First step: to identify our clients’ business objectives, to assess whether they are relevant, achievable and measurable.
The intention is to check the business objectives against market data and industry metrics.
Second step: to identify the key indicators or KPIs to effectively measure the profitability of the business.
Third step: to establish the parameters that will determine success for each of the KPIs so that they can be visually tracked.
Fourth step: identify the segments we will analyse to understand why we succeed or fail. This allows us to iterate with confidence.
We design and implement Dashboards to help you make smart, data-driven business decisions whatever your position is within the company.
How do you anticipate acquiring traffic to your website or digital asset? Do you cover all three components of successful acquisition: earned, owned and paid media? How would you prioritise each? Where do you spend most of your efforts?
What is the behaviour you expect when visitors arrive? What pages should they view? What videos should they watch? Should they visit you repeatedly? Are there certain actions they should take? Are you providing optimal experience to each customer?
What results bring value to the business objectives? A download? A phone call to your call centre? A qualified lead? People buying your product/services? A 95% conversion rate? A 10 point increase in brand awareness?
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