In this post we explain gamification, a marketing technique that introduces the dynamics of games and contests as part of the promotion.

What is Gamification?

Gamification is a marketing technique that is based on adding game mechanics in non-game related environments, such as a website, an online community, a learning management system or a business intending to increase participation. The goal of gamification is to engage with consumers, employees, and partners to inspire them to collaborate, share, and interact.

How Does Gamification Work?

Gamification works by providing proactive directives to the audience through game mechanics and dynamics added to online platforms that lead to the achievement of business goals and objectives. A compelling gamification experience harnesses participants’ emotions and easily demonstrates the best activities that an audience can complete in order to have an impact on mutually shared goals. As employees or customers interact with a gamification program, they receive immediate feedback on performance and the next guided steps towards new achievements.

What is the Commercial Value of Gamification?

Gamification – at its core – is about driving engagement to influence business results. When people participate and commit to gamification, they learn the best way to interact with your business, your products, your services, and your brand. The commercial value of the gamification does not end with the participant. Engagement with game mechanics provides insights that can help influence marketing campaigns, platform utilization, and performance goals. Each interaction with employees or customers gives a better idea of where the participant spends time and what activities spark their interest.  

Share this Post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Share on whatsapp

Other Digital Terms

What should I do now?

If you have more questions and want to know how we work, contact us and one of our consultants will contact you for advice.

For further information on this subject and many more you can consult other articles in our blog where you will find references on this subject and many more.

If you liked this article you can share it on LinkedIn, Facebook or Twitter, I’m sure you have contacts who will like it as much as you do.

Free digital terms course

Sign up and get a new digital concept every week.

Want to boost your business?

Check out our digital services


We are here to help

Discover how we have helped more than 40 SMEs and large companies to improve their digital strategy.