{"id":70959,"date":"2026-04-07T11:21:16","date_gmt":"2026-04-07T09:21:16","guid":{"rendered":"https:\/\/cronuts.digital\/caso-de-exito\/la-transformacion-de-eninter-ascensores-de-presencia-digital-a-maquina-de-captacion-b2b-ca\/"},"modified":"2026-09-04T08:59:32","modified_gmt":"2026-09-04T06:59:32","slug":"la-transformacion-de-eninter-ascensores-de-presencia-digital-a-maquina-de-captacion-b2b-ca","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/ca\/caso-de-exito\/la-transformacion-de-eninter-ascensores-de-presencia-digital-a-maquina-de-captacion-b2b-ca\/","title":{"rendered":"La transformacio d&#8217;Eninter Ascensors: de presencia digital a maquina de captacio B2B"},"content":{"rendered":"","protected":false},"author":7,"featured_media":68267,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Cas Eninter Ascensors: +5.400 leads B2B i +175% clics | cronuts.digital","_yoast_wpseo_metadesc":"Eninter Ascensors: +5.400 leads B2B i +175% clics amb una estrat\u00e8gia omnicanal de captaci\u00f3 digital, SEO, CRO i paid media dissenyada per Cronuts Digital.","schema_jsonld":""},"categories":[19,134,29,129],"class_list":["post-70959","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-growth","category-industria"],"acf":{"nombre_caso_de_exito":"Eninter","titulo_caso_de_exito":"La transformaci\u00f3n de Eninter Ascensores: de presencia digital a m\u00e1quina de captaci\u00f3n B2B","descripcion_corta_caso":"El cas d'\u00e8xit d'Eninter Ascensors mostra com es va aconseguir una transformaci\u00f3 digital en la captaci\u00f3: d'una pres\u00e8ncia digital limitada a una \u00abm\u00e0quina de captaci\u00f3 B2B\u00bb. Eninter, l\u00edder al sector amb m\u00e9s de 50 anys d'experi\u00e8ncia i 63.000 instal\u00b7lacions en manteniment en diversos pa\u00efsos, s'enfrontava al repte que la seva web no estava optimitzada per generar leads de manera consistent ni per segmentar b\u00e9 clients B2B com administradors de finques i hospitals. L'objectiu: convertir el seu entorn online en un motor escalable de creixement.","kpi_destacado_texto":"+5.400","kpi_destacado_numero":"Leads B2B generats","kpis_del_caso":[{"titulo_del_kpi_caso":"3 anys","descripcion_del_kpi_caso":"de creixement continu"},{"titulo_del_kpi_caso":"+5.400","descripcion_del_kpi_caso":"Leads B2B generats"},{"titulo_del_kpi_caso":"+175%","descripcion_del_kpi_caso":"clics de tr\u00e0nsit qualificat"},{"titulo_del_kpi_caso":"+204%","descripcion_del_kpi_caso":"impressions"}],"logo_del_cliente_caso":73202,"logo_negativo_del_cliente":73205,"descripcion_del_cliente_caso":"<span style=\"font-weight: 400;\">Eninter Ascensors \u00e9s una empresa amb m\u00e9s de 50 anys d'experi\u00e8ncia especialitzada en el manteniment, reparaci\u00f3 i instal\u00b7laci\u00f3 d'ascensors multimarca. La seva oferta abasta solucions integrals de mobilitat, incloent modernitzaci\u00f3 per a efici\u00e8ncia energ\u00e8tica, millora d'accessibilitat i control d'acc\u00e9s digital, atenent habitatges, oficines, hospitals i edificis p\u00fablics. Amb pres\u00e8ncia a Espanya, It\u00e0lia, Su\u00efssa i Portugal i m\u00e9s de 63.000 instal\u00b7lacions en manteniment, Eninter \u00e9s sin\u00f2nim de qualitat, innovaci\u00f3 i confian\u00e7a al sector.<\/span>","imagen_2_del_cliente":73204,"el_reto_caso":"<span style=\"font-weight: 400;\">Malgrat el seu lideratge t\u00e8cnic i reputaci\u00f3 al mercat, Eninter s'enfrontava a un desafiament com\u00fa en empreses tradicionals: la seva pres\u00e8ncia digital no estava optimitzada per generar leads i captar nous clients de manera consistent. La web existent oferia una experi\u00e8ncia limitada per als usuaris i no estava dissenyada per convertir el tr\u00e0fic en oportunitats comercials reals. A m\u00e9s, els diferents canals digitals no estaven integrats, la qual cosa dificultava la segmentaci\u00f3 i la personalitzaci\u00f3 dels missatges per a cada tipus de client, des d'administradors de finques fins a empreses i hospitals. Aquesta situaci\u00f3 generava una depend\u00e8ncia dels canals tradicionals poc mesurables, alentint el creixement i limitant la visibilitat de la marca en un mercat cada cop m\u00e9s digitalitzat. L'objectiu era clar: transformar la pres\u00e8ncia en l\u00ednia d'Eninter en un motor escalable de captaci\u00f3 i posicionament que don\u00e9s suport directament al creixement del negoci.