We help you identify data that adds value to your business model to evaluate the performance of your digital strategy. Knowing how to extract and interpret this data is vital to optimize the profitability of any digital business.
The identification of what we call mini-conversions along the conversion funnel is key to validate that the steps that are being taken are going in the right direction.
On the other hand, it is important to know which channels are the most relevant when it comes to getting a conversion.
The first contact with the client thanks to the notoriety campaigns in Social Networks? The second contact, when the client has found us in the first position doing a generic search, thanks to the organic positioning? Remarketing campaigns? What channel should the conversion be attributed to? What channel can I stop investing in?
All these questions have an answer thanks to the digital environment where everything is measurable. However, you need a correct technical implementation to be able to make the right decisions. We use tools such as Google Tag Manager and Analytics to which our clients have access and can obtain real-time information about the status of their business.
Not only do we look at web traffic, we measure conversions and the set of channels to which the conversion is attributed. We also track and analyze the data of each channel, such as your PPC strategy, SEO, SEM, Display Ads and efforts in social networks. By obtaining a 360 degree view, we can optimize your digital marketing campaigns and above all keep you informed about the next steps to optimize ROI.