{"id":47808,"date":"2021-10-26T12:19:53","date_gmt":"2021-10-26T10:19:53","guid":{"rendered":"https:\/\/cronuts.digital\/com-fer-un-bon-perfil-de-linkedin\/"},"modified":"2026-07-14T09:21:05","modified_gmt":"2026-07-14T07:21:05","slug":"com-fer-un-bon-perfil-de-linkedin","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/com-fer-un-bon-perfil-de-linkedin\/","title":{"rendered":"Com fer un bon perfil de Linkedin"},"content":{"rendered":"<p>No cal que expliquem la import\u00e0ncia que t\u00e9 <a href=\"https:\/\/cronuts.digital\/consultor-digital\/\">Linkedin<\/a> . \u00c9s imprescindible que la teva pres\u00e8ncia digital en aquesta xarxa social transmeti l&#8217;ess\u00e8ncia del que ets en l&#8217;\u00e0mbit professional. No tenen cap coher\u00e8ncia que siguis la persona m\u00e9s dedicada i treballadora de la teva empresa si despr\u00e9s aix\u00f2 no queda plasmat o comunicat a trav\u00e9s de la teva pres\u00e8ncia digital. \u00c9s per aix\u00f2 que creiem imprescindible seguir les bones pr\u00e0ctiques que expliquem tot seguit que detallen com fer un b\u00e9 perfil de Linkedin.<\/p>\n<p>Abans de passar als punts que cal seguir, per\u00f2, hi ha dos aspectes que hem de tenir clars a l&#8217;hora de crear el nostre perfil:<\/p>\n<p><iframe loading=\"lazy\" title=\"C\u00f3mo hacer un buen perfil de Linkedin - CRONUTS.DIGITAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Bv1_mDoqkxM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><strong>A qui ens volem adre\u00e7ar?<\/strong><\/h2>\n<p>Con\u00e8ixer qui \u00e9s el nostre p\u00fablic objectiu a la plataforma \u00e9s clau a l&#8217;hora de com fer un bon perfil de Linkedin. El tipus d&#8217;imatges que farem servir, aix\u00ed com el to de la nostra comunicaci\u00f3 no ser\u00e0 el mateix si som un recrutador que treballa en una empresa de captaci\u00f3 de talent, que si som un comercial que es dedica a vendre lubricants per a la ind\u00fastria automobil\u00edstica, que si som un graduat recent a la recerca de feina.<\/p>\n<p>Un cop tinguem clar qui \u00e9s el nostre p\u00fablic objectiu, hem de posar-nos a la seva pell i pensar quin tipus de comunicaci\u00f3, missatges i altres li agradaria percebre. Es poden utilitzar eines per definir el nostre buyer persona el nostre p\u00fablic objectiu podem utilitzar eines com l&#8217;User Persona, el Mapa d&#8217;Empatia o el Customer Journey.<\/p>\n<h2><strong>Com les persones busquen serveis com el nostre?<\/strong><\/h2>\n<p>Tan important \u00e9s con\u00e8ixer el nostre p\u00fablic objectiu com saber com busquen serveis com el que nosaltres oferim. Aix\u00f2 \u00e9s, quines paraules clau, o keywords, teclegen al cercador a l&#8217;hora de buscar un servei. Per con\u00e8ixer aquestes keywords podrem consultar eines com SemRush.<\/p>\n<p>Ara s\u00ed, anem amb:<\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Un informe de SeoProfy (2025) indica que el 97% de las empresas B2B utilizan LinkedIn para su estrategia de contenidos, siendo la plataforma social m&aacute;s efectiva para generaci&oacute;n de leads B2B. &mdash; <em>Fuente: SeoProfy, Social Media B2B Study, 2025<\/em><\/p>\n<h2>Com fer un bon perfil de Linkedin, tot el que has de saber<\/h2>\n<h3><strong>1. Fotografies<\/strong><\/h3>\n<p>Aquests seran els primers elements que impactaran a l&#8217;usuari que visiti el teu perfil. Per aix\u00f2, hem d&#8217;intentar que:<\/p>\n<ul>\n<li>La fotografia personal ha de mostrar la cara al complet, en un to professional, \u00e9s a dir, si us plau res d&#8217;ulleres de sol, sortir fent esport o practicant el teu hobbie preferit. La caldiat ha de ser acceptable, cal evitar ombres i pixelats.<\/li>\n<li>La fotografia de portada transmeti alguna cosa sobre nosaltres o exposeu l&#8217;empresa per a la qual treballem. Aquesta \u00e9s una decisi\u00f3 personal i les dues opcions s\u00f3n v\u00e0lides. No obstant aix\u00f2, si el nostre paper a la companyia \u00e9s comercial o de desenvolupament de negoci, recomanem que l&#8217;escollida sigui la segona opci\u00f3.