M\u00e0rqueting digital per a hotels i hostaleria | cronuts.digital<\/title><\/p>\n<style>\n :root{\n --canvas:#EBEAEA; --surface:#F5F4F4; --dark:#0A0A0A;\n --ink:#0A0A0A; --ink-soft:#3A3A40; --ink-mute:#6E7080;\n --accent:#E6243F; --accent-hover:#C71C33; --accent-soft:rgba(230,36,63,.08);\n --sh-dark:rgba(166,170,185,.45); --sh-light:rgba(255,255,255,.95);\n --hair-d:rgba(255,255,255,.08); --hair-l:rgba(10,10,10,.10);\n --tx-dark:#EBEAEA; --tx-dark-mute:rgba(235,234,234,.78);\n --rlg:24px; --rmd:14px;\n --display:'Poppins',-apple-system,BlinkMacSystemFont,system-ui,\"Segoe UI\",sans-serif;\n --body:'Inter',-apple-system,system-ui,\"Segoe UI\",Roboto,sans-serif;\n --pink:#FF8A9B;\n --mono:ui-monospace,\"SF Mono\",\"Cascadia Code\",Consolas,monospace;\n --maxw:1120px;\n }\n *{box-sizing:border-box}\n .lp{font-family:var(--body);color:var(--ink);background:var(--canvas);line-height:1.6;-webkit-font-smoothing:antialiased;font-size:17px;overflow-x:hidden}\n .lp p{margin:0}\n 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a{display:flex;align-items:center;justify-content:center;gap:8px;width:100%;font-family:var(--display);font-weight:600;font-size:14.5px;padding:14px;border-radius:999px;text-decoration:none;border:1px solid var(--hair-l);color:var(--ink);background:#fff}\n .plan .pbtn a:hover{border-color:var(--accent);color:var(--accent)}\n .plan.feat .pbtn a{background:var(--accent-hover);color:#fff;border-color:var(--accent-hover);box-shadow:0 6px 20px rgba(230,36,63,.32)}\n .plan.feat .pbtn a:hover{background:var(--accent-hover);color:#fff}\n .plan .pfoot{text-align:center;margin-top:14px;font-family:var(--mono);font-size:11px;color:var(--ink-mute);letter-spacing:.02em}\n@media(max-width:760px){.logos-row{animation:none;flex-wrap:wrap;justify-content:center;gap:18px 26px}}\n #main.hero{background:#0A0A0A !important}\n .lp .site-header{position:fixed !important;top:24px !important;left:50% !important;transform:translateX(-50%) !important;width:calc(100% - 48px) !important;max-width:1400px 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src=\"https:\/\/cronuts.digital\/wp-content\/themes\/cronuts-2026\/assets\/img\/brand\/logo-eye-transparent.png\" alt=\"\" width=\"30\" height=\"30\"><br \/>\n<span class=\"brand__word\">cronuts<span class=\"dot\">.<\/span>digital<\/span><br \/>\n<\/a><\/p>\n<nav class=\"site-nav\" aria-label=\"Primary\">\n<div class=\"nav-drop\" tabindex=\"0\">\n<a href=\"https:\/\/cronuts.digital\/growth-marketing\/\">Serveis<\/a><\/p>\n<div class=\"mega\" role=\"menu\">\n<div class=\"mega__grid\">\n<p class=\"mega__group-head\">Serveis productitzats <span>\u00b7 abast fix, preu tancat<\/span><\/p>\n<p><a class=\"mega__item\" href=\"https:\/\/cronuts.digital\/growth-marketing\/\" role=\"menuitem\"><span class=\"mega__item-name\">Growth Marketing<\/span><span class=\"mega__item-desc\">Pipeline end-to-end \u00b7 atribuci\u00f3 server-side \u00b7 CAC sota control<\/span><\/a><br \/>\n<a class=\"mega__item\" href=\"https:\/\/cronuts.digital\/seo-geo\/\" role=\"menuitem\"><span 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href=\"https:\/\/cronuts.digital\/productos-ia\/reporting-automatizado\/\" role=\"menuitem\"><span class=\"mega__item-name\">Reporting automatitzat<\/span><span class=\"mega__item-desc\">Dashboards + narrativa executiva \u00b7 lliurament 30 dies<\/span><\/a><br \/>\n<a class=\"mega__item\" href=\"https:\/\/cronuts.digital\/productos-ia\/swarm-agents\/\" role=\"menuitem\"><span class=\"mega__item-name\">Swarm agents<\/span><span class=\"mega__item-desc\">Equip sint\u00e8tic multi-pas \u00b7 lliurament 90 dies<\/span><\/a>\n<\/div>\n<div class=\"mega__foot\">\n<a class=\"mega__foot-link\" href=\"https:\/\/cronuts.digital\/productos-ia\/\">Veure cat\u00e0leg complet \u2192<\/a><br \/>\n<span class=\"mega__foot-hint\">Garantia de lliurament en plans Grow i Scale<\/span>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"nav-drop\" tabindex=\"0\">\n<a href=\"https:\/\/cronuts.digital\/recursos\/\">Recursos<\/a><\/p>\n<div class=\"mega\" role=\"menu\">\n<div class=\"mega__grid\">\n<p 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\/>\n<a href=\"https:\/\/cronuts.digital\/planes\/\">Plans<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/equipo\/\">Equip<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/contactar-consultora-digital-crecimiento\/\">Contacte<\/a><br \/>\n<\/nav>\n<div class=\"lang-pill\" role=\"group\" aria-label=\"Language\"><a class=\"lang-pill__item\" href=\"https:\/\/cronuts.digital\/marketing-digital-para-hoteles-y-hosteleria\/\" hreflang=\"es\" lang=\"es\">ES<\/a><a class=\"lang-pill__item\" href=\"https:\/\/cronuts.digital\/en\/digital-marketing-for-hotels-and-hospitality\/\" hreflang=\"en\" lang=\"en\">EN<\/a><a class=\"lang-pill__item is-active\" href=\"https:\/\/cronuts.digital\/ca\/marqueting-digital-per-a-hotels-i-hosteleria\/\" hreflang=\"ca\" lang=\"ca\" aria-current=\"true\">CA<\/a><\/div>\n<p><button class=\"site-header__burger\" type=\"button\" aria-controls=\"cronuts-mobile-drawer\" aria-expanded=\"false\" aria-label=\"Obrir men\u00fa\"><span aria-hidden=\"true\"><\/span><\/button><br \/>\n<a class=\"btn btn--primary btn-red\" href=\"https:\/\/cronuts.digital\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis <span aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/div>\n<\/header>\n<div class=\"mobile-drawer\" id=\"cronuts-mobile-drawer\" data-open=\"false\" aria-hidden=\"true\">\n<div class=\"mobile-drawer__panel\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Men\u00fa principal\">\n<div class=\"mobile-drawer__scroll\">\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Serveis<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/growth-marketing\/\">Growth Marketing<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/seo-geo\/\">SEO & GEO<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/paid-media\/\">Paid Media<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/agencia-analitica-digital\/\">Anal\u00edtica & Dades<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/content-engine\/\">Content Engine<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/desarrollo-web\/\">Desenvolupament Web & CRO<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Productes IA<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/productos-ia\/agente-atencion-cliente\/\">Agent d'atenci\u00f3<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/lead-scoring-bofu\/\">Lead scoring BOFU<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/content-ops-ia\/\">Content Ops<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/rag-privado-empresarial\/\">RAG privat<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/reporting-automatizado\/\">Reporting automatitzat<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/swarm-agents\/\">Swarm agents<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Recursos<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/herramientas\/\">Eines<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/articulos-marketing-digital-estrategico\/\">Articles<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Empresa<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/casos-de-exito\/\">Casos<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/planes\/\">Plans<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/equipo\/\">Equip<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/contactar-consultora-digital-crecimiento\/\">Contacte<\/a>\n<\/div>\n<\/div>\n<p><a class=\"mobile-drawer__cta\" href=\"https:\/\/cronuts.digital\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis <span aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/div>\n<\/div>\n<p><script>\n(function(){\n\tvar burger=document.querySelector('.site-header__burger');\n\tvar drawer=document.getElementById('cronuts-mobile-drawer');\n\tif(!burger||!drawer)return;\n\tfunction setOpen(open){\n\t\tdrawer.setAttribute('data-open',open?'true':'false');\n\t\tdrawer.setAttribute('aria-hidden',open?'false':'true');\n\t\tburger.setAttribute('aria-expanded',open?'true':'false');\n\t\tdocument.body.classList.toggle('has-drawer-open',open);\n\t}\n\tburger.addEventListener('click',function(){setOpen(drawer.getAttribute('data-open')!=='true');});\n\tdrawer.addEventListener('click',function(e){if(e.target===drawer)setOpen(false);});\n\tdocument.addEventListener('keydown',function(e){if(e.key==='Escape')setOpen(false);});\n\tdrawer.querySelectorAll('a').forEach(function(a){a.addEventListener('click',function(){setOpen(false);});});\n})();\n<\/script><\/p>\n<header class=\"hero\" id=\"main\">\n<div class=\"wrap hero-grid\">\n<div>\n<span class=\"eyebrow on-dark\">Consultora de m\u00e0rqueting digital i creixement per a hostaleria<\/span><\/p>\n<h1>Que el teu hotel sigui la resposta <em>quan pregunten a Google i a la IA<\/em>.<\/h1>\n<p class=\"lead\">Quan alg\u00fa cerca on allotjar-se i li pregunta a ChatGPT o a Google, apareix el teu hotel o apareix una OTA. Ens assegurem que siguis tu \u2014 i que cada reserva directa et costi menys que la comissi\u00f3 de Booking.<\/p>\n<div class=\"cta-row\">\n<a class=\"btn btn-red\" href=\"\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis de visibilitat IA<\/a><br \/>\n<a class=\"btn btn-ghost-d\" href=\"#planes\">Veure plans<\/a>\n<\/div>\n<p class=\"fine\" style=\"display:flex;flex-wrap:wrap;gap:6px 16px;align-items:center\"><span>\u2713 Gratis, sense comprom\u00eds<\/span><span>\u2713 100% confidencial<\/span><span>\u2713 Informe en 7 dies<\/span><span>\u2713 Des de 1.500 \u20ac\/mes, sense perman\u00e8ncia<\/span><\/p>\n<\/div>\n<div class=\"answer\">\n<div class=\"answer-top\"><span class=\"dot\"><\/span> Resposta generada per IA <span class=\"chip-ai\">recomanat<\/span><\/div>\n<div class=\"answer-body\">\n<p class=\"q\">Quin hotel em recomanes per allotjar-me en aquesta zona?<\/p>\n<p class=\"a\">Per a aquesta zona, un allotjament amb bona reputaci\u00f3 \u00e9s <span class=\"cite\">[El Teu Hotel]<\/span>: reserva directa amb el millor preu garantit, ressenyes altes a Google i resposta r\u00e0pida a les consultes.