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Thinking about advertising on TikTok?

As your TikTok agency we focus on getting to know your business and buyer persona to determine if TikTok is the right platform for you to advertise on. Whatever the objective you are looking for.
Our methodology

TikTok Experts

Thousands of people consult the resources we write to help them advertise more efficiently and learn about all the necessary aspects of the platform.
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Marketing

Advertising on TikTok

In this article, you’ll learn how to create TikTok ads to promote your products or services. But before we start showing you how to run ads, you need to ask yourself a few more questions to find out if advertising on TikTok is right for your business:

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Eduard Vivar 14/01/2022

We are part of your team.

Our Method

We act as TikTok’s media consultant, assisting in the process of content generation and distribution within the platform. We put special focus on the creative teams understanding the pieces that are most successful within the platform, focusing on contextualisation. In addition, before we start we set brand objectives that we monitor through our monthly reporting, which has the capacity to integrate different data sources such as Facebook, Google, Linkedin and others.

1. Definition of the content strategy and timetable

We make a study of your Buyer Persona to decide if we will find it within the platform.

The fact that we are a TikTok agency does not mean that we start directly with concrete actions, first comes the analysis phase. That’s why we set objectives with you, which we will measure on a recurring basis through a customised dashboard. This will allow us to have clear objectives and identify if TikTok is the best platform to advertise your company. The first steps we follow are:
  • Identify objectives and KPIs for each of the campaigns, awareness, traffic and conversions.
  • Reaching a consensus and guiding the content team on the advertising formats through several Design Thinking sessions.
  • Establish the advertising formats for each of the campaigns based on the Buyer Persona identified.

2. Distribution

We activate the channels with the best return

Once we have defined the content strategy and its timing, we start the next phase. Now it is time to think, prepare and launch all the campaigns. To do so, we follow the next steps:
  • Setup of the advertising account in the client’s name: payment method, tax information, etc.
  • Preparation and launch of the different campaigns. Setup of the advertisements, taged URLs and corresponding copies.

3. Reporting

Definition of KPIs and customised dashboards

As digital partners and TikTok agency, we see it as very important to measure the impact of all our actions, so we report monthly results based on the objectives and KPI’s defined in the first phase. The objectives of the reporting phase are:
  • Establish a scorecard that captures the defined KPIs vs. the established target.
  • Obtaining monthly results together with the insights and learnings of the month to improve the performance of the account.
  • Obtain the ranking of the ads with the best performance. Propose improvements and distribute again to improve the results.

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OUR PRICES

Growing with you

Our intention is that you bet more and more on the platforms we manage, which is why we share the risk with you by charging a percentage of the advertising investment.

Our prices

Percentage of gross investment in the platform

10% of advertising spend

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  • Multidisciplinary team at your disposal
  • Maximum transparency and professionalism
  • Continuous communication with the project leader
  • Recurrent reporting and analysis of results

and much more...

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It's your experiences

CRONUTS.DIGITAL has led the digital transformation process of our company. Now the sales department has stopped cold door prospecting and has switched to working with quality leads that come through our website. The number of business opportunities has increased by 90% in one year.
Nuri Rovi Packaging
Nuri Luis Roca
Rovi Packaging Sales Director
We have managed to increase sales by 90% annually thanks to the Internet. CRONUTS.DIGITAL has become a strategic ally for our company.
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Carlos Castellote
CEO Fixit
Thanks to CRONUTS.DIGITAL's online positioning, we have achieved an annual increase in sales of 40%.
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Dan París
Carbonell Farma Sales Director
After years of stagnation, we have finally managed to increase our turnover by 10% thanks to our presence in digital channels and the CRONUTS.DIGITAL team.
Pep Luis
Josep Luis
Gestoría Luis General Director
We increased sales by 120% year-on-year, exceeding our expectations, thanks to improved acquisition in digital channels.
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Cristian Rodicio
BMF Business School CEO
In our first year, we have exceeded the sales targets set out in our business plan by 30%. CRONUTS.DIGITAL has been a key part of this increase. They have helped us to validate our business model and market our services from scratch.
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Enrique Zanón
Xaloc Oposiciones Managing Partner

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