{"id":59337,"date":"2025-08-13T13:17:23","date_gmt":"2025-08-13T11:17:23","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/"},"modified":"2026-07-29T09:38:08","modified_gmt":"2026-07-29T07:38:08","slug":"barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/","title":{"rendered":"Bar\u00e7a Academy: Digital strategy in the U.S. that turns fans into players"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59339,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digital strategy for sports academies","_yoast_wpseo_title":"Bar\u00e7a Academy: Digital strategy in the U.S. that turns fans into players","_yoast_wpseo_metadesc":"Bar\u00e7a Academy activated its presence in the U.S. with a digital strategy that transformed social reach into actual enrollments.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/#article\",\"headline\":\"Bar\u00e7a Academy: Digital strategy in the U.S. that turns fans into players\",\"description\":\"\",\"url\":\"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-08-13T11:17:23+02:00\",\"dateModified\":\"2025-08-13T11:17:23+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/\"},\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\"h3\",\".hero__lead\",\".article-header__lead\"]}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cronuts.digital\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\/\/cronuts.digital\/en\/case-studies\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bar\u00e7a Academy: Digital strategy in the U.S. that turns fans into players\",\"item\":\"https:\/\/cronuts.digital\/en\/barca-academy-digital-strategy-in-the-u-s-that-turns-fans-into-players\/\"}]}]}"},"categories":[118,117],"class_list":["post-59337","caso-de-exito","type-caso-de-exito","status-publish","has-post-thumbnail","hentry","category-culture","category-events"],"acf":{"nombre_caso_de_exito":"Bar\u00e7a Academy","titulo_caso_de_exito":"  From the networks to the field: Digital success in the U.S.","descripcion_corta_caso":"We created a dynamic video for Bar\u00e7a Academy in the U.S., designed for social media, that conveys the passion, values and excellence of Bar\u00e7a-style training soccer, inspiring young talents and their families.","kpi_destacado_texto":"social video that inspires \u00b7 USA","kpi_destacado_numero":"Fans \u2192 players","kpis_del_caso":[{"titulo_del_kpi_caso":"3","descripcion_del_kpi_caso":"platforms (IG \u00b7 TikTok \u00b7 YouTube)"},{"titulo_del_kpi_caso":"H+V","descripcion_del_kpi_caso":"video formats"},{"titulo_del_kpi_caso":"10-17","descripcion_del_kpi_caso":"target age"},{"titulo_del_kpi_caso":"USA","descripcion_del_kpi_caso":"activated market"},{"titulo_del_kpi_caso":"","descripcion_del_kpi_caso":""},{"titulo_del_kpi_caso":"","descripcion_del_kpi_caso":""}],"logo_del_cliente_caso":59338,"logo_negativo_del_cliente":59340,"descripcion_del_cliente_caso":"Bar\u00e7a Academy USA is FC Barcelona's official soccer training program in the United States, created with the objective of developing young soccer players using the methodology and philosophy that have characterized the Catalan club throughout its history. It is designed so that boys and girls between the ages of 10 and 17 can live, train and study in the same environment, receiving direct instruction from coaches trained by FC Barcelona. The academy holds annual tryout camps to select players. All of its graduates have earned university scholarships or signed professional contracts, and some have the opportunity to travel to Barcelona to train or try out for the club.   ","imagen_2_del_cliente":"","el_reto_caso":"Bar\u00e7a Academy USA wanted to connect emotionally with young talents and their families to attract them to the Bar\u00e7a Academy program in the U.S., transmitting its values and differentiation through digital formats adapted to social networks.","como_lo_hicimos_caso":"With the video and design team we created a dynamic and engaging video, carefully produced to reflect the intensity and passion of Bar\u00e7a-style training soccer. 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