How to create a digital menu for restaurants?
If there is one thing that the Covid-19 pandemic has pushed us towards, it is the digitalisation of many sectors that had become comfortable in analogue. With this extreme leap, many businesses have realised the advantages of technological innovation. The catering sector has been no exception, and being one of the hardest hit by the pandemic, they have had to look for alternatives that are better suited to the epidemiological situation. Safety distances, recurrent disinfection, masks, terraces, fewer hand-to-hand items, take away services… In this post we are going to tell you the basic steps and what is involved in creating a digital menu for restaurants.
In the last year we have seen how the digitalisation process has accelerated by leaps and bounds. Surely, the transition to digital menus would have happened in the same way, but in a more eventual and less rushed way. The current measures, which have been in place for more than a year now, have speeded up and forced those who are more reluctant to catch up with technological developments. For digital fanatics like us, we’ve been thrilled by these changes. We are able to see the full range of possibilities offered by this new world of ones and zeros and our aim is to make you see it too, the advantages are endless!
What is the digital charter?
For those of you who still don’t know what we mean when we talk about digital menus for restaurants, we refer to a restaurant menu that can be accessed via a QR code. To read this code, the customer will not have to install any extra software, simply by opening the camera application and focusing on the code, the mobile will read the information and suggest the page where there will be the menu.
On the part of the restaurateur, what must be done then is the creation of this QR code that, when scanned, allows access to the food and beverage menu. We must take advantage of the fact that the customer is already with the mobile to redirect them to our own channels, such as social networks.
Advantages of having a digital menu for restaurants
Although it may seem that the situation has only led to negative situations, this push towards digitalisation can bring many advantages. A digital menu for restaurants can be, together with the website, a good platform to reach and transmit our services to the users.
They are more economical
If there is one thing that not having a printed menu can mean, it is saving on printing and maintenance costs. Having an online letter means less expenses as there is no wear and tear, no soiling, no breakage… The letter will always look good on the user’s mobile, with no imperfections due to wear and tear or use over time.
Another improvement offered by the digital chart is the fact that you can change it without any problems once you have created it. With a digital chart you can forget the hassle of having a fixed chart that does not allow modifications. You simply have to change the web page or the chart and update it so that the changes can be seen. No more scratches on the charts that make them look less sophisticated.
A digital menu opens up a world of possibilities to show what the restaurant has to offer. You can apply new formats that would not have been possible with printed menus. For example, you can insert URLs to other websites, explanatory videos, audios, more visuals… The options are countless!
It connects you with the digital world
We must take advantage of the fact that the user already has the mobile in his hands to introduce it to our other channels. Put your social networks and lead users to enter and consult them. Make your restaurant’s digital menu an excuse to grow in the digital world and make yourself known.
How to make your menu digital
After having told you about all the advantages of a digital menu, you are probably wondering how to take advantage of everything we have mentioned above. First of all, you must have an attractive, functional, responsive and usable website… We can help you with all this.
At CROnuts.digital we are experts in helping small, medium and large companies to digitise. As a digital consultancy, we can offer you an optimisation of some part of your digital strategy, and the improvement or creation of digital actions.
If you already have a website, you can reformulate it to have a better UX/UI (user experience and user interface) that is easier and more attractive for the user. Keep in mind that from now on, you will have more visitors on the website, so the better designed it is, the better.
If you have Google Analytics installed on your website you will be able to see the number of daily users visiting it. This is synonymous with more traffic in the restaurant and greater brand awareness. You will also be able to see which sections of your menu arouse more interest and adapt the menu to this greater demand.
Are you working on your social networks? Nowadays, social networks are the platforms through which users can interact with us the most. It is a direct channel through which potential consumers can get to know you, follow you, interact… As a brand of 2021, it is very important to provide the user with different channels to get in touch with you. We must show that we are a brand that cares about the user and that we listen to them.