<\/li>\n<li>A la mateixa fotografia tamb\u00e9 si anem a la versi\u00f3 m\u00f2bil podem crear la nostra pr\u00f2pia hist\u00f2ria de presentaci\u00f3 que \u00e9s v\u00eddeo de presentaci\u00f3 de 30 segons. Aquesta funci\u00f3 \u00e9s molt interessant, ja que permet desmarcar-se de perfils tradicionals. Molt recomanable, per a perfils de venda, us deixo un parell d&#8217;idees per exemple:<\/li>\n<\/ul>\n<p>&#8211;&gt; Destacar punts forts per trobar feina<\/p>\n<p>&#8211;&gt; Explica la teva visi\u00f3 i prop\u00f2sit per ampliar negoci<\/p>\n<p>&#8211;&gt; Mostra els teus coneixements per trobar nous clients<\/p>\n<p>&#8211;&gt; Descriu el que t&#8217;apassiona per aconseguir m\u00e9s seguidors<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34088 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-fotos-300x171.png\" alt=\"borja-planells-golobart-linkedin-fotos\" width=\"579\" height=\"330\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-fotos-300x171.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-fotos-1024x583.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-fotos-768x437.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-fotos.png 1081w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-middle\" data-image-href=\"http:\/\/www.linkedin.com\/in\/borja-planells-marketing-b2b-expert\/\"><\/div>\n<h3><strong>2. T\u00edtol<\/strong><\/h3>\n<p>Si b\u00e9 el t\u00edtol a Linkedin sol relacionar-se amb el lloc de treball, no ha de ser aix\u00ed. Sempre que aquest text compleixi el seu objectiu, traslladar la nostra proposta de valor al nostre p\u00fablic objectiu d&#8217;una ullada, podem incloure tants elements com considerem.<\/p>\n<p>En aquest exemple veiem com un atribut a traslladar per part d&#8217;un consultor d&#8217;estrat\u00e8gia digital \u00e9s la seva traject\u00f2ria, ja que aix\u00f2 suposa un valor afegit per als clients potencials.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34091 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-titulo-300x62.png\" alt=\"borja-planells-golobart-linkedin-t\u00edtol\" width=\"532\" height=\"110\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-titulo-300x62.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-titulo.png 601w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"><\/div>\n<h3><strong>3. URL<\/strong><\/h3>\n<p>Un altre factor important que no nom\u00e9s ajudar\u00e0 el look del nostre perfil, sin\u00f3 tamb\u00e9 el seu posicionament \u00e9s la URL. En aquest sentit, el pas b\u00e0sic \u00e9s configurar-la perqu\u00e8 reflecteixi el nostre nom. No obstant aix\u00f2, si volem anar un pas m\u00e9s enll\u00e0, podem introduir certes paraules a trav\u00e9s de les quals sapiguem que el nostre p\u00fablic objectiu cerca perfils com el nostre a la plataforma.<\/p>\n<p>Aix\u00ed, com mostra l&#8217;exemple, una persona que vulgui oferir serveis de consultoria en el camp del m\u00e0rqueting, a m\u00e9s d&#8217;incloure el seu nom, pot introduir a la seva URL termes pels quals un potencial client pot trobar a Linkedin.<\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34093 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-url-300x54.png\" alt=\"borja-planells-golobart-linkedin-url\" width=\"444\" height=\"80\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-url-300x54.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-url.png 714w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/div>\n<h3><strong>4. Destacats<\/strong><\/h3>\n<p>Un cop l&#8217;usuari que entra al nostre perfil faci scroll, trobareu l&#8217;apartat de publicacions destacades. En ell, \u00e9s recomanable allotjar aquelles publicacions pr\u00f2pies o compartides al nostre perfil que exposin fites a la nostra carrera o en el desenvolupament de la nostra companyia.<\/p>\n<p>Tamb\u00e9, aquest \u00e9s un bon apartat per niar aquell contingut que sabem que el nostre p\u00fablic objectiu busca o valorar\u00e0 trobar. A continuaci\u00f3 deixem l&#8217;exemple del perfil de <strong>Marc Vidal<\/strong> , que marca com a destacats fragments de les seves confer\u00e8ncies a la televisi\u00f3.