We are experts in optimizing product catalog campaigns on Google Shopping in our own ecommerce.
Shopping campaigns allow you to advertise specific products in the form of a list of product ads. Product Listing Ads, or PLA, are an effective way to display your products on Google and Bing to generate qualified traffic. PLAs can include an image of the product, title, price, extensions, promotions, and your domain name.
A Good Shopping Campaign start with great feed of products
In order to have a Shopping Campaign really excellent, you would need an excellent product feed. Shopping campaigns with investment that go beyond the standard search solutions, it’s even more important than ever to have a source optimization solution in place.
A typical case of success we find is e-commerce websites beginning to transfer part of the available budget they have from search campaigns to Shopping campaigns. This has a direct impact on the business, increasing significantly the conversion rate.
Bing Ads launched first time its range of Shopping services in fall of 2015 with Bing Product Ads. We have also seen some fantastic results for our customers in this search engine. It seems that the inventory of Google is unlimited, however we can verify that for advertising budgets very high to invest a small percentage in this platform could end pretty profitable.
To further increase competitiveness in the higher volume ecommerce sector, we work with other types of external suppliers, such as Criteo, highly specialized companies in ecommerce campaigns that generate personalized dynamic banners based on the user’s browsing profile.
And in fact that combining shopping campaigns with remarketing campaigns with dynamic product banners is a highly recommended technique for any ecommerce.
One of our consultants Will check your website traffic capture strategy and will suggest improvements so you can double your sales.
Convert more website visitors into customers with the CRO processes that we show you in our ebook.
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One of our consultants will review the strategy of your website, ecommerce or digital business and will suggest improvements so you can double your results.
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