{"id":47608,"date":"2020-05-09T11:03:45","date_gmt":"2020-05-09T09:03:45","guid":{"rendered":"https:\/\/cronuts.digital\/installar-google-tag-manager-wordpress\/"},"modified":"2026-07-14T09:21:26","modified_gmt":"2026-07-14T07:21:26","slug":"installar-google-tag-manager-wordpress","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/installar-google-tag-manager-wordpress\/","title":{"rendered":"Com instal\u00b7lar Google Tag Manager a WordPress"},"content":{"rendered":"

Necessites configurar el gestor d’etiquetes Google Tag Manager a WordPress? No sabeu si necessiteu Google Tag Manager a la vostra web? No et preocupis. En aquest article, us expliquem com instal\u00b7lar i configurar correctament Google Tag Manager a WordPress aix\u00ed com els seus principals beneficis.<\/span><\/p>\n

Qu\u00e8 \u00e9s el Google Tag Manager?<\/span><\/h2>\n

Sovint, els propietaris de llocs web necessiten afegir m\u00faltiples \u00abscripts\u00bb o fragments de codi per fer seguiment a les conversions, analitzar el tr\u00e0nsit i reunir altres dades d’anal\u00edtica digital.<\/span><\/p>\n

El gran avantatge de Google Tag pots \u00e9s que pots afegir i administrar f\u00e0cilment tots aquests scripts des d’un \u00fanic panell.<\/span><\/p>\n

A m\u00e9s, tamb\u00e9 pots utilitzar HTML personalitzat per afegir un seguiment m\u00e9s personalitzat o qualsevol altre codi que vulguis afegir i poder fer seguiment.<\/span><\/p>\n

Aix\u00f2 t’estalvia el temps d’afegir i treure etiquetes del codi de la teva web i d\u00f3na la capacitat d’administrar-lo des d’un senzill panell de control. Pensa que tots els scripts integrats des de Tag Manager es carreguen en un de sol el que estalvia molts recursos i millora la velocitat de c\u00e0rrega de la teva web.<\/span><\/p>\n

\u00c9s molt c\u00f2mode utilitzar tag manager per afegir les etiquetes a WordPress ja que nom\u00e9s necessitar\u00e0s instal\u00b7lar el codi una sola vegada i la propera vegada que vulguis fer un canvi o afegir-ne algun de nou podr\u00e0s fer-ho directament des de Google Tag Manager.<\/span><\/p>\n

Anem all\u00e0!<\/span><\/p>\n

Com instal\u00b7lar Google Tag Manager a WordPress<\/span><\/h2>\n

\u00c9s important assenyalar que aquesta guia est\u00e0 destinada als llocs WordPress.org autogestionats. <\/span><\/p>\n

El primer que heu de fer \u00e9s visitar el web de Google Tag Manager i registrar-vos usant el mateix compte de Google que utilitzeu amb Google Analytics.<\/span><\/p>\n

Despr\u00e9s d’iniciar sessi\u00f3, arribareu a la p\u00e0gina d’inici, on tenim una visi\u00f3 general de tots els comptes que tenim actius. <\/span><\/p>\n

Feu clic a \u201cAfegeix un compte nou\u201d, despr\u00e9s simplement escriviu el nom del vostre compte i premeu el bot\u00f3 Continua.<\/span><\/p>\n

Despr\u00e9s haureu d’afegir un contenidor al compte. Un contenidor pot ser un lloc web o una aplicaci\u00f3. En aquest cas veurem l’opci\u00f3 web.<\/span><\/p>\n

Pots fer servir el domini de la teva web per al nom del contenidor, un cop acabat, clica al bot\u00f3 \u201cCrear\u201d<\/span><\/p>\n

Un cop creat el compte i contenidor obtenim el codi de Google Tag Manager que hem d’incloure a WordPress.<\/span><\/p>\n

Afegint el codi a WordPress<\/span><\/h2>\n

Instal\u00b7laci\u00f3 manual <\/span><\/h3>\n

Tag manager apunta que cal instal\u00b7lar el codi despr\u00e9s de l’etiqueta d’obertura< body> i aquesta etiqueta sol trobar-se al header.php del nostre wordpress.<\/span><\/p>\n

Accedeix al teu escriptori de wordpress al men\u00fa busca l’opci\u00f3 aparen\u00e7a i despr\u00e9s v\u00e9s a l’editor per trobar-lo. Tamb\u00e9 el pots trobar a trav\u00e9s de l’FTP del teu servidor.<\/span><\/p>\n

A la dreta de la pantalla podr\u00e0s veure els fitxers del theme i haur\u00e0s de seleccionar el que t\u00e9 el nom de \u201cheader.php\u201d. \u00c9s important recordar que per no perdre el codi de seguiment haurem de treballar amb un Child theme ja que si el posem directament al nostre theme, quan hi hagi una actualitzaci\u00f3 perdrem aquest codi.<\/span><\/p>\n