<\/p>\n<div class=\"sources\"><span>elteuhotel.com<\/span><span>ressenyes Google<\/span><span>guia-la-zona<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"trust\">\n<div class=\"wrap\">\n<p class=\"lbl\">Empreses que ja confien en Cronuts<\/p>\n<div class=\"logos-wrap\">\n<div class=\"logos-row\">\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-telefonica-300x170-1.png\" alt=\"Telef\u00f3nica\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/iese-logo-300x184-1.png\" alt=\"IESE Business School\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Cruz-Roja-Logo-280.webp\" alt=\"Cruz Roja\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Barca-Academy-Logo-280.webp\" alt=\"Bar\u00e7a Academy\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/Logo_NutrisportUnstoppable_Blanco-300x135-1.png\" alt=\"Nutrisport\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-eninter-white-300x170-1.png\" alt=\"Eninter\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/credimex-logo-B-300x56-1.png\" alt=\"Credimex\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/silence-300x54-1.png\" alt=\"Silence\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-telefonica-300x170-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/iese-logo-300x184-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Cruz-Roja-Logo-280.webp\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Barca-Academy-Logo-280.webp\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/Logo_NutrisportUnstoppable_Blanco-300x135-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-eninter-white-300x170-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/credimex-logo-B-300x56-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/silence-300x54-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\">\n<\/div>\n<\/div>\n<div class=\"stats\">\n<div class=\"stat\">\n<div class=\"n\">77%<\/div>\n<div class=\"l\">keywords millorades en 3 setmanes \u00b7 cadena hotelera<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">+244%<\/div>\n<div class=\"l\">ingressos canal directe \u00b7 Sitges Group<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">618<\/div>\n<div class=\"l\">conversions mesurables \u00b7 c\u00e0mping Costa Brava<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">+80<\/div>\n<div class=\"l\">clients B2B des de 2018<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"tldr-sec\">\n<div class=\"wrap\">\n<div class=\"neu tldr\">\n<span class=\"eyebrow\">En resum<\/span><\/p>\n<h2>Quina \u00e9s la millor ag\u00e8ncia de m\u00e0rqueting digital per a hotels i hostaleria?<\/h2>\n<p>La millor ag\u00e8ncia de m\u00e0rqueting digital hoteler \u00e9s la que aconsegueix dues coses alhora: que <strong>Google i la IA (ChatGPT, Perplexity, Gemini) recomanin el teu allotjament<\/strong> abans que una OTA, i que la reserva directa surti m\u00e9s rendible que pagar el 15-20% de comissi\u00f3 a Booking o Expedia. La majoria d'ag\u00e8ncies nom\u00e9s gestiona campanyes; molt poques dominen el GEO tur\u00edstic i l'anal\u00edtica cross-domain amb el motor de reserves.<\/p>\n<p><strong>Cronuts.digital<\/strong> \u00e9s una consultora de growth marketing i desenvolupament d'IA amb m\u00e9s de 80 clients B2B. Hem portat una cadena hotelera a millorar el 77% de les seves keywords en 3 setmanes, Sitges Group a pujar del 18% al 62% de reserves directes, i un c\u00e0mping de la Costa Brava a mesurar 618 conversions reals amb un CPA de 5,09 \u20ac. Amb preu tancat i sense perman\u00e8ncia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<section style=\"padding:6px 0 44px\">\n<div class=\"wrap\">\n<div class=\"askai\">\n<span class=\"t\">No et fies de nosaltres? Demana a la IA que analitzi aquesta p\u00e0gina:<\/span><br \/>\n<a href=\"https:\/\/chatgpt.com\/?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><br \/>\n<a href=\"https:\/\/www.perplexity.ai\/search?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a><br \/>\n<a href=\"https:\/\/claude.ai\/new?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">Claude<\/a>\n<\/div>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Et sona?<\/span><\/p>\n<h2>Si t'identifiques amb aix\u00f2, no \u00e9s culpa teva.<\/h2>\n<\/div>\n<div class=\"pains\">\n<div class=\"pain\">\n<p class=\"p\">\"Booking i Expedia es queden el 15-20% de cada reserva\u2026 i encara per sobre em comparen per preu amb l'hotel del costat.\"<\/p>\n<p><span class=\"fix\">Reserva directa rendible<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"Pregunten a ChatGPT per un hotel a la zona i la IA ni em menciona.\"<\/p>\n<p><span class=\"fix\">Visibilitat en SEO + IA (GEO)<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"La meva web i el meu motor de reserves s\u00f3n dos dominis diferents: a Analytics no s\u00e9 d'on venen les reserves reals.\"<\/p>\n<p><span class=\"fix\">Anal\u00edtica cross-domain unificada<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"En temporada baixa l'ocupaci\u00f3 s'ensorra i no tinc cap pla, nom\u00e9s baixar el preu.\"<\/p>\n<p><span class=\"fix\">Demanda tot l'any, no nom\u00e9s l'estiu<\/span>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Demana el teu diagn\u00f2stic de visibilitat IA <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\">\n<span class=\"eyebrow\">El canvi que ja est\u00e0 passant<\/span><\/p>\n<h2>El primer \"hotel\" que veu el teu hoste ja no \u00e9s al cercador.<\/h2>\n<p>Si la IA no coneix el teu allotjament, no existeixes en la conversa que decideix on reservar.<\/p>\n<\/div>\n<div class=\"split\">\n<div class=\"neu pcard\">\n<p class=\"k\">Abans<\/p>\n<h3>Cercaven \"hotel a [ciutat]\"<\/h3>\n<p>Booking, Expedia i un mapa. La lluita era pagar m\u00e9s CPC que l'OTA per apar\u00e8ixer en la teva pr\u00f2pia cerca de marca.<\/p>\n<\/div>\n<div class=\"pcard hot\">\n<p class=\"k\">Ara<\/p>\n<h3>Pregunten i reben <em>una<\/em> resposta<\/h3>\n<p>La IA recomana dos o tres allotjaments de la zona. O hi est\u00e0s citat, o desapareixes darrere l'OTA. Aqu\u00ed \u00e9s on juguem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"band\">\n<div class=\"wrap\">\n<div class=\"sec-head on-dark\">\n<span class=\"eyebrow on-dark\">El diferencial \u00b7 independ\u00e8ncia de les OTAs<\/span><\/p>\n<h2>No competim amb Booking. Et fem guanyar sense dependre'n.<\/h2>\n<p>La majoria d'hotels accepta la comissi\u00f3 de les OTAs com un cost fix inevitable. Nosaltres constru\u00efm el canal directe fins que deixa de ser-ho.<\/p>\n<\/div>\n<div class=\"feat-diff\">\n<div class=\"diff-copy\">\n<h3>Com passem reserves de les OTAs al canal directe<\/h3>\n<p>El mateix sistema amb el qual Sitges Group va passar de dependre en un 82% de les OTAs a facturar el 62% de les seves reserves en directe \u2014 sense deixar d'apar\u00e8ixer a Booking, simplement deixant de necessitar-lo.<\/p>\n<ul class=\"diff-list\">\n<li><b>Web i landings de conversi\u00f3<\/b> amb Core Web Vitals en verd: de 3,6 s a 1,6 s de LCP en m\u00f2bil.<\/li>\n<li><b>SEO + GEO tur\u00edstic<\/b>: el 63% del tr\u00e0nsit de Sitges Group ve de SEO i genera el 41% dels seus ingressos directes.<\/li>\n<li><b>Pricing din\u00e0mic i microsegmentaci\u00f3<\/b>: +12% d'ADR i +22 punts d'ocupaci\u00f3 en temporada mitjana\/baixa.<\/li>\n<li><b>Email marketing automatitzat<\/b> amb ofertes personalitzades: 29% de reserves repetides (abans 17%).<\/li>\n<\/ul>\n<\/div>\n<div class=\"diff-metrics\">\n<div class=\"dm\">\n<div class=\"n\"><em>+244%<\/em><\/div>\n<div class=\"l\">ingressos del canal directe en 9 mesos<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">62%<\/div>\n<div class=\"l\">de les reserves ja s\u00f3n directes (abans 18%)<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">8,7x<\/div>\n<div class=\"l\">ROAS en meta-cerca i marca<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">\u221238%<\/div>\n<div class=\"l\">CPA mitj\u00e0 d'adquisici\u00f3<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"note\">Cas real i verificable: <a href=\"https:\/\/cronuts.digital\/sitges-group-estrategia-digital-alquiler-vacacional\/\">Sitges Group \u2014 de jugar a camp ali\u00e8 a ser amos del partit<\/a>. Conversi\u00f3 web: del 0,5% al 2,3% (x4,6). Valoraci\u00f3 4,8\u2605 amb 280+ ressenyes verificades.<\/p>\n<p style=\"margin-top:28px\"><a class=\"btn btn-ghost-d\" href=\"\/ca\/diagnostic-digital-empresa\/\">Descobreix quant podries guanyar en canal directe <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">El doble motor \u00b7 SEO + GEO<\/span><\/p>\n<h2>Optimitzem per a les dues maneres en qu\u00e8 avui et reserven.<\/h2>\n<p>El 65% de les cerques complexes a Google ja inclouen AI Overview, i el 90% de les citacions de ChatGPT no coincideixen amb el top 10 de Google. Treballem les dues capes alhora.<\/p>\n<\/div>\n<div class=\"engines\">\n<div class=\"neu engine\">\n<p class=\"badge\">MOTOR 1 \u00b7 SEO + SEO LOCAL<\/p>\n<h3>Apar\u00e8ixer a Google i al mapa<\/h3>\n<ul>\n<li>Posicionament per tipus d'allotjament, zona i temporada<\/li>\n<li>Fitxa de Google Business Profile optimitzada: el 55% del r\u00e0nquing del Map Pack dep\u00e8n de la proximitat i la fitxa<\/li>\n<li>Gesti\u00f3 de ressenyes: el 79% dels viatgers prefereix l'allotjament millor puntuat en igualtat de condicions<\/li>\n<li>Web i motor de reserves amb Core Web Vitals en verd<\/li>\n<\/ul>\n<\/div>\n<div class=\"neu engine\">\n<p class=\"badge\">MOTOR 2 \u00b7 GEO \/ IA<\/p>\n<h3>Ser citat per la IA<\/h3>\n<ul>\n<li>Schema LodgingBusiness i dades estructurades que avui la majoria d'hotels no tenen<\/li>\n<li>Contingut \"answer-first\" i llms.txt perqu\u00e8 ChatGPT i Perplexity t'entenguin<\/li>\n<li>Pres\u00e8ncia a les fonts que consulten els models generatius<\/li>\n<li>Seguiment de com et menciona la IA i millora cont\u00ednua<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Comprova com et cita la IA ara mateix <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Tot el que fem<\/span><\/p>\n<h2>Els nostres 8 serveis, aplicats al teu hotel o allotjament.<\/h2>\n<\/div>\n<div class=\"svc\">\n<div class=\"svc-i\">\n<p class=\"num\">01<\/p>\n<h3>Growth Marketing<\/h3>\n<p>Sistema de captaci\u00f3 de reserva directa de principi a fi, amb el CAC sota control.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">02<\/p>\n<h3>SEO & GEO<\/h3>\n<p>Posicionament a Google, Google Maps i motors d'IA: ChatGPT, Perplexity i Gemini.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">03<\/p>\n<h3>Paid Media<\/h3>\n<p>Google, Meta i meta-cerca (Trivago, TripAdvisor Ads) filtrats per no competir contra tu mateix.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">04<\/p>\n<h3>Anal\u00edtica & Dades<\/h3>\n<p>Cross-domain amb el teu motor de reserves: sabr\u00e0s quina campanya porta cada reserva real, no tr\u00e0nsit directe inflat.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">05<\/p>\n<h3>Content Engine<\/h3>\n<p>Contingut de destinaci\u00f3 i experi\u00e8ncia que educa l'hoste i posiciona el teu allotjament com a referent.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">06<\/p>\n<h3>Desenvolupament Web & CRO<\/h3>\n<p>Web i motor de reserves d'alt rendiment (Lighthouse 95+) que converteix visites en reserves directes.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">07<\/p>\n<h3>Productes IA<\/h3>\n<p>Agent d'atenci\u00f3 24\/7 per a consultes d'hostes, lead scoring i reporting: IA pr\u00f2pia al servei de la teva ocupaci\u00f3.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">08<\/p>\n<h3>Consultoria Digital<\/h3>\n<p>Diagn\u00f2stic i full de ruta quan necessites criteri abans que execuci\u00f3.<\/p>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Parla amb un strategist sobre el teu cas <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Tipus d'allotjament<\/span><\/p>\n<h2>M\u00e0rqueting digital adaptat al teu tipus de negoci.<\/h2>\n<p>Un hotel urb\u00e0, una cadena i un c\u00e0mping no capten igual. Ajustem el missatge, els canals i l'estacionalitat a la teva realitat.