SOCIAL NETWORK

Regardless your business objectives, Social Networks are a fundamental part of long-term communication strategy for your business. There are currently two ways to get noticed and get traffic to your website through Social Networks. At CROnuts we are experts in both ways of growing your brand in digital media, we will explain why.

¿How do we perform Social Network?

1) PAYMENT CAMPAIGNS

The paid campaigns launched in Social Networks has become a key element in any digital marketing strategy in last years. Twitter, Facebook, Instagram, YouTube and LinkedIn are used to complement other SEM and SEO strategies. Currently the algorithms that social networks apply greatly limit the scope of organic publications, and it’s even more necessary than ever to dominate the payment campaigns in Social Networks.

 

The main reason at CROnuts we believe that any digital marketing strategy should consider Social Networks is that there is high number of users connected everyday consuming content. This is a golden opportunity for any advertiser, whether it be sharing stories, advertisements or establishing a relationship with potential customers and audiences.

 

Making paid announcements or sponsored publications can be used for different purposes. Either send traffic to your profile pages or website or search for direct conversion through product promotions, or increase brand awareness, it all depends on objectives pursued in each stage of funnel conversion.

 

In any case, advertising is ideal on Social Networks to increase your brand the visibility and reach your target audience thanks to high segmentation capacity provided by these platforms. This allows you to reach a new base of unexploited users, or strengthen the linkages with your current audience.

 

At CROnuts, we perform it as an advertising agency on social networks by publishing content in your name. We will also review your general business objectives and your marketing strategy to figure out the best methods for contacting and interacting with your target audience, either B2B or B2C.

¿What are the benefits of advertising on Social Network?

The high amount of information that users share on social networks makes it possible to reach your target audience by creating almost personalized ads truly relevant and attractive.

¿How do we do that?

Once we have defined your goals, a strategy is created and will help meet the KPIs that we will analyze to verify the objectives are being met. Next, we will define the criteria for audience orientation and creation of ads that have an impact and generate results. Your campaigns are continually reviewed and refined to maximize attainment of your budget.

 

The social networks we work with are as follow: Facebook, Instagram, Twitter, LinkedIn and Youtube.

2) Organic Media

When referring to organic media, we are referring to scope it has over audience the content publications in brand profiles, not considering the paid publications. In other words increase our brand notoriety not considering payment campaigns.

 

In order to get more traffic to your website through organic publications, the content on it is very important. The more relevant the content published for your audience, the more likely it will end up by sharing and commenting it.

 

It is important to keep in mind that the same strategy is not valid for all businesses. We must select accordingly social networks where we want our brand to be showed, it is not necessary to appear and create content to all existing social networks, it could result a real waste of time and resources.

 

The key is knowing on what social networks is your audience and to be able to properly segment it. Once this first step is made, we develop the optimal strategy for your brand, defining both the users segmentation you intend to reach, and content this audience expects to receive from you.

¿How do we do that?

This is why, once we start working with a new client, we perform (a) Social Media Audit, that includes active listening to brand and key competitors. From here, we share with client a report with the main qualifications and opportunities for social positioning. This report is the key for the team to create an action plan to increase brand awareness in social networks, which we call the (b) Hearing Growth Plan.

The notoriety increase is set by defining clear growth objectives according the business growth plan.

At this point our team is responsible for our customers social networks management during a transition period that will be defined with the client to whom the guidelines are showed that they will have the ability to self-manage in short/medium term your own social networks with an action plan and clear guidelines on what you should communicate to your audience. In this process we deliver to our clients the (c) Social Positioning Consulting Report.

At this point, CROnuts becomes a consultant in social positioning, establishing monthly meetings with our clients to share the results of brand monitoring, identify opportunities and if necessary make the appropriate changes in action plan.

(a) ¿What does initial audit includes in Social Networks?

The initial analysis that emerges from Social Networks Audit we make to your brand also includes:

  • Channels Identification on what presence could be optimized.
  • Coherence Analysis of the voice and tone used in all platforms, as well as through different media such as video, images and printing.
  • Frequency level, publications impact and audience interaction.
  • A demographic analysis of your current social audience, compared to the target.
  • Active social listening on mentions of the brand.
  • Analysis of key competitors, their audiences and social offer to identify any opportunity

Active listening allows us to identify conversations about your brand, along with keywords identified through SEO research to help improve your positioning. This is a continuous activity that feeds your strategy in social networks. It also gives us a quantifiable understanding of your brand social reaching: how many impressions were achieved, where are they talking about your brand, what keywords, who is talking, social feeling, etc…

(b) ¿What does include the audience growth plan?

Once we make the current situation analysis through the Social Networks Audit, we develop the Audience Growth Plan that includes:

  • Identification of platforms and opportunities.
    Optimization of social channels to allow audiences to find your brand on social networks and within search engines.
  • Identification of proper interest groups, individuals and influential people: with whom to interact and when.
  • How to maximize social groups and circles usage.
  • Recommendations on appropriate interaction to generate trust and commitment
  • Consulting services are delivered by reports, calls and meetings when necessary (usually on a monthly or quarterly basis).

(c) ¿What does includes our Social Positioning Consulting report?

Our Consulting Report determine key areas on development of your brand’s social networks. The report focuses specifically on:

  • Creation and optimization of platforms and social channels
  • Optimization of organic search of profiles, publications, titles and descriptions.
  • Continuous audience growth and promotion of social relationships by sectors/individuals.
  • Analysis of social feeling and trust development and commitment.
  • How to maximize opportunities in real time in social networks

Our social network strategy service can include the creation of content creation focused on your target audience.
The contents are designed to interact with the people, while remaining faithful to both your brand and your communication guidelines.

¿Why choose us?

  • We understand Social Networks as a fundamental part in long-term communication of your business strategy.
  • We develop a strategy considering your target audience.
  • Constantly communicating the progress and the strategy to follow with our clients.

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One of our consultants will review the strategy of your website, ecommerce or digital business and will suggest improvements so you can double your results.

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