{"id":47355,"date":"2023-04-24T10:10:20","date_gmt":"2023-04-24T08:10:20","guid":{"rendered":"https:\/\/cronuts.digital\/marqueting-digital-front-a-la-intelligencia-artificial\/"},"modified":"2026-07-14T09:20:52","modified_gmt":"2026-07-14T07:20:52","slug":"marqueting-digital-front-a-la-intelligencia-artificial","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/marqueting-digital-front-a-la-intelligencia-artificial\/","title":{"rendered":"Es veu afectat el m\u00e0rqueting digital davant de la intel\u00b7lig\u00e8ncia artificial?"},"content":{"rendered":"<h2><\/h2>\n<h2><strong>El paper del m\u00e0rqueting en la intel\u00b7lig\u00e8ncia artificial<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La intel\u00b7lig\u00e8ncia artificial \u00e9s l&#8217;habilitat d&#8217;una m\u00e0quina de presentar les mateixes capacitats que els \u00e9ssers humans, com ara el raonament, l&#8217;aprenentatge, la creativitat i la capacitat de planejar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Permet que els sistemes tecnol\u00f2gics percebin el seu entorn, s&#8217;hi relacionin, resolguin problemes i actu\u00efn amb una finalitat espec\u00edfica. La m\u00e0quina rep dades (ja preparades o recopilades a trav\u00e9s dels seus propis sensors, per exemple, una c\u00e0mera), les processa i respon a ells.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Els sistemes dIA s\u00f3n capa\u00e7os dadaptar el seu comportament en certa mesura, analitzar els efectes daccions pr\u00e8vies i de treballar de manera aut\u00f2noma.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">La Intel\u00b7lig\u00e8ncia Artificial ens descobreix un \u00e0mbit nou, on les m\u00e0quines poden trobar la soluci\u00f3 a certs problemes. S\u00f3n aquestes tecnologies que permeten que les m\u00e0quines aprenguin de forma aut\u00f2noma.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Aplicacions quotidianes<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consulta de millors rutes a Google Maps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assistents de veu: Alexa, Siri\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quan llegim continguts a les nostres xarxes socials.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quan fem servir aplicacions com Netflix, Spotify\u2026<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Com est\u00e0 transformant la intel\u00b7lig\u00e8ncia artificial el panorama del m\u00e0rqueting digital?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cada vegada \u00e9s m\u00e9s present a les nostres vides i tamb\u00e9 s&#8217;est\u00e0 obrint espai en el m\u00e0rqueting digital perqu\u00e8 les empreses que hi inverteixen s&#8217;han adonat que venen m\u00e9s. Ens ajuda a assolir els objectius empresarials perqu\u00e8 crea una experi\u00e8ncia molt m\u00e9s millorada per al client A l&#8217;\u00e0rea del m\u00e0rqueting \u00e9s possible augmentar l&#8217;efici\u00e8ncia de les estrat\u00e8gies, segmentar p\u00fablics i manejar campanyes publicit\u00e0ries. A m\u00e9s, amb aquesta nova tecnologia i amb les seves funcions, s&#8217;aconsegueix obtenir-ne un coneixement m\u00e9s prec\u00eds. Es podr\u00e0 con\u00e8ixer al detall el p\u00fablic de cada empresa per mitj\u00e0 d&#8217;una m\u00e0xima segmentaci\u00f3 i amb un nombre m\u00e9s gran de campanyes publicit\u00e0ries.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Beneficis en el m\u00e0rqueting digital<\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capacitats creatives:<\/b> <span style=\"font-weight: 400;\">creaci\u00f3 de productes, serveis i accions de comunicaci\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capacitats anal\u00edtiques:<\/b> <span style=\"font-weight: 400;\">Supera les humanes a causa de les seves capacitats computacionals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capacitats tecnol\u00f2giques:<\/b> <span style=\"font-weight: 400;\">Permet desenvolupar accions de m\u00e0rqueting i vendes personalitzades i automatitzades.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Amb tot aix\u00f2 podrem desplegar un m\u00e0rqueting natural que podr\u00e0 millorar lexperi\u00e8ncia del client i els resultats de les empreses. La intel\u00b7lig\u00e8ncia artificial aconsegueix:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">  an\u00e0lisi predictiva: ens avancem a les necessitats de l&#8217;usuari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">  generaci\u00f3 de continguts: pot processar, aprendre, organitzar i publicar contingut.