A good digital analytics plan will help you know what is important, where to start, and what to focus on. With a good measurement plan, you can learn to identify success or failure and to connect your business objectives with your data. What are you waiting on to develop yours?
The first step is to identify our clients’ business objectives and to determine if they are relevant, attainable, and measurable. The client’s management team plays a key role in this step. The goal is to contrast the business objectives with the market data and metrics of the sector.
The second step is to identify key performance indicators or KPIs.
The third step is to establish the parameters that will determine if we have succeeded in each of the KPIs.
Finally, the fourth step is to identify the segments of people / behavior / results that we will analyze to understand why we succeed or fail.
For example:
How do you anticipate the traffic acquisition for your website or digital asset? Are the three components covered for a successful acquisition: earned, owned and paid means? How would you prioritize each one? what are spending the largest portion of your efforts?
What behavior do you expect when visitors arrive? What pages should they see? What videos should they watch? Should they visit you repeatedly? Are there certain actions that you should take? Are you providing an optimal experience for a client?
What results add value to business objectives? A download? A phone call to your call center? A qualified lead? Are people buying your product/services? A 95% conversion rate? An rise up to 10 points in the brand perception?
One of our consultants will review the conversion strategy of your website and will suggest improvements so you can double your sales.
Convert more website visitors into customers with the CRO processes that we show you in our ebook.
Request now an optimization audit of your digital business totally free
One of our consultants will review the strategy of your website, ecommerce or digital business and will suggest improvements so you can double your results.
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