Evergreen Content

In this article, we explain what evergreen content is, why it's important, and how to use it in your content marketing strategy.
contenido evergreen

What is Evergreen Content?

Evergreen content is content that does not go out of date. It revolves around a topic that is always relevant to readers, regardless of the news cycle or the current season. Evergreen content lasts through time, it does not lose its value because the time element is not a factor, making it valuable and useful over a long period of time. Example: Best cars from the 80s.

Why is Evergreen Content Important?

It’s less work for you.

  • You don’t have to change or update the content often, which saves time (and usually money).

Get consistent organic traffic.

Google’s job is to provide answers to people’s queries. If the content is out of date, it will not be classified. Permanent content creation is the best option if you want to drive organic traffic to your post month after month, year after year, and not see a drop in traffic after a month or two.

Find Evergreen Topics

Finding evergreen topics is about staying away from hot topics and focusing on topics with consistent search traffic potential. To do this, you have to do keyword research. Look at their search volumes. Is there enough search potential? If there isn’t, it may be that people are looking for the topic in a different way. You can also take a look at the pages of the first positions. Are they getting a lot of traffic? If so, this could be an evergreen theme. The keyword should have a decent search volume, but you’ll want to make sure it itself is evergreen content. That means it shouldn’t: Be trending down or be seasonal. With tools like Google Trends, you can easily see if a topic is gaining or losing popularity over time.  

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