The problem is not going to go away no matter how much we ignore it, so the best thing to do is to face it and know all the tools that Amazon puts at your disposal. The first step is to apply for trademark registration or trademark ownership. This will allow:
Achieve brand loyalty: the Brand Registry allows you to influence and control your brand’s listings on Amazon.
Have search tools available to detect listings that do not respect brand policy: you can search for content using images, keywords or a list of ASINs and report suspected violations.
Amazon automatically limits content that may be inaccurate. Automated systems are in place to protect your brand by proactively removing potentially infringing content.
There is some reluctance on the part of brands to sell on Amazon, the main reason is that they do not want to cause a price war that ends up devaluing the brand. However, the question that brands should ask themselves is whether there are resellers that are already selling through Amazon. If so, it is very likely that the price of the products is being marketed below the manufacturer’s recommended price.
All these measures are focused on protecting the content that the brand uses to advertise and promote itself. Completing your brand profile through rich branded content will help you improve your presence and awareness.
As you can imagine this is a process that requires industry expertise when dealing with Amazon. It is a process that takes time and dedication, as it is absolutely essential to make a constant analysis to detect the appearance of unauthorized sellers or counterfeits.
As experts in the marketing of brands in the Amazon Marketplace we can take care of all this process in case you do not have the resources to manage all this workload internally.
Download our free ebook to sell on Amazon like an expert.
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