{"id":61978,"date":"2025-10-29T17:22:44","date_gmt":"2025-10-29T16:22:44","guid":{"rendered":"https:\/\/cronuts.digital\/tutorial-pas-a-pas-com-crear-el-teu-primer-dashboard-de-negoci-a-looker-studio-gratis\/"},"modified":"2026-07-13T14:11:13","modified_gmt":"2026-07-13T12:11:13","slug":"tutorial-pas-a-pas-com-crear-el-teu-primer-dashboard-de-negoci-a-looker-studio-gratis","status":"publish","type":"post","link":"https:\/\/cronuts.digital\/ca\/tutorial-pas-a-pas-com-crear-el-teu-primer-dashboard-de-negoci-a-looker-studio-gratis\/","title":{"rendered":"Tutorial pas a pas: com crear el teu primer dashboard de negoci a Looker Studio (gratis)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si continueu prenent decisions a cegues, el problema no \u00e9s el mercat. <strong>\u00c9s el vostre sistema d&#8217;informaci\u00f3.<\/strong> La sortida comen\u00e7a per <strong>crear un dashboard a looker studio<\/strong> que, en segons, et digui qu\u00e8 funciona, qu\u00e8 frena i qu\u00e8 canviar\u00e0s avui.<\/p>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Seg&uacute;n Statista (2025), el mercado global de marketing digital alcanzar&aacute; los 786.200 millones de d&oacute;lares en 2026, con un crecimiento interanual del 10,1%. &mdash; <em>Fuente: Statista, Digital Marketing Report, 2025<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Les empreses que escalen no endevinen. Miren <strong>dades<\/strong> . I no dades enterrades en fulls d&#8217;Excel que ning\u00fa no revisa: dades vives, visualitzades, accionables. Aix\u00f2 \u00e9s un <strong><a href=\"https:\/\/cronuts.digital\/ca\/analitica-digital-i-dashboards\/\">dashboard<\/a><\/strong> .   <\/p>\n\n<p class=\"wp-block-paragraph\">Crear un dashboard a Looker Studio \u00e9s <strong>gratu\u00eft<\/strong> , funcional i m\u00e9s simple del que has inventat al teu cap com a excusa per no fer-ho. Aquest tutorial us mostra exactament com construir el vostre. Sense tecnicismes innecessaris. Sense feines que no serveixen. Nom\u00e9s el m\u00e8tode per passar de la intu\u00efci\u00f3 a les decisions basades en n\u00fameros reals.    <\/p>\n\n<p class=\"wp-block-paragraph\">Si aix\u00f2 us incomoda, tanca ara. Si t&#8217;activa, segueix llegint. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-necesitas-un-dashboard-y-por-que-hoy\">Per qu\u00e8 necessites un dashboard (i per qu\u00e8 avui)<\/h2>\n\n<p class=\"wp-block-paragraph\">Cada decisi\u00f3 que prens sense dades t&#8217;est\u00e0 costant diners. Punt. <\/p>\n\n<p class=\"wp-block-paragraph\">No saps quines campanyes converteixen. No saps quins productes frenen. No saps quant gastes per cada client que hi entra. I mentrestant, segueixes invertint en el mateix esperant resultats diferents.   <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-looker-studio-no-es-bonito-es-funcional\">Looker Studio no \u00e9s bonic. \u00c9s funcional <\/h3>\n\n<p class=\"wp-block-paragraph\">Looker Studio (abans Google Data Studio) converteix n\u00fameros dispersos en informaci\u00f3 \u00fatil. Gratis. Sense llic\u00e8ncies. Sense l\u00edmits artificials que us obliguin a pagar quan creixes.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Es connecta amb tot el que utilitzes:<\/strong> <a href=\"https:\/\/cloud.google.com\/looker\/docs\/studio\/connect-to-google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> , <a href=\"https:\/\/cloud.google.com\/looker\/docs\/studio\/connect-to-google-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> , <a href=\"https:\/\/docs.cloud.google.com\/looker\/docs\/studio\/connect-to-search-console\" target=\"_blank\" rel=\"noreferrer noopener\">Search Console<\/a> , fulls de c\u00e0lcul, bases de dades. Les teves m\u00e8triques flueixen autom\u00e0ticament. No cal exportar res manualment cada setmana.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Actualitzaci\u00f3 en temps real:<\/strong> obris el dashboard i veus qu\u00e8 est\u00e0 passant ara. No reportis de fa tres setmanes que ja no serveixen. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Acc\u00e9s controlat:<\/strong> el teu equip veu el que heu de veure. Ni m\u00e9s ni menys. