We are experts in optimizing product catalog campaigns in Google Shopping in our own ecommerce
More traffic and sales: Many of our customers experience significantly higher click rates (CTR) on PLAs compared to text ads displayed on the same search engine results page. The conversion rates are also usually higher because the visual support of the photos and the prices present on the first search page make the user experience much more enjoyable.
More qualified traffic: we can increase the quality of traffic to your website by including specific product calls to action in your ads. This increases the likelihood that buyers will click on your ad and therefore end up making a transaction.
Increased exposure: PLAs can appear on a search results page along with a text ad from the same website. It is also possible to display up to eight PLA for a site at the same time, to maximize your brand exposure. This is the only way your website can appear in more than one ad on Google in the same search.
Need to compete: PLAs are such a successful ad format that most product-related searches have PLAs on search engine results pages. This reduces the amount of space available for traditional text ads, which makes it much more difficult for e-commerce websites to compete only with text ads.
A good Shopping Campaign starts with a great product feed
To have a really excellent shopping campaign, you need an excellent product feed. And with the investment in purchasing campaigns that begin to overcome standard search solutions, it is more important than ever to have a source optimization solution.
The typical case of success we find are e-commerce websites that begin to transfer part of the budget they have available from pure search campaigns to Shopping campaigns. This has a direct impact on the business by substantially increasing the conversion rate.
Shopping or shopping campaigns allow you to advertise specific products in the form of a product listing, Product Listing Ads or (PLA), an effective way to display your products on Google and Bing to generate qualified traffic to your website. PLA can include a product image, title, price, extensions, promotions and your domain name.
Bing Ads first launched its range of Shopping services in autumn 2015 with Bing Product Ads. We have also seen some fantastic results for our customers in this search engine. It seems that Google’s inventory is unlimited, however we can confirm that for very high advertising budgets, investing a small percentage on this platform may be the most profitable.
To increase our competitiveness in the higher volume ecommerce sector, we work with other types of external suppliers, such as Criteo, companies highly specialized in ecommerce campaigns that generate personalized dynamic banners based on the user’s browsing profile.
And is that combining shopping campaigns with remarketing campaigns with dynamic product banners is a highly recommended technique for any ecommerce.