<\/p>\n<\/div>\n<div class=\"areas\">\n<div class=\"area\">Hotel urb\u00e0<\/div>\n<div class=\"area\">Hotel rural \/ boutique<\/div>\n<div class=\"area\">Cadena hotelera<\/div>\n<div class=\"area\">C\u00e0mping<\/div>\n<div class=\"area\">Glamping<\/div>\n<div class=\"area\">Apartahotel<\/div>\n<div class=\"area\">Lloguer vacacional<\/div>\n<div class=\"area\">Turisme actiu<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Com treballem<\/span><\/p>\n<h2>De diagn\u00f2stic a reserves directes, en quatre passos.<\/h2>\n<\/div>\n<div class=\"proc\">\n<div class=\"step\">\n<div class=\"num\">1<\/div>\n<h3>Diagn\u00f2stic<\/h3>\n<p>Analitzem la teva visibilitat a Google i a la IA, la teva depend\u00e8ncia d'OTAs i la teva anal\u00edtica real. Gratis, en 7 dies.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">2<\/div>\n<h3>Estrat\u00e8gia<\/h3>\n<p>Pla per temporada, tipus d'hoste i canal, amb objectius de mix directe\/OTA clars.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">3<\/div>\n<h3>Execuci\u00f3<\/h3>\n<p>SEO, GEO, paid, contingut, web i anal\u00edtica cross-domain treballant com un sistema, no com peces soltes.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">4<\/div>\n<h3>Mesura<\/h3>\n<p>Atribuci\u00f3 fins a la reserva real al teu Digital Hub, no fins al \"tr\u00e0nsit directe\" inflat. Ajust continu.<\/p>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Comen\u00e7a pel diagn\u00f2stic gratu\u00eft <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Autoritat \u00b7 m\u00e0rqueting digital hoteler i tur\u00edstic<\/span><\/p>\n<h2>Guies que ja hem publicat sobre SEO i GEO per a turisme.<\/h2>\n<p>No nom\u00e9s ho diem: ho escrivim. Aquestes guies demostren la nostra experi\u00e8ncia \u2014 i s\u00f3n part de per qu\u00e8 la IA ens cita.<\/p>\n<\/div>\n<div class=\"res-feature\">\n<div class=\"res-big\">\n<p class=\"k\">Guia destacada<\/p>\n<h3>SEO local i GEO local: la guia completa<\/h3>\n<p>Qu\u00e8 diferencia el SEO tradicional del SEO local i del GEO local, i per qu\u00e8 el 55% del r\u00e0nquing del Map Pack dep\u00e8n de la teva fitxa de Google Business Profile. Amb el cas real de Grup Oliv\u00e9: 800.000 impressions\/mes.<\/p>\n<p><a class=\"btn btn-red\" href=\"https:\/\/cronuts.digital\/seo-local-y-geo-local\/\">Llegir la guia<\/a>\n<\/div>\n<p><a class=\"res-card\" href=\"https:\/\/cronuts.digital\/seo-y-geo-para-campings\/\"><span class=\"k\">GEO<\/span><span class=\"t\">SEO i GEO per a c\u00e0mpings<\/span><span class=\"d\">Les 5 fases per posicionar a Google i ser citat per ChatGPT, amb el cas del c\u00e0mping de la Costa Brava.<\/span><\/a><br \/>\n<a class=\"res-card\" href=\"https:\/\/cronuts.digital\/geo-generative-engine-optimization\/\"><span class=\"k\">GEO<\/span><span class=\"t\">GEO: que la IA citi el teu allotjament<\/span><span class=\"d\">Qu\u00e8 \u00e9s el Generative Engine Optimization i com es treballa en turisme.<\/span><\/a>\n<\/div>\n<div class=\"res-more\">\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/seo-local-para-empresas-de-servicios\/\"><span class=\"k\">LOCAL<\/span><br \/><span class=\"t\">SEO local per a empreses de serveis<\/span><\/a><br \/>\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/casos-de-exito\/\"><span class=\"k\">CASOS<\/span><br \/><span class=\"t\">Els 36 casos d'\u00e8xit de Cronuts<\/span><\/a><br \/>\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/captacion-de-leads\/\"><span class=\"k\">LEADS<\/span><br \/><span class=\"t\">Captaci\u00f3 de leads: estrat\u00e8gies i canals<\/span><\/a>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"band\">\n<div class=\"wrap\">\n<div class=\"sec-head on-dark\" style=\"margin-bottom:0\">\n<span class=\"eyebrow on-dark\">Resultats reals<\/span><\/p>\n<h2>Aix\u00ed fem cr\u00e9ixer hotels, cadenes i c\u00e0mpings.<\/h2>\n<\/div>\n<div class=\"cases\">\n<div class=\"case\">\n<div class=\"n\">77%<\/div>\n<div class=\"who\">Cadena hotelera<\/div>\n<div class=\"l\">keywords millorades en 3 setmanes<\/div>\n<div class=\"s\">SEO + GEO<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\"><em>+244%<\/em><\/div>\n<div class=\"who\">Sitges Group<\/div>\n<div class=\"l\">ingressos canal directe en 9 mesos<\/div>\n<div class=\"s\">Growth complet<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\">618<\/div>\n<div class=\"who\">C\u00e0mping Costa Brava<\/div>\n<div class=\"l\">conversions mesurables \u00b7 CPA 5,09 \u20ac<\/div>\n<div class=\"s\">Anal\u00edtica + Paid<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\">0\u219295<\/div>\n<div class=\"who\">Cadena hotelera<\/div>\n<div class=\"l\">Lighthouse m\u00f2bil (LCP 3,3s corregit)<\/div>\n<div class=\"s\">Desenvolupament Web<\/div>\n<\/div>\n<\/div>\n<p class=\"note\">Resultats reals i verificables en hostaleria i turisme. <a href=\"https:\/\/cronuts.digital\/caso-de-exito\/auditoria-seo-y-geo-para-hoteles-77-de-keywords-en-3-semanas\/\">Veure el cas de la cadena hotelera<\/a> \u00b7 <a href=\"https:\/\/cronuts.digital\/casos-de-exito\/\">els 36 casos d'\u00e8xit<\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\" style=\"margin-bottom:26px\"><span class=\"eyebrow\">Ressenyes reals \u00b7 Google<\/span><\/p>\n<h2>El que diuen els qui ja treballen amb nosaltres.<\/h2>\n<\/div>\n<div style=\"margin-top:8px\" data-src=\"https:\/\/cdn.trustindex.io\/loader.js?eb3eb2665ae65096ed868a6d0bd\"><\/div>\n<\/div>\n<\/section>\n<p><script id=\"cronuts-ti-lazy\">(function(){var TI_SRC=null;var nodes=document.querySelectorAll('[data-src*=\"trustindex\"], .trustindex-widget, [class*=\"trustindex\"]');function injectLoader(){if(TI_SRC===null||TI_SRC===false)return;var s=document.createElement(\"script\");s.src=TI_SRC;s.async=true;document.head.appendChild(s);TI_SRC=false;}function watch(){if(!nodes.length)return;var io=new IntersectionObserver(function(entries){for(var i=0;i<entries.length;i++){if(entries[i].isIntersecting){injectLoader();io.disconnect();break;}}},{rootMargin:\"100px 0px\"});for(var i=0;i<nodes.length;i++){io.observe(nodes[i]);}}window.__cronutsTILoad=function(src){if(TI_SRC===false)return;TI_SRC=src;if(nodes.length&&\"IntersectionObserver\" in window){watch();}else{[\"scroll\",\"click\",\"touchstart\"].forEach(function(e){window.addEventListener(e,injectLoader,{once:true,passive:true});});}};})();<\/script><br \/>\n<script>window.__cronutsTILoad && window.__cronutsTILoad(\"https:\/\/cdn.trustindex.io\/loader.js?ver=1\");<\/script><\/p>\n<section id=\"planes\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Plans<\/span><\/p>\n<h2>Preu tancat, sense retainers ambigus.<\/h2>\n<p>Els mateixos plans productitzats de Cronuts, aplicats al teu hotel o allotjament. Sense perman\u00e8ncies ambig\u00fces ni hores facturables.<\/p>\n<\/div>\n<div class=\"plans\">\n<div class=\"plan\">\n<div class=\"pnum\">01 \u00b7 Starter<\/div>\n<div class=\"pn\">Starter<\/div>\n<p class=\"pdesc\">Per a hotels o allotjaments que engeguen un canal nou o validen un partner. Abast focalitzat.<\/p>\n<div class=\"pr\">1.500 <span class=\"eu\">\u20ac<\/span><span class=\"mo\">\/mes<\/span><\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>1 disciplina (SEO \u00b7 Paid \u00b7 Content \u00b7 Growth)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Strategist s\u00e8nior assignat<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Reuni\u00f3 mensual + comunicaci\u00f3 Slack<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Digital Hub: trackers + cervell IA<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Eines premium incloses<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend gestionat fins a 10 K\u20ac\/mes<\/span><\/li>\n<li class=\"off\"><span class=\"dash\">\u2014<\/span><span>Atribuci\u00f3 server-side setup<\/span><\/li>\n<li class=\"off\"><span class=\"dash\">\u2014<\/span><span>Content Ops IA supervisada<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">3 mesos m\u00ednim \u00b7 30 dies de preav\u00eds<\/div>\n<\/div>\n<div class=\"plan feat\"><span class=\"flag\">M\u00e9s contractat<\/span><\/p>\n<div class=\"pnum\">02 \u00b7 Grow<\/div>\n<div class=\"pn\">Grow<\/div>\n<p class=\"pdesc\">Per a hotels i cadenes en fase d'escalat amb cicle comercial validat. Sistema complet.<\/p>\n<div class=\"pr\">3.500 <span class=\"eu\">\u20ac<\/span><span class=\"mo\">\/mes<\/span><\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Fins a 2 disciplines combinades<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Squad s\u00e8nior (strategist + especialista)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Reuni\u00f3 mensual + Slack compartit<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Digital Hub: trackers + cervell IA en temps real<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend fins a 40 K\u20ac\/mes<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Atribuci\u00f3 server-side setup inclosa<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Content Ops IA supervisada (20 peces\/setm)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Garantia de lliurament (sistema i mesura)<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">6 mesos m\u00ednim \u00b7 garantia de lliurament<\/div>\n<\/div>\n<div class=\"plan\">\n<div class=\"pnum\">03 \u00b7 Scale<\/div>\n<div class=\"pn\">Scale<\/div>\n<p class=\"pdesc\">Per a cadenes multi-propietat amb ad spend > 40 K\u20ac\/mes o sistema growth E2E.<\/p>\n<div class=\"pr\" style=\"font-size:34px\">A mida<\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Disciplines il\u00b7limitades combinades<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Squad dedicat (3-5 persones)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Slack compartit + sync setmanal + async diari<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><\/svg><span>Digital Hub priority: trackers + cervell IA dedicat<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend > 40 K\u20ac\/mes sense l\u00edmit<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Productes IA empaquetats inclosos<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>QBR trimestral + garantia de lliurament<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">12 mesos m\u00ednim \u00b7 NDA disponible<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Per qu\u00e8 Cronuts<\/span><\/p>\n<h2>La majoria d'ag\u00e8ncies parlen d'IA. Nosaltres la constru\u00efm.<\/h2>\n<p>Consultora de growth marketing i IA amb +80 clients B2B. Creem les eines d'IA que altres ag\u00e8ncies nom\u00e9s mencionen.