{"id":61297,"date":"2025-08-26T12:11:54","date_gmt":"2025-08-26T10:11:54","guid":{"rendered":"https:\/\/cronuts.digital\/com-mesurar-el-roi-de-les-teves-campanyes-de-marqueting-digital-i-millorar-lo\/"},"modified":"2026-07-14T09:08:36","modified_gmt":"2026-07-14T07:08:36","slug":"com-mesurar-el-roi-de-les-teves-campanyes-de-marqueting-digital-i-millorar-lo","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/com-mesurar-el-roi-de-les-teves-campanyes-de-marqueting-digital-i-millorar-lo\/","title":{"rendered":"Com mesurar el ROI de les teves campanyes de m\u00e0rqueting digital (i millorar-lo)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <strong>CRONUTS.DIGITAL<\/strong> no ens obsessionem amb els clics, ens obsessionem amb els resultats. Perqu\u00e8 els clics no convencen inversors. Ni justifiquen pressupostos.    <strong>Si ets una empresa que est\u00e0 invertint en canals digitals i no est\u00e0 mesurant la tornada, est\u00e0s perdent el control.<\/strong>  I el pitjor: ni tan sols ho saps. Est\u00e0s tirant diners en accions que potser no estan funcionant, per\u00f2 no ho pots provar. Est\u00e0s decidint amb intu\u00efci\u00f3 quan ho hauries de fer amb dades. <strong>Mesurar el ROI ( <em>Return on Investment<\/em> ) en m\u00e0rqueting digital no \u00e9s una opci\u00f3 per a empreses que volen escalar.<\/strong> \u00c9s obligatori.    <\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Seg&uacute;n Statista (2025), el mercado global de marketing digital alcanzar&aacute; los 786.200 millones de d&oacute;lares en 2026, con un crecimiento interanual del 10,1%. &mdash; <em>Fuente: Statista, Digital Marketing Report, 2025<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">\u00c9s l\u00fanic indicador que posa xifres reals a limpacte del teu m\u00e0rqueting. \u00c9s qui respon l&#8217;\u00fanica pregunta que importa: <strong>aix\u00f2 est\u00e0 fent cr\u00e9ixer la caixa o no?<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Perqu\u00e8 cada euro invertit que no genera retorn, \u00e9s un euro que podries haver fet servir per cr\u00e9ixer. Cada acci\u00f3 de m\u00e0rqueting que no es mesura \u00e9s un forat negre al teu pressupost. I cada setmana que passa sense saber qu\u00e8 funciona i qu\u00e8 no, <strong>t&#8217;allunya del creixement real.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">A CRONUTS.DIGITAL, aix\u00f2 no \u00e9s negociable.  <strong>Si no podem mesurar-ho, no ho fem.  <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-que-es-el-roi-y-por-que-deberia-importarte\">Qu\u00e8 \u00e9s el ROI i per qu\u00e8 t&#8217;hauria d&#8217;importar<\/h2>\n\n<p class=\"wp-block-paragraph\">El ROI mesura quant de benefici real ha generat una inversi\u00f3. La seva f\u00f3rmula \u00e9s brutalment simple: <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>ROI = (Ingressos &#8211; Inversi\u00f3) \u00f7 Inversi\u00f3 x 100<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 per qu\u00e8 t&#8217;hauria d&#8217;importar? Perqu\u00e8 \u00e9s la m\u00e8trica que converteix les teves suposicions en decisions. Si inverteixes 10.000 \u20ac i generes 50.000 \u20ac, el teu ROI \u00e9s del 400%. Aquest percentatge no \u00e9s nom\u00e9s una dada per a l&#8217;informe mensual. \u00c9s una declaraci\u00f3 d&#8217; <strong>efectivitat<\/strong> . \u00c9s saber que el vostre sistema est\u00e0 funcionant. Que el canal, el missatge, el p\u00fablic i el funnel estan alineats.      <\/p>\n\n<p class=\"wp-block-paragraph\">Quan treballem amb empreses, no els preguntem quant han gastat.  <strong>Els preguntem quant estan guanyant amb aix\u00f2.<\/strong>  Perqu\u00e8 gastar \u00e9s f\u00e0cil. Escalar amb rendibilitat \u00e9s el que separa els que juguen a fer m\u00e0rqueting dels que fan negoci. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>El ROI \u00e9s la br\u00faixola.<\/strong>  Si no saps cap on apunta, no saps on vas.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-que-se-considera-un-buen-roi-en-marketing\">Qu\u00e8 es considera un bon ROI en m\u00e0rqueting<\/h2>\n\n<p class=\"wp-block-paragraph\">Parlem d&#8217;est\u00e0ndards. En termes generals: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>5:1<\/strong> (cinc euros per cada euro invertit) \u00e9s el punt de partida. Si est\u00e0s per sota, tens un problema. <\/li>\n\n\n\n<li><strong>10:1<\/strong> \u00e9s excel\u00b7lent. Significa que el teu sistema funciona i que t\u00e9 palanques a punt per escalar. <\/li>\n\n\n\n<li><strong>Menys de 2:1<\/strong> i est\u00e0s cremant pressupost. I el pitjor: potser ni ho s\u00e0pigues. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">(Aquests benchmarks s&#8217;alineen amb est\u00e0ndards reconeguts a la ind\u00fastria, com els <strong><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">informes anuals<\/a> de m\u00e0rqueting de HubSpot<\/strong> ).<\/p>\n\n<p class=\"wp-block-paragraph\">Per\u00f2 hi ha una cosa que molts obliden: <strong>el context \u00e9s llei<\/strong> . Una empresa SaaS amb costos baixos i LTV alt es pot permetre un ROI m\u00e9s ajustat (2,5:1). Per\u00f2 si est\u00e0s en ind\u00fastria pesant, B2B amb cicles llargs o productes f\u00edsics amb marges redu\u00efts, necessites marges m\u00e9s amplis perqu\u00e8 el ROI sigui realment positiu.  <\/p>\n\n<p class=\"wp-block-paragraph\">Per aix\u00f2 no serveix de comparar-te amb m\u00e8triques est\u00e0ndard.  <strong>El que importa \u00e9s si el vostre ROI cobreix els vostres costos, el vostre CAC (cost d&#8217;adquisici\u00f3 de clients), i si segueix deixant rendibilitat real.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">No arribes al m\u00ednim? No ajustaments expectatives. Ajusteu el sistema.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-1-1.png\" alt=\"\" class=\"wp-image-6498\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-1-1.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-1-1-300x300.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-1-1-150x150.png 150w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-1-1-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-roas-vs-roi-el-error-que-esta-distorsionando-tu-reporting\">ROAS vs ROI: l&#8217;error que est\u00e0 distorsionant el teu reporting<\/h2>\n\n<p class=\"wp-block-paragraph\">Serem clars: <strong>el ROAS et pot estar enganyant<\/strong> .<\/p>\n\n<p class=\"wp-block-paragraph\">Molts departaments de m\u00e0rqueting celebren un bon ROAS ( <em>Return on Advertising Spend<\/em> ). Per\u00f2 aix\u00f2 nom\u00e9s \u00e9s una fracci\u00f3 de la hist\u00f2ria. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>ROAS = Ingressos de campanya \u00f7 Inversi\u00f3 publicit\u00e0ria x 100<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Sona b\u00e9. Per\u00f2 nom\u00e9s \u00e9s l&#8217;ingr\u00e9s brut generat per la publicitat. No t\u00e9 en compte els costos operatius, els marges, el personal, les eines, la producci\u00f3\u2026 res. Pots tenir un ROAS del 600% i <strong>continuar en negatiu.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">El ROI, en canvi, ho posa tot sobre la taula.  <strong>Calcula el benefici net real.<\/strong>  Si nom\u00e9s mires el ROAS, est\u00e0s veient la part bonica del dashboard. Si mires el ROI, est\u00e0s veient la veritat. <\/p>\n\n<p class=\"wp-block-paragraph\">Vols escalar sense fondre la teva caixa? Aleshores el ROI \u00e9s el teu far. No el ROAS.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-medir-el-roi-en-marketing-digital-cambia-el-juego\">Per qu\u00e8 mesurar el ROI en m\u00e0rqueting digital canvia el joc<\/h2>\n\n<p class=\"wp-block-paragraph\">Mesurar el ROI no \u00e9s per emplenar informes ni per acontentar el comit\u00e8. \u00c9s per prendre decisions que generin <strong>impacte<\/strong> . Quan el ROI entra a escena, desapareixen les excuses. Amb el ROI pots:   <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Saber quin canal realment converteix<\/strong> : no all\u00f2 que m\u00e9s impressions genera, sin\u00f3 all\u00f2 que m\u00e9s caixa mou.<\/li>\n\n\n\n<li><strong>Optimitzar la inversi\u00f3 segons impacte real<\/strong> : assignes pressupost al que factura, no al que sona bonic.<\/li>\n\n\n\n<li><strong>Tallar les fugides de pressupost abans que sigui tard<\/strong> : si alguna cosa no d\u00f3na retorn, s&#8217;elimina. Sense nost\u00e0lgia. <\/li>\n\n\n\n<li><strong>Justificar cada acci\u00f3 davant de direcci\u00f3 o inversors<\/strong> : amb n\u00fameros. Amb impacte. Sense fum.