CRO Conversion Rate Optimisation
CRO Conversion optimisation We help improve the profitability of your digital business by improving the conversion rate of your site. An effective conversion rate optimisation
A dashboard is a graphic representation of the most important information and KPIs. Dashboards provide an accessible way to spot and understand trends, outliers and patterns. Today, data visualisation technology is essential to analyse large amounts of information and make data-driven business decisions.
Data-driven decisions
Benefits of using Dashboards
We design and implement Dashboards so that you can make good business decisions based on data, whatever your position within the company.
Provide autonomy
In a client-partner relationship, it is no surprise that the responsibility for new client acquisition falls on the agency, as they do most of the work.
Using dashboards to measure success gives autonomy and control over the results of the work being done, at any time, without the need for reporting.
Foster bilateral communication
By having access to a customised dashboard with key KPIs, you can review your metrics anytime, anywhere, facilitating two-way communication.
This saves a lot of time in meetings; having real-time data allows more time to focus on the business.
Real-time decisions
A dashboard, when implemented correctly, is the most efficient way to centralise reporting, as it allows you to track multiple data sources and analyse the performance of your business units.
Real-time monitoring is one of the great advantages of using dashboards, as it reduces analysis time and the long line of communication that previously affected decisions.
Build trust and a collaborative spirit
By having access to a dashboard, it is possible for someone in the team to make connections that you, as an agency, would not be able to make due to the specifics of the business. With data transparency comes greater trust and collaboration.
We represent your metrics
How do we work on Data Visualisation with Dashboards?
Businesses today are increasingly looking to data visualisation for decision-making.
The use of data visualisation tools in business allows analysts to spot trends, correct deviations and investigate different data sets to predict behaviour.
Visualising information easily and quickly and identifying where we need to focus our efforts makes our actions more effective and is crucial in the digital era.
Although Big Data is initially a concept born in multinationals, any company regardless of its size can apply it on its own scale to improve its business results.
Today there are several tools that allow us to cross information from different channels. The main difference lies in the level of complexity of its configuration, as if the tool is more complex it provides us with more options and requires more learning and technical knowledge.
We can help you to integrate all your data sources and synchronise them.
Customised data visualisation
What makes a good dashboard?
- The right KPIs: Choose metrics that make sense and really add value to our objectives and allow us to make data-driven decisions.
- Visual: It should have a clean and tidy design, allowing us to understand at a glance the displayed data.
- Actionable: It should allow us to visualise, contextualise and compare data so that we can establish useful assessments.
- Customised: A dashboard cannot be standard for all business models and digital strategies. On the contrary, it should be tailored to your objectives.
To measure the success of our business we must establish the right KPIs and define a methodology that allows us to visualise and monitor the achievement of goals.
Without a doubt, the dashboard is one of the tools that will help you monitor your digital strategy.
We represent your metrics
Our methodology
Phase 1
We shape your goal
First, let’s start with your goal. Think about yourself or your team: what is the main goal you are trying to achieve? Maybe you are in the support department and you need to respond to customer requests within 48 hours. Your goal would be “respond to requests on time”. Maybe you are in a marketing team and you want to increase your website traffic by 5%.
Phase 2
We identify your audience
Another important step is to define the target audience for the dashboard. The manager? The team? The CEO? This is one of the most common mistakes. You can’t just have a marketing dashboard, as the CEO will be interested in very different KPIs than your marketing manager. Selecting an audience for each dashboard is key to aligning it with objectives that are different for each role or department.
Phase 3
We define your metrics
Now we come to one of the most important steps: thinking about KPIs. It is useful to consider two categories of metrics: performance and key metrics.
Performance metrics generally reflect results and are often common or familiar metrics (e.g. “revenue”). The tricky thing about these metrics is that they are often very difficult to address directly.
Then there are the core metrics. These are generally more difficult to measure and reflect inputs rather than outputs. Core metrics are often company-specific, so you will need to think about them.
Some of our tools for DASHBOARDS
Our Toolbox
We use industry-leading tools for more accurate and effective decisions. We automate the processes that create inefficiencies so your team can focus on what’s really important.
DIGITAL BUSINESS CONSULTANCY
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