<\/span>","como_lo_hicimos_caso":"<span style=\"font-weight: 400;\">Des del 2023, Cronuts Digital ha treballat com a partner estrat\u00e8gic d'Eninter, dissenyant un sistema digital basat en tres pilars: captaci\u00f3, conversi\u00f3 i an\u00e0lisi.<\/span>\n<ol>\n<li><b>Acquisition Engine \u2014 Generaci\u00f3 de demanda<\/b><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">Es va activar un ecosistema de campanyes d'alt rendiment enfocat a captar demanda qualificada:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Gesti\u00f3 de campanyes a Google Ads (Search + Performance Max)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Campanyes a Meta Ads orientades a captaci\u00f3 i remarketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Segmentaci\u00f3 per tipus de client (administradors de finques, comunitats, empreses, sector sanitari i retail)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Estrat\u00e8gies basades en intenci\u00f3 de cerca (manteniment, modernitzaci\u00f3, instal\u00b7laci\u00f3, accessibilitat)<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b>Conversion Engine \u2014 Optimitzaci\u00f3 de conversi\u00f3 (CRO + UX\/UI)<\/b><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">Un dels punts clau del projecte va ser maximitzar el rendiment del tr\u00e0fic existent:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Llan\u00e7ament d'una nova web optimitzada en UX\/UI i orientada a conversi\u00f3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Millora de landings estrat\u00e8giques amb estructura clara, copies persuasius i CTAs visibles<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optimitzaci\u00f3 de formularis de pressupost per reduir fricci\u00f3<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Test A\/B continus en missatges, propostes de valor i elements clau del funnel<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Manteniment i evoluci\u00f3 constant de l'entorn web<\/span><\/li>\n<\/ul>\n<ol start=\"3\">\n<li><b>Intelligence Engine \u2014 Data-driven i anal\u00edtica avan\u00e7ada<\/b><\/li>\n<\/ol>\n<span style=\"font-weight: 400;\">Es va implementar una capa s\u00f2lida d'anal\u00edtica per prendre decisions basades en dades:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Configuraci\u00f3 avan\u00e7ada de tracking (GA4 i conversions)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Desenvolupament de dashboards a Looker Studio<\/span><\/li>\n<li><span style=\"font-weight: 400;\">An\u00e0lisi de rendiment per canal, servei i tipus de client<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optimitzaci\u00f3 cont\u00ednua de campanyes i funnel en base a insights reals<\/span><\/li>\n<\/ul>\n<b>Estrat\u00e8gia de continguts i SEO:<\/b>\n\n<span style=\"font-weight: 400;\">El contingut es va convertir en una palanca clau per atreure tr\u00e0fic qualificat i refor\u00e7ar l'autoritat t\u00e8cnica d'Eninter:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Creaci\u00f3 cont\u00ednua d'articles optimitzats per a SEO<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Contingut enfocat en keywords estrat\u00e8giques del sector (normatives, manteniment, modernitzaci\u00f3, accessibilitat)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Desenvolupament de guies espec\u00edfiques per a perfils clau com administradors de finques<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Estrat\u00e8gia internacional de continguts per a Espanya, It\u00e0lia, Su\u00efssa i Portugal<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Especialment rellevant va ser el posicionament entorn a normatives com la ITC, consolidant Eninter com a referent informatiu al sector. <a href=\"https:\/\/cronuts.digital\/seo-geo-contenidos-visibilidad-digital\/\">Descobreix com podem ajudar-te amb el posicionament SEO<\/a><\/span>\n\n<b>Automatitzaci\u00f3, captaci\u00f3 de dades i email m\u00e0rqueting<\/b>\n\n<span style=\"font-weight: 400;\">Per refor\u00e7ar la captaci\u00f3 i conversi\u00f3 de leads, es va desenvolupar una estrat\u00e8gia centrada en el canal d'email m\u00e0rqueting com a palanca clau de negoci:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Implementaci\u00f3 de processos de scraping i enriquiment de bases de dades per identificar audi\u00e8ncies objectiu (administradors de finques, empreses, etc.)