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Mesurar el ROI \u00e9s passar de jugar a fer m\u00e0rqueting a liderar un sistema que genera facturaci\u00f3 sostinguda. I aix\u00f2, en un mercat competitiu, \u00e9s un avantatge letal. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-como-calcular-el-roi-de-tu-marketing-digital-sin-perder-tiempo\">Com calcular el ROI del teu m\u00e0rqueting digital (sense perdre temps)<\/h2>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Defineix el per\u00edode<\/strong> : mensual, trimestral, per campanya\u2026 l&#8217;important \u00e9s comparar per\u00edodes homogenis.<\/li>\n\n\n\n<li><strong>Identifica els ingressos reals<\/strong> : res de m\u00e8triques de vanitat. Nom\u00e9s el que entra a la caixa gr\u00e0cies a la campanya. <\/li>\n\n\n\n<li><strong>Resta els costos totals<\/strong> : inclou disseny, personal, eines, programari, gesti\u00f3, fins i tot comissions si s&#8217;aplica.<\/li>\n\n\n\n<li><strong>Aplica la f\u00f3rmula i analitza<\/strong> :<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Exemple:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Inversi\u00f3: 10.000 \u20ac<\/li>\n\n\n\n<li>Ingressos: 50.000 \u20ac<\/li>\n\n\n\n<li>ROI = (50.000 &#8211; 10.000) \u00f7 10.000 x 100 = 400%<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Aquest n\u00famero et diu que per cada euro invertit n&#8217;has guanyat quatre. Aix\u00f2 no \u00e9s una bona dada.   <strong>\u00c9s un sistema que est\u00e0 llest per escalar.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Si el teu ROI \u00e9s inferior a l&#8217;esperat, no et frustris. \u00c9s una <strong>alerta<\/strong> . Per\u00f2 una que et permet actuar.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-casos-reales-que-muestran-por-que-el-roi-es-el-kpi-que-deberias-mirar-cada-semana\">Casos reals que mostren per qu\u00e8 el ROI \u00e9s el KPI que hauries de mirar cada setmana<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-startup-saas-en-fase-de-lanzamiento\">Startup SaaS en fase de llan\u00e7ament<\/h3>\n\n<p class=\"wp-block-paragraph\">Una empresa tecnol\u00f2gica inverteix 200.000 \u20ac entre desenvolupament, talent i m\u00e0rqueting. Despr\u00e9s d&#8217;un any, genera 240.000 \u20ac. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI<\/strong> = (240.000 &#8211; 200.000) \u00f7 200.000 x 100 = <strong>20%<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\u00c9s positiu? S\u00ed. \u00c9s escalable? No encara. El retorn \u00e9s m\u00ednim davant de l&#8217;esfor\u00e7. \u00c9s hora de redissenyar el funnel i ajustar-ne la captaci\u00f3.     <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-e-commerce-de-moda-con-campana-en-redes\">E-commerce de moda amb campanya a les xarxes<\/h3>\n\n<p class=\"wp-block-paragraph\">Inverteix 5.000 \u20ac a Meta Ads. Genera 25.000 \u20ac en vendes. Despr\u00e9s de descomptar 10.000 \u20ac de costos, el benefici net \u00e9s de 10.000 \u20ac.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>ROI<\/strong> = (10.000 &#8211; 5.000) \u00f7 5.000 x 100 = <strong>100%<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Campanya rendible. Marge clar. Sistema amb potencial d escalar sense saturar recursos.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-que-hacer-cuando-el-roi-te-dice-lo-que-no-quieres-escuchar\">Qu\u00e8 fer quan el ROI et diu all\u00f2 que no vols escoltar<\/h2>\n\n<p class=\"wp-block-paragraph\">Un ROI negatiu no \u00e9s un frac\u00e0s. \u00c9s un <strong>diagn\u00f2stic<\/strong> . I com tot bon diagn\u00f2stic, \u00e9s el punt de partida per canviar el rumb:  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-1-audita-los-datos-con-rigor\">1. Audita les dades amb rigor<\/h3>\n\n<p class=\"wp-block-paragraph\">Mira m\u00e9s enll\u00e0 del dashboard. El tr\u00e0nsit era qualificat? El copy parlava del problema real de lusuari? El canal era coherent amb el buyer persona? Cada incoher\u00e8ncia \u00e9s un fre.    <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-2-1024x683.png\" alt=\"\" class=\"wp-image-6499\" style=\"width:717px;height:auto\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-2-1024x683.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-2-300x200.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-2-768x512.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-2.