Rovi Packaging

An industrial company historically dedicated to the manufacture and marketing of plastic bags, saw its turnover plummet as a result of the ban on the use of single-use plastic bags.
business case Rovi Packaging

OUR PROCESS

What did we do?

1.

Situation and challenge

2.

Objectives

3.

Our role, what we did

4.

Results

1. Situation and challenge

Its customer acquisition was 100% offline and lacked a good digital presence. The management team was open to change and willing to generate content by leveraging their personal brand. The company had a website that had just been developed by a creative agency, which in no case stopped to think about the usability of the website beyond making it look aesthetically appealing. The website did not represent the company, there was no easily navigable product catalogue and even the website lacked calls to action. Sales were falling sharply due to the single-use bag ban. We had to act fast.

2. Objectives

To achieve a restoration of turnover to pre-ban levels, meaning an increase in turnover of 15% per year for the next two years.

3. Our role, what we did

We did a market analysis and detected the growing demand for compostable and recycled packaging. We did product research together with the company’s production managers and found that the company’s industrial machinery had the capacity to produce compostable and recycled materials. We then developed a new website in WordPress with a Woocommerce product catalogue but without a payment gateway, simply giving users the possibility to request a quote for each of the references in the product catalogue. Of course we established the 301 redirections necessary to not lose the positioning obtained, this modification was made in July 2020. As can be seen, the number of indexed keywords went from less than 20 to more than 900 in a year and a half. A process for content generation was then established. A trade fair stand was set up in one of the company’s rooms in order to generate content on a recurring basis. In addition, organic channels such as Instagram were activated and an editorial calendar approved by the management was planned. Finally, automations were set up based on the segmentation of the customer database.
IG RRSS Rovi Packaging

4. Results

  • First year sales increase of 10%.
  • 15% increase in sales in the second year.
  • Automation of lead acquisition thanks to search engine optimisation.
  • Increase in the number of indexed keywords, from less than 100 to 1000 indexed words.
  • Increased traffic to the website by more than 1000%.

Evolution of keyword indexing

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