Call to Action

To refresh your memory - or introduce the concept - I am going to explain the Call to Action. Then we will take a look at a simple example that will help you understand the concept better
call to action


A Call to Action or CTA is nothing more than a link or button located on our website or within our advertising. The goal of the CTA is for the user to perform a specific desired action based on our objectives.


For example, platforms like Netflix offer a free one-month subscription on their website or within their advertisements. With this Call to Action (CTA), they get leads that trial a month and then decide if they want to sign up for service or not. Generally, these Call to Actions are the same color as the logo itself or the site branding, although depending on the context and the purpose, it may change.

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