Listing optimization in amazon

What is known as Amazon Product Listing is a catalog of products that all brands with the highest number of sales on the platform have. To get the most out of your sales, it is essential that you optimize your listings with detailed information and competitive prices. Otherwise, your products may not experience too many movements.

Sell at Marketplaces

The Marketplaces Boom

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With electronic commerce growing rapidly, brands are increasingly betting on selling their products through marketplaces and thus increasing distribution channels within the online channel.

Marketplaces are an ideal channel for users, since they have at their disposal a wide variety of products of different brands and prices that allow a comprehensive shopping experience.

Including the sale of your products to marketplaces can dramatically increase your e-commerce business as it offers immediate access to a large customer base by introducing you to new customers who otherwise would not have discovered your brand

Combined Amazon and eBay have hundreds of millions of active buyers, and Amazon dominates the market with its growing market share in the e-commerce environment.

We improve your listings

How do we optimize your listings on Amazon?

More and more own ecommerce will lose prominence against specialized marketplaces. Marketplaces, such as Amazon or eBay, are the main source of electronic commerce on the internet. They are websites that facilitate the purchase and sale of many retailers and wholesalers.

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Planning our actions

What can we do?

At CROnuts, we eliminate the stress of having to advertise your products in any marketplace. Knowing the specifications of each marketplace to optimize the ads and that appear when a customer does a generic product search is increasingly complex and there is more and more competition. Therefore we will ensure that your product catalog is fully optimized and updated regularly to maximize your performance and generate revenue on an ongoing basis.

Some brands that start in e-commerce consider Amazon as a competitor, however they are highly wrong. It is completely necessary to consider marketplaces as an additional distribution channel in your online strategy. The reasons are as follows:

What we can do.

User base installed

Marketplaces receive millions of visits daily and perform generic searches on them. Working to be well positioned on the results page when customers perform such searches is a primary issue.

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What we can do

Higher Quantity

While it is true that selling through a third party reduces the contribution margin due to the commission that Amazon must be paid for each sale, the benefits of obtaining a larger volume are much greater. Selling in marketplaces increases brand awareness at the expense of the contribution margin of each sale. If you wanted to get the same level of notoriety in the short term you should invest large amounts of money in paid media such as SEM, Display or Social Networks campaigns. Achieving an increase in the advertising budget in exchange for promises of short-term returns is something that marketing managers know the complexity involved. With which, it is much less risky to place the product within the catalog of a marketplace.

What we can do

Customer reviews

Having the product in a marketplace has very positive synergies for the brand, since it allows customers to share the opinions of the products you sell. This is undoubtedly an asset for the company, which generates much more reliability than the opinions of customers that a brand incorporates in its own ecommerce.

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What we can do

Reliability

Especially for brands that want to be known in a particular market, the marketplace generates much more confidence in the user than an ecommerce of a brand that does not know. With which the conversion ratio will be much higher in the marketplace than in the website itself.

What we can do

Indirect Payment Campaigns

If the products you market in the marketplace have a certain volume of sales, it is very likely that Amazon will begin to carry out payment campaigns for your products and your brand, both SEM, Shopping and Display Remarketing. In the case of SEM campaigns by the domain authority you will see that Amazon probably appears before your own brand in the search results. Don’t worry, don’t be tempted to increase your bid in the campaign to appear before them in the search results. Otherwise, enjoy seeing how your product is being advertised and your brand gets more notoriety.

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Listing optimization.

How to optimize your listings on Amazon?

If you want to optimize your Amazon listings we can help you better than anyone else, and today we want to share with you some small tips that will help you strengthen your catalog and become a «top sales».

The guiding principle is to invest time. keep in mind that in Amazon, and in the network in general, what today in trend tomorrow will no longer be. Therefore, you must be constant and put all your desire into the task.

Do you want to learn to sell on Amazon?

Ultimate guide for selling on Amazon

Download our free ebook to sell on Amazon as an expert.

Digital Agency 360º

What else can we do for you?

optimización de amazon listings

Amazon inventory management

Product listings creation, search optimization and conversion.

Customer service with Amazon

Team of specialized consultants with experience in customer service at Amazon.

Marketing campaign management at Amazon

Campaign creation and configuration, optimization and measurement, audience definition and results monitoring.

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Content management on Amazon

Total management transparency with access from your Amazon account and without commitment of permanence.

Expansion and internationalization of sales at Amazon

We analyze and define with you your internationalization strategy for your products on Amazon.

Analytics and reporting on Amazon

Latest technology that allows us to perform optimizations and reports with the greatest precision.

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Amazon brand protection

We help our clients identify and eliminate trademark and copyright infringers

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Optimization and positioning in Amazon

Customized service with administration, SEO and advertising management with Amazon.

Would you like to improve your business results on Amazon?

We can help you!

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Shall we speak?

Discover how we have helped more than 40 SMEs and large companies to improve their digital strategy.

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Guía definitiva para vender en Amazon​

Descargate gratis nuestro ebook para vender en Amazon como un experto.

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