Cerca l’obertura de l’etiqueta< body> , enganxa el codi i clica al bot\u00f3 actualitzar fitxers per desar els canvis.<\/span><\/p>\n

Important. Recorda que sempre que facis modificacions als fitxers interns de WordPress \u00e9s molt recomanable fer una c\u00f2pia dels fitxers per si es trenca alguna cosa.<\/span><\/p>\n

Instal\u00b7laci\u00f3 amb plugins<\/span><\/h3>\n

Per a aquells que no se senten tan c\u00f2modes tocant el codi de wordpress, al directori de plugins de wordpress trobar\u00e0s diverses opcions:<\/span><\/p>\n

1-<\/span> Insert Headers and Footers<\/span><\/a> :<\/span><\/h3>\n

Amb aquest plugin podem afegir qualsevol tipus de script a l’header o footer de WordPress. Aix\u00ed doncs si optem per aquesta opci\u00f3 nom\u00e9s haurem d’enganxar el codi de seguiment de tag manager a la part del head.<\/span><\/p>\n

\"wordpress<\/p>\n

 <\/p>\n

2-<\/span> Google Tag Manager for WordPress<\/span><\/a> (la nostra opci\u00f3 preferida):<\/span><\/h3>\n

Aquest \u00e9s un connector exclusiu per a la integraci\u00f3 de tag manager amb wordpress i ofereix un gran nombre de funcions. \u00c9s la integraci\u00f3 \u00e9s la m\u00e9s senzilla de totes.<\/span><\/p>\n

\"google<\/p>\n

Per instal\u00b7lar Google Tag Manager al teu WordPress nom\u00e9s ens haurem de descarregar el plugin del repositori, anar als ajustaments i seleccionar l’opci\u00f3 \u201cInjecci\u00f3 sense codi\u201d un cop seleccionada haur\u00e0s d’introduir el teu ID de Google Tag Manager al camp corresponent i desar els canvis. <\/span><\/p>\n

\"configurar<\/p>\n

Aix\u00ed de simple!<\/span><\/p>\n

Verificar que Tag Manager est\u00e0 ben instal\u00b7lat<\/span><\/h2>\n

Com podem saber si Google Tag Manager est\u00e0 ben instal\u00b7lat? Per aix\u00f2 anem a utilitzar l’ extensi\u00f3 Tag Assistant per a Google Chrome<\/a> . Simplement amb instal\u00b7lar aquest complement al teu navegador podr\u00e0s veure quins scripts hi ha actius a qualsevol web que visitis. <\/span><\/p>\n

Un cop instal\u00b7lat accedeix a la teva web, clica a la icona de Tag assistant i comprova que la teva etiqueta de tag manager es mostra en color verd.<\/span><\/p>\n

\"google<\/p>\n

El mercado global de desarrollo web alcanzó los 55.270 millones de dólares en 2025, impulsado por la demanda de experiencias digitales personalizadas (Fortune Business Insights, 2025). — Fuente: Fortune Business Insights, 2025<\/em><\/p>\n

Conclusi\u00f3<\/span><\/h2>\n

Instal\u00b7lar Google tag Manager al teu WordPress \u00e9s la millor soluci\u00f3 per tenir tots els scripts de les eines que utilitzis en un \u00fanic lloc. A m\u00e9s, et permet configurar al detall el mesurament de tots els teus objectius de conversi\u00f3 d’una manera molt senzilla. \u00c9s imprescindible que aprenguis a poc a poc el funcionament de Google Tag Manager i com treure’n partit. Si b\u00e9 \u00e9s cert que la majoria de persones el fan servir nom\u00e9s per instal\u00b7lar etiquetes tamb\u00e9 t\u00e9 funcions molt m\u00e9s avan\u00e7ades i amb molt de potencial. \u00a1\u00a1<\/strong><\/span>Ara \u00e9s el teu torn!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

En aquest post t’explicar\u00e9 com instal\u00b7lar Google Tag Manager a WordPress i t’ensenyar\u00e9 les millors opcions per fer-ho de manera senzilla i sense saber res de codi. Si ja saps una mica sobre el tema et recomano que busquis per la nostra opci\u00f3 preferida ja que en menys de 10 minuts podr\u00e0s tenir Google Tag Manager funcionant al teu WordPress.<\/p>\n","protected":false},"author":6,"featured_media":72895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[269,1,263],"tags":[63],"class_list":["post-47608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica","category-sin-categoria","category-wordpress","tag-analitica-digital-ca"],"acf":[],"yoast_head":"\nCom instal\u00b7lar Google Tag Manager a WordPress<\/title>\n<meta name=\"description\" content=\"En aquest article, us expliquem com instal\u00b7lar i configurar correctament Google Tag Manager a WordPress i Sense tocar res de codi!. 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