Digital Measurement PLAn

The first step is to identify our clients’ business objectives and to determine if they are relevant, attainable, and measurable. The client’s management team plays a key role in this step. The goal is to contrast the business objectives with the market data and metrics of the sector.

The second step is to identify key performance indicators or KPIs.

The third step is to establish the parameters that will determine if we have succeeded in each of the KPIs.

Finally, the fourth step is to identify the segments of people / behavior / results that we will analyze to understand why we succeed or fail.

For example:

• First step: online sales growth of 3% for this calendar year.
• Second step: website traffic, average ticket, and conversion rate.
• Third step: increase conversion rate by at least 5% while maintaining traffic and average ticket.
• Fourth step: weekly monitoring of these metrics. Identify how they change and find the specific motive of the variations through the behavior analysis of the visitors on the website, the traffic sources, the attribution model, the price of the products, etc. . . In this step, it is key to use a data analyst. Our digital analytics team will provide you with the help you need.