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">relaci\u00f3 amb els clients.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No volem reempla\u00e7ar el reporter, sin\u00f3 alleujar la seva feina perqu\u00e8 es pugui centrar en altres continguts.<\/span><b> <\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podeu portar visitants nous a la teva web.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podeu escriure not\u00edcies o informes basats en dades.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podeu escriure not\u00edcies o articles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No nom\u00e9s podeu crear contingut, tamb\u00e9 recomanareu d&#8217;una manera m\u00e9s avan\u00e7ada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A m\u00e9s de considerar l&#8217;historial de l&#8217;usuari, estudiareu l&#8217;efecte de cada recomanaci\u00f3 i la reacci\u00f3 de l&#8217;usuari. D&#8217;aquesta manera, l&#8217;usuari podr\u00e0 gaudir dels anuncis que realment s\u00f3n del vostre inter\u00e8s.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>On utilitzar la intel\u00b7lig\u00e8ncia artificial a l&#8217;\u00e0mbit del m\u00e0rqueting digital?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"> <\/span><b>e-Mail m\u00e0rqueting:<\/b><span style=\"font-weight: 400;\">  Per apropar-te m\u00e9s als usuaris amb respostes personalitzades. Amb un p\u00fablic m\u00e9s segmentat, podem ser m\u00e9s precisos. La intel\u00b7lig\u00e8ncia artificial obt\u00e9 dades per crear correus electr\u00f2nics personalitzats i fer que l&#8217;usuari senti que el coneixes b\u00e9. Estudia quins s\u00f3n els millors moments per contactar amb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campanyes publicit\u00e0ries:  <\/b><span style=\"font-weight: 400;\">Utilitza algorismes per predir les accions de compra dels clients. Es podr\u00e0 anunciar un producte o servei del que tenim certesa que \u00e9s de l&#8217;inter\u00e8s de l&#8217;usuari perqu\u00e8 la intel\u00b7lig\u00e8ncia artificial estudia i analitza els interessos i tota mena d&#8217;informaci\u00f3 rellevant pel que fa a usuaris.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots:<\/b><span style=\"font-weight: 400;\">  Un assistent virtual a la p\u00e0gina web que ajuda a descobrir les preguntes m\u00e9s freq\u00fcents que els usuaris tenen sobre un producte o servei. \u00c9s un robot que d\u00f3na les respostes adequades.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">El mercado global de inteligencia artificial alcanz&oacute; los 390.910 millones de d&oacute;lares en 2025, con una proyecci&oacute;n de crecimiento a 3,5 billones para 2033 (Grand View Research, 2025). &mdash; <em>Fuente: Grand View Research, 2025<\/em><\/p>\n<h2>Quin ser\u00e0 el futur de la intel\u00b7lig\u00e8ncia artificial?<\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Esdevindr\u00e0 uns dels nostres millors assistents ia m\u00e9s sorgiran noves aplicacions.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El paper del m\u00e0rqueting en la intel\u00b7lig\u00e8ncia artificial &nbsp; La intel\u00b7lig\u00e8ncia artificial \u00e9s l&#8217;habilitat d&#8217;una m\u00e0quina de presentar les mateixes capacitats que els \u00e9ssers humans, com ara el raonament, l&#8217;aprenentatge, la creativitat i la capacitat de planejar. Permet que els sistemes tecnol\u00f2gics percebin el seu entorn, s&#8217;hi relacionin, resolguin problemes i actu\u00efn amb una finalitat [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":72889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[259,1],"tags":[],"class_list":["post-47355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Es veu afectat el m\u00e0rqueting digital davant de la<\/title>\n<meta name=\"description\" content=\"Cada vegada \u00e9s m\u00e9s present a les nostres vides i tamb\u00e9 s&#039;est\u00e0 obrint espai en el m\u00e0rqueting digital perqu\u00e8 les empreses que inverteixen. 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