Dashboard

To refresh your memory - or introduce the concept - I am going to explain what a Dashboard is and its importance. Then we will take a look at a simple example that will help you understand the concept better
Google-Display-Network

Description:

When referring to the Dashboard in regards to marketing, we reference the part of an application that allows you to manage all possible data relevant to that platform. It is a tool that allows you to centralize all the KPIs that you identified as crucial to understanding in order to have control of your business.

Example:

For example, in digital marketing, when we are launching campaigns directed to a web page, we need to understand the whole picture of what is happening within our campaigns. Things like:
  • How many people do we impact with our campaigns
  • People who subsequently interact/click
  • The people who visit later on
  • The people who convert 
  • Etc.
With all these characteristics synthesized in a scorecard, we can get an idea of how our campaigns are performing and identify points for improvement.

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