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-1-define-que-metricas-mueven-tu-negocio\">Pas 1: defineix quines m\u00e8triques mouen el teu negoci<\/h2>\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed hi ha l&#8217;error que comet el 90% dels que creen dashboards: ficar totes les m\u00e8triques possibles \u201cper si de cas\u201d. El resultat \u00e9s un panell saturat que ning\u00fa mira perqu\u00e8 ning\u00fa no ent\u00e9n qu\u00e8 fer amb ell. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-las-unicas-metricas-que-importan\">Les \u00faniques m\u00e8triques que importen<\/h3>\n\n<p class=\"wp-block-paragraph\">Abans d&#8217;obrir Looker Studio, respon aix\u00f2: <strong>quins tres n\u00fameros necessites revisar cada dilluns per saber si el teu negoci avan\u00e7a o recula?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Si ets <strong>director de m\u00e0rqueting<\/strong> : conversions, cost per adquisici\u00f3, ROI de campanyes. Si tens <strong>e-commerce<\/strong> : vendes, tiquet mitj\u00e0, taxa de conversi\u00f3. Si ofereixes serveis: leads qualificats, taxa de tancament, valor de vida del client.  <\/p>\n\n<p class=\"wp-block-paragraph\">Limita&#8217;t a <strong>5-8 m\u00e8triques clau<\/strong> . La resta \u00e9s soroll. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-organiza-tus-datos-antes-de-conectarlos\">Organitza les teves dades abans de connectar-les<\/h3>\n\n<p class=\"wp-block-paragraph\">Si les teves dades estan desordenades, el teu dashboard ser\u00e0 in\u00fatil. Revisa la teva font: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Sheets:<\/strong> sense files buides. Encap\u00e7alats clars a la primera fila. Dates en format consistent.  <\/li>\n\n\n\n<li><strong>Google Analytics:<\/strong> verifica que el tracking funciona i que tens els permisos correctes.<\/li>\n\n\n\n<li><strong>Bases de dades:<\/strong> assegura&#8217;t que les pots connectar des de Looker Studio.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Crea un full de prova amb dades d&#8217;exemple si \u00e9s el teu primer dashboard. Experimenta sense por de trencar res. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-2-1-1-1024x526.png\" alt=\"\" class=\"wp-image-61852\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-2-1-1-1024x526.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-2-1-1-300x154.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-2-1-1-768x395.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-2-1-1.png 1306w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Assegureu-vos de tenir els permisos a Google Analytics.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-2-conecta-tu-primera-fuente-de-datos\">Pas 2: connecta la teva primera font de dades<\/h2>\n\n<p class=\"wp-block-paragraph\">Aneu a <a href=\"https:\/\/lookerstudio.google.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Looker Studio<\/strong><\/a> i inicieu sessi\u00f3 amb el vostre compte de Google.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-crea-el-proyecto\">Crea el projecte<\/h3>\n\n<p class=\"wp-block-paragraph\">Feu clic a \u00abCrear\u00bb \u2192 \u00abInforme\u00bb. Et preguntar\u00e0 si vols fer servir una plantilla.   <strong>Comen\u00e7a des de zero.  <\/strong>Les plantilles limiten el teu aprenentatge i no s&#8217;ajusten a all\u00f2 que realment necessites.<\/p>\n\n<p class=\"wp-block-paragraph\">Veur\u00e0s un llen\u00e7 en blanc. A dalt hi ha la barra d&#8217;eines. Aqu\u00ed construeixes tot.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-conecta-datos-en-3-pasos\">Connecta dades en 3 passos<\/h3>\n\n<p class=\"wp-block-paragraph\">Quan crees l&#8217;informe, Looker Studio et demana la font de dades.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pas 1:<\/strong> cerca el connector que necessites. Per a aquest tutorial farem servir Google Sheets perqu\u00e8 \u00e9s el m\u00e9s directe. Si teniu configurat Google Analytics, connecteu-lo directament.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pas 2:<\/strong> autoritzeu l&#8217;acc\u00e9s (primera vegada) i seleccioneu el vostre full de c\u00e0lcul o propietat d&#8217;Analytics.