To refresh your memory - or introduce the concept - I am going to explain what remarketing is and it’s importance. Then we will take a look at a simple example that will help you understand the concept better


Remarketing is a digital marketing technique whose objective is to reach users who have previously interacted with a certain brand or advertisement either on their website or another digital channel. It is a strategy that allows you to connect or interact with potential customers who have already shown interest in your brand or content.


A user enters an e-commerce store willing to make a purchase, but at the last moment, he or she changes their and does not. This user is then retargeted with banner ads. This strategy allows us to be able to stay in front of the user when he or she is finally ready to make the purchase.  

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