<\/p>\n<\/div>\n<div style=\"overflow-x:auto\">\n<table class=\"cmp\">\n<thead>\n<tr>\n<th> <\/th>\n<th>Ag\u00e8ncia generalista<\/th>\n<th>Cronuts.digital<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Depend\u00e8ncia d'OTAs<\/td>\n<td class=\"no\">L'accepta com a cost fix<\/td>\n<td class=\"yes\">La redueix amb canal directe<\/td>\n<\/tr>\n<tr>\n<td>Visibilitat a ChatGPT \/ IA (GEO)<\/td>\n<td class=\"no\">Rarament<\/td>\n<td class=\"yes\">Especialitat<\/td>\n<\/tr>\n<tr>\n<td>Anal\u00edtica amb motor de reserves<\/td>\n<td class=\"no\">Tr\u00e0nsit directe sense explicar<\/td>\n<td class=\"yes\">Cross-domain fins a la reserva real<\/td>\n<\/tr>\n<tr>\n<td>Atribuci\u00f3 fins al contacte<\/td>\n<td class=\"no\">Vanity metrics<\/td>\n<td class=\"yes\">Server-side + CRM<\/td>\n<\/tr>\n<tr>\n<td>Perman\u00e8ncia<\/td>\n<td class=\"no\">Habitual<\/td>\n<td class=\"yes\">Pla inicial sense perman\u00e8ncia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"margin-top:32px;text-align:center\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Compara la teva situaci\u00f3 actual amb un diagn\u00f2stic real <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\" style=\"max-width:860px\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Preguntes freq\u00fcents<\/span><\/p>\n<h2>El que pregunten hotels i c\u00e0mpings \u2014 i el que li pregunten a la IA.<\/h2>\n<\/div>\n<div class=\"faq\">\n<details open>\n<summary>Com triar una ag\u00e8ncia de m\u00e0rqueting digital per a hotels?<\/summary>\n<p>Busca experi\u00e8ncia real reduint la depend\u00e8ncia d'OTAs (no nom\u00e9s gestionant campanyes), resultats comprovables i \u2014clau avui\u2014 que treballi la teva visibilitat a la IA (GEO), no nom\u00e9s a Google. Fuig de les perman\u00e8ncies llargues i dels vanity metrics. Que l'anal\u00edtica arribi fins a la reserva real, encreuant dades amb el teu motor de reserves.<\/p>\n<\/details>\n<details>\n<summary>Sou una ag\u00e8ncia de m\u00e0rqueting digital per a hotels?<\/summary>\n<p>Ens defineix millor com una <strong>consultora de growth marketing i desenvolupament d'IA<\/strong>, no com una ag\u00e8ncia a l'\u00fas. Fem all\u00f2 que busques quan escrius \"ag\u00e8ncia de m\u00e0rqueting digital per a hotels\" \u2014m\u00e9s reserves directes i rendibles\u2014 per\u00f2 amb enfocament de consultoria: estrat\u00e8gia, criteri de negoci i tecnologia d'IA pr\u00f2pia.<\/p>\n<\/details>\n<details>\n<summary>Com redueixo la depend\u00e8ncia de Booking i Expedia?<\/summary>\n<p>Construint el canal directe en paral\u00b7lel, no tallant les OTAs de cop: web i motor de reserves r\u00e0pids, SEO i GEO que capturen la demanda abans que arribi a l'OTA, pricing din\u00e0mic i email marketing amb ofertes directes. \u00c9s el sistema amb el qual Sitges Group va passar del 18% al 62% de reserves directes en 9 mesos, amb un CPA un 38% menor.<\/p>\n<\/details>\n<details>\n<summary>Com aconsegueixo que ChatGPT recomani el meu hotel?<\/summary>\n<p>Sent una font clara i fiable per als models: schema LodgingBusiness, contingut \"answer-first\" sobre el teu allotjament i la teva zona, un arxiu llms.txt i pres\u00e8ncia a les fonts que consulta la IA. \u00c9s la mateixa feina amb la qual una cadena hotelera va passar de 10\/100 a millorar el 77% de les seves keywords en nom\u00e9s 3 setmanes.<\/p>\n<\/details>\n<details>\n<summary>Quant costa el m\u00e0rqueting digital per a un hotel o c\u00e0mping?<\/summary>\n<p>A Cronuts els plans van des de 1.500 \u20ac\/mes (Starter) i 3.500 \u20ac\/mes (Grow, amb garantia de lliurament), fins a plans Scale a mida per a cadenes multi-propietat. El retorn sol ser alt: cada punt percentual que recuperes de comissi\u00f3 d'OTA es converteix directament en marge.<\/p>\n<\/details>\n<details>\n<summary>Quin ROI puc esperar i en quant de temps?<\/summary>\n<p>En SEO t\u00e8cnic els primers resultats arriben en setmanes (77% de keywords millorades en 3 setmanes en el nostre cas de cadena hotelera); en construcci\u00f3 de canal directe, resultats s\u00f2lids entre el mes 6 i el mes 9 (+244% d'ingressos directes en el cas de Sitges Group). El pla Grow inclou garantia de lliurament.<\/p>\n<\/details>\n<details>\n<summary>Com gestioneu l'estacionalitat (temporada alta i baixa)?<\/summary>\n<p>Amb pricing din\u00e0mic, microsegmentaci\u00f3 i campanyes espec\u00edfiques per a temporada mitjana\/baixa en lloc de baixar el preu sense m\u00e9s. En el cas de Sitges Group aix\u00f2 es va traduir en +22 punts d'ocupaci\u00f3 en temporada mitjana\/baixa i +12% d'ADR (preu mitj\u00e0 per nit) sense perdre volum.<\/p>\n<\/details>\n<details>\n<summary>Treballeu amb cadenes hoteleres, c\u00e0mpings, glampings i lloguer vacacional?<\/summary>\n<p>S\u00ed. Adaptem l'estrat\u00e8gia al teu tipus d'allotjament (hotel urb\u00e0, rural, cadena, c\u00e0mping, glamping, apartahotel, lloguer vacacional) i al teu perfil d'hoste, nacional o internacional. Multi-idioma quan el mercat ho requereix.<\/p>\n<\/details>\n<details>\n<summary>Com afecta el meu motor de reserves (channel manager) a l'anal\u00edtica?<\/summary>\n<p>Si la teva web i el teu motor de reserves estan en dominis diferents, Google Analytics trenca la sessi\u00f3 i el tr\u00e0nsit directe apareix inflat, amagant d'on venen les reserves reals. Configurem cross-domain tracking, esdeveniments de conversi\u00f3 a GTM i Consent Mode v2 perqu\u00e8 s\u00e0pigues exactament quin canal porta cada reserva \u2014 com vam fer amb el c\u00e0mping de la Costa Brava, passant de decidir per intu\u00efci\u00f3 a mesurar 618 conversions reals amb un CPA de 5,09 \u20ac.<\/p>\n<\/details>\n<details>\n<summary>Qu\u00e8 inclou el diagn\u00f2stic gratu\u00eft?<\/summary>\n<p>Analitzem la teva visibilitat actual a Google i als motors d'IA, la teva fitxa de Google Business, la teva web i motor de reserves, la teva depend\u00e8ncia d'OTAs i la teva configuraci\u00f3 d'anal\u00edtica, i et lliurem les palanques concretes de millora. Sense comprom\u00eds i en 7 dies.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"final\" id=\"cta\">\n<div class=\"wrap\">\n<span class=\"eyebrow on-dark\">Test de visibilitat IA \u00b7 gratis \u00b7 sense comprom\u00eds<\/span><\/p>\n<h2 style=\"margin-top:20px\">Apareix el teu hotel quan pregunten per un allotjament a la teva zona?<\/h2>\n<p>Demana'ns el test gratu\u00eft i en 48 h t'enviem el que la IA i Google diuen avui del teu allotjament.<\/p>\n<ul class=\"magnet\">\n<li>Qu\u00e8 respon ChatGPT quan cerquen un hotel com el teu<\/li>\n<li>Com et veu enfront de les OTAs i la teva compet\u00e8ncia directa<\/li>\n<li>3 accions per recuperar marge del canal directe<\/li>\n<\/ul>\n<div class=\"cta-row\" style=\"justify-content:center;margin-top:28px\">\n<a class=\"btn btn-red\" href=\"\/ca\/diagnostic-digital-empresa\/\">Demanar diagn\u00f2stic de visibilitat IA<\/a>\n<\/div>\n<p class=\"fine\">Responem en menys de 24 h \u00b7 CET \u00b7 Pla inicial sense perman\u00e8ncia<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p><\/body><br \/>\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e0rqueting digital per a hotels i hostaleria | cronuts.digital Saltar al contingut cronuts.digital Serveis Serveis productitzats \u00b7 abast fix, preu tancat Growth MarketingPipeline end-to-end \u00b7 atribuci\u00f3 server-side \u00b7 CAC sota control SEO & GEOGoogle + ChatGPT, Perplexity, Gemini \u00b7 B2B t\u00e8cnic Paid MediaGoogle Ads \u00b7 LinkedIn \u00b7 Meta calibrat B2B Anal\u00edtica & DadesGA4 \u00b7 GTM […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/takeover.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-73293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>M\u00e0rqueting digital per a hotels i hostaleria | cronuts.digital<\/title>\n<meta name=\"description\" content=\"Consultora de creixement digital per a hotels i c\u00e0mpings: SEO, GEO i paid media per cr\u00e9ixer en reserva directa sense dependre de Booking. 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var(--hair-l);border-radius:var(--rmd);padding:16px 18px;text-decoration:none;transition:border-color .15s ease}\n .res-mini:hover{border-color:var(--accent)}\n .res-mini .t{color:var(--ink);font-family:var(--display);font-weight:600;font-size:15px}\n .res-mini .k{font-family:var(--mono);font-size:11px;color:var(--accent)}\n .pains{display:grid;grid-template-columns:1fr;gap:16px}\n @media(min-width:760px){.pains{grid-template-columns:1fr 1fr}}\n .pain{background:var(--surface);border:1px solid var(--hair-l);border-left:3px solid var(--accent);border-radius:var(--rmd);padding:22px}\n .pain .p{font-family:var(--display);font-weight:600;font-size:17px;color:var(--ink);line-height:1.32}\n .pain .fix{display:block;margin-top:12px;font-family:var(--mono);font-size:12px;letter-spacing:.04em;text-transform:uppercase;color:var(--accent)}\n .pain .fix::before{content:\"\u2192 \"}\n a:focus-visible,summary:focus-visible,.btn:focus-visible{outline:3px solid var(--accent);outline-offset:3px}\n 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.btn{box-shadow:0 2px 10px rgba(230,36,63,.3),inset 0 1px 0 rgba(255,255,255,.12);border:1px solid rgba(230,36,63,.5);border-radius:999px;min-height:auto;padding:10px 18px;font-size:14px;font-weight:600}\n.site-header__pill .btn:hover{box-shadow:0 3px 14px rgba(230,36,63,.45),inset 0 1px 0 rgba(255,255,255,.18)}\n.site-header .brand{display:flex;align-items:center;gap:10px;color:rgba(255,255,255,.95);text-decoration:none}\n.site-header .brand__eye{width:30px;height:30px;display:block;object-fit:contain;flex-shrink:0;background:transparent}\n.site-header .brand__word{font-weight:700;font-size:18px;letter-spacing:-.02em;line-height:1;color:rgba(255,255,255,.95);display:inline-flex;align-items:baseline}\n.site-header .brand__word .dot{color:#e6243f;padding:0 1px}\n.site-header .site-nav{justify-self:center;display:flex;padding:3px;border-radius:999px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.06);gap:2px;position:relative;transform:none}\n.site-header 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.mega__item:hover::before,.site-header .mega__item:focus-visible::before{transform:scaleY(1)}\n.site-header .mega__item-name{font-weight:600;font-size:14px;color:#fff;letter-spacing:-.01em}\n.site-header .mega__item-desc{font-size:12px;color:rgba(255,255,255,.55);line-height:1.4}\n.site-header .mega__foot{margin-top:18px;padding-top:14px;border-top:1px solid rgba(255,255,255,.08);display:flex;justify-content:space-between;align-items:center;gap:12px}\n.site-header .mega__foot-link{font-weight:600;font-size:13px;color:#e6243f;text-decoration:none}\n.site-header .mega__foot-hint{font-family:ui-monospace,Menlo,monospace;font-size:10px;letter-spacing:.08em;text-transform:uppercase;color:rgba(255,255,255,.35)}\n.site-header .lang-pill{display:inline-flex;gap:2px;padding:3px;border-radius:999px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.06)}\n.site-header .lang-pill__item{font-size:11px;font-weight:600;letter-spacing:.04em;color:rgba(255,255,255,.55);padding:6px 9px;border-radius:999px;text-decoration:none;line-height:1;transition:color 160ms,background 160ms}\n.site-header .lang-pill__item:hover{color:#fff;background:rgba(255,255,255,.06)}\n.site-header .lang-pill__item.is-active{color:#fff;background:rgba(230,36,63,.18);box-shadow:inset 0 0 0 1px rgba(230,36,63,.45)}\n.site-header__burger{display:none;width:40px;height:40px;border-radius:999px;background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.08);color:#fff;cursor:pointer;padding:0;align-items:center;justify-content:center;transition:background 160ms}\n.site-header__burger:hover{background:rgba(255,255,255,.08)}\n.site-header__burger