{"id":47671,"date":"2020-03-31T13:16:43","date_gmt":"2020-03-31T11:16:43","guid":{"rendered":"https:\/\/cronuts.digital\/quant-costa-una-campana-de-marqueting-digital\/"},"modified":"2026-07-13T14:42:18","modified_gmt":"2026-07-13T12:42:18","slug":"quant-costa-una-campana-de-marqueting-digital","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/","title":{"rendered":"Quant costa una campanya de m\u00e0rqueting digital?"},"content":{"rendered":"<h2>Quant costa una campanya de m\u00e0rqueting digital? Et donem la resposta<\/h2>\n<p>Una pregunta molt comuna entre les empreses que es llancen al m\u00f3n digital \u00e9s: \u00abQuant costa una campanya de m\u00e0rqueting digital?\u00bb La resposta a aquesta pregunta ens sap greu avan\u00e7ar-vos, que dep\u00e8n de molts factors. Perqu\u00e8 tingueu una visi\u00f3 general dels factors esmentats \u00e9s important introduir conceptes b\u00e0sics per poder determinar si anem per bon o mal cam\u00ed, si haur\u00edem d&#8217;invertir m\u00e9s o aturar la inversi\u00f3 i analitzar el retorn de les campanyes.<\/p>\n<p>Sense m\u00e9s espera, comencem amb aquesta petita guia que esperem us serveixi per determinar el rendiment i el cost que estan tenint les vostres campanyes a l&#8217; <a href=\"https:\/\/cronuts.digital\/growth-partner-transformacion-empresarial\/\" target=\"_blank\" rel=\"noopener\">ecosistema digital<\/a> .<\/p>\n<h3>Qu\u00e8 est\u00e0s comprant en una campanya de m\u00e0rqueting digital?<\/h3>\n<p>Comencem per all\u00f2 essencial. El que est\u00e0s comprant s\u00f3n majorit\u00e0riament clics o pots arribar a comprar impressions (vegades que has estat visualitzat). Concretament els teus <a href=\"https:\/\/cronuts.digital\/estrategia-digital-de-paid-media\/\" target=\"_blank\" rel=\"noopener\">anuncis<\/a>  es pugen a les diferents plataformes, Facebook, Google, Amazon, Criteo, etc&#8230; i es mostren al llarg de l&#8217;ecosistema digital. Cada vegada que un usuari fa clic sobre un dels teus anuncis tu est\u00e0s pagant un import en concret (el preu per clic PPC), aix\u00f2 \u00e9s part de quant costa la teva campanya de m\u00e0rqueting digital, per\u00f2 no s&#8217;acaba aqu\u00ed.<\/p>\n<p>El cost del clic dependr\u00e0 de l&#8217;oferta i la demanda d&#8217;aquest espai publicitari. Per exemple, quanta gent cerca a Google, \u201cestudi d&#8217;interiorisme\u201d al dia? No cal que pensis en un n\u00famero en concret, simplement pensa-ho. Ara intenta quantificar quanta gent entra a veure p\u00e0gines web de premsa generalista?<\/p>\n<p>Estarem d&#8217;acord que la gent que cerca una paraula concreta a Google \u00e9s molt inferior al total de gent que veu la premsa generalista. Aleshores, ara planteja&#8217;t la pregunta seg\u00fcent. Quant ha de costar posar un anunci als primers resultats de cerca quan alg\u00fa busqui \u00abestudi d&#8217;interiorisme\u00bb contra quant costar\u00e0 posar un banner a qualsevol portal digital de premsa generalista? En el primer cas el preu del clic est\u00e0 per sobre de l&#8217;euro, i en el segon cas el preu \u00e9s inferior als cinc c\u00e8ntims, per ser una mica m\u00e9s concrets i perqu\u00e8 us feu a la idea.<\/p>\n<p>En definitiva, el mercat publicitari com tots es regeix per l&#8217;oferta i la demanda, el m\u00e0rqueting digital no n&#8217;\u00e9s una excepci\u00f3.<\/p>\n<p>Llavors, compres clics, per atraure usuaris a la teva p\u00e0gina web, o app. La pregunta clau que cal fer tothom \u00e9s<\/p>\n<h3>Quanta gent he d&#8217;impactar per generar una venda al m\u00e0rqueting digital?