CRONUTS.
DIGITAL

Web design and development

Nowadays, it is not enough to design attractive websites. You have to design websites that are useful, intuitive, well positioned and that help you to achieve your business objectives.

Data-driven, conversion-focused web design

Our web design service

We combine creativity and technology to improve your company’s digital presence through web design and development.

We take care of the image as well as the rest of the product and its usability.

It’s not just about making your website stand out from the competition. It’s about aligning the interface with usability to achieve the best result at every stage of the Customer Journey.

We have a creative team specialising in the development of technical projects. Each of our experts has extensive experience in developing websites focused on conversion and business goals.

As a CRO agency, when you choose to work with us, you also benefit from our specialists in organic search (SEO), paid search (SEM) and conversion rate optimisation (CRO).

Design as a process of continuous improvement. We identify business objectives and their KPIs in order to measure the effectiveness of our proposals. We use A/B tests to evaluate hypotheses in an iterative process of improvement.

We design web pages focused on conversion. Moreover, we detailedly define the decision-making process and the interests of your customers. We also propose the right user experience to guide your prospects through the conversion funnel.

We turn your site into a sales tool

Why is user experience-based web design (UX) vital?

In today’s mobile-first landscape, mobile search on the rise. That’s why selecting an agency that focuses on developing websites that work as well on mobile devices as they do on desktop has never been more important.

We build highly usable experiences that reinforce credibility, communicate key messages and convert visitors.

Using data to enhance creativity

How do we do it?

We start every project with a research phase. This involves a meeting so we can get a full understanding of your business, your market and your target audience. But most importantly, before we start we validate your business objectives and project requirements.

Our web design process is an iterative cycle. We identify metrics, propose KPIs, generate insights and design creative solutions. We then continue by monitoring, learning, testing and optimising.

Web-layouts

Get the most out of your budget

Briefing and specifications

Insights from digital analytics tools, such as Google Analytics, help us to define the detailed specifications for a briefing.

Based on this information, we formulate a summary of technical specifications needed for the set objectives, in order to develop:

  • Website framework
  • Website architecture
  • Functionalities
  • Templates
  • Third party integrations
  • CMS requirements
  • Keyword research and planning
  • Project timeline

Continuous monitoring

Site architecture design, wireframes and technical audit

Our team of digital designers works closely with your Project and Account Manager to formulate wireframe designs for each part of the website, ensuring that your objectives and brand guidelines are adapted to each creative piece.

Our team also provides a detailed description of the website architecture, showing our proposed strategy in terms of interface, usability and overall site structure.

Each prototype is then audited by our technical experts to ensure the design is in accordance with SEO, PPC and CRO best practices. At this stage we use our digital marketing knowledge and experience to provide you with the best possible platform in which to build your future online presence. Our designs are then shared with you for review and approval.

Get the most out of your budget

Visual design and interactive prototypes

Once all wireframe designs and internal technical audits are approved, our front-end developers bring the designs to life.

Using Adobe XD, our developers transform static designs into interactive prototypes, all with live user transitions across different desktop, mobile and tablet devices.

At this stage we receive the most feedback from our clients.

Constant monitoring

Website development and user testing

After the creation and approval, our developers start the construction of your website. Our project leaders work closely with the rest of the team, overseeing the development and ensuring that the project meets all the agreed deadlines and adheres to the initial schedule.

Once the build is complete, the test site analysed by our search engine and CRO experts.

Combining our findings from the audit with client feedback, we make any necessary improvements to the website prior to the official website launch.

fase-testeo

User experiences focused on selling

Website launch and live test

The big day has arrived. The website has been fully reviewed, tested and approved by all parties. The next stage for our team is to complete our Go Live process. We understand the complexity and importance of this transition. A designated specialist for your project will work closely with the launch team to ensure the process is completed in accordance with industry best practices.

After the launch, our team performs a series of checks to ensure that the website performs as expected. We then formulate a comprehensive issue log and address all features with immediate effect.

DIGITAL BUSINESS CONSULTANCY

What else can we do for you?

Diseño UX/UI

UX/UI Design

UX – User Experience We create minimalist usability and digital design proposals. We focus on understanding user needs and aligning them with your business objectives.

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Discover how we have helped more than 40 SMEs and large companies to improve their digital strategy.

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