To refresh your memory - or introduce the concept - I am going to explain what Cross-Selling is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better


It involves showing or informing the buyer of other related or complementary products to the one they want to buy, thus encouraging them to buy them.


For example, a telephone company could offer new customers a package of consisting of: TV + Mobile + Internet, and then offer services such as a 200-minute pack per month (at a fixed or flexible rate) in 2 international countries of their choice (in addition to the EU and USA which is already included) and / or 4GB monthly Data in any country in the world.

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