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pas 3:<\/strong> Looker Studio detecta autom\u00e0ticament les teves columnes i assigna tipus de dades. Revisa que les dates siguin \u00abData\u00bb, els n\u00fameros \u00abM\u00e8trica\u00bb \u200b\u200bi el text \u00abDimensi\u00f3\u00bb. Si alguna cosa est\u00e0 malament, canvia-ho ara.  <\/p>\n\n<p class=\"wp-block-paragraph\">No hi ha marxa enrere un cop comencis a construir. Configura b\u00e9 des del principi. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1--1024x519.png\" alt=\"\" class=\"wp-image-61850\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1--1024x519.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1--300x152.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1--768x389.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1--1536x778.png 1536w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-look-studio-1-.png 1782w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>P\u00e0gina inicial per crear projecte.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-3-disena-para-tomar-decisiones-no-para-decorar\">Pas 3: dissenya per prendre decisions, no per decorar<\/h2>\n\n<p class=\"wp-block-paragraph\">Un dashboard bonic que ning\u00fa fa servir \u00e9s un dashboard in\u00fatil. Dissenya perqu\u00e8 el teu equip trobi la informaci\u00f3 que necessita <strong>en menys de 5 segons.<\/strong> <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-la-jerarquia-visual-dicta-que-se-mira-primero\">La jerarquia visual dicta qu\u00e8 es mira primer<\/h3>\n\n<p class=\"wp-block-paragraph\">Els ulls llegeixen en forma de Z: a \u200b\u200bdalt esquerra \u2192 a dalt dreta \u2192 a baix esquerra \u2192 a baix dreta.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A dalt:<\/strong> els teus KPIs cr\u00edtics. El n\u00famero que defineix si el mes va b\u00e9 o malament. Vendes totals. Conversions. Marge.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Mitj\u00e0:<\/strong> gr\u00e0fics de tend\u00e8ncia temporal. Com evoluciona la teva m\u00e8trica principal setmana a setmana. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A baix:<\/strong> taules de detall. Les dades granulars per a qui necessita aprofundir. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-anade-tu-primera-metrica-tarjeta-de-kpi\">Afegeix la teva primera m\u00e8trica: targeta de KPI<\/h3>\n\n<p class=\"wp-block-paragraph\">A la barra superior: \u00abAfegir un gr\u00e0fic\u00bb \u2192 \u00abQuadre de comandament\u00bb (Scorecard).<\/p>\n\n<p class=\"wp-block-paragraph\">Arrossega un rectangle a la zona superior. Apareixer\u00e0 una targeta amb un n\u00famero. <\/p>\n\n<p class=\"wp-block-paragraph\">Al panell dret configures quina m\u00e8trica mostra. Si heu connectat Google Analytics: \u00abUsuaris\u00bb. Si uses fulles de vendes: suma de \u00abIngressos\u00bb.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Personalitza color, mida de font, i t\u00edtol.<\/strong>  \u00abVendes Octubre 2025\u00bb \u00e9s \u00fatil. Un n\u00famero sense context no diu res. <\/p>\n\n<p class=\"wp-block-paragraph\">Crea <strong>3-4 targetes<\/strong> m\u00e9s amb les teves m\u00e8triques clau. Totes a dalt. Totes visibles sense fer scroll.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"216\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-3-1024x216.png\" alt=\"\" class=\"wp-image-61855\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-3-1024x216.png 1024w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-3-300x63.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-3-768x162.png 768w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-3.png 1074w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Scorecards a Looker Studio.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-4-construye-visualizaciones-que-no-mientan\">Pas 4: construeix visualitzacions que no menteixen<\/h2>\n\n<p class=\"wp-block-paragraph\">Un gr\u00e0fic mal elegit confon m\u00e9s que ajuda. Aqu\u00ed \u00e9s com seleccionar el correcte segons qu\u00e8 necessites veure. