We can help you capture qualified traffic through paid campaigns on Display, SEM, Social Media Ads or programmatic advertising.
We can also help you attract traffic to your website through organic media such as Social Networks or by defining a good technical SEO and content marketing strategy.
There is a wide variety of platforms and methods to display paid ads throughout the digital ecosystem. The key is knowing how to properly identify where your target audience is. Your audience may be young and spend most of their time on social networks and therefore do not visit Google often. In this case the focus would be on social networks, specifically in those where your audience is most active. Therefore, any payment strategy should focus on the platforms where your audience is most active.
“Without data you are simply another person with an opinion”
This phrase pronounced by Edwards Deming is part of our DNA. And it is that the success of any data campaign resides in the data and in the interpretation that is made of them. 10 years ago the advertising agencies had marketing and advertising gurus who had a great vision to know the contents that would have a greater impact on the market. However, today, thanks to technology, we know what kind of content works and what content does not work. We are NOT gurus with a crystal ball. We test and if the results are not optimal we modify the contents until the market validates our proposal.
If a digital marketing agency or consultant tells you that there is certain content, platform, or strategy that “KNOWS” that it will work… Go ahead! They don’t have the answer, the market has it, and it is changing and dynamic. This implies that an advertising proposal that works now may stop working in 1 or 2 years, especially considering the speed at which advertising platforms evolve.
The main benefits of payment campaigns are the following:
o have the ability to capture traffic thanks to organic media, it is absolutely essential to have a content strategy that is attractive to your potential customers. There is great ignorance regarding the strategies that must be followed by organic means. Some of the typical mistakes are, (a) create content that attracts traffic that does not match your target (b) create attractive content, but ignore the technical SEO that allows Google spiders to read, understand the content and index it ( c) duplication of content that Google penalizes. In addition to many other mistakes.
Therefore, if you want to work with organic media, we recommend that apart from surrounding yourself with creatives to help you create content, let yourself be advised by expert SEO consultants.
Here we make a small parenthesis. In case you are not sure what SEO or Search Engine Optimization is, it is the process of achieving, improving and maintaining the visibility of a digital asset (for example, a website, a Facebook page, a YouTube video) within Organic or algorithmically determined search results from search engines.
Some of its benefits are:
Algorithmic search engine updates are part of the evolving organic SEO landscape. As a result, it is increasingly difficult for companies to keep up with the digital curve and therefore it is necessary to have the support and help of an expert.
Selecting the network, or combination of networks, in which your ads will appear in the form of a banner is a crucial part of your display strategy and the key to achieving your business objectives.