The difference between selling or quitting selling often includes quality photographs, detailed product descriptions that include keywords or search terms. This implies that proper management of the content of your Amazon listings is absolutely essential to succeed selling your products.
The elements that are part of the content that you must manage on Amazon are:
Basic product information: title, brand, identifier.
Product variations: colors, sizes or other variations of the same product.
Product descriptive: featured and descriptive text of the product.
Keywords: search terms, audience, synonyms and attributes.
Other details: weight and materials.
Having all the information complete and well structured will make our listings position at an organic level above the competitors, this implies that the potential customers leave us before and then we are more likely to sell. What’s more, you shouldn’t start paying campaigns on your products until you have perfectly optimized listings. Your customers should be able to get all the information they need to decide their purchase, otherwise you will be throwing money.
In the vast majority of the times the brands themselves do not have control over the content that is published on Amazon over the same brand and the public content depends on individual vendors who resell the products through the platform. The brand image is exposed. If you want to start gaining control over your brand and the image shown on the different platforms you can check the Brand Protection Services.