{"id":47645,"date":"2021-11-22T17:40:37","date_gmt":"2021-11-22T16:40:37","guid":{"rendered":"https:\/\/cronuts.digital\/auditoria-web-usabilitat\/"},"modified":"2026-07-14T09:20:58","modified_gmt":"2026-07-14T07:20:58","slug":"auditoria-web-usabilitat","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/auditoria-web-usabilitat\/","title":{"rendered":"Com fer una auditoria d&#8217;usabilitat web?"},"content":{"rendered":"<p>[su_youtube_advanced url=\u00bbhttps:\/\/www.youtube.com\/watch?v=ZTzhXIfbPCs&amp;t\u00bb rel=\u00bbno\u00bb modestbranding=\u00bbyes\u00bb]<\/p>\n<p>Igual que les auditories financeres, una auditoria web d&#8217;usabilitat utilitza m\u00e8todes emp\u00edrics per ampliar una situaci\u00f3 existent i oferir recomanacions basades en heur\u00edstica per millorar, en aquest cas, les millores centrades en l&#8217;usuari.<\/p>\n<p>Una auditoria web d&#8217;UX hauria de permetre saber com <a href=\"https:\/\/cronuts.digital\/diseno-ux-ui-orientado-conversion\/\" target=\"_blank\" rel=\"noopener\">millorar les conversions<\/a> facilitant als usuaris la consecuci\u00f3 dels objectius dins de la teva web.<\/p>\n<p>Aleshores, com saber quins punts s&#8217;han d&#8217;actualitzar, reconstruir o redissenyar?<\/p>\n<p>Tot comen\u00e7a amb una auditoria web per identificar les \u00e0rees que estan causant problemes als usuaris i plantejar solucions per aconseguir els teus objectius de negoci.<\/p>\n<p>En aquest article volem centrar-nos en una an\u00e0lisi basada en la usabilitat web per identificar qu\u00e8 funciona b\u00e9 i quines \u00e0rees necessiten millorar per optimitzar l&#8217;experi\u00e8ncia d&#8217;usuari (UX).<\/p>\n<p>Des d\u00b4una perspectiva d\u00b4UX, aquesta an\u00e0lisi considera les millors pr\u00e0ctiques de disseny, el compliment de la usabilitat, la funcionalitat, l\u00b4arquitectura de la informaci\u00f3 il\u00b4\u00fas de patrons.<\/p>\n<p>Si esteu pensant realitzar una auditoria web pel vostre compte, aquestes s\u00f3n les sis coses m\u00e9s importants que has de considerar en termes d&#8217;usabilitat.<\/p>\n<h2>Els 6 punts b\u00e0sics per a una auditoria web d&#8217;usabilitat<\/h2>\n<h3>1. Homepage o p\u00e0gina d&#8217;inici<\/h3>\n<p>Els usuaris de la teva web avaluen en una fracci\u00f3 de segon si la p\u00e0gina els ofereix all\u00f2 que estan buscant o no. Per aquest motiu, hi ha algunes coses que t&#8217;hauries de preguntar sobre la Home de la teva web.<\/p>\n<ul>\n<li>El lloc explica clarament qu\u00e8 fa la teva empresa o producte ia qui va dirigit?<\/li>\n<li>Queda clara la proposta de valor de la teva empresa?<\/li>\n<li>Els grafismes i l&#8217;arquitectura de la p\u00e0gina animen els usuaris a navegar per la web?<\/li>\n<li>Hi ha un equilibri entre la densitat de contingut i lespai en blanc?<\/li>\n<li>Estan visibles els CTA principals que t&#8217;ajudaran a aconseguir leads?<\/li>\n<\/ul>\n<p>No t&#8217;ho preguntis a tu mateix. Fes servir eines per analitzar el que fan els teus usuaris i en base a aquestes dades treu les teves hip\u00f2tesis de millora.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33986\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad1-300x200.jpg\" alt=\"auditoria web\" width=\"608\" height=\"405\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad1-300x200.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad1.jpg 600w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<h3>  2. Orientaci\u00f3 a l&#8217;acci\u00f3<\/h3>\n<p>Cada p\u00e0gina i secci\u00f3 de la vostra web ha de tenir un objectiu principal o una ruta que els usuaris han de seguir. Comen\u00e7a amb les p\u00e0gines que reben m\u00e9s tr\u00e0nsit i de nivell superior per a aquesta avaluaci\u00f3.<\/p>\n<p>Et recomanem fer servir eines d&#8217;enregistraments d&#8217;usuari i mapes de calor per poder analitzar les p\u00e0gines que reben m\u00e9s tr\u00e0nsit de la teva web i aix\u00ed podr\u00e0s plantejar millores rellevants que incrementessin la teva conversi\u00f3.