{"id":47764,"date":"2021-11-02T14:55:11","date_gmt":"2021-11-02T13:55:11","guid":{"rendered":"https:\/\/cronuts.digital\/como-crear-estrategia-marketing-digital-para-pimes\/"},"modified":"2026-07-14T09:21:01","modified_gmt":"2026-07-14T07:21:01","slug":"como-crear-estrategia-marketing-digital-para-pimes","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/como-crear-estrategia-marketing-digital-para-pimes\/","title":{"rendered":"Com crear una estrat\u00e8gia de m\u00e0rqueting digital per a pimes?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Marketing digital para PYMES - CRONUTS.DIGITAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S9t6ebVo1AI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>1- <span style=\"font-weight: 400;\">Els teus objectius han d&#8217;estar definits amb <strong>paraules<\/strong> i <strong>n\u00fameros<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A qu\u00e8 ens referim amb aix\u00f2? Els teus objectius han de ser <strong>factibles<\/strong> i han de ser <strong>mesurables<\/strong> . A m\u00e9s, \u00e9s molt important que aquests objectius estiguin baixats al m\u00e0xim i siguin detallats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per exemple, si l&#8217;increment de les vendes del 5 per cent equival a un increment de facturaci\u00f3 de 100 mil euros, aix\u00f2 es pot baixar al nombre de clients tenint en compte un tiquet mitj\u00e0. Si jo va facturar per cada client mil euros, necessitar\u00e9 100 clients nous per arribar a aquesta xifra de facturaci\u00f3, a aquest increment de facturaci\u00f3. I com puc arribar a impactar 100 clients nous o com puc arribar a captar cent clients nous? Doncs sens dubte haur\u00e9 d&#8217;impactar molt\u00edssima m\u00e9s gent. He d&#8217;impactar el meu p\u00fablic objectiu de manera massiva. I com arribar\u00e9 a impactar de manera massiva el meu p\u00fablic objectiu? A trav\u00e9s d&#8217;impressions als mitjans digitals ia trav\u00e9s de clics i tr\u00e0nsit a les xarxes socials ia la meva p\u00e0gina web. Aix\u00f2 \u00e9s important mesurar-ho tenint en compte els costos per clic mitjans del teu sector.  <\/span><span style=\"font-weight: 400;\">Fes els c\u00e0lculs i abaixa uns objectius realistes tenint en compte l&#8217;increment de vendes que pretens i una inversi\u00f3 proporcional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Us deixem un exemple d\u201fobjectius que nosaltres mateixos hem baixat i hem calculat a trav\u00e9s d\u201fun full de c\u00e0lcul. La podeu utilitzar, podeu modificar les xifres i intentar definir quins serien els vostres objectius.<\/span><\/p>\n<h2>2- <span style=\"font-weight: 400;\">Necessites con\u00e8ixer el teu <strong>p\u00fablic objectiu<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Com pots con\u00e8ixer el teu p\u00fablic objectiu? Doncs definint-ho a trav\u00e9s de diferents eines, ja sigui definint el teu <em>buyer persona<\/em> , el <em>day in the life of<\/em> , el <em>customer journey<\/em> , o altres.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi ha diferents eines te\u00f2riques del m\u00e0rqueting tradicional per definir exactament qui \u00e9s aquest p\u00fablic objectiu, qu\u00e8 fan durant el dia, quins canals visita, a quines xarxes socials est\u00e0 perqu\u00e8 tu puguis impactar-ho en el moment de compra, etc.  <\/span><span style=\"font-weight: 400;\">De la mateixa manera us deixem diferents exemples aqu\u00ed a l&#8217;enlla\u00e7 a continuaci\u00f3 perqu\u00e8 pugueu trastejar una mica com serien les diferents eines te\u00f2riques i per poder veure a quins canals podeu impactar el vostre p\u00fablic objectiu.<\/span><\/p>\n<h2>3- <span style=\"font-weight: 400;\">Controla i analitza la teva <strong>compet\u00e8ncia<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A qu\u00e8 ens referim amb aix\u00f2? En qu\u00e8 identifiquis quin \u00e9s el teu competidor m\u00e9s avan\u00e7at i madur a nivell digital, ho analitzis de dalt a baix i identifiquis potencials <strong>oportunitats<\/strong> . \u00c9s a dir, si el teu competidor est\u00e0 m\u00e9s avan\u00e7at que tu, probablement ja estigui tocant les tecles adequades. El que has de fer \u00e9s, no cal que ho copi\u00efs, per\u00f2 estigues molt atent al que est\u00e0 fent i intenta trobar oportunitats tant de canal com de contingut per <strong>posicionar-te<\/strong> i <strong>diferenciar-<\/strong> te. Com podeu trobar oportunitats de canal? Doncs analitza el teu p\u00fablic objectiu com t&#8217;hem dit abans i mira on \u00e9s el teu competidor, a quins canals est\u00e0. Si tu identifiques que el teu p\u00fablic objectiu \u00e9s a Youtube i el teu competidor no t\u00e9 cap mena de pres\u00e8ncia a Youtube oa <a href=\"https:\/\/cronuts.digital\/consultor-digital\/\">TikTok<\/a> , aquests poden ser dos canals molt interessants on tu et pots posicionar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;altra manera d&#8217;identificar oportunitats de contingut \u00e9s passant la p\u00e0gina web per <em>Semrush<\/em> , que \u00e9s una eina on tu pots veure exactament les paraules clau que el teu competidor t\u00e9 indexades a les primeres posicions de Google. Has d&#8217;habilitar les 5 primeres posicions perqu\u00e8 s\u00f3n les principals fonts de tr\u00e0nsit del teu competidor i podr\u00e0s veure perqu\u00e8 paraules clau est\u00e0 rebent tr\u00e0nsit. Analitza-les i mira si tu tens una oportunitat de posicionar-te en paraules semblants o en paraules totalment diferents.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En setmanes, tamb\u00e9 veureu una columna que es diu <em>Keyword difficulty,<\/em> i que mostra la dificultat per la qual t&#8217;hauries de posicionar a la mateixa paraula clau. L&#8217;objectiu \u00e9s que filtris per aquestes paraules clau amb menys dificultat i m\u00e9s volum de cerques perqu\u00e8 aix\u00f2 et donar\u00e0 molt\u00edssima m\u00e9s visibilitat. Un cop tinguis aquestes paraules clau identificades, el que has de fer \u00e9s desenvolupar el contingut relacionat amb aquestes paraules clau i postejar-lo al bloc. Aix\u00f2 a grans trets \u00e9s el que s&#8217;anomena un estudi de paraules clau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16976\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/marketing-digital-para-pymes-semrush.jpg\" alt=\"m\u00e0rqueting digital per a pimes semrush\" width=\"1128\" height=\"684\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/marketing-digital-para-pymes-semrush.jpg 1128w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/marketing-digital-para-pymes-semrush-300x182.jpg 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/marketing-digital-para-pymes-semrush-1024x621.jpg 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/11\/marketing-digital-para-pymes-semrush-768x466.jpg 768w\" sizes=\"auto, (max-width: 1128px) 100vw, 1128px\" \/><\/p>\n<h2>4- <span style=\"font-weight: 400;\">Si no et troben no et podran comprar<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aix\u00f2 \u00e9s for\u00e7a obvi. Us recordeu fa uns anys que si no apareixies per televisi\u00f3 no existieses? Doncs passa exactament el mateix amb Google. Si la gent busca la teva marca i no et troba a les primeres posicions de Google no existeixes i aix\u00f2 es tradueix que no et podran comprar. Aleshores, el que has de fer \u00e9s centrar-te en <a href=\"https:\/\/cronuts.digital\/publicidad-digital-performance-marketing\/\"><strong>posicionar la teva marca<\/strong><\/a> a dalt de tot quan la gent et busqui a tu mateix i aix\u00f2 \u00e9s f\u00e0cil si tens una <a href=\"https:\/\/cronuts.digital\/diseno-desarrollo-web\/\">p\u00e0gina web que est\u00e0 optimitzada<\/a> per a cercadors. Assegureu-vos que la teva p\u00e0gina web est\u00e0 ben treballada i ben optimitzada amb la finalitat que si alg\u00fa et busca, et trobi de seguida.<\/span><\/p>\n<h2>5- <span style=\"font-weight: 400;\">No has d&#8217;estar a tots els canals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9s un error intentar abastar tots els canals perqu\u00e8 no podr\u00e0s posar totes les teves energies. No arribar\u00e0s a tenir una autoritat suficient en tots ells. Per aix\u00f2 <strong>centra&#8217;t<\/strong> en m\u00e0xim dos o tres i fes-ho molt b\u00e9 en aquests tres canals on tu saps que estar\u00e0 el teu p\u00fablic objectiu.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6- Centra&#8217;t en el que busca el teu client<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A qu\u00e8 ens referim amb aix\u00f2? A qu\u00e8 si el teu client potencial no et coneix, no et cercar\u00e0 directament a Google. El que has de fer \u00e9s cercar una <strong>estrat\u00e8gia de continguts<\/strong> per donar-te a con\u00e8ixer.