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Activaci\u00f3 de campanyes d'email m\u00e0rqueting segmentades per impactar directament a potencials clients<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Desenvolupament de fluxos automatitzats de nutrici\u00f3 de leads orientats a madurar oportunitats i accelerar el cicle de venda<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Integraci\u00f3 de l'email dins l'ecosistema digital per refor\u00e7ar campanyes de captaci\u00f3 i remarketing<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Aquest enfocament va permetre no nom\u00e9s ampliar l'abast d'Eninter cap a nous p\u00fablics, sin\u00f3 tamb\u00e9 convertir l'email m\u00e0rqueting en un canal directe de generaci\u00f3 d'oportunitats i tancament de negoci. <a href=\"https:\/\/cronuts.digital\/email-marketing-nurturing-automatizado\/\">L'email m\u00e0rqueting no \u00e9s mort; el que \u00e9s mort \u00e9s el copy sense intenci\u00f3, els funnels sense criteri i els automatismes que sonen a robot.<\/a><\/span>\n\n<b>Branding i comunicaci\u00f3:<\/b>\n\n<span style=\"font-weight: 400;\">A m\u00e9s del rendiment, es va treballar el posicionament de marca:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Refor\u00e7 de missatges clau: experi\u00e8ncia, fiabilitat i lideratge t\u00e8cnic<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Creaci\u00f3 d'actius visuals (imatge i v\u00eddeo professional) per a campanyes<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consolidaci\u00f3 d'Eninter com a empresa experta en mobilitat vertical<\/span><\/li>\n<\/ul>\n<span style=\"font-weight: 400;\">Aix\u00f2 va ser clau per millorar la confian\u00e7a en entorns B2B, on la credibilitat \u00e9s determinant.<\/span>","mostrar_video_caso":["Mostrar Video"],"mostrar_quote_caso":["Mostrar Quote"],"video_del_caso":"https:\/\/youtu.be\/4mo9sFWk7Cg","quote_cliente_caso":"\"Amb Cronuts Digital, la nostra pres\u00e8ncia digital s'ha transformat per complet. Ara comptem amb un sistema escalable de captaci\u00f3 de leads B2B, optimitzaci\u00f3 cont\u00ednua i contingut que refor\u00e7a la nostra autoritat al sector. Aix\u00f2 no nom\u00e9s ha millorat les nostres m\u00e8triques, sin\u00f3 tamb\u00e9 la percepci\u00f3 d'Eninter com a l\u00edder t\u00e8cnic en mobilitat vertical.\"","quote_nombre_caso":"Responsable de Marqueting","quote_cargo_caso":"Eninter Ascensors","resultados_caso":"<p>El treball conjunt amb Cronuts Digital va transformar el canal digital en un pilar estrat\u00e8gic del negoci, amb creixement sostingut a cada front:<\/p><iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/eninter-charts.html?lang=ca&v=3\" loading=\"lazy\" title=\"M\u00e8triques del projecte Eninter: creixement, sistema de captaci\u00f3 i abast\" style=\"width:100%;height:600px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC;\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe><ul><li><b>+5.400 leads B2B<\/b> generats en 3 anys de col\u00b7laboraci\u00f3 cont\u00ednua.<\/li><li><b>+175% de clics<\/b> de tr\u00e0nsit qualificat i <b>+204% d'impressions<\/b>: molta m\u00e9s demanda qualificada arribant a la web.<\/li><li><b>Generaci\u00f3 constant de leads<\/b> des de m\u00faltiples canals (paid, org\u00e0nic, email i outbound).<\/li><li><b>Professionalitzaci\u00f3 completa de l'ecosistema digital<\/b>, amb anal\u00edtica unificada i decisions basades en dades.<\/li><li><b>Major control i efici\u00e8ncia<\/b> de la inversi\u00f3 en m\u00e0rqueting.<\/li><\/ul><p>Eninter va passar d'una pres\u00e8ncia digital limitada a una infraestructura capa\u00e7 d'atreure, convertir i escalar oportunitats de negoci en m\u00faltiples mercats.<\/p>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas Eninter Ascensors: +5.400 leads B2B i +175% clics | cronuts.digital<\/title>\n<meta name=\"description\" content=\"Eninter Ascensors: +5.400 leads B2B i +175% clics amb una estrat\u00e8gia omnicanal de 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