The content of your Amazon ads is still part of your brand image. How many times do we see product descriptions on Amazon or so-called listings that are incomplete, misspelled or have poor quality photographs?
The difference between selling or not selling often comes down to including quality photographs, detailed product descriptions that include keywords or search terms. This implies that a correct management of the content of your Amazon listings is absolutely essential to succeed in selling your products.
The elements that are part of the content you must manage in Amazon are.
Basic product information: title, brand, identifier.
Product variations: colors, sizes or other variations of the same product.
Product description: highlighted and descriptive text of the product.
Keywords: search terms, audience, synonyms and attributes.
Other details: weight and materials.
Having all the information complete and well structured will make our listings positioned organically above the competitors, this means that potential customers will see us before and we are more likely to sell. Moreover, you should not start running paid campaigns on your products until you have perfectly optimized listings. Your customers must be able to get all the information they need to decide to buy, otherwise you will be throwing money away.
In the vast majority of cases the brands themselves do not have control over the content that is published on Amazon about the brand itself and the public content depends on individual sellers who resell the products through the platform. Brand image is exposed. If you want to start gaining control over your brand and the image displayed on the different platforms you can check out Brand Protection services.
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