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-2-redefine-tu-audiencia\">2. Redefineix la teva audi\u00e8ncia<\/h3>\n\n<p class=\"wp-block-paragraph\">Disparar tothom \u00e9s no encertar ning\u00fa. <strong>Revisa<\/strong> segmentacions, <strong>exclou<\/strong> p\u00fablics improductius i <strong>prioritza<\/strong> els que realment poden comprar. No cerquis volum, busca intenci\u00f3. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-3.png\" alt=\"\" class=\"wp-image-6500\" style=\"width:717px;height:auto\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-3.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-3-300x300.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-3-150x150.png 150w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-3-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-3-mejora-el-contenido-y-los-activos\">3. <strong>Millora el contingut i els actius<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">No \u00e9s q\u00fcesti\u00f3 d?est\u00e8tica. \u00c9s q\u00fcesti\u00f3 de conversi\u00f3. <strong>Optimitza<\/strong> el missatge, els CTAs, les landings. Elimina friccions. Respon objeccions. Parla de beneficis, no de funcionalitats.    <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-4.png\" alt=\"\" class=\"wp-image-6501\" style=\"width:710px;height:auto\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-4.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-4-300x300.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-4-150x150.png 150w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-4-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-4-testea-con-metodo\">4. Testea amb m\u00e8tode<\/h3>\n\n<p class=\"wp-block-paragraph\">Res no s&#8217;arregla amb intu\u00efci\u00f3. S&#8217;arregla amb dades. Implementa A\/B testing, analitza mapes de calor, revisa embuts. Canvia el que frena. Escala el que empeny.    <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-5.png\" alt=\"\" class=\"wp-image-6502\" style=\"width:709px;height:auto\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-5.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-5-300x300.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-5-150x150.png 150w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-5-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"h-5-mide-el-roi-en-tiempo-real\">5. Mesura el ROI en temps real<\/h3>\n\n<p class=\"wp-block-paragraph\">No esperis al tancament de trimestre per saber si vas perdre diners. <strong>Mesura setmanalment<\/strong> . Ajusta el vol. Evita el desastre amb dades, no pas amb esperan\u00e7a.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-6.png\" alt=\"\" class=\"wp-image-6503\" style=\"width:711px;height:auto\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-6.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-6-300x300.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-6-150x150.png 150w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/08\/medir-ROI-marketing-digital-6-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Un estudio de Deloitte (2025) revela que las empresas con estrategias digitales integradas obtienen un 23% m&aacute;s de rentabilidad que las que operan con canales aislados. &mdash; <em>Fuente: Deloitte Digital, 2025<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-metricas-que-si-importan-ademas-del-roi\">M\u00e8triques que s\u00ed que importen (a m\u00e9s del ROI)<\/h2>\n\n<p class=\"wp-block-paragraph\">El ROI \u00e9s el filtre principal. Per\u00f2 no \u00e9s l&#8217;\u00fanica dada que importa si de deb\u00f2 vols entendre qu\u00e8 funciona i qu\u00e8 est\u00e0 frenant el creixement. A CRONUTS.DIGITAL no fem servir m\u00e8triques decoratives. Fem servir n\u00fameros que t&#8217;ajuden a prendre decisions amb impacte.   <\/p>\n\n<p class=\"wp-block-paragraph\">Aquestes s\u00f3n les m\u00e8triques que s\u00ed que diuen alguna cosa quan les mires amb lupa i els exigeixes retorn:<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-cac-cuanto-te-cuesta-cada-cliente\">CAC: quant et costa cada client?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f3rmula:<\/strong> CAC = Cost total de m\u00e0rqueting i vendes \u00f7 nombre de nous clients<\/p>\n\n<p class=\"wp-block-paragraph\">Si no saps quant inverteixes per tancar un client, est\u00e0s navegant sense br\u00faixola. Un CAC (cost d&#8217;adquisici\u00f3 de client) alt \u00e9s un senyal d&#8217;alerta: <strong>gastes m\u00e9s del que recuperes.