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-graficos-de-linea-para-ver-tendencias\">Gr\u00e0fics de l\u00ednia: per veure tend\u00e8ncies<\/h3>\n\n<p class=\"wp-block-paragraph\">Pugen les vendes o baixen? La campanya d?octubre va superar la de setembre? <\/p>\n\n<p class=\"wp-block-paragraph\">\u00abAfegir gr\u00e0fic\u00bb \u2192 \u00abS\u00e8rie temporal\u00bb. Configura la teva dimensi\u00f3 temporal (Data) i la m\u00e8trica (Vendes, Leads, Ingressos). <\/p>\n\n<p class=\"wp-block-paragraph\">Looker Studio agrupa per dia. Canvia&#8217;l a setmana o mes si prefereixes una vista macro sense soroll diari. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-graficos-de-barras-para-comparar-categorias\">Gr\u00e0fics de barres: per comparar categories<\/h3>\n\n<p class=\"wp-block-paragraph\">Quin producte ven m\u00e9s? Quin canal porta m\u00e9s clients? Quina campanya t\u00e9 millor ROI?  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00abAfegir gr\u00e0fic\u00bb \u2192 \u00abGr\u00e0fic de barres\u00bb. Dimensi\u00f3 = categoria (Producte, Canal, Campanya). M\u00e8trica = el que mesuris (Vendes, Conversions, Clics).  <\/p>\n\n<p class=\"wp-block-paragraph\">Ordena de m\u00e9s gran a m\u00e9s petit. Identifiques els winners en 2 segons. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"232\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-4.png\" alt=\"\" class=\"wp-image-61856\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-4.png 967w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-4-300x72.png 300w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-4-768x184.png 768w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><figcaption class=\"wp-element-caption\"><em>Crea els teus gr\u00e0fics perqu\u00e8 puguis tenir una comparativa personalitzada.<\/em><\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-tablas-cuando-necesitas-el-detalle-exacto\">Taules: quan necessites el detall exacte<\/h3>\n\n<p class=\"wp-block-paragraph\">De vegades necessites els n\u00fameros crus. Les taules a Looker Studio s\u00f3n <strong>interactives<\/strong> : ordeneu columnes amb un clic. <\/p>\n\n<p class=\"wp-block-paragraph\">\u00abAfegir gr\u00e0fic\u00bb \u2192 \u00abTaula\u00bb. Inclou 4-6 columnes m\u00e0xim. M\u00e9s d&#8217;aix\u00f2 \u00e9s il\u00b7legible.  <\/p>\n\n<p class=\"wp-block-paragraph\">Exemple: Producte | Unitats Venudes | Ingressos | Marge. Res m\u00e9s. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-paso-5-anade-filtros-para-explorar-sin-limites\">Pas 5: afegeix filtres per explorar sense l\u00edmits<\/h2>\n\n<p class=\"wp-block-paragraph\">Un dashboard est\u00e0tic us mostra una foto. Un dashboard amb filtres et deixa fer preguntes a les dades. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-control-de-fechas-el-filtro-mas-importante\">Control de dates: el filtre m\u00e9s important<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00abAfegir un control\u00bb \u2192 \u00abDesplegable de rang de dates\u00bb.<\/p>\n\n<p class=\"wp-block-paragraph\">Col\u00b7loca&#8217;l a dalt del tot, ben visible. El teu equip canvia entre \u00ab\u00daltims 7 dies\u00bb, \u00abAquest mes\u00bb, \u00abTrimestre actual\u00bb amb un clic. Tots els gr\u00e0fics s&#8217;actualitzen autom\u00e0ticament.  <\/p>\n\n<p class=\"wp-block-paragraph\">Sense aix\u00f2, el teu dashboard \u00e9s mort.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-filtros-por-dimensiones\">Filtres per dimensions<\/h3>\n\n<p class=\"wp-block-paragraph\">Vols filtrar per producte? Per regi\u00f3? Per campanya?  <\/p>\n\n<p class=\"wp-block-paragraph\">\u00abAfegeix control\u00bb \u2192 \u00abLlista desplegable\u00bb. Configura la dimensi\u00f3 que cal filtrar. <\/p>\n\n<p class=\"wp-block-paragraph\">Combina filtres: data + producte + regi\u00f3. Fas an\u00e0lisis espec\u00edfiques sense crear 20 dashboards diferents. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"166\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-5.png\" alt=\"\" class=\"wp-image-61858\"\/><figcaption class=\"wp-element-caption\"><em>Els filtres ajuden a visualitzar dades de manera m\u00e9s clara, rellevant i accionable.<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-paso-6-diseno-funcional\">Pas 6: disseny funcional<\/h2>\n\n<p class=\"wp-block-paragraph\">El teu dashboard s&#8217;ha de veure professional. Per\u00f2 professional no vol dir recarregat. Significa clar, net, \u00fatil.