What is Google RankBrain? The definitive guide

Table of Contents
Google recently announced that RankBrain is Google's third most important ranking signal. In this guide, you will learn everything you need to know about Google's RankBrain algorithm.

If you are serious about SEO, you NEED to optimise for RankBrain.


Well, Google recently announced that RankBrain is Google’s third most important ranking signal.

And it’s becoming more important every day.

In this guide, you’ll learn everything you need to know about Google’s RankBrain algorithm.

Bingo! This result is EXACTLY what you’re looking for.

So, instead of pressing “back”, spend 5 minutes reading the physiotherapy routine on the page. And because you got what you wanted, you didn’t revisit the search results.

This back and forth is called “Pogo-sticking”. And it’s something RankBrain pays a lot of attention to.

If Google notices that people are quickly leaving a page to click on a different search result, that sends a strong message to Google: “That page sucks!”.

And if Google notices that many people STOP latching on to a specific result, they’ll give that page a boost to make it easier to find.

I’ll have much more on optimising UX signals in chapters 4 and 5. But for now, it’s time for me to show you how RankBrain changes the way keyword research works.

What should I do now?

If you have more questions and want to know how we work, contact us and one of our consultants will contact you for advice.

For further information on this and many other topics you can check out other articles in our blog where you will find references on this, and many more topics.

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Eduard Vivar Mompel co fundador CRONUTS DIGITAL

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