<\/p>\n<p>El disseny, la distribuci\u00f3 i l&#8217;organitzaci\u00f3 poden contribuir a la manera com els usuaris flueixen a trav\u00e9s de les p\u00e0gines d&#8217;una web, aix\u00ed observa detingudament la claredat amb qu\u00e8 es presenta aquesta informaci\u00f3.<\/p>\n<p>\u00c9s de vital import\u00e0ncia que l&#8217;usuari s\u00e0piga en tot moment l&#8217;acci\u00f3 que ha de fer. Igual que qualsevol altre producte que fem servir di\u00e0riament una web ha de ser tan intu\u00eftiva que l&#8217;usuari no hagi gaireb\u00e9 ni de pensar qu\u00e8 est\u00e0 fent.<\/p>\n<p>Per aconseguir-ho has de preguntar-te si l&#8217;acci\u00f3 que vols que prenguin els usuaris est\u00e0 clara en tot moment o si hi ha distraccions que impedeixin a l&#8217;usuari completar la tasca que vols que realitzin i en el cas que hi hagi barreres les has d&#8217;eliminar com m\u00e9s aviat millor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34000\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad7-300x200.jpg\" alt=\"auditoria web\" width=\"551\" height=\"367\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad7-300x200.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad7.jpg 600w\" sizes=\"auto, (max-width: 551px) 100vw, 551px\" \/><\/p>\n<h3>3. Arquitectura de navegaci\u00f3 i informaci\u00f3<\/h3>\n<p>La navegaci\u00f3 del lloc o men\u00fa permet a lusuari anar dun lloc a un altre de la teva web.<\/p>\n<p>Si b\u00e9 una persona en un espai f\u00edsic pot confiar en un sentit innat de direcci\u00f3 per anar d&#8217;un lloc a l&#8217;altre, dins d&#8217;una web no es pot beneficiar d&#8217;aquests mecanismes, per aix\u00f2 \u00e9s fonamental dissenyar una navegaci\u00f3 web senzilla i efica\u00e7.<\/p>\n<p>Una an\u00e0lisi dalt nivell tajudar\u00e0 a determinar si hi ha una forma natural i \u00f2bvia de moure&#8217;s per dins del lloc.<\/p>\n<p>Pel que fa a la navegaci\u00f3, t&#8217;has de preguntar:<\/p>\n<ul>\n<li>Tots els botons i pestanyes de navegaci\u00f3 s\u00f3n consistents?<\/li>\n<li>Hi ha una relaci\u00f3 \u00f2bvia entre la navegaci\u00f3 i la p\u00e0gina que l&#8217;usuari est\u00e0 veient actualment?<\/li>\n<li>\u00c9s la navegaci\u00f3 prou senzilla per no confondre ni frustrar l&#8217;usuari?<\/li>\n<li>Nom\u00e9s es mostren els elements principals de navegaci\u00f3 superior?<\/li>\n<li>L&#8217;usuari pot identificar r\u00e0pidament on es troba la navegaci\u00f3 en dispositius m\u00f2bils?<\/li>\n<\/ul>\n<p>Si la vostra navegaci\u00f3 no compleix aquests est\u00e0ndards, \u00e9s possible que necessiteu implementar canvis en el disseny perqu\u00e8 els usuaris tinguin clar en tot moment on es troben i cap a on han de dirigir-se.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33988\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad2-300x200.jpg\" alt=\"auditoria web\" width=\"572\" height=\"381\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad2-300x200.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad2.jpg 600w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><\/p>\n<h3>4. Formularis i entrada de dades<\/h3>\n<p>\u00c9s molt com\u00fa que les webs facin servir formularis ineficients que dificulten als usuaris contactar amb l&#8217;empresa i per tant no generen conversions.<\/p>\n<p>Si els formularis no estan ben optimitzats, podeu estar perdent moltes oportunitats de generar nous clients.<\/p>\n<ul>\n<li>Revisa els formularis de la teva web per assegurar-te que els camps estiguin clarament etiquetats.