CRM

With the costs of acquiring new customers getting higher and higher, retention and recurrence are very valuable assets for any company that exploits digital sales channels. At CROnuts we support companies in the correct implementation of different CRM platforms such as Salesforce or Hubspot to get the most out of each customer acquired.

CRM implementation

HOW DO WE PROMOTE RECURRENCE AND RETENTION THROUGH CRM?

At CROnuts we are experts in working with widespread CRM platforms such as Salesforce, Microsoft Dynamics 365 and Hubspot. To give our clients the guarantee of the quality of our services, our team is awarded with the official certification of the software.

There are many functionalities that CRM platforms such as Salesforce can offer us, we group them in the following areas:

Manage sales through the pipeline

Analyze marketing campaigns

Streamline internal communication

Manage and solve complaints, queries…

Budgeting and invoicing

Depending on the type of business, one area will be more relevant than another. For example, in companies with B2B models, sales management and complaint resolution will be very relevant, while in a B2C model, seeing the performance of email marketing campaigns can substantially increase customer recurrence and retention.

In any case, whatever area your business model needs to enhance, the common denominator is that thanks to a good implementation and use of CRM, customer communications will be hyper-segmented and even personalized.

Nowadays there are many agencies that say they are dedicated to paid search and campaign launching, however PPC goes far beyond launching campaigns and leaving them active for days. It is absolutely essential to make changes and detailedly analyze the the ads that receive the most clicks.

Adjusting to the needs

We adapt to your requirements

In any case, whatever the area that your business model needs to enhance, the common denominator is that thanks to a good implementation and use of CRM, customer communications will be hyper-segmented and even personalized.

Depending on the requirements and needs of our customers, we enhance the appropriate area, and in any case we ensure that once the Salesforce CRM is fully operational:

There is an internal policy for the use of the tool, to facilitate governance.

An administrator or project leader is assigned.

The objective is to ensure that:

Users use the CRM in the right way, getting the most out of the tool.

Users are provided with the necessary support and training.

Processes are implemented and optimized.

Generated ROI is tracked.

New functionalities and requirements are identified and registered.

The costs and economic return of future developments are estimated.