We did a market analysis and detected the growing demand for compostable and recycled packaging. We did product research together with the company’s production managers and found that the company’s industrial machinery had the capacity to produce compostable and recycled materials.
We then developed a new website in WordPress with a Woocommerce product catalogue but without a payment gateway, simply giving users the possibility to request a quote for each of the references in the product catalogue. Of course we established the 301 redirections necessary to not lose the positioning obtained, this modification was made in July 2020.
As can be seen, the number of indexed keywords went from less than 20 to more than 900 in a year and a half.
A process for content generation was then established. A trade fair stand was set up in one of the company’s rooms in order to generate content on a recurring basis.
In addition, organic channels such as Instagram were activated and an editorial calendar approved by the management was planned.
Finally, automations were set up based on the segmentation of the customer database.