<\/strong> O el sistema de captaci\u00f3 est\u00e0 mal afinat, o est\u00e0s venent malament. En tots dos casos, toca intervenir.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-m-cac-el-marketing-esta-rindiendo-o-quemando-caja\">M%-CAC: el m\u00e0rqueting est\u00e0 rendint o cremant caixa?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f3rmula:<\/strong> M%-CAC = Cost de l&#8217;equip de m\u00e0rqueting \u00f7 CAC total<\/p>\n\n<p class=\"wp-block-paragraph\">Aquesta r\u00e0tio et diu quina part del CAC s&#8217;est\u00e0 anant nom\u00e9s en m\u00e0rqueting.  <strong>Si el percentatge puja, compte: pot ser que l&#8217;equip estigui sobrecarregat, desalineat o mal enfocat.<\/strong>  Tamb\u00e9 pot ser una etapa inicial amb una inversi\u00f3 forta. Per\u00f2 si es mant\u00e9 alt sense resultats&#8230; Tenim un problema.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-ltv-cac-estas-atrayendo-clientes-que-valen-la-pena\">LTV\/CAC: est\u00e0s atraient clients que valen la pena?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f3rmula:<\/strong> LTV \u00f7 CAC<\/p>\n\n<p class=\"wp-block-paragraph\">Si el valor del client al llarg de la seva vida (LTV) no supera amb comoditat all\u00f2 que et va costar captar-lo (CAC), est\u00e0s apostant al cavall equivocat. Aquesta r\u00e0tio \u00e9s brutalment honesta: si no est\u00e0s generant m\u00e9s del que inverteixes, <strong>el sistema no \u00e9s sostenible.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Idealment, vols un LTV\/CAC d&#8217; <strong>almenys 3:1<\/strong> . Menys que aix\u00f2 i est\u00e0s sobrevivint, no creixent. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tiempo-de-recuperacion-del-cac-cuando-empiezas-a-ganar-de-verdad\">Temps de recuperaci\u00f3 del CAC: Quan comences a guanyar de deb\u00f2?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f3rmula:<\/strong> CAC \u00f7 Marge mensual per client<\/p>\n\n<p class=\"wp-block-paragraph\">Captar costa. Per\u00f2 si trigues massa a recuperar aquesta inversi\u00f3, el teu flux de caixa pateix. Aquesta m\u00e8trica et diu <strong>quants mesos necessites perqu\u00e8 un client es torni rendible.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Com m\u00e9s curt el cicle, m\u00e9s \u00e0gil el teu negoci.<\/strong>  Si el temps de recuperaci\u00f3 s&#8217;allarga, no est\u00e0s escalant: est\u00e0s finan\u00e7ant errors.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-de-clientes-originados-desde-marketing-esta-el-marketing-generando-negocio\">% de clients originats des de M\u00e0rqueting: el m\u00e0rqueting est\u00e0 generant negoci?<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>F\u00f3rmula:<\/strong> Clients nous des de M\u00e0rqueting \u00f7 Clients nous totals x 100<\/p>\n\n<p class=\"wp-block-paragraph\">No n&#8217;hi ha prou de dir que \u201cel m\u00e0rqueting ajuda\u201d. Aquesta m\u00e8trica ho demostra. Si l\u00e0rea de m\u00e0rqueting no est\u00e0 generant clients directes, no \u00e9s un motor de creixement: \u00e9s una <strong>despesa<\/strong> .  <\/p>\n\n<p class=\"wp-block-paragraph\">M\u00e0rqueting ha de ser responsable duna part clara dels ingressos. No nom\u00e9s de visibilitat o \u201cengagement\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oblida&#8217;t dels clics: l&#8217;\u00fanic que importa \u00e9s si la teva inversi\u00f3 genera caixa. En aquesta guia us mostrem per qu\u00e8 el ROI \u00e9s el KPI que separa les empreses que escalen de les que nom\u00e9s gasten. Apr\u00e8n a mesurar-lo, interpretar-lo i fer-lo servir per prendre decisions que realment moguin el teu negoci.  <\/p>\n","protected":false},"author":5,"featured_media":72749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[134],"tags":[],"class_list":["post-61297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com mesurar el ROI de les teves campanyes de m\u00e0rqueting<\/title>\n<meta name=\"description\" content=\"Si no pots mesurar el ROI en m\u00e0rqueting digital: est\u00e0s endevinant. Descobreix perqu\u00e8 mesurar-ho \u00e9s l&#039;\u00fanica manera d&#039;escalar. 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