Amazon Marketing Campaign Management

There are more and more competitors on Amazon, more and more sellers fighting for user awareness. This means that it is no longer enough to upload your products on Amazon and wait for sales to drop. You need to do some elaborate work when choosing the keywords for which you want your ad to appear in searches.

Managing Amazon Marketing Campaigns

Why let cronuts.Digital handle your Amazon marketing campaign management?

Just like Google, you need to position your ads correctly so that they have a better chance of appearing ahead of your competitors. This is achieved by doing an analysis of the competitors’ ads, a keyword analysis and a consequent elaboration of the ad.

In spite of having elaborate and optimized ads, you may not be getting as many sales as you would like. This may be due to several factors, such as the lack of customer reviews about your products. There are several ways to get visibility, one of them is the realization of paid campaigns to promote your products and appear ahead of your competitors.

Partnering with Cronuts.Digital can make you forget all about dealing with Amazon and other marketplaces.
We have different ways of working with manufacturers and producers

If your ads are already optimized and you have doubts about whether you could get more sales by running certain paid campaigns, contact us. With the resources you have we will design a marketing plan and an optician where we will specify the paid campaigns we will carry out to maximize your sales in digital channels.

Advertise on amazon

What are the best practices to advertise on Amazon and stand out?

There are several ways to advertise on Amazon, the best known are Pay Per Click campaigns. The types of paid campaigns you can run on Amazon are as follows:

Sponsored brands or header search

The question that many brands ask themselves is which campaign is the most suitable for each type of product. In addition, when launching campaigns it is necessary to be familiar with the platform that encompasses these types of services. Each campaign pursues different objectives. If the user is already looking for the type of product we are selling, it will not be necessary to make any kind of advertising efforts to make the product known and create the need for the user and therefore it will be necessary to launch a specific type of campaign.

Additionally, apart from considering the implementation of campaigns on Amazon within the same platform there is the possibility of launching advertising campaigns on external channels such as Social Networks and send traffic to your ads. This will help Amazon’s algorithm to better position your products. As experts in digital marketing we can also accompany you in the process. This is just another strategy within your digital marketing plan to increase your sales.