<\/h3>\n<h4>Cost d&#8217;Adquisici\u00f3 del Client (CAC)<\/h4>\n<p>O quant em costa obtenir el primer client? Un cop sabem qu\u00e8 ens costa obtenir el primer client a trav\u00e9s del canal digital, el podem comparar amb el retorn que ens genera aquest client. Per exemple posem per cas que hem llan\u00e7at una campanya de <a href=\"https:\/\/cronuts.digital\/estrategia-digital-de-paid-media\/\" target=\"_blank\" rel=\"noopener\">SEM<\/a> per apar\u00e8ixer a les primeres posicions de Google, on cada clic ens ha costat 1,50 \u20ac. Hem necessitat impactar 20 persones perqu\u00e8 una acabi comprant a la nostra web o app. El cost d&#8217;obtenir aquest client ha estat 20*1,50 \u20ac = 30 \u20ac, aix\u00f2 \u00e9s el que en termes de m\u00e0rqueting digital es coneix com el Cost d&#8217;Adquisici\u00f3 del Client o Cost of Customer Adquisition (CAC). Si es mira aix\u00ed, pot semblar que el cost del m\u00e0rqueting digital sigui molt elevat, per\u00f2 no ens hem de fixar nom\u00e9s al CAC, sin\u00f3 que hem de mirar m\u00e9s a llarg termini. En aquell moment ens fixem en el&#8230;<\/p>\n<h4>Life Time Value<\/h4>\n<p>Ara que ja sabem qu\u00e8 ens costa obtenir un client a l&#8217;\u00e0mbit digital, ho hem de comparar amb els ingressos que ens reporta aquest client. Per poder analitzar amb detall en quin punt ens trobem \u00e9s important que ens familiaritzem amb el concepte Life Time Value (LTV) o valor de la vida del client, \u00e9s a dir, quant ens aportar\u00e0 aquest client al llarg de la seva vida com a client de la nostra empresa.<\/p>\n<p>Aquest terme, b\u00e0sicament el que quantifica \u00e9s el marge que ens reportar\u00e0 un client al llarg de la relaci\u00f3 comercial amb la nostra empresa. Per exemple: Si venem un producte de 121 \u20ac i sabem que el client mitj\u00e0 ens compra dues vegades a l&#8217;any i despr\u00e9s ens deixa de comprar, quin seria el LTV?<\/p>\n<p>Farem alguns c\u00e0lculs, primer de tot cal con\u00e8ixer quins components inclou el preu, i centrant-nos en l&#8217;exemple, tenim:<\/p>\n<ul>\n<li>PVP = 121 \u20ac<\/li>\n<li>IVA = 21 \u20ac<\/li>\n<li>Cost del producte = 50 \u20ac<\/li>\n<li>Marge Brut = 50 \u20ac<\/li>\n<\/ul>\n<p>Per simplificar l&#8217;exemple imaginarem que no tenim costos fixos aplicables al producte, com ara podria ser el lloguer de les oficines, ni els salaris del personal necessari per fer aquesta venda. Que cadasc\u00fa faci els seus c\u00e0lculs de manera m\u00e9s precisa, per aconseguir quant costa realment la seva campanya de m\u00e0rqueting digital.<\/p>\n<p>Doncs b\u00e9, tenint en compte l&#8217;exemple simplificat que hem esmentat, el client ens comprar\u00e0 dues vegades al llarg de l&#8217;any. Amb aix\u00f2 el LTV del client ser\u00e0 el marge que hem calculat anteriorment per dos, \u00e9s a dir 50 \u20ac marge * 2 vendes = 100 \u20ac<\/p>\n<p>Aquesta \u00e9s una manera senzilla d&#8217;exemplificar com calcular el LTV, per\u00f2 hi ha moltes maneres de calcular-lo, una de les f\u00f3rmules que nosaltres considerem m\u00e9s senzilles \u00e9s la seg\u00fcent:<\/p>\n<p style=\"text-align: center;\"><strong>LTV = Marge * Recurr\u00e8ncia \/ Taxa de rotaci\u00f3<\/strong><\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Seg&uacute;n Statista (2026), el mercado global de marketing digital superar&aacute; los 786.200 millones de d&oacute;lares en 2026, consolid&aacute;ndose como el principal canal de inversi&oacute;n publicitaria. &mdash; <em>Fuente: Statista, Digital Marketing Outlook, 2026<\/em><\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Un estudio de Deloitte (2025) confirma que las empresas con estrategia de marketing digital madura son un 23% m&aacute;s rentables que sus competidores. &mdash; <em>Fuente: Deloitte, Digital Maturity Report, 2025<\/em><\/p>\n<\/p>\n<h3>Taxa de rotaci\u00f3 o churn rate<\/h3>\n<p>La taxa de rotaci\u00f3 fa refer\u00e8ncia a la proporci\u00f3 de clients que deixen de comprar-nos durant un per\u00edode de temps determinat. \u00c9s un possible indicador d\u00b4insatisfacci\u00f3 del client ja que deixa d\u00b4estar fidelitzat amb la nostra marca. Per exemple, si sabem que de cada 100 clients, 25 ens deixen de comprar cada any, aix\u00f2 ser\u00e0 una taxa de rotaci\u00f3 del 25%, o el que \u00e9s el mateix una vida mitjana del client de quatre anys.