Look at the image that appears in the browser tab next to the page title. That little image is called a Favicon. In this article, we are going to explain what they are and how they function on the web.


A Favicon, also knows as a web page icon or bookmarks icon, is an image that appears in the address bar or tab and in browser bookmarks. Depending on the quality of the icon, the size is generally: 16 × 16, 32 × 32 pixels. But what is a favicon for? Although it is only a “decorative” element, it is generally used to:
  • Relate the website to a graphic element: corporate image, logo, etc.
  • Easily identify a website among the tabs you have open in the browser.
  • Identify a website in your browser’s bookmarks or bookmarks bar.
It has been proven that users always remember an image better, so associating your website with an image will make it easier for your visitors to identify it.

How to add or change a favicon in WordPress

WordPress has an integrated function that allows you to add a favicon from within the control panel. It is no longer necessary to install any plugins or add additional code. Log in to the WordPress admin panel and look in the side menu for the Appearance section. Click on Appearance> Customize:
A new screen will open, allowing you to customize the theme you have installed. Click on Site Identity.
Here you can customize the page title, the web description and the site icon (that is, the favicon). Find the Site Icon and click Select.
Upload the favicon to the WordPress media library. Click on Upload files and select the file. Once you have located it, click on the Choose button.
Now you will see a window with a very simple graphic editor that allows you to make the last touches to the site icon. When you’re done resetting the bookmarks icon, click the Crop Image button. It’s that easy to add a favicon in WordPress. If at any time you want to change your WordPress favicon, simply click on the Change button and follow the same steps.

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