In the digital environment the concept of switchover is very often used and sometimes there can be confusion. Today I am going to explain to you what conversion consists of and we are also going to look at some examples so that you can understand it better.


A conversion is an action carried out by a user on a website that generates benefits and value for our business. Generally, it represents some action within the sales funnel, such as an installation, a purchase, a registration or adding a product to the shopping cart. Conversions can be defined using conversion pixels, in the case of the web, or install trackers, in the case of apps.


In order for our conversion to be successfully executed, the user must carry out a certain action within our ecommerce platform or business. For example, on a corporate website, the main objective of a conversion is to fill out a contact form or to subscribe to a newsletter for as many people as possible. While in e-commerce, the main objective is to increase sales or reach to meet the minimum number of daily or monthly purchases.

Share this Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Share on whatsapp

Other Digital Terms

What should I do now?

If you have more questions and want to know how we work, contact us and one of our consultants will contact you for advice.

For further information on this subject and many more you can consult other articles in our blog where you will find references on this subject and many more.

If you liked this article you can share it on LinkedIn, Facebook or Twitter, I’m sure you have contacts who will like it as much as you do.

Free digital terms course

Sign up and get a new digital concept every week.

Want to boost your business?

Check out our digital services


We are here to help

Discover how we have helped more than 40 SMEs and large companies to improve their digital strategy.