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-paleta-de-colores-consistente\">Paleta de colors consistent<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00abTema i disseny\u00bb al men\u00fa superior. Defineix els teus colors corporatius si en tens. Si no, utilitza una <strong>paleta simple<\/strong> : un color per a dades positives, un altre per a negatives, gris per a neutre.  <\/p>\n\n<p class=\"wp-block-paragraph\">Usa colors saturats nom\u00e9s per destacar all\u00f2 cr\u00edtic. La resta en tons suaus. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-consistencia-en-todos-los-elementos\">Consist\u00e8ncia en tots els elements<\/h3>\n\n<p class=\"wp-block-paragraph\">Si un gr\u00e0fic de barres \u00e9s blau, tots els gr\u00e0fics de barres s\u00f3n blaus. Si els t\u00edtols s\u00f3n Arial 14, tots els t\u00edtols s\u00f3n Arial 14. <\/p>\n\n<p class=\"wp-block-paragraph\">Configura \u00abestils per defecte\u00bb al principi. T&#8217;estalvies formatar cada element un per un. <\/p>\n\n<p class=\"wp-block-paragraph\">No hi ha excusa per a un dashboard que sembli fet per cinc persones diferents.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"331\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-6.png\" alt=\"\" class=\"wp-image-61859\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-6.png 587w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-6-300x169.png 300w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><figcaption class=\"wp-element-caption\"><em>\u00c9s important mantenir la consist\u00e8ncia de colors a tots els teus gr\u00e0fics.<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-paso-7-comparte-con-los-permisos-correctos\">Pas 7: comparteix amb els permisos correctes<\/h2>\n\n<p class=\"wp-block-paragraph\">Has constru\u00eft el teu dashboard. Ara necessites que arribi a qui ho necessita. Amb lacc\u00e9s correcte.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-tres-niveles-de-acceso\">Tres nivells dacc\u00e9s<\/h3>\n\n<p class=\"wp-block-paragraph\">Bot\u00f3 \u00abCompartir\u00bb a dalt a la dreta:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Visualitzador:<\/strong> nom\u00e9s veu el dashboard i interactua amb filtres. Per a executius, directors, clients. <\/li>\n\n\n\n<li><strong>Editor:<\/strong> podeu modificar disseny, afegir gr\u00e0fics, canviar configuracions. Pel vostre equip d&#8217;an\u00e0lisi. <\/li>\n\n\n\n<li><strong>Propietari:<\/strong> control total. Per a tu i per a qui realment ho ha de tenir. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">No donis acc\u00e9s d&#8217;editor a qui nom\u00e9s necessita veure n\u00fameros.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-envios-automaticos-por-email\">Enviaments autom\u00e0tics per email<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00abFitxer\u00bb \u2192 \u00abProgramar enviament de correu electr\u00f2nic\u00bb.<\/p>\n\n<p class=\"wp-block-paragraph\">Configura freq\u00fc\u00e8ncia (di\u00e0ria, setmanal, mensual) i hora. El teu equip rep un PDF del dashboard sense demanar-ho. <\/p>\n\n<p class=\"wp-block-paragraph\">Perfecte per a reportis executius que ning\u00fa no t\u00e9 temps d&#8217;anar a buscar.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"53\" src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-7.png\" alt=\"\" class=\"wp-image-61861\" srcset=\"https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-7.png 474w, https:\/\/cronuts.digital\/wp-content\/uploads\/2025\/10\/crear-un-dashboard-en-looker-studio-7-300x34.png 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><figcaption class=\"wp-element-caption\"><em>Assegureu-vos de compartir-ho amb les persones indicades del vostre equip.<\/em><\/figcaption><\/figure>\n<\/div>\n<p class=\"geo-citation\" style=\"background:#f0f7ff;border-left:4px solid #2563eb;padding:12px 16px;margin:20px 0;font-size:0.95em;line-height:1.6;\">Un estudio de Deloitte (2025) revela que las empresas con estrategias digitales integradas obtienen un 23% m&aacute;s de rentabilidad que las que operan con canales aislados. &mdash; <em>Fuente: Deloitte Digital, 2025<\/em><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-errores-que-matan-dashboards-y-como-no-cometerlos\">Errors que maten dashboards (i com no cometre&#8217;ls)<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"h-error-1-saturar-con-50-metricas-por-si-acaso\">Error #1: saturar amb 50 m\u00e8triques \u00abper si de cas\u00bb<\/h3>\n\n<p class=\"wp-block-paragraph\">Un dashboard amb tot endins \u00e9s un dashboard que ning\u00fa fa servir. Si teniu m\u00e9s de 12 visualitzacions en una p\u00e0gina, esteu ofegant la vostra audi\u00e8ncia. