We help you discover insights to evaluate your company in terms of performance, competition analysis and product category analysis on all digital platforms.
Our digital analytics services include omnichannel analysis, web analysis, social network analysis, digital ROI improvement, market research and social listening. Knowing how to extract and interpret this data is vital to optimize the profitability of any digital business.
As experts in web analytics, we know that consumer knowledge is key when defining an appropriate and successful digital marketing strategy, and should be not only prior to the preparation of the actions, but also during their development.
User test, surveys, navigation tracking, multivariable test or web analytics, among others, are some of the tools we use routinely to understand how to make our clients’ digital marketing investment more effective.
Although we have a clear digital approach, our analyzes often lead us to discover new possibilities both online and in terms of positioning and branding; and they are even indicators of possible improvements in processes that, although far from digital, have an important impact on the profitability of the business.
Our approach is based on data that we translate into easy to interpret reports. We like simplicity.
We share monthly or quarterly reports with our clients that report the state of the business in real time.
We help you define the essential metrics for your business objectives. There are many metrics, but we know that not all of them are the most appropriate.
That is why we work with you to validate your goals and then track and report the metrics that best capture the achievement of those goals.
Our web analytics services help you quantify the investment and the return on it.
You can see exactly where your advertising investment is destined by channels and the return of each one of them.
Not only do we look at web traffic, we measure conversions and the set of channels to which the conversion is attributed.
We also track and analyze the data of each channel, such as your PPC strategy, SEO, SEM, Display Ads and efforts in social networks.
By obtaining a 360 degree view, we can optimize your digital marketing campaigns and above all keep you informed about the next steps to optimize ROI.