Amazon listing optimization

What is known as Amazon Product Listing is a catalog of products that all the brands with the highest number of sales on the platform have. To get the most out of your sales, it is essential that you optimize your listings with detailed information and competitive prices. Otherwise, your products may not see much movement.

Vender en Marketplaces

El Auge de Los Marketplaces

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With e-commerce growing rapidly, brands are increasingly betting on selling their products through marketplaces to increase distribution channels within the online channel.

Marketplaces are an ideal channel for users, as they have at their disposal a wide variety of products of different brands and prices that allow a comprehensive shopping experience.

Including the sale of your products on marketplaces can drastically increase your e-commerce business as it offers immediate access to a large customer base by introducing you to new customers who otherwise would not have discovered your brand.

Amazon and eBay combined have hundreds of millions of active shoppers, and Amazon dominates the market with its growing market share in the e-commerce environment.

We improve your listings

How do we optimize your Amazon listings?

More and more own ecommerce will lose prominence to specialized marketplaces. Marketplaces such as Amazon or eBay are the main source of e-commerce on the Internet. They are websites that facilitate buying and selling for many retailers and wholesalers.

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Want to learn how to sell on Amazon?

What we can do

At CROnuts, we eliminate the stress of having to advertise your products in any marketplace. Knowing the specifics of each marketplace to optimize ads to appear when a customer does a generic product search is becoming increasingly complex and there is more and more competition. Therefore we will ensure that your product catalog is fully optimized and regularly updated to maximize your performance and generate revenue on an ongoing basis.

Some brands starting out in e-commerce consider Amazon as a competitor, however they are highly mistaken. It is absolutely necessary to consider marketplaces as an additional distribution channel in your online strategy. The reasons are as follows:

What we can do.

Installed user base

Marketplaces receive millions of visits every day and perform generic searches on them. Working to be well positioned on the results page when customers perform these searches is a key issue.

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What we can do.

Increased volume

While it is true that selling through a third party reduces the contribution margin due to the commission that must be paid to Amazon for each sale, the benefits of obtaining a higher volume are much greater. Selling on marketplaces increases brand awareness at the expense of the contribution margin of each sale. If you wanted to get the same level of awareness in the short term you would have to invest large amounts of money in paid media such as SEM, Display or Social Media campaigns. Getting an increased advertising budget in exchange for promises of short-term returns is something that marketing managers know the complexity of. Therefore, it is much less risky to place the product in a marketplace catalog.

What we can do.

Customer feedback

Having the product in a marketplace has very positive synergies for the brand, as it allows customers to share their opinions of the products you sell. This is undoubtedly an asset for the company, which generates much more reliability than the customer reviews that a brand itself incorporates in its own ecommerce.

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What we can do.

Confianza

Especially for brands that want to make themselves known in a particular market, the marketplace generates much more confidence in the user than an ecommerce of a brand that does not know. Therefore, the conversion rate will be much higher in the marketplace than on the website itself.

What we can do.

Indirect payment campaigns

If the products you sell in the marketplace have a certain volume of sales, it is very likely that Amazon will start running paid campaigns for your products and your brand, both SEM, Shopping and Display Remarketing. In the case of SEM campaigns by domain authority you will see that Amazon will probably appear before your own brand in the search results. Don’t worry, don’t be tempted to increase your bid on the campaign to appear before them in the search results. Otherwise, enjoy seeing how they are advertising your product and your brand gets more awareness.

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Marketplace
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Listing optimization.

How to optimize your Amazon listings?

If you want to optimize your Amazon listings we can help you better than anyone, and today we want to share with you a few tips that will help you boost your catalog and become a “top seller”.

The golden rule is to dedicate time. Keep in mind that on Amazon, and on the web in general, what is trendy today will not be tomorrow. Therefore, you must be constant and put all your energy into the task.

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Want to learn how to sell on Amazon?

Ultimate guide to selling on Amazon

Download our free ebook to sell on Amazon like an expert.

360º Digital Agency

What else can we do for you?

optimización de amazon listings

Inventory management on Amazon

Creation of product listings, search and conversion optimization.

Customer service with Amazon

Team of specialized consultants with experience in Amazon customer service.

Amazon marketing campaign management

Campaign creation and configuration, optimization and measurement, audience definition and results monitoring.

Seo posicionamiento organico en buscadores

Amazon content management

Total transparency of management with access from your Amazon account and no commitment of permanence.

Expansion and internationalization of sales on Amazon

We analyze and define with you your internationalization strategy for your products on Amazon.

Analytics and reporting at Amazon

Latest technology that allows us to perform optimizations and reports with the highest precision.

Seo posicionamiento organico en buscadores

Brand protection on Amazon

We help our clients identify and remove trademark and copyright infringers.

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Optimization and positioning on Amazon

Customized service with administration, SEO and advertising management with Amazon.

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