CRONUTS.
DIGITAL

Factors influencing consumer behaviour

factores de la influencia en la conducta del consumidor

Factors influencing consumer behaviour

factores de la influencia en la conducta del consumidor
Table of Contents

 

Have you ever wondered what are the determining factors for consumers when it comes to making a purchasing action? Well, in the following video Eduard Vivar, one of the partners in CRONUTS DIGITAL, explains the 6 factors that we consider fundamental based on the book Influence the Psychology of Persuasion by Robert B. Cialdini, PH.D.

  1. Reciprocity

  2. Consistency

  3. Social proof

  4. Familiarity or sympathy

  5. Authority

  6. Scarcity

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