{"id":47770,"date":"2019-09-28T10:34:42","date_gmt":"2019-09-28T08:34:42","guid":{"rendered":"https:\/\/cronuts.digital\/marqueting-digital-per-restaurants\/"},"modified":"2026-07-14T09:21:32","modified_gmt":"2026-07-14T07:21:32","slug":"marqueting-digital-per-restaurants","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/marqueting-digital-per-restaurants\/","title":{"rendered":"M\u00e0rqueting digital per a restaurants: El Gastromarketing"},"content":{"rendered":"

El Gastrom\u00e0rqueting o m\u00e0rqueting digital per a restaurants<\/h2>\n

El sector de la restauraci\u00f3 i la gastronomia \u00e9s, per dir-ho d’alguna manera, una mica conservador. Costa que adopti certes estrat\u00e8gies tan modernes com el m\u00e0rqueting digital<\/a> per a restaurants<\/strong> . No obstant aix\u00f2, hem de fer entendre que el gastromarketing<\/strong> servir\u00e0 per captar clients pel teu restaurant<\/strong> .<\/p>\n

En realitat, tot el que fa una empresa per atraure p\u00fablic \u00e9s m\u00e0rqueting i avui dia ha de ser m\u00e0rqueting digital. En un restaurant, \u00e9s molt important no nom\u00e9s com ho promociones sin\u00f3 tamb\u00e9 l’experi\u00e8ncia que ofereixes als clients. Des de la manera com es rep el client fins a la manera com es presenten els plats o la manera com es porta la factura\u2026 tot \u00e9s m\u00e0rqueting i experi\u00e8ncia d’usuari<\/strong> . A hores d’ara, tot aquest bon tracte s’ha d’equiparar digitalment. Com? Permetent que els comensals puguin reservar taula online, tinguin el men\u00fa disponible per fullejar-lo abans de venir, una opci\u00f3 de consultar la carta digitalment quan ets al restaurant…<\/strong><\/p>\n

Per\u00f2 compte, que digitalitzem la carta no vol dir no tenir una opci\u00f3 en paper disponible. El m\u00f3n digital ens ha d’ajudar a donar un valor afegit<\/strong> , per exemple, ha de fer m\u00e9s f\u00e0cil la visualitzaci\u00f3 dels al\u00b7lerg\u00f2gens dels plats. Aix\u00f2 no vol dir que deixem de banda persones que no tinguin m\u00f2bil o no s\u00e0piguen escanejar un QR perqu\u00e8 ho vulguem tenir tot digital.<\/p>\n

Tornant a la idea principal, l’objectiu \u00e9s guanyar clients pel meu restaurant<\/strong> . Per qu\u00e8 hi hauria una estrat\u00e8gia de m\u00e0rqueting per a una botiga de roba o un concessionari de cotxes i no n’hi hauria cap per als restaurans? Has d’intentar oblidar-te de velles idees i adoptar el m\u00e0rqueting digital per a restaurants com una oportunitat per diferenciar-te dels teus competidors<\/strong> . Necessitem que el sector de la restauraci\u00f3 entri de ple a l’era digital<\/strong> , ja que els clients ja hi estan immersos.<\/p>\n

 <\/p>\n

Qu\u00e8 \u00e9s el m\u00e0rqueting gastron\u00f2mic o m\u00e0rqueting digital per a restaurants?<\/span><\/h2>\n

A l’era digital, fer-se un lloc i trobar un n\u00ednxol de mercat no s\u00f3n tasques f\u00e0cils. Ja no n’hi ha prou que la meva idea sigui bona i interessant. Cal saber com he de vendre-la<\/strong> o morir\u00e0, nom\u00e9s n\u00e9ixer. De vegades fins i tot abans d’haver nascut.<\/p>\n

Aix\u00f2 passa massa sovint al sector de la restauraci\u00f3. Estupends models de negocis amb un men\u00fa de 10 desapareixen del mapa sense que ni tan sols hagin tastat els seus plats.<\/p>\n

El client ha de saber que hi ets<\/strong> . Si no ho aconsegueixes\u2026 el futur se’t posar\u00e0 molt negre. Per\u00f2 no abandonarem abans d’intentar-ho veritat? No us preocupeu que us explicarem algunes claus perqu\u00e8 la vostra idea pugui anar cobrant forma.<\/p>\n

 <\/p>\n

Arriba el gastrom\u00e0rqueting<\/span><\/h3>\n

Podr\u00edem comen\u00e7ar per donar una definici\u00f3 aproximada i dir que el gastromarketing \u00e9s una combinaci\u00f3 de t\u00e8cniques encaminades a assolir els objectius que m’he marcat<\/strong> . No n’hi ha prou de tenir una foto dels plats del men\u00fa exposada a la porta per triomfar en un m\u00f3n amb tanta compet\u00e8ncia i amb players tan importants.<\/p>\n