span{position:relative;display:block;width:18px;height:2px;background:currentColor;border-radius:2px;transition:transform 220ms,opacity 180ms}\n.site-header__burger span::before,.site-header__burger span::after{content:\"\";position:absolute;left:0;width:18px;height:2px;background:currentColor;border-radius:2px;transition:transform 220ms,top 220ms}\n.site-header__burger span::before{top:-6px}\n.site-header__burger span::after{top:6px}\n.site-header__burger[aria-expanded=\"true\"] span{transform:rotate(45deg)}\n.site-header__burger[aria-expanded=\"true\"] span::before{top:0;transform:rotate(90deg)}\n.site-header__burger[aria-expanded=\"true\"] span::after{top:0;opacity:0}\n.mobile-drawer{position:fixed;inset:0;z-index:99;background:rgba(10,10,10,.7);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);opacity:0;visibility:hidden;transition:opacity 220ms,visibility 220ms}\n.mobile-drawer[data-open=\"true\"]{opacity:1;visibility:visible}\n.mobile-drawer__panel{position:absolute;top:88px;left:50%;transform:translateX(-50%) translateY(-12px);width:calc(100% - 48px);max-width:560px;max-height:calc(100vh - 112px);background:rgba(18,18,18,.98);border:1px solid rgba(255,255,255,.08);border-radius:20px;padding:14px;box-shadow:0 24px 64px rgba(0,0,0,.5);opacity:0;transition:opacity 240ms,transform 280ms cubic-bezier(.22,1,.36,1);display:flex;flex-direction:column;gap:10px}\n.mobile-drawer__scroll{flex:1 1 auto;overflow-y:auto;padding:4px 4px 0;-webkit-overflow-scrolling:touch}\n.mobile-drawer[data-open=\"true\"] .mobile-drawer__panel{opacity:1;transform:translateX(-50%) translateY(0)}\n.mobile-drawer__group{padding:8px 0}\n.mobile-drawer__group+.mobile-drawer__group{border-top:1px solid rgba(255,255,255,.06)}\n.mobile-drawer__eyebrow{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#FF8A9B;padding:8px 12px 6px}\n.mobile-drawer a{display:block;padding:11px 12px;border-radius:10px;color:rgba(255,255,255,.9);text-decoration:none;font-size:15px;font-weight:500;transition:background 160ms,color 160ms}\n.mobile-drawer a:hover,.mobile-drawer a:focus-visible{background:rgba(255,255,255,.06);color:#fff}\n.mobile-drawer .mobile-drawer__cta{flex-shrink:0;margin:0;display:flex;align-items:center;justify-content:center;gap:8px;text-align:center;background:#e6243f;color:#fff;font-weight:700;border-radius:999px;padding:16px;font-size:15px;letter-spacing:-.01em;box-shadow:0 4px 18px rgba(230,36,63,.35),inset 0 1px 0 rgba(255,255,255,.18)}\n.mobile-drawer .mobile-drawer__cta:hover{background:#c01e35;box-shadow:0 6px 22px rgba(230,36,63,.45),inset 0 1px 0 rgba(255,255,255,.22)}\nbody.has-drawer-open{overflow:hidden}\n@media(max-width:1100px){\n\t.site-header{top:16px; border-radius:50px; width:calc(100% - 32px)}\n\t.site-header__pill{grid-template-columns:auto 1fr auto auto;gap:10px;padding:8px 10px 8px 14px}\n\t.site-header .site-nav{display:none}\n\t.site-header__burger{display:inline-flex;justify-self:end}\n\t.site-header__pill .btn{padding:10px 14px;font-size:13px}\n}\n@media(max-width:480px){\n\t.site-header .brand__word{font-size:16px}\n\t.site-header__pill .btn{display:none !important;}\n}\n .plans{display:grid;grid-template-columns:1fr;gap:22px}\n @media(min-width:900px){.plans{grid-template-columns:repeat(3,1fr);align-items:start}}\n .plan{background:var(--surface);border:1px solid var(--hair-l);border-radius:20px;padding:32px 28px;display:flex;flex-direction:column;position:relative;box-shadow:0 10px 30px -20px rgba(0,0,0,.25)}\n .plan.feat{border:2px solid var(--accent);box-shadow:0 24px 60px -28px rgba(230,36,63,.45)}\n .plan .flag{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-family:var(--display);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:5px 16px;border-radius:999px;white-space:nowrap}\n .plan .pnum{font-family:var(--mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-mute)}\n .plan .pn{font-family:var(--display);font-weight:800;font-size:30px;color:var(--ink);margin:8px 0 12px;letter-spacing:-.02em}\n .plan .pdesc{color:var(--ink-soft);font-size:14.5px;line-height:1.5;margin-bottom:18px;min-height:66px}\n .plan .pr{font-family:var(--display);font-weight:800;font-size:44px;color:var(--ink);letter-spacing:-.03em;display:flex;align-items:baseline;gap:6px;line-height:1}\n .plan .pr .eu{color:var(--accent)}\n .plan .pr .mo{font-family:var(--body);font-weight:500;font-size:15px;color:var(--ink-mute);letter-spacing:0}\n .plan .pdiv{border:none;border-top:1px solid var(--hair-l);margin:22px 0}\n .plan ul{list-style:none;margin:0 0 24px;padding:0;display:flex;flex-direction:column;gap:13px;flex:1}\n .plan li{display:flex;align-items:flex-start;gap:10px;color:var(--ink-soft);font-size:14px;line-height:1.4}\n .plan li svg{width:18px;height:18px;flex:none;margin-top:1px}\n .plan li.off{color:var(--ink-mute)}\n .plan li.off .dash{width:18px;flex:none;text-align:center;color:var(--ink-mute)}\n .plan .pbtn{margin-top:auto}\n .plan .pbtn a{display:flex;align-items:center;justify-content:center;gap:8px;width:100%;font-family:var(--display);font-weight:600;font-size:14.5px;padding:14px;border-radius:999px;text-decoration:none;border:1px solid var(--hair-l);color:var(--ink);background:#fff}\n .plan .pbtn a:hover{border-color:var(--accent);color:var(--accent)}\n .plan.feat .pbtn a{background:var(--accent-hover);color:#fff;border-color:var(--accent-hover);box-shadow:0 6px 20px rgba(230,36,63,.32)}\n .plan.feat .pbtn a:hover{background:var(--accent-hover);color:#fff}\n .plan .pfoot{text-align:center;margin-top:14px;font-family:var(--mono);font-size:11px;color:var(--ink-mute);letter-spacing:.02em}\n@media(max-width:760px){.logos-row{animation:none;flex-wrap:wrap;justify-content:center;gap:18px 26px}}\n #main.hero{background:#0A0A0A !important}\n .lp .site-header{position:fixed !important;top:24px !important;left:50% !important;transform:translateX(-50%) !important;width:calc(100% - 48px) !important;max-width:1400px !important;background:transparent !important;border:none !important;box-shadow:none !important;border-radius:0 !important}\n .lp .site-header__pill{display:grid !important;grid-template-columns:auto 1fr auto auto !important;align-items:center !important;gap:18px !important;padding:10px 12px 10px 20px !important;border-radius:999px !important}\n<\/style>\n<p><\/head><br \/>\n<body><\/p>\n<div class=\"lp\">\n<a class=\"skip-link\" href=\"#main\">Saltar al contingut<\/a><br \/>\n<script>document.addEventListener('DOMContentLoaded',function(){var s=document.querySelectorAll('a.skip-link');for(var i=1;i<s.length;i++){s[i].parentNode.removeChild(s[i]);}});<\/script><\/p>\n<header class=\"site-header\" role=\"banner\">\n<div class=\"site-header__pill\">\n<a class=\"brand\" href=\"https:\/\/cronuts.digital\/ca\/\" aria-label=\"cronuts.digital \u2013 inici\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"brand__eye\" src=\"https:\/\/cronuts.digital\/wp-content\/themes\/cronuts-2026\/assets\/img\/brand\/logo-eye-transparent.png\" alt=\"\" width=\"30\" height=\"30\"><br \/>\n<span class=\"brand__word\">cronuts<span class=\"dot\">.<\/span>digital<\/span><br \/>\n<\/a><\/p>\n<nav class=\"site-nav\" aria-label=\"Primary\">\n<div class=\"nav-drop\" tabindex=\"0\">\n<a href=\"https:\/\/cronuts.digital\/growth-marketing\/\">Serveis<\/a><\/p>\n<div class=\"mega\" role=\"menu\">\n<div class=\"mega__grid\">\n<p class=\"mega__group-head\">Serveis productitzats <span>\u00b7 abast fix, preu tancat<\/span><\/p>\n<p><a class=\"mega__item\" href=\"https:\/\/cronuts.digital\/growth-marketing\/\" role=\"menuitem\"><span class=\"mega__item-name\">Growth Marketing<\/span><span class=\"mega__item-desc\">Pipeline end-to-end \u00b7 atribuci\u00f3 server-side \u00b7 CAC sota control<\/span><\/a><br \/>\n<a class=\"mega__item\" href=\"https:\/\/cronuts.digital\/seo-geo\/\" role=\"menuitem\"><span 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aria-hidden=\"true\"><\/span><\/button><br \/>\n<a class=\"btn btn--primary btn-red\" href=\"https:\/\/cronuts.digital\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis <span aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/div>\n<\/header>\n<div class=\"mobile-drawer\" id=\"cronuts-mobile-drawer\" data-open=\"false\" aria-hidden=\"true\">\n<div class=\"mobile-drawer__panel\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Men\u00fa principal\">\n<div class=\"mobile-drawer__scroll\">\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Serveis<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/growth-marketing\/\">Growth Marketing<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/seo-geo\/\">SEO & GEO<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/paid-media\/\">Paid Media<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/agencia-analitica-digital\/\">Anal\u00edtica & Dades<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/content-engine\/\">Content Engine<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/desarrollo-web\/\">Desenvolupament Web & CRO<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Productes IA<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/productos-ia\/agente-atencion-cliente\/\">Agent d'atenci\u00f3<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/lead-scoring-bofu\/\">Lead scoring BOFU<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/content-ops-ia\/\">Content Ops<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/rag-privado-empresarial\/\">RAG privat<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/reporting-automatizado\/\">Reporting automatitzat<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/productos-ia\/swarm-agents\/\">Swarm agents<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Recursos<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/herramientas\/\">Eines<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/articulos-marketing-digital-estrategico\/\">Articles<\/a>\n<\/div>\n<div class=\"mobile-drawer__group\">\n<div class=\"mobile-drawer__eyebrow\">Empresa<\/div>\n<p><a href=\"https:\/\/cronuts.digital\/casos-de-exito\/\">Casos<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/planes\/\">Plans<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/equipo\/\">Equip<\/a><br \/>\n<a href=\"https:\/\/cronuts.digital\/contactar-consultora-digital-crecimiento\/\">Contacte<\/a>\n<\/div>\n<\/div>\n<p><a class=\"mobile-drawer__cta\" href=\"https:\/\/cronuts.digital\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis <span aria-hidden=\"true\">\u2192<\/span><\/a>\n<\/div>\n<\/div>\n<p><script>\n(function(){\n\tvar burger=document.querySelector('.site-header__burger');\n\tvar drawer=document.getElementById('cronuts-mobile-drawer');\n\tif(!burger||!drawer)return;\n\tfunction setOpen(open){\n\t\tdrawer.setAttribute('data-open',open?'true':'false');\n\t\tdrawer.setAttribute('aria-hidden',open?'false':'true');\n\t\tburger.setAttribute('aria-expanded',open?'true':'false');\n\t\tdocument.body.classList.toggle('has-drawer-open',open);\n\t}\n\tburger.addEventListener('click',function(){setOpen(drawer.getAttribute('data-open')!