<\/p>\n<p>Aplicat a l&#8217;exemple anterior, imaginem que hem millorat molt el producte i ara el client ens compra dues vegades a l&#8217;any com abans, per\u00f2 durant tres anys consecutius. Despr\u00e9s ja ens deixa de consumir del tot. Quin seria en aquest cas el <strong>Life Time Value<\/strong> ? Per poder-ho calcular, primer hem de saber quina \u00e9s la taxa de rotaci\u00f3 o churn rate:<\/p>\n<ul>\n<li>Taxa de rotaci\u00f3 = 33%, un client ens compra durant 3 anys 1\/3 = 33%<\/li>\n<li>LTV, aplicant la f\u00f3rmula anterior = 50 \u20ac marge * 2 recurr\u00e8ncia \/ 33% taxa de rotaci\u00f3 = 300 \u20ac<\/li>\n<\/ul>\n<h3>Retorn de la Inversi\u00f3 o Return on Investment (ROI)<\/h3>\n<p>En poques paraules, el vostre ROI \u00e9s el vostre Life Time Value (LTV) dividit pel Cost d&#8217;Adquisici\u00f3 del Client (CAC). Quan s\u00e0pigues quant costa adquirir un client i s\u00e0pigues quant et reporta aquest client al llarg de la relaci\u00f3 comercial amb tu, pots calcular quants diners o cada euro en inversi\u00f3 publicit\u00e0ria genera beneficis.<\/p>\n<p>Per exemple, al darrer apartat de l&#8217;exemple hem vist que el CAC era de 30 \u20ac, mentre que el LTV era de 300 \u20ac, aix\u00f2 \u00e9s un ROI de 300 \u20ac\/30 \u20ac = 10 \u20ac, \u00e9s a dir que per cada euro invertit recuperes 10 \u20ac.<\/p>\n<p>Ara no sembla que costi tant el m\u00e0rqueting digital, oi?<\/p>\n<p>Un cop tenim clar el c\u00e0lcul del ROI ens podem trobar amb els escenaris seg\u00fcents:<\/p>\n<ul>\n<li>LTV&lt; CAC incorrecte = Est\u00e0s gastant m\u00e9s diners en adquirir un client que el que guanyes amb ell al llarg de la vida. Est\u00e0 perdent diners i la teva estrat\u00e8gia de m\u00e0rqueting no \u00e9s efectiva. Cal analitzar-ne el motiu.<\/li>\n<li>Neutral LTV = CAC = Ganes tants diners en un client com vas gastar en adquirir-los. No est\u00e0 obtenint cap benefici real amb els clients, per\u00f2 tampoc no est\u00e0 perdent diners.<\/li>\n<li>LTV&gt; CAC = Est\u00e0s obtenint un retorn positiu de la inversi\u00f3 en m\u00e0rqueting digital ja que all\u00f2 que et reporta cada client \u00e9s superior al que et costa.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Retorns de la inversi\u00f3 publicit\u00e0ria decreixents!<\/h3>\n<p>Si et trobes en una situaci\u00f3 on el ROI \u00e9s positiu, has de tenir en compte que el ROI i el CAC no tenen una relaci\u00f3 proporcional directa. \u00c9s a dir, si inverteixes cinc vegades m\u00e9s a captar nous clients, aquests no et reportaran cinc vegades m\u00e9s rendibilitat.<\/p>\n<p>El motiu \u00e9s que la teva audi\u00e8ncia potencial \u00e9s limitada, els espais publicitaris tamb\u00e9 s\u00f3n limitats i per impactar als teus clients potencials els espais s\u00f3n limitats, amb la qual cosa t&#8217;haur\u00e0s de gastar m\u00e9s diners per a cada clic. Com hem comentat anteriorment, el mercat publicitari, com tots els mercats, es regeix per l&#8217;oferta i la demanda.<\/p>\n<h3>Motius pels quals les campanyes de m\u00e0rqueting digital no s\u00f3n efectives<\/h3>\n<p>Si el retorn d&#8217;un client \u00e9s inferior al cost d&#8217;adquirir-lo cal veure quins motius hi pot haver. Hi pot haver una gran quantitat de problemes que afectin la consecuci\u00f3 de les vendes. Alguns exemples podrien ser:<\/p>\n<ul>\n<li>Problemes d&#8217; <a href=\"https:\/\/www.nngroup.com\/topic\/web-usability\/\" target=\"_blank\" rel=\"noopener\">usabilitat<\/a> de l&#8217;actiu digital, \u00e9s molt dif\u00edcil navegar amb el m\u00f2bil i fer una compra.<\/li>\n<li>El producte \u00e9s massa car.<\/li>\n<li>No hi ha prou demanda al mercat dels productes que estem venent.<\/li>\n<li>El canal que hem utilitzat per anunciar-los no \u00e9s adequat i no estem impactant el nostre client potencial.<\/li>\n<li>Entre molts altres&#8230;<\/li>\n<\/ul>\n<p>La clau consisteix a identificar quin \u00e9s el problema principal a l&#8217;hora d&#8217;obtenir rendibilitat de les campanyes digitals i intentar posar-hi remei. Ara ja et pots fer una idea de quant val una campanya de m\u00e0rqueting digital.