The problem is not going to disappear as much as we can see it, so it is best to face it and know all the tools that Amazon puts at your disposal. The first step is to request the registration of the brand or the ownership of the brand. This will allow:
Get a faithful representation of the brand: the Brand Registry allows you to influence and control your brand’s listings on Amazon.
Have search tools available to detect listings that do not respect brand policy: you can search for content using images, keywords or an ASIN list and report suspected violations.
Amazon automatically limits content that may be inaccurate. There are automated systems to protect your brand by proactively eliminating content that could be a violation.
There are some reticents on the part of the brands when selling on Amazon, the main reason is that you do not want to cause a price war that ends up devaluing the brand. However, the question that brands should ask is whether there are resellers that are already selling right now through Amazon. If so, the price of the products is very likely to be marketed below the manufacturer’s recommended price.
All these measures are focused on protecting the content that the brand uses to advertise and promote itself. Completing your brand profile through rich brand content will help you improve your presence and notoriety.
As you can imagine this is a process that requires experience in the sector when dealing with Amazon. It is a process that takes time and dedication, since it is absolutely essential to make a constant analysis to detect the appearance of unauthorized sellers or fakes.
As experts in the commercialization of brands in the Amazon Marketplace we can take care of this whole process in case you do not have the resources to manage all this workload internally.
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