Dashboards and Data Visualization

A dashboard is a graphic representation of the most important information and KPIs. Dashboards provide an accessible way to see and understand trends, outliers and patterns. Today, data visualisation technology is essential to analyse large amounts of information and make data-driven business decisions.

Data-driven decisions

Benefits of using Dashboards

We design and implement Dashboards so you can make effective business decisions based on data, whatever your position within the company.

Provide autonomy

In a client-partner relationship, it is no surprise that the responsibility for a new client acquisition falls on the agency, as they do most of the work.

Using dashboards to measure success gives autonomy and control over the work results: any time and without the need for reporting.

Promote two-way communication

By having access to a customised dashboard with core KPIs, you can review your metrics anytime, anywhere, facilitating two-way communication.

This saves a lot of time in meetings: having real-time data allows more time to focus on business activities.

Real-time decisions

A dashboard, when implemented correctly, is the most efficient way to centralise reporting, as it allows you to track multiple data sources and analyse the performance of your business.

Real-time monitoring is one of the great advantages of using dashboards, as it reduces analysis time and simplifies the overly-complex communication line that previously affected decisions.

Build trust and a collaborative spirit

By having access to a dashboard, it is possible for someone in the team to make connections that you, as an agency, would not be able to make due to the specifics of the business. Data transparency enforces greater trust and collaboration opportunities.

Try this example dashboard with real-time data

We represent your metrics

How do we work on Data Visualisation with Dashboards?

Businesses today are increasingly looking to visualise their data for decision-making.

The use of data visualisation tools in businesses allows analysts to spot trends, correct outliers and investigate different data sets to predict behaviour.

Visualising information in an easy and quick way and identifying effort focus points are key to make our actions more effective in the digital era.

Although Big Data is initially a concept born in multinationals, any-sized-company can apply it on its own scale to improve its business results.

Today there are several tools that allow us to cross information from different channels. The main difference lies in the level of complexity of its configuration. If the tool is more complex it provides us with more options and requires more learning and technical knowledge.

We can help you to integrate all your data sources and synchronise them.

Customised data visualisation

What makes a good dashboard?

The right KPIs: Choose metrics that make sense, really add value to our objectives, and allow us to make data-driven decisions.
Visual: It should have a clean and tidy design, allowing us to understand the displayed data at a glance.
Actionable: It should allow us to visualise, contextualise and compare data so that we can effectively get useful assessments and insights.
Customised: A dashboard cannot be standard for all business models and digital strategies. On the contrary, it should be tailored to your objectives.

To measure the success of our business we must establish the right KPIs and define the methodology that allows us to visualise and monitor the achievement of goals.

Without a doubt, the dashboard is one of the tools that will help you monitor your digital strategy.

We represent your metrics

Our methods

Phase 1

We shape your goal

First, let’s start with your goal. Think about yourself or your team: what is the main goal you are trying to achieve? Maybe you are in the support department and you need to respond to customer requests within 48 hours. Your goal would be “respond to requests on time”. Maybe you are in a marketing team and you want to increase your website traffic by 5%.

Phase 2

We identify your audience

Another important step is to define the target audience for the dashboard. The manager? The team? The CEO? This is one of the most common mistakes. You can’t just have a marketing dashboard, as the CEO will be interested in very different KPIs than your marketing manager. Selecting an audience for each dashboard is key to align it with objectives that are distinct for each business role or department.

Phase 3

We define your metrics

Now we come to one of the most important steps: thinking about KPIs. It is useful to consider two categories of metrics: performance and core metrics.

Performance metrics generally reflect results and are often common or familiar metrics (e.g. “revenue”). The tricky thing about these metrics is that they are often very difficult to address directly.

Then there are the core metrics. These are generally more difficult to measure and reflect inputs rather than outputs. Core metrics are often company-specific, so you reflect on them.

Some of our tools for DASHBOARDS

Our Toolbox

We use industry-leading tools for more accurate and effective decisions. We automate the inefficient processes so your team can focus on what’s really important.