<\/p>\n<h3>Conclusi\u00f3<\/h3>\n<p>La clau d&#8217;una bona <a href=\"https:\/\/cronuts.digital\/servicios-digitales\/estrategia-digital\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e8gia de m\u00e0rqueting digital<\/a> es basa en treure el m\u00e0xim profit a aquest client. Comprar clients o vendes \u00e9s una cosa que \u00e9s relativament f\u00e0cil de fer. El m\u00e9s complicat \u00e9s treure el m\u00e0xim partit de les vendes esmentades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui us parlarem d&#8217;una pregunta que ens feu constantment&#8230; Quan m&#8217;he de gastar en una campanya de m\u00e0rqueting digital? O b\u00e9&#8230; Quant he d&#8217;invertir en campanyes de pagament si mai ho he fet abans?<\/p>\n","protected":false},"author":6,"featured_media":72670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[269,261],"tags":[],"class_list":["post-47671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica","category-negoci"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quant costa una campanya de m\u00e0rqueting digital?<\/title>\n<meta name=\"description\" content=\"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quant costa una campanya de m\u00e0rqueting digital?\" \/>\n<meta property=\"og:description\" content=\"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"CRONUTS.DIGITAL\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cronutsdigital\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-31T11:16:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-13T12:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/05\/master-growth-brutalist.webp\" \/>\n<meta name=\"author\" content=\"Albert Puig Nav\u00e0s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/05\/master-growth-brutalist.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@cronuts_digital\" \/>\n<meta name=\"twitter:site\" content=\"@cronuts_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Albert Puig Nav\u00e0s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/\"},\"author\":{\"name\":\"Albert Puig Nav\u00e0s\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\"},\"headline\":\"Quant costa una campanya de m\u00e0rqueting digital?\",\"datePublished\":\"2020-03-31T11:16:43+00:00\",\"dateModified\":\"2026-07-13T12:42:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/\"},\"wordCount\":1699,\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-47671.webp\",\"articleSection\":[\"Anal\u00edtica\",\"Negoci\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/\",\"name\":\"Quant costa una campanya de m\u00e0rqueting digital?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-47671.webp\",\"datePublished\":\"2020-03-31T11:16:43+00:00\",\"dateModified\":\"2026-07-13T12:42:18+00:00\",\"description\":\"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-47671.webp\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/portada-47671.webp\",\"width\":1200,\"height\":630,\"caption\":\"Quant costa una campanya de m\u00e0rqueting digital?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/quant-costa-una-campana-de-marqueting-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/consultora-de-marqueting-digital-per-escalar-negocis\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anal\u00edtica\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/category\\\/analitica\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Quant costa una campanya de m\u00e0rqueting digital?\",\"item\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/47671\\\/\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/\",\"name\":\"CRONUTS.DIGITAL\",\"description\":\"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.