=='true');});\n\tdrawer.addEventListener('click',function(e){if(e.target===drawer)setOpen(false);});\n\tdocument.addEventListener('keydown',function(e){if(e.key==='Escape')setOpen(false);});\n\tdrawer.querySelectorAll('a').forEach(function(a){a.addEventListener('click',function(){setOpen(false);});});\n})();\n<\/script><\/p>\n<header class=\"hero\" id=\"main\">\n<div class=\"wrap hero-grid\">\n<div>\n<span class=\"eyebrow on-dark\">Consultora de m\u00e0rqueting digital i creixement per a hostaleria<\/span><\/p>\n<h1>Que el teu hotel sigui la resposta <em>quan pregunten a Google i a la IA<\/em>.<\/h1>\n<p class=\"lead\">Quan alg\u00fa cerca on allotjar-se i li pregunta a ChatGPT o a Google, apareix el teu hotel o apareix una OTA. Ens assegurem que siguis tu \u2014 i que cada reserva directa et costi menys que la comissi\u00f3 de Booking.<\/p>\n<div class=\"cta-row\">\n<a class=\"btn btn-red\" href=\"\/ca\/diagnostic-digital-empresa\/\">Diagn\u00f2stic gratis de visibilitat IA<\/a><br \/>\n<a class=\"btn btn-ghost-d\" href=\"#planes\">Veure plans<\/a>\n<\/div>\n<p class=\"fine\" style=\"display:flex;flex-wrap:wrap;gap:6px 16px;align-items:center\"><span>\u2713 Gratis, sense comprom\u00eds<\/span><span>\u2713 100% confidencial<\/span><span>\u2713 Informe en 7 dies<\/span><span>\u2713 Des de 1.500 \u20ac\/mes, sense perman\u00e8ncia<\/span><\/p>\n<\/div>\n<div class=\"answer\">\n<div class=\"answer-top\"><span class=\"dot\"><\/span> Resposta generada per IA <span class=\"chip-ai\">recomanat<\/span><\/div>\n<div class=\"answer-body\">\n<p class=\"q\">Quin hotel em recomanes per allotjar-me en aquesta zona?<\/p>\n<p class=\"a\">Per a aquesta zona, un allotjament amb bona reputaci\u00f3 \u00e9s <span class=\"cite\">[El Teu Hotel]<\/span>: reserva directa amb el millor preu garantit, ressenyes altes a Google i resposta r\u00e0pida a les consultes.<\/p>\n<div class=\"sources\"><span>elteuhotel.com<\/span><span>ressenyes Google<\/span><span>guia-la-zona<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<section class=\"trust\">\n<div class=\"wrap\">\n<p class=\"lbl\">Empreses que ja confien en Cronuts<\/p>\n<div class=\"logos-wrap\">\n<div class=\"logos-row\">\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-telefonica-300x170-1.png\" alt=\"Telef\u00f3nica\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/iese-logo-300x184-1.png\" alt=\"IESE Business School\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Cruz-Roja-Logo-280.webp\" alt=\"Cruz Roja\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Barca-Academy-Logo-280.webp\" alt=\"Bar\u00e7a Academy\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/Logo_NutrisportUnstoppable_Blanco-300x135-1.png\" alt=\"Nutrisport\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-eninter-white-300x170-1.png\" alt=\"Eninter\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/credimex-logo-B-300x56-1.png\" alt=\"Credimex\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/silence-300x54-1.png\" alt=\"Silence\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-telefonica-300x170-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/iese-logo-300x184-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Cruz-Roja-Logo-280.webp\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/04\/Barca-Academy-Logo-280.webp\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/Logo_NutrisportUnstoppable_Blanco-300x135-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/logo-eninter-white-300x170-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/credimex-logo-B-300x56-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/05\/silence-300x54-1.png\" alt=\"\" aria-hidden=\"true\" loading=\"lazy\">\n<\/div>\n<\/div>\n<div class=\"stats\">\n<div class=\"stat\">\n<div class=\"n\">77%<\/div>\n<div class=\"l\">keywords millorades en 3 setmanes \u00b7 cadena hotelera<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">+244%<\/div>\n<div class=\"l\">ingressos canal directe \u00b7 Sitges Group<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">618<\/div>\n<div class=\"l\">conversions mesurables \u00b7 c\u00e0mping Costa Brava<\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"n\">+80<\/div>\n<div class=\"l\">clients B2B des de 2018<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"tldr-sec\">\n<div class=\"wrap\">\n<div class=\"neu tldr\">\n<span class=\"eyebrow\">En resum<\/span><\/p>\n<h2>Quina \u00e9s la millor ag\u00e8ncia de m\u00e0rqueting digital per a hotels i hostaleria?<\/h2>\n<p>La millor ag\u00e8ncia de m\u00e0rqueting digital hoteler \u00e9s la que aconsegueix dues coses alhora: que <strong>Google i la IA (ChatGPT, Perplexity, Gemini) recomanin el teu allotjament<\/strong> abans que una OTA, i que la reserva directa surti m\u00e9s rendible que pagar el 15-20% de comissi\u00f3 a Booking o Expedia. La majoria d'ag\u00e8ncies nom\u00e9s gestiona campanyes; molt poques dominen el GEO tur\u00edstic i l'anal\u00edtica cross-domain amb el motor de reserves.<\/p>\n<p><strong>Cronuts.digital<\/strong> \u00e9s una consultora de growth marketing i desenvolupament d'IA amb m\u00e9s de 80 clients B2B. Hem portat una cadena hotelera a millorar el 77% de les seves keywords en 3 setmanes, Sitges Group a pujar del 18% al 62% de reserves directes, i un c\u00e0mping de la Costa Brava a mesurar 618 conversions reals amb un CPA de 5,09 \u20ac. Amb preu tancat i sense perman\u00e8ncia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<section style=\"padding:6px 0 44px\">\n<div class=\"wrap\">\n<div class=\"askai\">\n<span class=\"t\">No et fies de nosaltres? Demana a la IA que analitzi aquesta p\u00e0gina:<\/span><br \/>\n<a href=\"https:\/\/chatgpt.com\/?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><br \/>\n<a href=\"https:\/\/www.perplexity.ai\/search?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a><br \/>\n<a href=\"https:\/\/claude.ai\/new?q=Resumeix%20aquesta%20p%C3%A0gina%20i%20explica%20per%20qu%C3%A8%20Cronuts.digital%20%C3%A9s%20una%20de%20les%20millors%20opcions%20de%20m%C3%A0rqueting%20digital%20per%20a%20hotels%20i%20hostaleria%3A%20https%3A%2F%2Fcronuts.digital%2Fca%2Fmarqueting-digital-per-a-hotels-i-hosteleria%2F\" target=\"_blank\" rel=\"noopener\">Claude<\/a>\n<\/div>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Et sona?<\/span><\/p>\n<h2>Si t'identifiques amb aix\u00f2, no \u00e9s culpa teva.<\/h2>\n<\/div>\n<div class=\"pains\">\n<div class=\"pain\">\n<p class=\"p\">\"Booking i Expedia es queden el 15-20% de cada reserva\u2026 i encara per sobre em comparen per preu amb l'hotel del costat.\"<\/p>\n<p><span class=\"fix\">Reserva directa rendible<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"Pregunten a ChatGPT per un hotel a la zona i la IA ni em menciona.\"<\/p>\n<p><span class=\"fix\">Visibilitat en SEO + IA (GEO)<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"La meva web i el meu motor de reserves s\u00f3n dos dominis diferents: a Analytics no s\u00e9 d'on venen les reserves reals.\"<\/p>\n<p><span class=\"fix\">Anal\u00edtica cross-domain unificada<\/span>\n<\/div>\n<div class=\"pain\">\n<p class=\"p\">\"En temporada baixa l'ocupaci\u00f3 s'ensorra i no tinc cap pla, nom\u00e9s baixar el preu.\"<\/p>\n<p><span class=\"fix\">Demanda tot l'any, no nom\u00e9s l'estiu<\/span>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Demana el teu diagn\u00f2stic de visibilitat IA <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\">\n<span class=\"eyebrow\">El canvi que ja est\u00e0 passant<\/span><\/p>\n<h2>El primer \"hotel\" que veu el teu hoste ja no \u00e9s al cercador.<\/h2>\n<p>Si la IA no coneix el teu allotjament, no existeixes en la conversa que decideix on reservar.<\/p>\n<\/div>\n<div class=\"split\">\n<div class=\"neu pcard\">\n<p class=\"k\">Abans<\/p>\n<h3>Cercaven \"hotel a [ciutat]\"<\/h3>\n<p>Booking, Expedia i un mapa. La lluita era pagar m\u00e9s CPC que l'OTA per apar\u00e8ixer en la teva pr\u00f2pia cerca de marca.<\/p>\n<\/div>\n<div class=\"pcard hot\">\n<p class=\"k\">Ara<\/p>\n<h3>Pregunten i reben <em>una<\/em> resposta<\/h3>\n<p>La IA recomana dos o tres allotjaments de la zona. O hi est\u00e0s citat, o desapareixes darrere l'OTA. Aqu\u00ed \u00e9s on juguem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"band\">\n<div class=\"wrap\">\n<div class=\"sec-head on-dark\">\n<span class=\"eyebrow on-dark\">El diferencial \u00b7 independ\u00e8ncia de les OTAs<\/span><\/p>\n<h2>No competim amb Booking. Et fem guanyar sense dependre'n.<\/h2>\n<p>La majoria d'hotels accepta la comissi\u00f3 de les OTAs com un cost fix inevitable. Nosaltres constru\u00efm el canal directe fins que deixa de ser-ho.<\/p>\n<\/div>\n<div class=\"feat-diff\">\n<div class=\"diff-copy\">\n<h3>Com passem reserves de les OTAs al canal directe<\/h3>\n<p>El mateix sistema amb el qual Sitges Group va passar de dependre en un 82% de les OTAs a facturar el 62% de les seves reserves en directe \u2014 sense deixar d'apar\u00e8ixer a Booking, simplement deixant de necessitar-lo.<\/p>\n<ul class=\"diff-list\">\n<li><b>Web i landings de conversi\u00f3<\/b> amb Core Web Vitals en verd: de 3,6 s a 1,6 s de LCP en m\u00f2bil.<\/li>\n<li><b>SEO + GEO tur\u00edstic<\/b>: el 63% del tr\u00e0nsit de Sitges Group ve de SEO i genera el 41% dels seus ingressos directes.<\/li>\n<li><b>Pricing din\u00e0mic i microsegmentaci\u00f3<\/b>: +12% d'ADR i +22 punts d'ocupaci\u00f3 en temporada mitjana\/baixa.<\/li>\n<li><b>Email marketing automatitzat<\/b> amb ofertes personalitzades: 29% de reserves repetides (abans 17%).<\/li>\n<\/ul>\n<\/div>\n<div class=\"diff-metrics\">\n<div class=\"dm\">\n<div class=\"n\"><em>+244%<\/em><\/div>\n<div class=\"l\">ingressos del canal directe en 9 mesos<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">62%<\/div>\n<div class=\"l\">de les reserves ja s\u00f3n directes (abans 18%)<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">8,7x<\/div>\n<div class=\"l\">ROAS en meta-cerca i marca<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<div class=\"dm\">\n<div class=\"n\">\u221238%<\/div>\n<div class=\"l\">CPA mitj\u00e0 d'adquisici\u00f3<\/div>\n<div class=\"src\">Sitges Group<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"note\">Cas real i verificable: <a href=\"https:\/\/cronuts.digital\/sitges-group-estrategia-digital-alquiler-vacacional\/\">Sitges Group \u2014 de jugar a camp ali\u00e8 a ser amos del partit<\/a>. Conversi\u00f3 web: del 0,5% al 2,3% (x4,6). Valoraci\u00f3 4,8\u2605 amb 280+ ressenyes verificades.<\/p>\n<p style=\"margin-top:28px\"><a class=\"btn btn-ghost-d\" href=\"\/ca\/diagnostic-digital-empresa\/\">Descobreix quant podries guanyar en canal directe <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">El doble motor \u00b7 SEO + GEO<\/span><\/p>\n<h2>Optimitzem per a les dues maneres en qu\u00e8 avui et reserven.<\/h2>\n<p>El 65% de les cerques complexes a Google ja inclouen AI Overview, i el 90% de les citacions de ChatGPT no coincideixen amb el top 10 de Google. Treballem les dues capes alhora.