{"id":59386,"date":"2025-08-13T13:36:30","date_gmt":"2025-08-13T11:36:30","guid":{"rendered":"http:\/\/www.consultoracronuts.com.mialias.net\/caso-de-exito\/sitges-group-how-to-reduce-dependence-on-otas-in-vacation-rentals\/"},"modified":"2026-09-07T17:21:14","modified_gmt":"2026-09-07T15:21:14","slug":"sitges-group-how-to-reduce-dependence-on-otas-in-vacation-rentals","status":"publish","type":"caso-de-exito","link":"https:\/\/cronuts.digital\/en\/sitges-group-how-to-reduce-dependence-on-otas-in-vacation-rentals\/","title":{"rendered":"Sitges Group: How to reduce dependence on OTAs in vacation rentals"},"content":{"rendered":"","protected":false},"author":6,"featured_media":59392,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digital strategy in vacation rental","_yoast_wpseo_title":"Sitges Group: How to reduce dependence on OTAs in vacation rentals","_yoast_wpseo_metadesc":"Sitges Group increased direct bookings and reduced dependence on OTAs thanks to a 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conversion"}],"logo_del_cliente_caso":59390,"logo_negativo_del_cliente":59391,"descripcion_del_cliente_caso":"Company specialized in the <strong>rental of vacation properties<\/strong> in Sitges and surroundings.\n\nWith more than 10 years of experience in the sector, offers a wide variety of accommodations for all tastes.\n\nIts portfolio of properties is located in the best areas of Sitges and has <strong>high visibility in the OTAs<\/strong>.\n\nThey offer a personalized service and exceptional customer service to ensure that their guests enjoy an unforgettable vacation.","imagen_2_del_cliente":"","el_reto_caso":"The main challenge was the<strong> dependence on OTAs<\/strong> for the distribution of their vacation properties, which leads to <strong>high distribution costs<\/strong> due to the commissions paid to these platforms.\n\nThis means that the company has to assume a<strong> large cost to reach its target audience and remain competitive<\/strong> in the market<strong>.<\/strong> \n\nIn addition, the<strong> low percentage of turnover through the direct channel<\/strong> means that the company is missing a great opportunity to increase its revenues and improve its profit margin.\n\nAnother concern was competition, as there are<strong> many companies in the market offering similar services<\/strong>.\n\nTherefore, it is essential to keep up to date with the latest trends in the industry in order to offer a high quality service and differentiate yourself from the competition.\n\nIn addition, it is also important to take into account the <strong>fluctuation of tourism demand<\/strong>, which can significantly affect the company's revenues.\n\nTherefore, it was crucial to develop a <strong>robust and diversified digital marketing strategy<\/strong> to attract customers throughout the year and minimize the impact of fluctuating demand.\n\nIn short, a major challenge of maintaining a balance between dependence on OTAs, high distribution costs, competition and fluctuating demand, in order to achieve sustainable and profitable turnover.","como_lo_hicimos_caso":"To <strong>improve brand image in social networks and paid media<\/strong>, we develop a <strong>highly segmented and personalized<\/strong> content and advertising strategy.\n\nWe use data analytics tools to <strong>understand our audience<\/strong> and ensure that our content and advertising is focused on attracting ideal customers.\n\nIn addition, we work on <strong>optimizing our social media presence<\/strong> to increase visibility and interaction with our audience.\n\nThe <strong>100% reservation-focused website<\/strong> was designed with the user experience in mind, with a simple and intuitive booking process, aiming to offer an exceptional booking experience.\n\nIn addition to improving the <strong>user experience and the booking process<\/strong>, we also focus on improving the performance and efficiency of our website by implementing SEO and optimization techniques.