Technical Implementation of Digital Analytics

Each digital asset needs to be properly structured in order to effectively measure the achievements of the differents objetives that will determine the succes of our business. We can help you to improve the settings of these objetives or otherwise plaining a new implementation from zero so you can make choices based on accurate information.

¿How do we perform the technical implementation to ensure correct Digital Analytics?

We help to identify data that adds value to the current business model to determine the digital strategy performance. Extracting and interpreting these data is crucial to optimise profitableness of any digital business.

The identification of what we call as miniconversions along the conversion funnel is key to validate that the taken steps are going in the right path.

Furthermore, is it important to know the more relevant channels when getting a convertion. ¿The first contact with the customer thanks to promotional campaign in Social Networks? The second contact, when the client has found us in the first position doing a generic search, thanks to the organic positioning? The remarketing campaigns? Which channel should the conversion be attributed? Which channel can I stop investing? 

All these questions have a answer thanks to digital environment where everything is measurable. However you need a technical implementation correctly in order to take the best decisions.

We need to understand your conversion funnel from the beginning and end in order to perform the implementation properly and determine the mini convertions produced on your website or digital asset. A mini convertion example may be to include an item in the cart, and filling the contact form. We use tools such as Google Tag Manager and Analytics to which have access our clients and also get information in real time on their business status.

¿What Digital Analytics could mean for your business?

We not only look the web traffic, but we also determine the conversions and and channel sets to which the conversion is attributed. We also track and analyze data from each channel, as your PPC, SEO, SEM, Display Ads strategy and efforts in social networks. By obtaining a 360 degree overview, we can optimize your digital marketing campaigns and above all, keep you informed on the next steps to optimize the ROI.

Would you like to be able to effectively measure your business outcome?

One of our consultants will review the conversion strategy of your website and will suggest improvements so you can double your sales.

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Request now an optimization audit of your digital business totally free

One of our consultants will review the strategy of your website, ecommerce or digital business and will suggest improvements so you can double your results.

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