<\/li>\n<li>Proporciona pistes als usuaris sobre els valors d&#8217;entrada esperats<\/li>\n<li>Elimina qualsevol camp extra que no sigui de vital import\u00e0ncia per a la venda<\/li>\n<li>Ressalta clarament els botons d&#8217;enviar o continuar<\/li>\n<li>Utilitza formularis per etapes per captar grans quantitats de dades sense aclaparar els usuaris<\/li>\n<li>Minimitza les distraccions de la p\u00e0gina on es troba el formulari<\/li>\n<\/ul>\n<p>Si la vostra web no compleix aquestes millors pr\u00e0ctiques, \u00e9s possible que necessiteu l&#8217;ajuda d&#8217;un expert per millorar la usabilitat d&#8217;aquests formularis. D&#8217;altra banda, si utilitzes algun CMS com ara WordPress pots implementar tu mateix aquestes recomanacions i veur\u00e0s com aconsegueixes incrementar les conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33995\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad5-300x161.jpg\" alt=\"auditoria web\" width=\"581\" height=\"312\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad5-300x161.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad5.jpg 599w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/p>\n<h3>5. Confian\u00e7a i credibilitat<\/h3>\n<p>La credibilitat \u00e9s un principi essencial per al disseny web. L\u00e8xit del teu lloc \u00e9s el resultat de com els teus clients perceben la seva experi\u00e8ncia en interactuar amb la teva empresa.<\/p>\n<p>La credibilitat tamb\u00e9 fomenta la lleialtat del client i facilita lintercanvi positiu de boca en boca.<\/p>\n<p>Per comen\u00e7ar, et pots assegurar que la teva web estigui lliure d&#8217;elements que puguin fer que els usuaris se sentin inc\u00f2modes.<\/p>\n<ul>\n<li>El contingut \u00e9s lliure d&#8217;errors?<\/li>\n<li>El lloc utilitza anuncis de manera professional?<\/li>\n<li>El contingut est\u00e0 escrit per a humans o est\u00e0 ple de paraules clau?<\/li>\n<li>Hi ha opinions de clients o usuaris?<\/li>\n<li>Podem veure credencials o casos d\u00e8xit?<\/li>\n<li>Es mostren persones reals a la p\u00e0gina web?<\/li>\n<\/ul>\n<p>La creaci\u00f3 de contingut per a un lloc web \u00e9s un proc\u00e9s que requereix molt de temps, per\u00f2 \u00e9s extremadament important. Tot web enfocat a objectius de negoci ha de contenir els coneguts com a catalitzadors de la conversi\u00f3. Aquests s\u00f3n elements que reforcen la credibilitat i generen confian\u00e7a.<\/p>\n<h3>6. Disseny i visualitzaci\u00f3 de la p\u00e0gina<\/h3>\n<p>Els usuaris emetran judicis r\u00e0pids sobre la teva web basant-se en gran mesura en l&#8217;atractiu visual del lloc. Tot i aix\u00f2, es poden aplicar molts estils de disseny per\u00f2 tots s&#8217;han d&#8217;adherir a les millors pr\u00e0ctiques i est\u00e0ndards de disseny.<\/p>\n<ul>\n<li>El disseny ha dajudar a lusuari a saber quina \u00e9s lacci\u00f3 que hauria de fer.<\/li>\n<li>Els elements en qu\u00e8 es pot fer clic han de ser molt visibles i interactius i els elements en qu\u00e8 no es pot fer clic no s&#8217;han de veure com si fossin interactius.<\/li>\n<li>Les fonts han d&#8217;usar-se de manera consistent a tot el lloc.<\/li>\n<li>Hi ha d&#8217;haver un equilibri entre l&#8217;espai en blanc i el contingut.<\/li>\n<li>En general, el lloc ha de ser agradable de veure i navegar per\u00f2 no estar tan carregat visualment que distregui de les accions principals.<\/li>\n<\/ul>\n<p>En examinar una web amb ull cr\u00edtic i entrenat, podem tenir una idea for\u00e7a clara de la qualitat d&#8217;aquesta i quines \u00e0rees es podrien millorar per millorar l&#8217;experi\u00e8ncia del client.<\/p>\n<p>Una veritable auditoria de UX aprofundir\u00e0 molt m\u00e9s, per\u00f2 revisar aquests 6 punts problem\u00e0tics comuns us ajudar\u00e0 a diagnosticar els problemes m\u00e9s urgents que haureu de solucionar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33998\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad6-300x200.jpg\" alt=\"auditoria web\" width=\"606\" height=\"404\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad6-300x200.