Digital marketing terms

For a more complete vocabulary, we present our selection of digital marketing terms that you must master to succeed in the digital ecosystem.

geo-targeting

Geo-targeting

If you are a local or national business and want to reach potential customers in your area, geo-targeting allows you to communicate effectively with your potential consumers, offering them content of interest and, above all, within their reach.

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WooCommerce

WooCommerce

Do you want to start selling products or services online? Adding WooCommerce to WordPress will be your best option. n this post we will answer the question “what is WooCommerce”, and show you everything you need to know about how to start selling online with WooCommerce and WordPress in no time.

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mobile first

Mobile First

Mobile First’s approach is exactly what it sounds like: designing for mobile screens and then focusing on the desktop version. It is one of the best strategies to create a responsive or adaptive design.

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plugin

Plugin

In this post we explain what a plugin is. This famous concept that is repeated both when we are working with any CMS and within WordPress.

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curaión de contenido

Content Curation

Content curation is a marketing technique used to identify content from various sources, filter it, and adapt it for distribution.

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curator

Curator

What is a curator? A concept that can sound very strange and create confusion. In a few words, we will explain the concept to you and provide you with an example

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customer centric

Customer centric

The main objective of the Customer-Centric strategy is to put the customer at the center. Far removed from practices where the client was thought to adapt to the product.

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navbar

Navbar

In this post we explain what the Navbar concept refers to. It is also known as the header or navigation menu of an app or website.

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gamificación

Gamification

In this post we explain gamification, a marketing technique that introduces the dynamics of games and contests as part of the promotion.

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aso app store optimization

ASO (App Store Optimization)

We spend an average of 2.8 hours a day using a mobile device, and 90% of that time is spent on apps. So you have to start strang when launching an App and get your ASO strategy up and running from the beginning. Let’s dive deeper into the subject.

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kpi

KPI

In this post we explain what KPIs are in terms of Digital Marketing and how we should define these indicators within our company’s dashboard in order to monitor the effectiveness of our actions.

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Freemium

To refresh your memory – or introduce the concept – I am going to explain what Freemium is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better.

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darknet

Darknet

Darknet or Dark Network. When we read that term, most of us immediately think of illegal activities and hackers, but what is actually the Darknet or dark network actually?

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favicon

Favicon

Look at the image that appears in the browser tab next to the page title. That little image is called a Favicon. In this article, we are going to explain what they are and how they function on the web.

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lead

Lead

To refresh your memory – or introduce the concept – I am going to explain what a Lead is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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Marketing automation

To refresh your memory – or introduce the concept – I am going to explain what Marketing Automation is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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lead nurturing

Lead Nurturing

To refresh your memory – or introduce the concept – I am going to explain what Lead Nurturing is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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Lead Scoring

To refresh your memory – or introduce the concept – I am going to explain what Lead Scoring is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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remarketing

Remarketing

To refresh your memory – or introduce the concept – I am going to explain what remarketing is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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upselling

Upselling

To refresh your memory – or introduce the concept – I am going to explain what upselling is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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heatmap

Heatmap

We are going to explain what heat maps are and what they are for. We are also going to see some examples so that you can understand the concept better.

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mockup

Mockup

To refresh your memory – or introduce the concept – I am going to explain what a Mockup is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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anchor text

Anchor Text

To refresh your memory – or introduce the concept – I am going to explain what Anchor Text is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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CAC Cost of Customer Adquisition

CAC or Customer Acquisition Cost

To refresh your memory – or introduce the concept – I am going to explain what a CAC or Customer Acquisition Cost is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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LTV o valor de vida del cliente

LTV or Lifetime Value of your Clients

To refresh your memory – or introduce the concept – I am going to explain what LTV or Lifetime Value is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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Churn rate

Churn Rate

To refresh your memory – or introduce the concept – I am going to explain what Churn Rate is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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Cuánto cuesta una campaña de marketing digital ROI

ROI

To refresh your memory – or introduce the concept – I am going to explain what ROI or Return on Investment is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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beneficios-cro

CRO

To refresh your memory – or introduce the concept – I am going to explain what CRO or Conversion Rate Optimization is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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Funnel o embudo de conversion

Funnel or Conversion Funnel

To refresh your memory – or introduce the concept – I am going to explain what a conversion funnel is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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inbound marketing CROnuts

Inbound marketing

To refresh your memory – or introduce the concept – I am going to explain what inbound marketing is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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video marketing

Video Marketing

To refresh your memory – or introduce the concept – I am going to explain what Video Marketing is and it’s importance. Then, we will take a look at a simple example that will help you understand the concept better

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engagement o fidelización

Engagement o fidelización

To refresh your memory – or introduce the concept – I am going to explain what engagement is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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estrategia digital

Digital Strategy

To refresh your memory – or introduce the concept – I am going to explain what a Digital Strategy is and importance. Then we will take a look at a simple example that will help you understand the concept better

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Google-Display-Network

Dashboard

To refresh your memory – or introduce the concept – I am going to explain what a Dashboard is and its importance. Then we will take a look at a simple example that will help you understand the concept better

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web-de-productos

Cross-selling

To refresh your memory – or introduce the concept – I am going to explain what Cross-Selling is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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proteger-producto-amazon

CRM o Customer Relationship Management

To refresh your memory – or introduce the concept – I am going to explain what CRM or Customer Relationship Management is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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chatbot empresa

Chatbots

To refresh your memory – or introduce the concept – I am going to explain what ChatBots are and their importance. Then, we will take a look at a simple example that will help you understand the concept better

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call to action

Call to Action

To refresh your memory – or introduce the concept – I am going to explain the Call to Action. Then we will take a look at a simple example that will help you understand the concept better

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buyer persona

Buyer Persona

To refresh your memory – or introduce the concept – I will explain the buyer persona and its importance. Then, we will take a look at an example of a simple buyer persona that will help you understand the concept better.

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business plan

Business plan

To refresh your memory – or introduce the concept – I am going to explain what a Business Plan or negotiation plan is and its importance. Then we will take a look at a simple example that will help you better understand the concept

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security-web-shopify

Data Base

To refresh your memory – or introduce the concept – I am going to explain Databases and their importance. Then we will take a look at a simple example that will help you better understand the concept

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arquitectura información

Information Architecture

To refresh your memory – or introduce the concept – I will explain what Information Architecture consists of. Then, we will look at an example so that you can better understand how you could apply it in your company.

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a b testing

A/B Testing

To refresh your memory – or introduce the concept – I will explain what the A / B tests consist of and its importance. We will then take a look at an A/B test in action that will inspire you to start testing your own website and marketing initiatives.

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incrementar ventas B2B

B2B

To refresh your memory – or introduce the concept – I am going to explain what B2B or Business to Business means is and importance. Then we will take a look at a simple example that will help you understand the concept better

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venta-marketplace

B2C

To refresh your memory – or introduce the concept – I am going to explain what B2C or Business to Consumer means and it’s importance. Then we will take a look at a simple example that will help you understand the concept better.

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ctr

CTR Click Through Rate

To refresh your memory – or introduce the concept – I am going to explain what CTR or Click Through Rate is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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css

CSS

To refresh your memory – or introduce the concept – I am going to explain what CSS is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better

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conversion

Conversion

In the digital environment the concept of switchover is very often used and sometimes there can be confusion. Today I am going to explain to you what conversion consists of and we are also going to look at some examples so that you can understand it better.

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