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34097 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-destacados-300x148.png\" alt=\"borja-planells-golobart-linkedin-destacats\" width=\"570\" height=\"281\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-destacados-300x148.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-destacados-1024x504.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-destacados-768x378.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-destacados.png 1072w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"><\/div>\n<h3><strong>5. Sobre<\/strong><\/h3>\n<p>Un apartat que sol quedar oblidat als perfils de Linkedin \u00e9s el de \u201cSobre\u201d. \u00c9s potser aquell el desenvolupament del qual portar\u00e0 m\u00e9s temps, per\u00f2 \u00e9s, sens dubte, un dels que m\u00e9s llibertat d\u00f3na a l&#8217;usuari per transmetre el seu missatge.<\/p>\n<p>Tot bon \u201cSobre\u201d ha de barrejar dos aspectes:<\/p>\n<ul>\n<li>La proposta de valor de l&#8217;empleat o l&#8217;empresa que representa, \u00e9s a dir, la resposta a per qu\u00e8 un contacte potencial hauria d&#8217;acceptar la seva sol\u00b7licitud o pensar en establir una conversa.<\/li>\n<li>Un to que coincideixi amb aquell que la teva empresa vol transmetre.<\/li>\n<\/ul>\n<p>En aquest exemple de com \u00e9s possible traslladar una proposta de valor fins i tot amb el to m\u00e9s inversemblant.<\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"><\/div>\n<p>Ah, i, per descomptat, no us oblideu d&#8217;incloure keywords en aquest text!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-34095 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-acercade-300x120.png\" alt=\"borja-planells-golobart-linkedin-acercade\" width=\"580\" height=\"232\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-acercade-300x120.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-acercade-1024x408.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-acercade-768x306.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-acercade.png 1058w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/p>\n<h3><strong>6. Experi\u00e8ncia i formaci\u00f3<\/strong><\/h3>\n<p>A l&#8217;hora de llistar els diferents passos a la nostra carrera acad\u00e8mica i professional, \u00e9s vital fer-ho exposant qu\u00e8 \u00e9s aix\u00f2 que has apr\u00e8s a cadascun d&#8217;ells que has incorporat a les teves capacitats actuals. Aix\u00ed, aquesta ser\u00e0 la nostra motxilla de coneixement i aptituds, que donaran m\u00e9s pistes sobre nosaltres als visitants del nostre perfil.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34099 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-experiencia-300x221.png\" alt=\"borja-planells-golobart-linkedin-experi\u00e8ncia\" width=\"489\" height=\"360\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-experiencia-300x221.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-experiencia-1024x755.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-experiencia-768x567.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-experiencia.png 1075w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-middle\"><\/div>\n<h3><strong>7. Aptituds i validacions<\/strong><\/h3>\n<p>No tinguem por de demanar als nostres companys i clients que validin les nostres aptituds. Aix\u00f2 s\u00ed, intentem orientar-les cap a la proposta de valor a transmetre.<\/p>\n<p>Aix\u00ed, un perfil dedicat a l&#8217;estrat\u00e8gia digital ha d&#8217;intentar prioritzar la puntuaci\u00f3 en aptituds com les seg\u00fcents:<\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"><\/div>\n<p>A m\u00e9s, Linkedin ara permet validar per tu mateix els teus coneixements en diferents mat\u00e8ries. Podr\u00e0s fer-ho fent petites proves de 15 minuts que t&#8217;atorgaran ins\u00edgnies en diferents aptituds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34101 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-aptitudes-300x221.png\" alt=\"borja-planells-golobart-linkedin-aptituds\" width=\"516\" height=\"380\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-aptitudes-300x221.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-aptitudes-1024x756.