Traffic and campaign optimization

To improve the results of your campaigns and organic traffic, we perform analysis of all your web traffic sources and optimize those that have the greatest impact on your business objectives. If you haven't started launching campaigns yet, don't worry, we can help you.

Attracting quality traffic is vital to improve your business results.

How do we work on traffic optimization?

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We can help you capture quality traffic through paid campaigns in Display, SEM, Social Media Ads or programmatic advertising.

Organic media

We can help you drive traffic to your website through organic sources such as Social Media or by defining a good technical SEO and content marketing strategy.

We optimize your campaigns

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There are a variety of platforms and methods for displaying paid ads across the digital ecosystem. The key is to properly identify where your target audience is. Maybe your audience is young and spends most of its time on social networks and therefore does not often visit Google. In this case the focus would be on social networks, specifically those where your audience is most active. Therefore any paid strategy should focus on the platforms where your audience is most active.

“Without data you are just another person with an opinion.”

This phrase uttered by Edwards Deming is part of our DNA. The success of any data campaign lies in the data and in the interpretation that is made of it.

Ten years ago, advertising agencies had marketing and advertising gurus who had great vision to know what content would have the greatest impact on the market. Today, however, thanks to technology, we know what kind of content works and what kind of content does not work.

We are NOT gurus with a crystal ball. We test and if the results are not optimal we modify the content until the market validates our proposal.

If a digital marketing agency or consultant tells you that there is a certain content, platform, or strategy that they “KNOW” will work… watch out! They don’t have the answer, the market does, and the market is changing and dynamic. This implies that an advertising proposal that works now, may not work in 1 or 2 years, especially considering the speed at which advertising platforms evolve.

The main benefits of paid campaigns are the following:

  • They have an almost instant impact.
  • They can send immediate and constant traffic to your website.
  • Allows campaigns to be tested and optimized
  • Gives your brand great reach and exposure
  • Ensures your ads match relevant search queries
  • Enable accurate tracking

We improve your organic traffic

Organic media

In order to have the ability to capture traffic thanks to organic media, it is absolutely essential to have a content strategy that is attractive to your potential customers. There is a great lack of knowledge regarding the strategies that should be followed in organic media. Some of the typical mistakes are: (a) creating content that attracts traffic that does not correspond to your target (b) creating attractive content, but ignoring the technical SEO that allows Google spiders to read, understand the content and index it (c) duplicated content that Google penalizes. In addition to many other mistakes.

Therefore, if you want to work with organic media, we recommend that you surround yourself with creatives to help you in the creation of content, and let yourself be advised by expert SEO consultants.

Here we open small parenthesis. In case you are not very clear about what SEO or Search Engine Optimization is, it is the process of achieving, improving and maintaining the visibility of a digital asset (e.g. a website, a Facebook page, a YouTube video) within the organic or algorithmically determined search results of search engines.

Some of its benefits are:

  • Increases traffic, brand awareness and consequently your company’s sales.
  • The results begin to be noticed after some time, but they are more lasting than in paid campaigns.
  • It allows you to show yourself as a reference within your industry or sector.
  • Generates confidence in your customers

Search engine algorithmic updates are part of the constantly evolving organic SEO landscape. As a result, it is becoming increasingly difficult for businesses to keep up with the digital curve and therefore expert support and help is needed.

DIGITAL BUSINESS CONSULTING

What else can we do for you?

SEM-ppc-gestion-de-campañas

SEM

SEM We help improve your acquisition results through the launch and optimisation of paid search campaigns (PPC). We manage your campaigns Find out how we

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SEO

SEO

SEO We employ our experience and the latest tools to help your website improve its ranking in search engines and get ahead of your competitors.

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Display Ads

Display Ads

Selecting the network or combination of networks on which your banner ads will appear is a crucial part of your display strategy and the key

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Do you need a digital consultant?

We can help you to make the digital channel your main source of acquisition through an omnichannel strategy.

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Discover how we have helped more than 40 SMEs and large companies to improve their digital strategy.

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