\",\"publisher\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\"},\"alternateName\":\"Cronuts Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#organization\",\"name\":\"CRONUTS.DIGITAL\",\"alternateName\":\"Cronuts Digital\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/cronuts.digital\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/cronuts_digital_logo-1.jpeg\",\"width\":200,\"height\":200,\"caption\":\"CRONUTS.DIGITAL\"},\"image\":{\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cronutsdigital\\\/\",\"https:\\\/\\\/x.com\\\/cronuts_digital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/cronuts-digital\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@cronuts.digital\",\"https:\\\/\\\/www.instagram.com\\\/cronuts.digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@cronutsdigital\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/cronuts-digital\",\"https:\\\/\\\/www.sortlist.es\\\/agency\\\/cronuts-digital\",\"https:\\\/\\\/ranking-empresas.eleconomista.es\\\/CRONUTS-DIGITAL.html\",\"https:\\\/\\\/www.paginasamarillas.es\\\/f\\\/barcelona\\\/cronuts-digital-consultora-digital_231565169_000000001.html\"],\"description\":\"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.\",\"email\":\"info@cronuts.digital\",\"telephone\":\"+34722525769\",\"legalName\":\"CRONUTS DIGITAL, S.L.\",\"foundingDate\":\"2018\",\"vatID\":\"B67049718\",\"taxID\":\"B67049718\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"15\",\"maxValue\":\"20\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/#\\\/schema\\\/person\\\/971527c4cdc5d61902fd5996aa335e53\",\"name\":\"Albert Puig Nav\u00e0s\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g\",\"caption\":\"Albert Puig Nav\u00e0s\"},\"description\":\"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/albertpuignavas-ia\\\/\"],\"url\":\"https:\\\/\\\/cronuts.digital\\\/ca\\\/author\\\/albert\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Quant costa una campanya de m\u00e0rqueting digital?","description":"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/","og_locale":"ca_ES","og_type":"article","og_title":"Quant costa una campanya de m\u00e0rqueting digital?","og_description":"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.","og_url":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/","og_site_name":"CRONUTS.DIGITAL","article_publisher":"https:\/\/www.facebook.com\/cronutsdigital\/","article_published_time":"2020-03-31T11:16:43+00:00","article_modified_time":"2026-07-13T12:42:18+00:00","og_image":[{"url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/05\/master-growth-brutalist.webp","type":"","width":"","height":""}],"author":"Albert Puig Nav\u00e0s","twitter_card":"summary_large_image","twitter_image":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/05\/master-growth-brutalist.webp","twitter_creator":"@cronuts_digital","twitter_site":"@cronuts_digital","twitter_misc":{"Escrit per":"Albert Puig Nav\u00e0s","Temps estimat de lectura":"8 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#article","isPartOf":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/"},"author":{"name":"Albert Puig Nav\u00e0s","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53"},"headline":"Quant costa una campanya de m\u00e0rqueting digital?","datePublished":"2020-03-31T11:16:43+00:00","dateModified":"2026-07-13T12:42:18+00:00","mainEntityOfPage":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/"},"wordCount":1699,"publisher":{"@id":"https:\/\/cronuts.digital\/ca\/#organization"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-47671.webp","articleSection":["Anal\u00edtica","Negoci"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/","url":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/","name":"Quant costa una campanya de m\u00e0rqueting digital?","isPartOf":{"@id":"https:\/\/cronuts.digital\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#primaryimage"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-47671.webp","datePublished":"2020-03-31T11:16:43+00:00","dateModified":"2026-07-13T12:42:18+00:00","description":"Quant costa una campanya de m\u00e0rqueting digital? Et sonen LTV, CAC, ROI... Tots aquests conceptes explicats per contestar aquesta pregunta. Guia completa.","breadcrumb":{"@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#primaryimage","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-47671.webp","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2026\/07\/portada-47671.webp","width":1200,"height":630,"caption":"Quant costa una campanya de m\u00e0rqueting digital?"