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Soluci\u00f3:<\/strong> crea m\u00faltiples p\u00e0gines dins del mateix informe. P\u00e0gina 1: resum executiu (5 KPIs). P\u00e0gina 2: an\u00e0lisi de producte. P\u00e0gina 3: an\u00e0lisi de campanyes. Navegues entre elles amb el men\u00fa superior.    <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-error-2-datos-estancados\">Error #2: dades estancades<\/h3>\n\n<p class=\"wp-block-paragraph\">Un dashboard amb informaci\u00f3 de fa un mes \u00e9s paper mullat. Si les vostres dades no s&#8217;actualitzen soles, el dashboard mor en dues setmanes. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Soluci\u00f3:<\/strong> connecta fonts que s&#8217;actualitzin autom\u00e0ticament (Analytics, Ads, BigQuery). Si utilitzeu Google Sheets, configureu scripts d&#8217;actualitzaci\u00f3 autom\u00e0tica. Looker Studio refresca les dades cada cop que alg\u00fa obre l&#8217;informe.  <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-error-3-numeros-sin-contexto\">Error #3: n\u00fameros sense context<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00ab1.200 vendes\u00bb no vol dir res. \u00c9s bo? \u00c9s dolent? Va pujar o va baixar?   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Soluci\u00f3:<\/strong> utilitza camps calculats per mostrar variacions. Afegeix \u00abVendes mes anterior\u00bb i mostra el canvi percentual. Un n\u00famero amb comparaci\u00f3 \u00e9s informaci\u00f3. Un n\u00famero nom\u00e9s \u00e9s soroll.   <\/p>\n\n<h3 class=\"wp-block-heading\">Error #4: definicions canviants<\/h3>\n\n<p class=\"wp-block-paragraph\">\u201cLead\u201d, \u201cclient\u201d o \u201ccomanda\u201d signifiquen coses diferents segons qui ho miri i la discussi\u00f3 mai no acaba.<br\/><strong>Com arreglar-ho:<\/strong> crea un glossari dins l&#8217;informe amb definicions i f\u00f3rmules. Bloqueja noms i regles; aix\u00ed evites guerres d&#8217;interpretacions. <\/p>\n\n<h3 class=\"wp-block-heading\">Error #5: disseny que destorba<\/h3>\n\n<p class=\"wp-block-paragraph\">Colors cridaners, tipografies petites i elements enganxats creen soroll i fatiga.<br\/><strong>Com arreglar-ho:<\/strong> utilitza una quadr\u00edcula simple, jerarquia visual clara (KPIs a dalt, tend\u00e8ncies al mig, detall a baix) i una paleta curta coherent. Espai en blanc \u00e9s claredat. <\/p>\n\n<h3 class=\"wp-block-heading\">Error #6: filtres mal posats<\/h3>\n\n<p class=\"wp-block-paragraph\">Sense filtres \u00fatils, l&#8217;an\u00e0lisi es torna lent; amb filtres confusos, els resultats canvien sense que ning\u00fa se n&#8217;assabenti.<br\/><strong>Com arreglar-ho:<\/strong> col\u00b7loca el rang de dates a dalt de tot i 2\u20133 filtres clau (canal, producte, pa\u00eds). Documenta qu\u00e8 afecta cada filtre i desactiva els que no hi aporten. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deixa d&#8217;endevinar i comen\u00e7a a decidir amb dades que mouen caixa: en aquesta guia t&#8217;expliquem com crear un dashboard a Looker Studio pas a pas, prioritzant els KPIs que importen, connectant les fonts en minuts i dissenyant panells que el teu equip ent\u00e9n i fa servir. Menys soroll, m\u00e9s accions amb tornada. <\/p>\n","protected":false},"author":5,"featured_media":72775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","schema_jsonld":""},"categories":[269],"tags":[],"class_list":["post-61978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tutorial pas a pas: com crear el teu primer dashboard de<\/title>\n<meta name=\"description\" content=\"Crear un dashboard a Looker Studio no \u00e9s opcional si vols escalar. Tutorial sense farciment: connecta dades i construeix m\u00e8triques. 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