{"id":59373,"date":"2025-08-13T12:16:38","date_gmt":"2025-08-13T10:16:38","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/iese-business-school-multiple-campaigns-for-parallel-programs\/"},"modified":"2026-07-29T09:30:39","modified_gmt":"2026-07-29T07:30:39","slug":"iese-business-school-multiple-campaigns-for-parallel-programs","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/iese-business-school-multiple-campaigns-for-parallel-programs\/","title":{"rendered":"IESE Business School &#8211; Multiple Campaigns for Parallel Programs"},"content":{"rendered":"","protected":false},"author":7,"featured_media":59374,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"multichannel campaigns","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Discover how we have modernized their student recruitment strategy by diversifying their advertising spend across multiple campaigns.","schema_jsonld":"{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"additionalType\":\"https:\/\/schema.org\/CaseStudy\",\"@id\":\"https:\/\/cronuts.digital\/en\/iese-business-school-multiple-campaigns-for-parallel-programs\/#article\",\"headline\":\"IESE Business School - Multiple Campaigns for Parallel Programs\",\"description\":\"Discover how we have modernized their student recruitment strategy by diversifying their advertising spend across multiple campaigns.\",\"datePublished\":\"2025-08-13T12:16:38+02:00\",\"dateModified\":\"2025-08-13T12:16:38+02:00\",\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/#person\",\"name\":\"Albert Puig Nav\u00e0s\",\"url\":\"https:\/\/cronuts.digital\/equipo\/albert-puig\/\"},\"publisher\":{\"@id\":\"https:\/\/cronuts.digital\/#organization\"},\"mainEntityOfPage\":{\"@id\":\"https:\/\/cronuts.digital\/en\/iese-business-school-multiple-campaigns-for-parallel-programs\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\/\/cronuts.digital\/#website\"},\"inLanguage\":\"en\",\"speakable\":{\"@type\":\"SpeakableSpecification\",\"cssSelector\":[\"h1\",\"h2\",\".case-study__lead\",\"[data-speakable]\"]},\"mentions\":[{\"@type\":\"Organization\",\"name\":\"IESE\",\"description\":\"IESE Business School, a renowned institution in the world of business education, faced the challenge of modernizing and diversifying its student recruitment strategy for its focused programs.\"}],\"hasPart\":[{\"@type\":\"WebPageElement\",\"name\":\"El reto\",\"description\":\"At that time, the method of attracting targeted programs had consisted of launching SEM campaigns. 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","como_lo_hicimos_caso":"<ul><li><b>Multichannel optimisation:<\/b> diversifying ad spend across Meta, Google and LinkedIn, with more creative, targeted campaigns.<\/li><li><b>Multi-touch funnel:<\/b> several campaigns running in parallel for a single program, reinforced with remarketing (engagement-based on social and for website visitors) to guide the candidate through the whole funnel.<\/li><li><b>Innovative creative:<\/b> attractive, effective ad material to maximise leads at a low cost, with competitor analysis and study of the best-performing creatives. 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