},{"@type":"BreadcrumbList","@id":"https:\/\/cronuts.digital\/ca\/quant-costa-una-campana-de-marqueting-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cronuts.digital\/ca\/consultora-de-marqueting-digital-per-escalar-negocis\/"},{"@type":"ListItem","position":2,"name":"Anal\u00edtica","item":"https:\/\/cronuts.digital\/ca\/category\/analitica\/"},{"@type":"ListItem","position":3,"name":"Quant costa una campanya de m\u00e0rqueting digital?","item":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/posts\/47671\/"}]},{"@type":"WebSite","@id":"https:\/\/cronuts.digital\/ca\/#website","url":"https:\/\/cronuts.digital\/ca\/","name":"CRONUTS.DIGITAL","description":"CRONUTS.DIGITAL es una consultora de crecimiento que redise\u00f1a el sistema digital de empresas que ya no pueden permitirse seguir igual.","publisher":{"@id":"https:\/\/cronuts.digital\/ca\/#organization"},"alternateName":"Cronuts Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cronuts.digital\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/cronuts.digital\/ca\/#organization","name":"CRONUTS.DIGITAL","alternateName":"Cronuts Digital","url":"https:\/\/cronuts.digital\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","contentUrl":"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/09\/cronuts_digital_logo-1.jpeg","width":200,"height":200,"caption":"CRONUTS.DIGITAL"},"image":{"@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cronutsdigital\/","https:\/\/x.com\/cronuts_digital","https:\/\/www.linkedin.com\/company\/cronuts-digital\/","https:\/\/www.tiktok.com\/@cronuts.digital","https:\/\/www.instagram.com\/cronuts.digital\/","https:\/\/www.youtube.com\/@cronutsdigital","https:\/\/es.linkedin.com\/company\/cronuts-digital","https:\/\/www.sortlist.es\/agency\/cronuts-digital","https:\/\/ranking-empresas.eleconomista.es\/CRONUTS-DIGITAL.html","https:\/\/www.paginasamarillas.es\/f\/barcelona\/cronuts-digital-consultora-digital_231565169_000000001.html"],"description":"Agencia de Growth Marketing en Barcelona. Dise\u00f1amos, ejecutamos y escalamos sistemas de crecimiento digital medibles para PYMEs y empresas B2B.","email":"info@cronuts.digital","telephone":"+34722525769","legalName":"CRONUTS DIGITAL, S.L.","foundingDate":"2018","vatID":"B67049718","taxID":"B67049718","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"15","maxValue":"20"}},{"@type":"Person","@id":"https:\/\/cronuts.digital\/ca\/#\/schema\/person\/971527c4cdc5d61902fd5996aa335e53","name":"Albert Puig Nav\u00e0s","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/583d07f3f1036f58d0e44e873586278b582179a16b27a5b3951504e9ee001c06?s=96&d=mm&r=g","caption":"Albert Puig Nav\u00e0s"},"description":"Emprendedor digital y estratega de producto con m\u00e1s de una d\u00e9cada de experiencia liderando la transformaci\u00f3n digital. Cofundador de CRONUTS.DIGITAL y de Traspaso Dental. Profesor en ISDI e IED, donde forma a los l\u00edderes digitales del futuro en inteligencia artificial y growth marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/albertpuignavas-ia\/"],"url":"https:\/\/cronuts.digital\/ca\/author\/albert\/"}]}},"_links":{"self":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/posts\/47671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/comments?post=47671"}],"version-history":[{"count":1,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/posts\/47671\/revisions"}],"predecessor-version":[{"id":71919,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/posts\/47671\/revisions\/71919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/media\/72670"}],"wp:attachment":[{"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/media?parent=47671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/categories?post=47671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cronuts.digital\/ca\/wp-json\/wp\/v2\/tags?post=47671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}