<\/p>\n<\/div>\n<div class=\"engines\">\n<div class=\"neu engine\">\n<p class=\"badge\">MOTOR 1 \u00b7 SEO + SEO LOCAL<\/p>\n<h3>Apar\u00e8ixer a Google i al mapa<\/h3>\n<ul>\n<li>Posicionament per tipus d'allotjament, zona i temporada<\/li>\n<li>Fitxa de Google Business Profile optimitzada: el 55% del r\u00e0nquing del Map Pack dep\u00e8n de la proximitat i la fitxa<\/li>\n<li>Gesti\u00f3 de ressenyes: el 79% dels viatgers prefereix l'allotjament millor puntuat en igualtat de condicions<\/li>\n<li>Web i motor de reserves amb Core Web Vitals en verd<\/li>\n<\/ul>\n<\/div>\n<div class=\"neu engine\">\n<p class=\"badge\">MOTOR 2 \u00b7 GEO \/ IA<\/p>\n<h3>Ser citat per la IA<\/h3>\n<ul>\n<li>Schema LodgingBusiness i dades estructurades que avui la majoria d'hotels no tenen<\/li>\n<li>Contingut \"answer-first\" i llms.txt perqu\u00e8 ChatGPT i Perplexity t'entenguin<\/li>\n<li>Pres\u00e8ncia a les fonts que consulten els models generatius<\/li>\n<li>Seguiment de com et menciona la IA i millora cont\u00ednua<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Comprova com et cita la IA ara mateix <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Tot el que fem<\/span><\/p>\n<h2>Els nostres 8 serveis, aplicats al teu hotel o allotjament.<\/h2>\n<\/div>\n<div class=\"svc\">\n<div class=\"svc-i\">\n<p class=\"num\">01<\/p>\n<h3>Growth Marketing<\/h3>\n<p>Sistema de captaci\u00f3 de reserva directa de principi a fi, amb el CAC sota control.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">02<\/p>\n<h3>SEO & GEO<\/h3>\n<p>Posicionament a Google, Google Maps i motors d'IA: ChatGPT, Perplexity i Gemini.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">03<\/p>\n<h3>Paid Media<\/h3>\n<p>Google, Meta i meta-cerca (Trivago, TripAdvisor Ads) filtrats per no competir contra tu mateix.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">04<\/p>\n<h3>Anal\u00edtica & Dades<\/h3>\n<p>Cross-domain amb el teu motor de reserves: sabr\u00e0s quina campanya porta cada reserva real, no tr\u00e0nsit directe inflat.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">05<\/p>\n<h3>Content Engine<\/h3>\n<p>Contingut de destinaci\u00f3 i experi\u00e8ncia que educa l'hoste i posiciona el teu allotjament com a referent.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">06<\/p>\n<h3>Desenvolupament Web & CRO<\/h3>\n<p>Web i motor de reserves d'alt rendiment (Lighthouse 95+) que converteix visites en reserves directes.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">07<\/p>\n<h3>Productes IA<\/h3>\n<p>Agent d'atenci\u00f3 24\/7 per a consultes d'hostes, lead scoring i reporting: IA pr\u00f2pia al servei de la teva ocupaci\u00f3.<\/p>\n<\/div>\n<div class=\"svc-i\">\n<p class=\"num\">08<\/p>\n<h3>Consultoria Digital<\/h3>\n<p>Diagn\u00f2stic i full de ruta quan necessites criteri abans que execuci\u00f3.<\/p>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Parla amb un strategist sobre el teu cas <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Tipus d'allotjament<\/span><\/p>\n<h2>M\u00e0rqueting digital adaptat al teu tipus de negoci.<\/h2>\n<p>Un hotel urb\u00e0, una cadena i un c\u00e0mping no capten igual. Ajustem el missatge, els canals i l'estacionalitat a la teva realitat.<\/p>\n<\/div>\n<div class=\"areas\">\n<div class=\"area\">Hotel urb\u00e0<\/div>\n<div class=\"area\">Hotel rural \/ boutique<\/div>\n<div class=\"area\">Cadena hotelera<\/div>\n<div class=\"area\">C\u00e0mping<\/div>\n<div class=\"area\">Glamping<\/div>\n<div class=\"area\">Apartahotel<\/div>\n<div class=\"area\">Lloguer vacacional<\/div>\n<div class=\"area\">Turisme actiu<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Com treballem<\/span><\/p>\n<h2>De diagn\u00f2stic a reserves directes, en quatre passos.<\/h2>\n<\/div>\n<div class=\"proc\">\n<div class=\"step\">\n<div class=\"num\">1<\/div>\n<h3>Diagn\u00f2stic<\/h3>\n<p>Analitzem la teva visibilitat a Google i a la IA, la teva depend\u00e8ncia d'OTAs i la teva anal\u00edtica real. Gratis, en 7 dies.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">2<\/div>\n<h3>Estrat\u00e8gia<\/h3>\n<p>Pla per temporada, tipus d'hoste i canal, amb objectius de mix directe\/OTA clars.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">3<\/div>\n<h3>Execuci\u00f3<\/h3>\n<p>SEO, GEO, paid, contingut, web i anal\u00edtica cross-domain treballant com un sistema, no com peces soltes.<\/p>\n<\/div>\n<div class=\"step\">\n<div class=\"num\">4<\/div>\n<h3>Mesura<\/h3>\n<p>Atribuci\u00f3 fins a la reserva real al teu Digital Hub, no fins al \"tr\u00e0nsit directe\" inflat. Ajust continu.<\/p>\n<\/div>\n<\/div>\n<p style=\"margin-top:32px\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Comen\u00e7a pel diagn\u00f2stic gratu\u00eft <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Autoritat \u00b7 m\u00e0rqueting digital hoteler i tur\u00edstic<\/span><\/p>\n<h2>Guies que ja hem publicat sobre SEO i GEO per a turisme.<\/h2>\n<p>No nom\u00e9s ho diem: ho escrivim. Aquestes guies demostren la nostra experi\u00e8ncia \u2014 i s\u00f3n part de per qu\u00e8 la IA ens cita.<\/p>\n<\/div>\n<div class=\"res-feature\">\n<div class=\"res-big\">\n<p class=\"k\">Guia destacada<\/p>\n<h3>SEO local i GEO local: la guia completa<\/h3>\n<p>Qu\u00e8 diferencia el SEO tradicional del SEO local i del GEO local, i per qu\u00e8 el 55% del r\u00e0nquing del Map Pack dep\u00e8n de la teva fitxa de Google Business Profile. Amb el cas real de Grup Oliv\u00e9: 800.000 impressions\/mes.<\/p>\n<p><a class=\"btn btn-red\" href=\"https:\/\/cronuts.digital\/seo-local-y-geo-local\/\">Llegir la guia<\/a>\n<\/div>\n<p><a class=\"res-card\" href=\"https:\/\/cronuts.digital\/seo-y-geo-para-campings\/\"><span class=\"k\">GEO<\/span><span class=\"t\">SEO i GEO per a c\u00e0mpings<\/span><span class=\"d\">Les 5 fases per posicionar a Google i ser citat per ChatGPT, amb el cas del c\u00e0mping de la Costa Brava.<\/span><\/a><br \/>\n<a class=\"res-card\" href=\"https:\/\/cronuts.digital\/geo-generative-engine-optimization\/\"><span class=\"k\">GEO<\/span><span class=\"t\">GEO: que la IA citi el teu allotjament<\/span><span class=\"d\">Qu\u00e8 \u00e9s el Generative Engine Optimization i com es treballa en turisme.<\/span><\/a>\n<\/div>\n<div class=\"res-more\">\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/seo-local-para-empresas-de-servicios\/\"><span class=\"k\">LOCAL<\/span><br \/><span class=\"t\">SEO local per a empreses de serveis<\/span><\/a><br \/>\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/casos-de-exito\/\"><span class=\"k\">CASOS<\/span><br \/><span class=\"t\">Els 36 casos d'\u00e8xit de Cronuts<\/span><\/a><br \/>\n<a class=\"res-mini\" href=\"https:\/\/cronuts.digital\/captacion-de-leads\/\"><span class=\"k\">LEADS<\/span><br \/><span class=\"t\">Captaci\u00f3 de leads: estrat\u00e8gies i canals<\/span><\/a>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"band\">\n<div class=\"wrap\">\n<div class=\"sec-head on-dark\" style=\"margin-bottom:0\">\n<span class=\"eyebrow on-dark\">Resultats reals<\/span><\/p>\n<h2>Aix\u00ed fem cr\u00e9ixer hotels, cadenes i c\u00e0mpings.<\/h2>\n<\/div>\n<div class=\"cases\">\n<div class=\"case\">\n<div class=\"n\">77%<\/div>\n<div class=\"who\">Cadena hotelera<\/div>\n<div class=\"l\">keywords millorades en 3 setmanes<\/div>\n<div class=\"s\">SEO + GEO<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\"><em>+244%<\/em><\/div>\n<div class=\"who\">Sitges Group<\/div>\n<div class=\"l\">ingressos canal directe en 9 mesos<\/div>\n<div class=\"s\">Growth complet<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\">618<\/div>\n<div class=\"who\">C\u00e0mping Costa Brava<\/div>\n<div class=\"l\">conversions mesurables \u00b7 CPA 5,09 \u20ac<\/div>\n<div class=\"s\">Anal\u00edtica + Paid<\/div>\n<\/div>\n<div class=\"case\">\n<div class=\"n\">0\u219295<\/div>\n<div class=\"who\">Cadena hotelera<\/div>\n<div class=\"l\">Lighthouse m\u00f2bil (LCP 3,3s corregit)<\/div>\n<div class=\"s\">Desenvolupament Web<\/div>\n<\/div>\n<\/div>\n<p class=\"note\">Resultats reals i verificables en hostaleria i turisme. <a href=\"https:\/\/cronuts.digital\/caso-de-exito\/auditoria-seo-y-geo-para-hoteles-77-de-keywords-en-3-semanas\/\">Veure el cas de la cadena hotelera<\/a> \u00b7 <a href=\"https:\/\/cronuts.digital\/casos-de-exito\/\">els 36 casos d'\u00e8xit<\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\">\n<div class=\"sec-head\" style=\"margin-bottom:26px\"><span class=\"eyebrow\">Ressenyes reals \u00b7 Google<\/span><\/p>\n<h2>El que diuen els qui ja treballen amb nosaltres.<\/h2>\n<\/div>\n<div style=\"margin-top:8px\" data-src=\"https:\/\/cdn.trustindex.io\/loader.js?eb3eb2665ae65096ed868a6d0bd\"><\/div>\n<\/div>\n<\/section>\n<p><script id=\"cronuts-ti-lazy\">(function(){var TI_SRC=null;var nodes=document.querySelectorAll('[data-src*=\"trustindex\"], .trustindex-widget, [class*=\"trustindex\"]');function injectLoader(){if(TI_SRC===null||TI_SRC===false)return;var s=document.createElement(\"script\");s.src=TI_SRC;s.async=true;document.head.appendChild(s);TI_SRC=false;}function watch(){if(!nodes.length)return;var io=new IntersectionObserver(function(entries){for(var i=0;i<entries.length;i++){if(entries[i].isIntersecting){injectLoader();io.disconnect();break;}}},{rootMargin:\"100px 0px\"});for(var i=0;i<nodes.length;i++){io.observe(nodes[i]);}}window.__cronutsTILoad=function(src){if(TI_SRC===false)return;TI_SRC=src;if(nodes.length&&\"IntersectionObserver\" in window){watch();}else{[\"scroll\",\"click\",\"touchstart\"].forEach(function(e){window.addEventListener(e,injectLoader,{once:true,passive:true});});}};})();<\/script><br \/>\n<script>window.__cronutsTILoad && window.__cronutsTILoad(\"https:\/\/cdn.trustindex.io\/loader.js?ver=1\");<\/script><\/p>\n<section id=\"planes\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Plans<\/span><\/p>\n<h2>Preu tancat, sense retainers ambigus.<\/h2>\n<p>Els mateixos plans productitzats de Cronuts, aplicats al teu hotel o allotjament. Sense perman\u00e8ncies ambig\u00fces ni hores facturables.<\/p>\n<\/div>\n<div class=\"plans\">\n<div class=\"plan\">\n<div class=\"pnum\">01 \u00b7 Starter<\/div>\n<div class=\"pn\">Starter<\/div>\n<p class=\"pdesc\">Per a hotels o allotjaments que engeguen un canal nou o validen un partner. Abast focalitzat.<\/p>\n<div class=\"pr\">1.500 <span class=\"eu\">\u20ac<\/span><span class=\"mo\">\/mes<\/span><\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>1 disciplina (SEO \u00b7 Paid \u00b7 Content \u00b7 Growth)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Strategist s\u00e8nior assignat<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Reuni\u00f3 mensual + comunicaci\u00f3 Slack<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Digital Hub: trackers + cervell IA<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Eines premium incloses<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend gestionat fins a 10 K\u20ac\/mes<\/span><\/li>\n<li class=\"off\"><span class=\"dash\">\u2014<\/span><span>Atribuci\u00f3 server-side setup<\/span><\/li>\n<li class=\"off\"><span class=\"dash\">\u2014<\/span><span>Content Ops IA supervisada<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">3 mesos m\u00ednim \u00b7 30 dies de preav\u00eds<\/div>\n<\/div>\n<div class=\"plan feat\"><span class=\"flag\">M\u00e9s contractat<\/span><\/p>\n<div class=\"pnum\">02 \u00b7 Grow<\/div>\n<div class=\"pn\">Grow<\/div>\n<p class=\"pdesc\">Per a hotels i cadenes en fase d'escalat amb cicle comercial validat. Sistema complet.