We studied the competition, both local and national waters. Nos dimos cuenta, que al margen del producto pocas aportaban contenido de valor. We landed a strategy focused on two target audiences: the end consumer and the Horeca distributor. Keyword research was carried out in order to see: what related words could we rank for, and if they provided value to the user? We then developed a new website in WordPress with a Woocommerce product catalogue with product descriptions of more than 300 words. Tratamos de crear una web centrada en los valores de la marca, sostenibilidad y carácter local. Se crearon páginas para las diferentes iniciativas solidarias que se han ido realizando. In terms of content, a blog post was written every week, according to the content opportunities offered by Google searching for long tail words. With regard to social networks, we pursued a final objective: to create a community by working on a more updated and constant brand image, and providing valuable content to users with a fundamental Riojan aspirational touch. En este espacio desarrollamos iniciativas solidarias, estableciendo simbiosis con otros comercios regionales. We also carry out influencer marketing strategies with micro-influencers from La Rioja, to reinforce the growth of the community.