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fa uns anys les marques se centraven a crear una estrat\u00e8gia de continguts unidireccional en qu\u00e8 anunciaven la seva marca, els seus productes i els seus serveis. Aix\u00f2 ha passat a la hist\u00f2ria, has d&#8217;aportar valor o entretenir el teu p\u00fablic objectiu encara que aix\u00f2 comporti allunyar-se de la teva marca, producte o servei. \u00c9s a dir, si tens una marca de productes de bellesa o de productes de cura facial no t\u00e9 cap sentit que ensenyis la crema perqu\u00e8 no aportar\u00e0s cap tipus de valor diferent. Estem molt immunitzats d&#8217;aquest tipus de publicacions i aquest tipus de publicitat que ja no llegim ni el nom ni ens hi fixem. En canvi, si impactes amb un v\u00eddeo explicant els beneficis o les cures que has de tenir per tenir una pell sana amb un llistat de consells o amb un influencer en qu\u00e8 el teu p\u00fablic objectiu es pot sentir m\u00e9s o menys va identificar explicant els beneficis i consells per mantenir una pell sana, probablement s\u00ed que ho escoltaran, ia m\u00e9s veuran l&#8217;empresa que patrocina el v\u00eddeo. Aleshores, tu ja no ser\u00e0s un desconegut i podr\u00e0s activar altres palanques de la teva <a href=\"https:\/\/cronuts.digital\/servicios-digitales\/estrategia-digital\/\">estrat\u00e8gia de m\u00e0rqueting digital<\/a> com ara el m\u00e0rqueting en altres canals.<\/span><\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">El mercado global de inteligencia artificial alcanz&oacute; los 390.910 millones de d&oacute;lares en 2025, con una proyecci&oacute;n de crecimiento a 3,5 billones para 2033 (Grand View Research, 2025). &mdash; <em>Fuente: Grand View Research, 2025<\/em><\/p>\n<h2>7- <span style=\"font-weight: 400;\">Dissenya un <strong>pla de mesura digital<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Amb quin objectiu? Amb la finalitat de mesurar com de lluny o de prop est\u00e0s dels objectius que t&#8217;has marcat en un inici a l&#8217;hora de definir la teva estrat\u00e8gia. Per exemple, si tornem a l&#8217;exemple del principi, ens marc\u00e0vem uns objectius d&#8217;un increment del 5% de les vendes.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9s important que el pla de mesura digital el revisis almenys una vegada al mes i vegis com de desviat est\u00e0s i prenguis plans preventius per apropar-te el m\u00e0xim possible als objectius que t&#8217;has marcat inicialment. La finalitat daquest exercici \u00e9s prendre <strong>accions preventives<\/strong>  i no haver d&#8217;esperar sis mesos per prendre accions rectificatives, sin\u00f3 que analitzis exactament el que est\u00e0 passant perqu\u00e8 puguis notificar netament la freq\u00fc\u00e8ncia de publicaci\u00f3 d&#8217;altres canals que et funcionen millor i els que et funcionen pitjor, i incrementis la inversi\u00f3 en qu\u00e8 et funcionen millor perqu\u00e8 tinguis un retorn de la inversi\u00f3 el m\u00e9s aviat possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquests han estat els set passos que has de fer per crear una estrat\u00e8gia de m\u00e0rqueting digital per a la teva pime. Si tens qualsevol dubte, pots deixar aqu\u00ed a baix un comentari o escriure&#8217;ns a la nostra p\u00e0gina web Cronuts.digital.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avui dia, el m\u00e0rqueting digital t\u00e9 una import\u00e0ncia enorme a qualsevol empresa, ja sigui gran o pime. En aquest article us expliquem algunes t\u00e8cniques de m\u00e0rqueting digital per a pimes per arribar als teus clients. Actualment, el canal digital \u00e9s potser el m\u00e9s important a l&#8217;hora de donar visibilitat a les PIMEs. \u00c9s per aix\u00f2 que \u00e9s vital establir una estrat\u00e8gia digital sigui quin sigui el sector al qual et dediquis.<\/p>\n","protected":false},"author":6,"featured_media":72902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[1],"tags":[],"class_list":["post-47764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com crear una estrat\u00e8gia de m\u00e0rqueting digital per a<\/title>\n<meta name=\"description\" content=\"En aquest article us expliquem algunes t\u00e8cniques de m\u00e0rqueting digital per a pimes per arribar als teus clients. 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