\n\nThis included <strong>working on the structure and content<\/strong> of the site to ensure we were meeting <strong>search engine quality standards<\/strong>, and using <strong>relevant keywords<\/strong> to increase the visibility of the site.\n\nIn addition, <strong>we worked on optimizing<\/strong> the page <strong>load speed<\/strong>, reducing the size of images and files to ensure that the page loaded quickly, which improves both the user experience and performance.\n\nWe also developed a <strong>backlink strategy<\/strong> to increase the authority and trust of our site, which helped improve our search engine rankings.\n\nIn terms of <strong>content marketing<\/strong>, we focus on generating valuable content for our clients, using knowledge of the hotel's location, culture and environment to generate content that could be of interest to them.\n\nIn addition, we designed an <strong>editorial calendar<\/strong> for social networks and the blog to maintain a constant and relevant presence.\n\nTo <strong>build customer loyalty<\/strong>, we design loyalty programs through email marketing.\n\n<strong>We segment the customer database<\/strong> and create <strong>automated chains<\/strong> that keep customers <strong>informed throughout the booking process<\/strong> with special offers and exclusive promotions.\n\nIn conclusion, by implementing these strategies, we were able to significantly improve the direct channel billing percentage and enhance the customer experience, which translated into an increase in repeat business and customer satisfaction.","mostrar_video_caso":"","mostrar_quote_caso":"Mostrar Quote","video_del_caso":"https:\/\/www.youtube.com\/watch?v=AgS0i_ilTk4","quote_cliente_caso":"\"Thanks to Cronuts we have drastically reduced reliance on OTAs and increased direct bookings, improving our profitability.\"","quote_nombre_caso":"Sitges Group","quote_cargo_caso":"Vacation rental in Sitges","resultados_caso":"<iframe src=\"https:\/\/cronuts.digital\/wp-content\/uploads\/casos-embeds\/sitges-charts.html?lang=en&v=1\" loading=\"lazy\" title=\"Sitges Group in numbers\" style=\"width:100%;height:560px;border:0;border-radius:18px;box-shadow:var(--nm-out-sm);margin:24px 0;display:block;background:#E0E5EC\" sandbox=\"allow-scripts allow-same-origin\"><\/iframe>\n\n<ul>\n<li><strong>+244%<\/strong> growth in direct-channel revenue in 9 months.<\/li>\n<li><strong>62%<\/strong> of all bookings now come through the <strong>direct channel<\/strong> (up from an initial 18%).<\/li>\n<li><strong>-38%<\/strong> in average <strong>CPA<\/strong> for acquisition (paid + organic combined).<\/li>\n<li><strong>+12%<\/strong> in <strong>ADR<\/strong> (average rate) while keeping <strong>NPS<\/strong> high.<\/li>\n<li><strong>+22 pp<\/strong> in <strong>occupancy during mid\/low season<\/strong> thanks to dynamic minimum stays and micro-segmentation.<\/li>\n<li>Average <strong>ROAS<\/strong> on metasearch and Brand Search: <strong>8.7x<\/strong>.<\/li>\n<li><strong>Repeat rate<\/strong>: from <strong>17%<\/strong> to <strong>29%<\/strong>.<\/li>\n<li><strong>GMB<\/strong> 4.8 \u2605 with <strong>280+ verified reviews<\/strong>.<\/li>\n<li>Mobile <strong>web speed<\/strong>: <strong>LCP 1.6 s | CWV \"Green\"<\/strong> (from 3.6 s).<\/li>\n<li><strong>Web conversion<\/strong>: from <strong>0.5%<\/strong> to <strong>2.3%<\/strong> (4.6x).<\/li>\n<li><strong>63%<\/strong> of traffic now comes from <strong>SEO<\/strong> (contributing 41% of direct revenue).<\/li>\n<\/ul>"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sitges Group: How to reduce dependence on OTAs in vacation rentals<\/title>\n<meta name=\"description\" content=\"Sitges Group increased direct bookings and reduced dependence on OTAs thanks to a well-executed digital strategy.\" \/>\n<meta name=\"robots\" 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