El gastromarketing<\/strong> arriba per aprofitar les eines que el m\u00e0rqueting en l\u00ednia posa en mans dels restauradors i treure’n partit. Evidentment, s\u00f3n premisses oportunes definir una estrat\u00e8gia i saber molt b\u00e9 qu\u00e8 vols aconseguir<\/strong> amb les accions que emprengues.<\/p>\n

 <\/p>\n

Promocionar el meu restaurant al canal digital i guanyar clients pel meu restaurant?<\/span><\/h3>\n

\u00c9s important definir en quina situaci\u00f3 es troba el negoci i tenir molt clar quin \u00e9s el nostre objectiu principal<\/strong> : introduir-nos al mercat, trobar nous clients, fidelitzar els existents, posar en marxa una nova proposta de carta\u2026 Un cop identifiquem qu\u00e8 volem, tenim de plasmar lestrat\u00e8gia a seguir.<\/p>\n

Per introduir-nos al mercat i aconseguir nous clients, el m\u00e0rqueting de continguts<\/strong> , com en qualsevol altre negoci, funciona molt b\u00e9 ja que facilita als usuaris que et trobin a internet.<\/p>\n

\u00c9s cert que no podem aconseguir que el client tasti els nostres plats, per\u00f2 s\u00ed que podem estimular les seves ganes<\/strong> , descriure-li l’experi\u00e8ncia i fer que senti ganes de tastar-los.<\/p>\n

No obstant aix\u00f2, potser la q\u00fcesti\u00f3 \u00e9s com impulsar el meu restaurant<\/strong> . En aquest cas, lestrat\u00e8gia a seguir podria ser una altra, encara que sempre s\u00f3n complement\u00e0ries. Un exemple seria la construcci\u00f3 de la marca del restaurant<\/strong> . No nom\u00e9s es tracta de menjar. \u00c9s una visi\u00f3 de la gastronomia. De valors<\/strong> , accions<\/strong> , comprom\u00eds, participaci\u00f3 a la comunitat \u2026 La marca s’ha de projectar en la ment del client potencial.<\/strong><\/p>\n

Usar les xarxes socials<\/strong> , sobretot, des d’un punt de vista visual. Instagram \u00e9s ple de foodies<\/em> i amants de la gastronomia a la ca\u00e7a i captura del restaurant de moda, del plat m\u00e9s original o de la promoci\u00f3 m\u00e9s atractiva. Aprofita’l i treu partit al m\u00e0rqueting per a restaurants<\/strong> .<\/p>\n

 <\/p>\n

Un estudio de Deloitte (2025) confirma que las empresas con estrategia de marketing digital madura son un 23% más rentables que sus competidores. — Fuente: Deloitte, Digital Maturity Report, 2025<\/em><\/p>\n

Quines estrat\u00e8gies de m\u00e0rqueting digital per a restaurants puc seguir per promocionar-me?<\/h2>\n

Vols comen\u00e7ar a digitalitzar el teu negoci, per\u00f2 no saps com. No et preocupis, et deixem algunes idees. Per\u00f2 compte, hi ha molt\u00edssimes m\u00e9s.<\/p>\n

 <\/p>\n

Tenir una web responsive o mobile first<\/h3>\n

Qualsevol estrat\u00e8gia de m\u00e0rqueting digital<\/a> per a restaurants ha d’estar basada en l’\u00fas d’una p\u00e0gina web responsive<\/a> que es vegi perfectament en dispositius m\u00f2bils ja que ser\u00e0 el teu principal canal de conversi\u00f3. Pensa a la web com el teu local a internet obert les 24 hores del dia<\/strong> i fes-ho el m\u00e9s \u00fatil possible. \u00c9s a dir, no us quedeu nom\u00e9s amb la informaci\u00f3 b\u00e0sica del vostre restaurant (localitzaci\u00f3, horari d’obertura\u2026).<\/p>\n

Integra un m\u00f2dul perqu\u00e8 els teus clients puguin reservar taula a trav\u00e9s de la web<\/strong> , comunicar-se amb tu i fins i tot triar els plats que prendran. L’\u00fas d’una bona web crear\u00e0 la impressi\u00f3 que el teu restaurant \u00e9s modern i es preocupa per oferir una bona experi\u00e8ncia al canal digital, cosa que \u00e9s de vital import\u00e0ncia per a les generacions futures.<\/p>\n

