We help improve your website/app commercial results by the launching and SEM optimization or paid search campaigns (PPC)

¿How do we work on SEM or PPC?

One of the biggest advantages of search engine optimization and pay per click (PPC) is the ability to make changes in a campaign and see the effect in real time, it allows you to continue testing and optimizing your performance.

Is crucial to any company that manages PPC campaigns knowing what to change when and how. Pay-per-click optimization (PPC optimization) is part art, part science. It requires data, the more, the better, but it also requires intuition and experience when there is not enough data to make the right decisions, also the time, patience and evidently budget to experiment.

In accordance with our ongoing commitment to performance excellence, we know that a good strategy is important. We understand that evaluating your competitors is a key search engine marketing activity. Positioning of our advertisers depends on the little competition or how many keywords are bidding and the bid amount among other factors.

This will allow you to identify your position in the market, compare your performance with your competitors and learn from successful (and failed) tactics to improve your own campaigns.

In order to ensure you make the most of your strategy, we look at the content within the ads, the seasonality and the market trends.

All ads has a final goal to convert, therefore, as part of our continuous services, we track all conversions and record them. We do this because tracking allows us to:

Determine the return on your investment and where are you getting a better investment return.

  • Discover the keywords, ad groups and campaigns are most profitable.
  • Test multiple ads, keywords, landing pages and offers.
  • Test new ads and conversion pages effectively and quickly.

¿What do we provide unlike other agencies?

As PPC’s frikis confessed, there is nothing unknown about optimization of paid search. As part of your strategy, we can monitor your campaigns daily and perform our analysis to optimize campaigns in such a way we ensure paid search quality to warranty your account will reach its fullest potential.


Nowadays there are many agencies that dedicates to paid search and campaigns launching, however PPC goes beyond to launching campaigns and to leave them active during days. It is absolutely essential to make changes and detailed analysis of ads receiving most clicks.

The team performing the process of launching and optimizing PPC campaigns is integrated by both IT and analysts with years of experience in PPC area, all passionate. Our process of launching and optimizing PPC search campaigns can be defined in different sections.

  • Strategy Optimization

Strategy is not just something that should be considered at the beginning of a project; we regularly review business objectives to determine proactively whether we should adjust the previously defined strategy. This may mean we rethink expanding campaigns to new channels or deciding to focus on another target audience. The strategies are optimized in crucial areas such as keywords, seasonal and market trends determination, always considering the attribution in attainment of conversions.

  • Data-based investment optimization

We make advertising investment decisions based on data and not by hunches. The investment optimization based on data is part of our DNA, we are data geeks.

Our PPC specialists have developed a variety of tools to make data analysis more efficient. In line with the rest of technology, we are continuously adapting to changes in search engine algorithms, measuring predictions regarding to real performance. This feedback process ensures that we will attain the best final results.

  • Testing Optimization

We continuously test to ensure that active ads are optimal. We perform it by extensive advertising analysis, landing pages analysis and more, we can shed campaigns, study them and rejoin them with improvements. We combine this with our data analysis skills to ensure all tests are performed with statistical significance, keeping on a CRO’s similar process..

  • Creativity OptimizationCreativity Optimization

Often forgotten, creativity is a crucial part of any well-managed paid search campaign. A creative spark may have higher impact on click rate than any quantity of data analysis. We test creative claims that can make a difference by our test.

Download our CRO Ebook

Convert more website visitors into customers with the CRO processes that we show you in our ebook.

Shall we speak?

Request now an optimization audit of your digital business totally free

One of our consultants will review the strategy of your website, ecommerce or digital business and will suggest improvements so you can double your results.

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