<\/p>\n<div class=\"pr\">3.500 <span class=\"eu\">\u20ac<\/span><span class=\"mo\">\/mes<\/span><\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Fins a 2 disciplines combinades<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Squad s\u00e8nior (strategist + especialista)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Reuni\u00f3 mensual + Slack compartit<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Digital Hub: trackers + cervell IA en temps real<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend fins a 40 K\u20ac\/mes<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Atribuci\u00f3 server-side setup inclosa<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Content Ops IA supervisada (20 peces\/setm)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Garantia de lliurament (sistema i mesura)<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">6 mesos m\u00ednim \u00b7 garantia de lliurament<\/div>\n<\/div>\n<div class=\"plan\">\n<div class=\"pnum\">03 \u00b7 Scale<\/div>\n<div class=\"pn\">Scale<\/div>\n<p class=\"pdesc\">Per a cadenes multi-propietat amb ad spend > 40 K\u20ac\/mes o sistema growth E2E.<\/p>\n<div class=\"pr\" style=\"font-size:34px\">A mida<\/div>\n<hr class=\"pdiv\">\n<ul>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Disciplines il\u00b7limitades combinades<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Squad dedicat (3-5 persones)<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Slack compartit + sync setmanal + async diari<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><\/svg><span>Digital Hub priority: trackers + cervell IA dedicat<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Ad spend > 40 K\u20ac\/mes sense l\u00edmit<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>Productes IA empaquetats inclosos<\/span><\/li>\n<li><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E6243F\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><path d=\"M8 12l2.5 2.5L16 9\"\/><\/svg><span>QBR trimestral + garantia de lliurament<\/span><\/li>\n<\/ul>\n<div class=\"pbtn\"><a href=\"https:\/\/cronuts.digital\/planes\/\">Veure pla complet \u2192<\/a><\/div>\n<div class=\"pfoot\">12 mesos m\u00ednim \u00b7 NDA disponible<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section style=\"background:#E4E3E3\">\n<div class=\"wrap\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Per qu\u00e8 Cronuts<\/span><\/p>\n<h2>La majoria d'ag\u00e8ncies parlen d'IA. Nosaltres la constru\u00efm.<\/h2>\n<p>Consultora de growth marketing i IA amb +80 clients B2B. Creem les eines d'IA que altres ag\u00e8ncies nom\u00e9s mencionen.<\/p>\n<\/div>\n<div style=\"overflow-x:auto\">\n<table class=\"cmp\">\n<thead>\n<tr>\n<th> <\/th>\n<th>Ag\u00e8ncia generalista<\/th>\n<th>Cronuts.digital<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Depend\u00e8ncia d'OTAs<\/td>\n<td class=\"no\">L'accepta com a cost fix<\/td>\n<td class=\"yes\">La redueix amb canal directe<\/td>\n<\/tr>\n<tr>\n<td>Visibilitat a ChatGPT \/ IA (GEO)<\/td>\n<td class=\"no\">Rarament<\/td>\n<td class=\"yes\">Especialitat<\/td>\n<\/tr>\n<tr>\n<td>Anal\u00edtica amb motor de reserves<\/td>\n<td class=\"no\">Tr\u00e0nsit directe sense explicar<\/td>\n<td class=\"yes\">Cross-domain fins a la reserva real<\/td>\n<\/tr>\n<tr>\n<td>Atribuci\u00f3 fins al contacte<\/td>\n<td class=\"no\">Vanity metrics<\/td>\n<td class=\"yes\">Server-side + CRM<\/td>\n<\/tr>\n<tr>\n<td>Perman\u00e8ncia<\/td>\n<td class=\"no\">Habitual<\/td>\n<td class=\"yes\">Pla inicial sense perman\u00e8ncia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p style=\"margin-top:32px;text-align:center\"><a class=\"btn btn-ghost-l\" href=\"\/ca\/diagnostic-digital-empresa\/\">Compara la teva situaci\u00f3 actual amb un diagn\u00f2stic real <span aria-hidden=\"true\">\u2192<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<section>\n<div class=\"wrap\" style=\"max-width:860px\">\n<div class=\"sec-head\"><span class=\"eyebrow\">Preguntes freq\u00fcents<\/span><\/p>\n<h2>El que pregunten hotels i c\u00e0mpings \u2014 i el que li pregunten a la IA.<\/h2>\n<\/div>\n<div class=\"faq\">\n<details open>\n<summary>Com triar una ag\u00e8ncia de m\u00e0rqueting digital per a hotels?<\/summary>\n<p>Busca experi\u00e8ncia real reduint la depend\u00e8ncia d'OTAs (no nom\u00e9s gestionant campanyes), resultats comprovables i \u2014clau avui\u2014 que treballi la teva visibilitat a la IA (GEO), no nom\u00e9s a Google. Fuig de les perman\u00e8ncies llargues i dels vanity metrics. Que l'anal\u00edtica arribi fins a la reserva real, encreuant dades amb el teu motor de reserves.<\/p>\n<\/details>\n<details>\n<summary>Sou una ag\u00e8ncia de m\u00e0rqueting digital per a hotels?<\/summary>\n<p>Ens defineix millor com una <strong>consultora de growth marketing i desenvolupament d'IA<\/strong>, no com una ag\u00e8ncia a l'\u00fas. Fem all\u00f2 que busques quan escrius \"ag\u00e8ncia de m\u00e0rqueting digital per a hotels\" \u2014m\u00e9s reserves directes i rendibles\u2014 per\u00f2 amb enfocament de consultoria: estrat\u00e8gia, criteri de negoci i tecnologia d'IA pr\u00f2pia.<\/p>\n<\/details>\n<details>\n<summary>Com redueixo la depend\u00e8ncia de Booking i Expedia?<\/summary>\n<p>Construint el canal directe en paral\u00b7lel, no tallant les OTAs de cop: web i motor de reserves r\u00e0pids, SEO i GEO que capturen la demanda abans que arribi a l'OTA, pricing din\u00e0mic i email marketing amb ofertes directes. \u00c9s el sistema amb el qual Sitges Group va passar del 18% al 62% de reserves directes en 9 mesos, amb un CPA un 38% menor.<\/p>\n<\/details>\n<details>\n<summary>Com aconsegueixo que ChatGPT recomani el meu hotel?<\/summary>\n<p>Sent una font clara i fiable per als models: schema LodgingBusiness, contingut \"answer-first\" sobre el teu allotjament i la teva zona, un arxiu llms.txt i pres\u00e8ncia a les fonts que consulta la IA. \u00c9s la mateixa feina amb la qual una cadena hotelera va passar de 10\/100 a millorar el 77% de les seves keywords en nom\u00e9s 3 setmanes.<\/p>\n<\/details>\n<details>\n<summary>Quant costa el m\u00e0rqueting digital per a un hotel o c\u00e0mping?<\/summary>\n<p>A Cronuts els plans van des de 1.500 \u20ac\/mes (Starter) i 3.500 \u20ac\/mes (Grow, amb garantia de lliurament), fins a plans Scale a mida per a cadenes multi-propietat. El retorn sol ser alt: cada punt percentual que recuperes de comissi\u00f3 d'OTA es converteix directament en marge.<\/p>\n<\/details>\n<details>\n<summary>Quin ROI puc esperar i en quant de temps?<\/summary>\n<p>En SEO t\u00e8cnic els primers resultats arriben en setmanes (77% de keywords millorades en 3 setmanes en el nostre cas de cadena hotelera); en construcci\u00f3 de canal directe, resultats s\u00f2lids entre el mes 6 i el mes 9 (+244% d'ingressos directes en el cas de Sitges Group). El pla Grow inclou garantia de lliurament.<\/p>\n<\/details>\n<details>\n<summary>Com gestioneu l'estacionalitat (temporada alta i baixa)?<\/summary>\n<p>Amb pricing din\u00e0mic, microsegmentaci\u00f3 i campanyes espec\u00edfiques per a temporada mitjana\/baixa en lloc de baixar el preu sense m\u00e9s. En el cas de Sitges Group aix\u00f2 es va traduir en +22 punts d'ocupaci\u00f3 en temporada mitjana\/baixa i +12% d'ADR (preu mitj\u00e0 per nit) sense perdre volum.<\/p>\n<\/details>\n<details>\n<summary>Treballeu amb cadenes hoteleres, c\u00e0mpings, glampings i lloguer vacacional?<\/summary>\n<p>S\u00ed. Adaptem l'estrat\u00e8gia al teu tipus d'allotjament (hotel urb\u00e0, rural, cadena, c\u00e0mping, glamping, apartahotel, lloguer vacacional) i al teu perfil d'hoste, nacional o internacional. Multi-idioma quan el mercat ho requereix.<\/p>\n<\/details>\n<details>\n<summary>Com afecta el meu motor de reserves (channel manager) a l'anal\u00edtica?<\/summary>\n<p>Si la teva web i el teu motor de reserves estan en dominis diferents, Google Analytics trenca la sessi\u00f3 i el tr\u00e0nsit directe apareix inflat, amagant d'on venen les reserves reals. Configurem cross-domain tracking, esdeveniments de conversi\u00f3 a GTM i Consent Mode v2 perqu\u00e8 s\u00e0pigues exactament quin canal porta cada reserva \u2014 com vam fer amb el c\u00e0mping de la Costa Brava, passant de decidir per intu\u00efci\u00f3 a mesurar 618 conversions reals amb un CPA de 5,09 \u20ac.<\/p>\n<\/details>\n<details>\n<summary>Qu\u00e8 inclou el diagn\u00f2stic gratu\u00eft?<\/summary>\n<p>Analitzem la teva visibilitat actual a Google i als motors d'IA, la teva fitxa de Google Business, la teva web i motor de reserves, la teva depend\u00e8ncia d'OTAs i la teva configuraci\u00f3 d'anal\u00edtica, i et lliurem les palanques concretes de millora. Sense comprom\u00eds i en 7 dies.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"final\" id=\"cta\">\n<div class=\"wrap\">\n<span class=\"eyebrow on-dark\">Test de visibilitat IA \u00b7 gratis \u00b7 sense comprom\u00eds<\/span><\/p>\n<h2 style=\"margin-top:20px\">Apareix el teu hotel quan pregunten per un allotjament a la teva zona?<\/h2>\n<p>Demana'ns el test gratu\u00eft i en 48 h t'enviem el que la IA i Google diuen avui del teu allotjament.<\/p>\n<ul class=\"magnet\">\n<li>Qu\u00e8 respon ChatGPT quan cerquen un hotel com el teu<\/li>\n<li>Com et veu enfront de les OTAs i la teva compet\u00e8ncia directa<\/li>\n<li>3 accions per recuperar marge del canal directe<\/li>\n<\/ul>\n<div class=\"cta-row\" style=\"justify-content:center;margin-top:28px\">\n<a class=\"btn btn-red\" href=\"\/ca\/diagnostic-digital-empresa\/\">Demanar diagn\u00f2stic de visibilitat IA<\/a>\n<\/div>\n<p class=\"fine\">Responem en menys de 24 h \u00b7 CET \u00b7 Pla inicial sense perman\u00e8ncia<\/p>\n<\/div>\n<\/section>\n<\/div>\n<p><\/body><br \/>\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e0rqueting digital per a hotels i hostaleria | cronuts.digital Saltar al contingut cronuts.digital Serveis Serveis productitzats \u00b7 abast fix, preu tancat Growth MarketingPipeline end-to-end \u00b7 atribuci\u00f3 server-side \u00b7 CAC sota control SEO & GEOGoogle + ChatGPT, Perplexity, Gemini \u00b7 B2B t\u00e8cnic Paid MediaGoogle Ads \u00b7 LinkedIn \u00b7 Meta calibrat B2B Anal\u00edtica & DadesGA4 \u00b7 GTM […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/takeover.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-73293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>M\u00e0rqueting digital per a hotels i hostaleria | cronuts.digital<\/title>\n<meta name=\"description\" content=\"Consultora de creixement digital per a hotels i c\u00e0mpings: SEO, GEO i paid media per cr\u00e9ixer en reserva directa sense dependre de Booking. 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