 <\/p>\n

Inverteix en posicionament SEO amb un bloc<\/h3>\n

Per molt bonica que sigui la teva web, els usuaris d’internet no hi arribaran sols. La millor manera d’atreure visites a una p\u00e0gina \u00e9s treballant el posicionament org\u00e0nic<\/strong> a trav\u00e9s d’una bona estrat\u00e8gia de m\u00e0rqueting de continguts o el que \u00e9s el mateix un bloc amb contingut de valor<\/strong> . El posicionament web (conegut com a SEO<\/a> ) consisteix a posicionar-se en els primers llocs de Google perqu\u00e8 les cerques que m\u00e9s interessin al teu restaurant et trobin f\u00e0cilment<\/strong> (per exemple, \u201crestaurant de tapes a Barcelona\u201d). Com ho pots fer? Crea un bloc explicant una recepta cada setmana, organitzant un men\u00fa vegetari\u00e0 per a amants de les tapes, parlant sobre qu\u00e8 va venir prendre cada vegada… Hi ha moltes opcions, nom\u00e9s assegureu-vos de mirar les paraules clau (\u00e9s a dir, aquelles que la gent busca m\u00e9s vegades) amb una eina com SEMRush<\/a> .<\/p>\n

 <\/p>\n

Registra el teu restaurant a Google My Business (GMB)<\/h3>\n

Potser el nom no et digui res, per\u00f2 aquesta \u00e9s la plataforma de Google per a empreses que et d\u00f3na visibilitat al cercador ia Google maps. Avui dia \u00e9s fonamental per als restaurants, i per a les empreses en general, tenir pres\u00e8ncia aqu\u00ed. La ra\u00f3 \u00e9s que tenir un perfil a Google Business garanteix que el teu restaurant destaqui a Google Maps<\/strong> i la gent que busca per internet on menjar pugui localitzar-te al mapa. I si es treballa b\u00e9, beneficia enormement el SEO, \u00e9s a dir, et far\u00e0 pujar fins a les primeres posicions en els resultats de cerca.<\/p>\n

Podeu donar-vos d’alta en aquest enlla\u00e7 gratu\u00eftament:<\/p>\n

https:\/\/www.google.com\/intl\/es\/business\/<\/a><\/p>\n

\"google<\/h3>\n

Genera relacions amb influencers<\/h3>\n

Els anomenats foodies o influencers gastron\u00f2mics<\/strong> s\u00f3n persones que, per un motiu o altre, compten amb una comunitat de milers de seguidors i es converteixen en aut\u00e8ntics cr\u00edtics gastron\u00f2mics de l’era digital. A internet hi ha instagramers, blocaires i youtubers rellevants als quals pots convidar a tastar els plats del teu restaurant a canvi que despr\u00e9s difonguin la seva opini\u00f3<\/strong> . Una promoci\u00f3 tan senzilla et pot donar una gran visibilitat i portar nous clients cap al teu negoci. Una alternativa a aix\u00f2 \u00e9s demanar que els consumidors et deixin ressenyes positives al teu GMB oa plataformes com TheFork. D’aquesta manera altres persones sabran que el menjar que ofereixes \u00e9s bo.<\/p>\n

 <\/p>\n

Promociona el teu restaurant a les xarxes socials<\/h3>\n

Llocs com Instagram o TikTok s\u00f3n excel\u00b7lents canals de promoci\u00f3 per a restaurants. Et permeten crear una comunitat de seguidors<\/strong> , interactuar amb ells, fer sorteigs i promocions i en general donar-te a con\u00e8ixer davant d’una gran audi\u00e8ncia. Tot aix\u00f2 de forma gratu\u00efta, encara que tamb\u00e9 pots invertir en publicitat de pagament per arribar a m\u00e9s gent, el que \u00e9s de vital import\u00e0ncia \u00e9s que les xarxes socials sempre han d’atreure els usuaris cap a la teva web, ja que all\u00e0 \u00e9s on es produir\u00e0 la conversi\u00f3 que seria una trucada o una reserva a trav\u00e9s del m\u00f2dul de reserves.<\/p>\n

T’ha agradat? No saber per on comen\u00e7ar, per\u00f2 vols comen\u00e7ar JA? Necessites assessorament? Contacta amb nosaltres<\/a> i t’ajudem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un 95% dels clients usen el m\u00f2bil per buscar, visitar i reservar taula a restaurants. I cada vegada el fan servir m\u00e9s per emetre opinions per a altres clients, \u00e9s el que coneixem com a reputaci\u00f3 digital. La millora de la comunicaci\u00f3, les xarxes socials, l’\u00fas permanent del m\u00f2bil per prendre decisions o planificar moments d’oci i l’adopci\u00f3 d’internet com a mitj\u00e0 de contractaci\u00f3 principal fa que sigui fonamental la pres\u00e8ncia en l\u00ednia del teu restaurant.<\/p>\n","protected":false},"author":6,"featured_media":72903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[259,1],"tags":[],"class_list":["post-47770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marqueting","category-sin-categoria"],"acf":[],"yoast_head":"\nM\u00e0rqueting digital per a restaurants: El Gastromarketing<\/title>\n<meta name=\"description\" content=\"L'\u00fas del m\u00f2bil per prendre decisions a l'hora de dinar fa que sigui fonamental el m\u00e0rqueting digital per a restaurants. 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