Our display strategy always depends on the objectives we have set at the beginning of our assignment, it is not the same to look for conversions than to increase brand awareness through banner ads.
These elements determine which display networks we will use. There are two types of display networks available.
That is why we take into account other factors such as: budget, industry, politics and target audience, among others.
The Google Display Network has an impressive reach of more than 80% of internet users in Spain, perhaps that is why displaying advertising on this platform is a popular option within the display marketing industry. If you are looking to put your brand in front of a large volume of customers, Google’s display advertising campaigns are an excellent option.
In addition to the wide variety of ad formats to choose from, including text, video and image ads of all shapes and sizes, the Google Display Network offers a multitude of targeting possibilities to help us reach your goals.
The segmentation available through the Google Display Network is based on different dimensions: keywords, time and frequency, location, preferences, remarketing, etc …
The Google Display Network is typically included in all our display strategies. Often, only the Google Display Network provides the best performance with budgets below € 10,000 per month. This is due to the level of segmentation and the effective bidding method that is offered. Also, note that there is no minimum budget to enter to bid.
For display campaigns with budgets over 10,000€ , we use the Multi Network DSP calls to access different ad exchanges and media, which allows us to show your ads on selected websites on the Internet, depending on the segmentation options.
The benefits of using Multi Network DSP include:
The budget of a display campaign helps us determine if we will use Multi Network DSP or just the Google Display Network.
We use a series of segmentation methods to ensure that our display campaigns produce the best results with the budget allocated to the campaign.
Remarketing (also known as retargeting) allows you to show your ad to people who have already shown interest in your business and is undoubtedly a basic technique in any digital marketing strategy. The reason for its great importance is that we make sure to accompany the user throughout the conversion funnel, going through a brand perception stage to a consideration stage.
When someone visits your website, a cookie is downloaded in your browser that allows us to create an audience list based on your interaction with your site or YouTube channel. Then, we can impact the previously created list with remarketing ads, showing personalized ads, with specific products or services that the customer has already consulted.
In CROnuts we are aware of all remarketing segmentation options as well as other specific dynamic remarketing platforms such as Criteo to optimize your investment.
Dynamic Remarketing allows reconnecting visitors to a website with their shopping experience, creating personalized ads for each user, with the products or services they have previously seen and motivating the closing of the transaction.
Once the data begins to arrive from the campaigns launched with an initial segmentation, we can identify the locations of the websites with better performance and establish specific offers for them. The objective is to maximize the return on investment.
It is often used as the main segmentation method before an advertiser takes the first step towards display advertising. By targeting certain keywords, we can match your ads to the relevant websites that contain your keywords within their content.
Reach users who want a product similar to yours. Google may determine that someone is browsing for certain products or services for the related advertisements they have clicked on.
Reach users who have shown interest in an area related to your product or service. Based on the user’s browsing history, Google will create a profile of the interests of your potential customers. In this sense, Google allows us to target your ads to these users through the Display Network.
Subject targeting allows ads to show on a group of sites that Google has categorized as related to an established topic. Themes are based on the content of the site or the web page where your ad appears.
The display allows you to bid higher or lower for users according to their age or gender. The great advantage of the previous segmentation methods is the ability to combine them in any way you want to create super-segmented, almost customized campaigns. For example, if market research indicates that men between 45 and 54 are your most valuable audience, you could bid higher for this specific demographic.
The display allows you to bid higher or lower for users according to their age or gender. The great advantage of the previous segmentation methods is the ability to combine them in any way you want to create super-segmented, almost customized campaigns. For example, if market research indicates that men between 45 and 54 are your most valuable audience, you could bid higher for this specific demographic. Or, if we find out that there were no conversions from the age range of 18 to 24 years, you can choose to completely exclude this audience from your campaign.
Our continuous optimization process is designed to use the full range of segmentation methods to maximize the success of your graphic advertising. Data segmentation and market research allow us to create customized offers for people based on when, what, where and how they are viewing a page web.