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-aptitudes-768x567.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-aptitudes.png 1069w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/p>\n<h3><strong>8. Recomanacions<\/strong><\/h3>\n<p>Com amb la validaci\u00f3 d&#8217;aptituds, tamb\u00e9 necessitem els nostres contactes per exal\u00e7ar el nostre apartat de recomanacions. Aix\u00ed, recomanem que quan un projecte o col\u00b7laboraci\u00f3 finalitzi i es mantingui una bona relaci\u00f3 amb el teu partner, li escriguis demanant aquesta recomanaci\u00f3 (i, per descomptat, li la tornis). Aquest apartat augmentar\u00e0 la confian\u00e7a que els visitants al nostre perfil dipositaran en nosaltres.<\/p>\n<div class=\"slate-resizable-image-embed slate-image-embed__resize-full-width\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34103 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-recomendaciones-300x206.png\" alt=\"borja-planells-golobart-linkedin-recomanacions\" width=\"502\" height=\"345\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-recomendaciones-300x206.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-recomendaciones-1024x702.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-recomendaciones-768x526.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-recomendaciones.png 1071w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/div>\n<h3><strong>9. Interessos<\/strong><\/h3>\n<p>El darrer apartat del teu perfil de Linkedin \u00e9s el referent als teus interessos. Per deixar el visitant amb bon sabor de boca, quina millor manera que trobant en aquest apartat que est\u00e0s al dia de les novetats al seu sector a partir de seguir persones i institucions de refer\u00e8ncia al seu camp?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34107 aligncenter\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-intereses-300x93.png\" alt=\"borja-planells-golobart-linkedin-interessos\" width=\"519\" height=\"161\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-intereses-300x93.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-intereses-1024x318.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-intereses-768x238.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2021\/10\/borja-planells-golobart-linkedin-intereses.png 1070w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/p>\n<h3><strong>10. El dia a dia a Linkedin<\/strong><\/h3>\n<p>Finalment, comptar amb un bon perfil de Linkedin \u00e9s condici\u00f3 necess\u00e0ria, per\u00f2 no suficient, per aconseguir un bon exercici a la plataforma. Una bona reputaci\u00f3 a la xarxa social es construeix di\u00e0riament, publicant contingut d&#8217;inter\u00e8s per al nostre p\u00fablic objectiu i interactuant-hi a trav\u00e9s de comentaris i reaccions.<\/p>\n<p>Doncs b\u00e9, aquests han estat els 10 consells sobre com fer un bon perfil de Linkedin. La construcci\u00f3 del perfil \u00e9s nom\u00e9s el primer pas, ara toca donar-se notorietat perqu\u00e8 el teu p\u00fablic objectiu visiti el teu perfil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No cal que expliquem la import\u00e0ncia que t\u00e9 Linkedin . \u00c9s imprescindible que la teva pres\u00e8ncia digital en aquesta xarxa social transmeti l&#8217;ess\u00e8ncia del que ets en l&#8217;\u00e0mbit professional. No tenen cap coher\u00e8ncia que siguis la persona m\u00e9s dedicada i treballadora de la teva empresa si despr\u00e9s aix\u00f2 no queda plasmat o comunicat a trav\u00e9s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":72907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[1],"tags":[],"class_list":["post-47808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com fer un bon perfil de Linkedin pas a pas.<\/title>\n<meta name=\"description\" content=\"Com fer un bon perfil de Linkedin. No tenen cap coher\u00e8ncia que siguis la persona treballadora de la teva empresa si despr\u00e9s no ho comuniques.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com fer un bon perfil de Linkedin\" \/>\n<meta property=\"og:description\" content=\"Com fer un bon perfil de Linkedin. 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