem en les nostres dades. Sabem quina campanya porta cada reserva i quant ens costa de veritat. Vam deixar de decidir per intu\u00efci\u00f3 i vam comen\u00e7ar a decidir pel que diuen els n\u00fameros.","quote_nombre_caso":"C\u00e0mping de refer\u00e8ncia \u00b7 Costa Brava","quote_cargo_caso":"Responsable de M\u00e0rqueting","resultados_caso":"<p>Despr\u00e9s de la implementaci\u00f3, el c\u00e0mping va passar d'un mesurament fragmentat i incomplet a tenir <b>visibilitat total<\/b> sobre el seu embut de conversi\u00f3 digital.<\/p><iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/camping-charts.html?lang=ca&v=2\" loading=\"lazy\" title=\"M\u00e8triques del projecte: mesurament i paid media\" style=\"width:100%;height:620px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC;\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe><p>Per primera vegada, l'equip va poder:<\/p><ul><li>Saber amb certesa quin canal genera cada reserva directa (org\u00e0nic, paid search, email, xarxes socials, directe real).<\/li><li>Identificar quines p\u00e0gines tenen m\u00e9s impacte en la decisi\u00f3 de reserva i optimitzar-les.<\/li><li>Calcular el cost real per adquisici\u00f3 de cada canal i redistribuir el pressupost amb criteri.<\/li><li>Detectar els punts de fricci\u00f3 i abandonament del proc\u00e9s de reserva que abans eren invisibles.<\/li><li>Prendre decisions d'inversi\u00f3 basades en dades reals, no en suposicions.<\/li><\/ul><p>La taxa de tr\u00e0nsit directe es va normalitzar a nivells coherents amb el negoci. Les campanyes de pagament van comen\u00e7ar a rebre l'atribuci\u00f3 correcta. I l'equip va guanyar quelcom de valor incalculable en m\u00e0rqueting: <b>confian\u00e7a en les seves pr\u00f2pies dades<\/b>.<\/p><p><b>El treball de Paid Media, ara mesurable<\/b><\/p><ul><li><b>618 conversions<\/b> a Google Ads amb un <b>CPA de 5,09 \u20ac<\/b>, una xifra excepcional per al sector c\u00e0mping i turisme.<\/li><li><b>CTR del 3,54%<\/b> a Google Ads i <b>4,17%<\/b> a Meta Ads, tots dos per sobre de la mitjana del sector.<\/li><li>La campanya estrella, la <b>PMax \u00abVendes Alemanya\u00bb<\/b>, va aconseguir <b>464 conversions<\/b> amb un CTR del 7,5%, confirmant amb dades el pes del mercat alemany.<\/li><li><b>3.683 \u20ac d'inversi\u00f3<\/b> gestionada de manera eficient entre Google Ads i Meta Ads, amb CPCs de 0,19 \u20ac i 0,13 \u20ac respectivament.<\/li><\/ul>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Camping de referencia a la Costa Brava recupera la visibilitat de les seves dades - CRONUTS.DIGITAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/ca\/caso-de-exito\/camping-de-referencia-en-la-costa-brava-recupera-la-visibilidad-de-sus-datos-ca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camping de referencia a la Costa Brava recupera la visibilitat de les seves dades\" \/>\n<meta property=\"og:description\" content=\"Dos dominis trencaven el mesurament d&#039;un c\u00e0mping premiat de la Costa Brava: les reserves arribaven sense rastre. Vam reconstruir el tracking cross-domain amb GA4 i GTM i vam retornar l&#039;atribuci\u00f3. 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