With electronic commerce growing rapidly, brands are increasingly betting on selling their products through marketplaces and thus increasing distribution channels within the online channel.
Marketplaces are an ideal channel for users, since they have at their disposal a wide variety of products of different brands and prices that allow a comprehensive shopping experience.
Including the sale of your products to marketplaces can dramatically increase your e-commerce business as it offers immediate access to a large customer base by introducing you to new customers who otherwise would not have discovered your brand
Combined Amazon and eBay have hundreds of millions of active buyers, and Amazon dominates the market with its growing market share in the e-commerce environment.
More and more own ecommerce will lose prominence against specialized marketplaces. Marketplaces, such as Amazon or eBay, are the main source of electronic commerce on the internet. They are websites that facilitate the purchase and sale of many retailers and wholesalers.
At CROnuts, we eliminate the stress of having to advertise your products in any marketplace. Knowing the specifications of each marketplace to optimize the ads and that appear when a customer does a generic product search is increasingly complex and there is more and more competition. Therefore we will ensure that your product catalog is fully optimized and updated regularly to maximize your performance and generate revenue on an ongoing basis.
Some brands that start in e-commerce consider Amazon as a competitor, however they are highly wrong. It is completely necessary to consider marketplaces as an additional distribution channel in your online strategy. The reasons are as follows:
Marketplaces receive millions of visits daily and perform generic searches on them. Working to be well positioned on the results page when customers perform such searches is a primary issue.
While it is true that selling through a third party reduces the contribution margin due to the commission that Amazon must be paid for each sale, the benefits of obtaining a larger volume are much greater. Selling in marketplaces increases brand awareness at the expense of the contribution margin of each sale. If you wanted to get the same level of notoriety in the short term you should invest large amounts of money in paid media such as SEM, Display or Social Networks campaigns. Achieving an increase in the advertising budget in exchange for promises of short-term returns is something that marketing managers know the complexity involved. With which, it is much less risky to place the product within the catalog of a marketplace.
Having the product in a marketplace has very positive synergies for the brand, since it allows customers to share the opinions of the products you sell. This is undoubtedly an asset for the company, which generates much more reliability than the opinions of customers that a brand incorporates in its own ecommerce.
Especially for brands that want to be known in a particular market, the marketplace generates much more confidence in the user than an ecommerce of a brand that does not know. With which the conversion ratio will be much higher in the marketplace than in the website itself.
If the products you market in the marketplace have a certain volume of sales, it is very likely that Amazon will begin to carry out payment campaigns for your products and your brand, both SEM, Shopping and Display Remarketing. In the case of SEM campaigns by the domain authority you will see that Amazon probably appears before your own brand in the search results. Don’t worry, don’t be tempted to increase your bid in the campaign to appear before them in the search results. Otherwise, enjoy seeing how your product is being advertised and your brand gets more notoriety.
If you want to optimize your Amazon listings we can help you better than anyone else, and today we want to share with you some small tips that will help you strengthen your catalog and become a «top sales».
The guiding principle is to invest time. keep in mind that in Amazon, and in the network in general, what today in trend tomorrow will no longer be. Therefore, you must be constant and put all your desire into the task.