Conversion

In the digital environment the concept of switchover is very often used and sometimes there can be confusion. Today I am going to explain to you what conversion consists of and we are also going to look at some examples so that you can understand it better.
conversion

Description:

A conversion is an action carried out by a user on a website that generates benefits and value for our business. Generally, it represents some action within the sales funnel, such as an installation, a purchase, a registration or adding a product to the shopping cart. Conversions can be defined using conversion pixels, in the case of the web, or install trackers, in the case of apps.

Example:

In order for our conversion to be successfully executed, the user must carry out a certain action within our ecommerce platform or business. For example, on a corporate website, the main objective of a conversion is to fill out a contact form or to subscribe to a newsletter for as many people as possible. While in e-commerce, the main objective is to increase sales or reach to meet the minimum number of daily or monthly purchases.

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