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad6.jpg 600w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<h2>Presentaci\u00f3 dels resultats<\/h2>\n<p>Despr\u00e9s de fer una profunda an\u00e0lisi d&#8217;enregistraments d&#8217;usuari, mapes de calor. Hem de desenvolupar hip\u00f2tesis sobre com optimitzar l&#8217;experi\u00e8ncia d&#8217;usuari de la web: perqu\u00e8 els usuaris actuen com ho fan en lloc de fer-ho com vol\u00edem que ho fessin.<\/p>\n<p>Per simplificar-ho pots comparar les dades obtingudes amb les quatre pedres angulars seg\u00fcents dels productes digitals d&#8217;\u00e8xit:<\/p>\n<ul>\n<li><strong>Pertinen\u00e7a<\/strong> : el lloc o l&#8217;aplicaci\u00f3 aborden un punt de dolor de l&#8217;usuari? Hi ha una desconnexi\u00f3 entre les expectatives i la realitat quan els usuaris troben el producte?<\/li>\n<li><strong>Proposta de valor<\/strong> : \u00e9s el valor per a l&#8217;usuari clar i convincent?<\/li>\n<li><strong>Usabilitat<\/strong> : hi ha punts d&#8217;ambig\u00fcitat o incertesa a la interf\u00edcie del seu producte, o els clients entenen intu\u00eftivament qu\u00e8 fer?<\/li>\n<li><strong>Acci\u00f3<\/strong> : Les crides a l&#8217;acci\u00f3 s\u00f3n visibles i pertinents, i incentiven els usuaris a actuar?<\/li>\n<\/ul>\n<p>Tamb\u00e9 pots fer servir els <a href=\"https:\/\/www.nngroup.com\/articles\/ten-usability-heuristics\/\" target=\"_blank\" rel=\"noopener\">principis heur\u00edstics de Nielsen<\/a> , si vols saber m\u00e9s et recomanem aquest article: <a href=\"https:\/\/cronuts.digital\/analisis-heuristico-guia-para-analizar-tu-web\/\" target=\"_blank\" rel=\"noopener\">Com realitzar una An\u00e0lisi Heur\u00edstica?<\/a><\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">El mercado global de inteligencia artificial alcanz&oacute; los 390.910 millones de d&oacute;lares en 2025, con una proyecci&oacute;n de crecimiento a 3,5 billones para 2033 (Grand View Research, 2025). &mdash; <em>Fuente: Grand View Research, 2025<\/em><\/p>\n<h2>Conclusions sobre l&#8217;auditoria web d&#8217;experi\u00e8ncia d&#8217;usuari<\/h2>\n<p>Una auditoria d&#8217;usabilitat web requereix una inversi\u00f3 significativa en termes de temps i recursos humans si es fa internament, i de diners si es contracta a auditors professionals d&#8217;usabilitat.<\/p>\n<p>Tot i aix\u00f2, els beneficis per a una web o una app s\u00f3n visibles, especialment si les conversions estan estancades o creixen lentament i la veu dels usuaris no est\u00e0 representada en el proc\u00e9s de millora del producte.<\/p>\n<p>Si es fa una auditoria de UX, es poden introduir canvis significatius, basats en dades i veure augments tant en la satisfacci\u00f3 de l&#8217;usuari com en el retorn de la inversi\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33992\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad4-300x200.jpg\" alt=\"auditoria web\" width=\"662\" height=\"441\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad4-300x200.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/auditoria-web-usabilidad4.jpg 600w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una auditoria web d&#8217;experi\u00e8ncia de l&#8217;usuari (UX Audit) \u00e9s una manera d&#8217;identificar les \u00e0rees problem\u00e0tiques d&#8217;un producte digital, revelant quines parts d&#8217;un lloc o aplicaci\u00f3 causen mals de cap als usuaris i obstaculitzant les conversions.  <\/p>\n","protected":false},"author":6,"featured_media":72898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[107],"tags":[69],"class_list":["post-47645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","tag-video-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com fer una auditoria d&#039;usabilitat web? - CRONUTS.DIGITAL<\/title>\n<meta name=\"description\" content=\"Una auditoria web dexperi\u00e8ncia de lusuari (UX Audit) \u00e9s una forma didentificar les \u00e0rees problem\u00e0tiques dun producte digital. 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